Midwest Retail & Grocery Alliance

Name

Midwest Retail & Grocery Alliance

Legal name

Midwest Retail & Grocery Alliance

Website

https://wearemrga.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Traditional Grocery Stores (Small-Format/Corner Grocers) (CRAHAAAC)

Keywords

• Grocery trade association
• Retail industry advocacy
• Membership association services
• Legislative advocacy events
• Industry publications and directories

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from three tiers: Convenience/Small Store ($150/year), Supermarket ($275/year with cap at $5,500), Associate ($650/year), and Wholesaler ($3,000-$3,500/year based on store count).
2. Event Registration & Sponsorship: Revenue from convention registration ($80-$250), exhibitor booth fees ($850-$1,300), sponsorship packages (Platinum $15,000+, Gold $8,000-$14,999, Silver $3,000-$7,999), and event-specific sponsorships.
3. Advertising & Publications: MRGA FOCUS digital publication advertising ($1,000-$3,000), convention magazine ads ($125-$700), MRGA Connect newsletter sponsorship ($1,000-$2,000), and Buyers Guide directory placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Midwest Retail & Grocery Alliance is a nonprofit trade association serving grocery retailers across Missouri and Kansas. It provides tiered membership, legislative and regulatory advocacy, an annual convention and trade show, digital and print industry publications, educational webinars, a vendor buyer's guide, and endorsed partner services to supermarkets, convenience stores, wholesalers, and supplier companies.

Product overview

Midwest Retail & Grocery Alliance (MRGA) is a trade association serving grocery and retail businesses across Missouri and Kansas. Formed from the merger of the Missouri Grocers Association and Retail Grocers Association of Kansas City, MRGA offers a portfolio of member services including an annual convention and trade show (MRGA Event), digital and print publications (MRGA FOCUS, MRGA Connect newsletter, Convention Magazine), educational webinars, legislative advocacy events (Grocers Day MO/KS), and a vendor directory (Buyer's Guide). Members access resources through the Info Hub portal, including regulatory updates, legislative information, and networking tools.

Differentiator

Problem solved

Functional benefit

Brands

• MRGA FOCUS: Bi-monthly digital publication sent directly to MRGA members featuring company highlights and advertisements.
• MRGA Connect
• MRGA Grocers Magazine

Named customers15 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• American Coupon Services (ACS)coreOthersEndorsed partner providing manufacturer coupon redemption services. Thoroughly vetted by Missouri Grocers Association to provide quality services saving members time and money.
• FMIT (Fuel Marketers Insurance Trust)coreOthersEndorsed partner for worker's compensation premiums. Vetted by MGA for quality and value for members.
• Tier One SolutionscoreTechnology or IntegrationEndorsed partner providing multi-carrier connectivity solutions. Vetted as quality service provider for member grocers.
• Federated InsurancecoreOthersEndorsed partner for property and casualty insurance. Thoroughly vetted to provide quality coverage for members.
• ECCHICminorOthersEndorsed partner for pro-active health insurance management services.
• Crazy Fresh / Liberty Fruit Co.minorOthersFounders Circle sponsor and fresh produce supplier listed in Buyers Guide.
• Federated InsuranceminorOthersFounders Circle sponsor and endorsed insurance partner.
• Forvis MazarsminorOthersFounders Circle sponsor and accounting/financial partner providing tax guidance to members.
• Holmes MurphyminorOthersFounders Circle sponsor and insurance consulting partner.
• Prairie Farms DairyminorOthersFounders Circle sponsor and dairy supplier; Platinum convention sponsor.
• Anheuser-Busch Inc.minorOthersGold convention sponsor and beverage supplier.
• Associated Wholesale GrocersminorChannel Partner/ Reseller/ DistributorGold convention sponsor and wholesale grocery distributor.
• Azure StandardminorOthersSilver convention sponsor and natural/organic product supplier.
• Cheyenne InternationalminorOthersSilver convention sponsor and tobacco supplier.
• Missouri Pork Producers AssociationminorOthersSilver convention sponsor.
• Southern Glazer's Wine and SpiritsminorOthersSilver convention sponsor and beverage supplier.
• Wells Enterprises, Inc.minorOthersSupporting convention sponsor and ice cream/dairy products supplier.
• Imperial DademinorOthersGolf hole sponsorship and maintenance equipment supplier.
• O'Brien Sales & MarketingminorChannel Partner/ Reseller/ DistributorGolf hole sponsorship and business consulting partner.
• Camden on the Lake ResortcoreOthersConvention venue hosting The MRGA Event 2026, October 21-23, Lake Ozarks, MO. Provides convention room rates at $151/night.
• Harvesters - The Community Food NetworkminorOthersCharitable beneficiary of the 2026 RGAFC Holiday Dinner and Auction event.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Grocers Association: National trade association serving the retail grocery industry with advocacy, education, and events. Operates at the national level and serves many of the same enterprise members (Hy-Vee, Schnucks, etc.) that MRGA serves regionally.
• FMI – The Food Industry Association: Broad food industry trade association providing advocacy, education, and events for grocery retailers and wholesalers. National footprint with hundreds of member companies including many MRGA members.

Regional players

• Illinois Grocers Association: State-level grocery industry association serving Illinois retailers and wholesalers. Provides advocacy, education, and networking similar to MRGA's regional model but in a different Midwestern state.
• Indiana Grocery & Convenience Store Association: State grocery and convenience store trade association representing Indiana retailers. Comparable in serving both grocery and convenience store segments, similar to MRGA's combined membership scope.
• Nebraska Grocery Industry Association: State grocery trade association serving Nebraska grocery retailers, wholesalers, and suppliers. Direct comparable in size, structure, and service mix to MRGA.
• Tennessee Grocers & Convenience Store Association: State trade association serving Tennessee grocery and convenience store operators. Provides advocacy, education, and networking with comparable membership model to MRGA.
• Iowa Grocery Industry Association: State grocery industry association serving Iowa-based retailers and suppliers. Closely parallel to MRGA in scope, services, and membership model in a neighboring Midwestern state.
• Oklahoma Grocers Association: State grocery trade association serving Oklahoma retailers and wholesalers. Similar two-state peer in the broader Midwest/cross-border grocery ecosystem.
• Wisconsin Grocers Association: State-level grocery trade association providing advocacy, education, and events for Wisconsin retailers. Comparable regional scope and member composition to MRGA.

Others

• Associated Wholesale Grocers: Member-owned wholesale grocery cooperative serving independent retailers across the Midwest. Not a peer association but a member/sponsor of MRGA and a key participant in the same regional grocery ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareMRGA
• Facebookfacebook.com/weareMRGA
• LinkedInlinkedin.com/company/midwest-retail-grocery-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Retail & Grocery Alliance