Game On Sports & Performance Center

What Game On Sports & Performance Center does

Game On Sports & Performance Center is a privately held, single-location sports and recreation complex operated as Game On Sports and Performance Center LLC in Fitchburg, Massachusetts. The facility sits on approximately 100 acres overlooking Wachusett Mountain and comprises 80,000+ square feet of indoor courts plus six full-sized outdoor turf fields, supporting basketball (10 courts), volleyball (14 courts), pickleball (8 courts), soccer, lacrosse, flag football, baseball, and field hockey. Ancillary amenities include a 5,000 sq ft fitness center with batting cages, a restaurant and sports bar (Game On Restaurant, Bar & Grill) seating up to 150, a Courtside Cafe, an arcade with 20+ games, axe throwing lanes, conference spaces totaling 8,000 sq ft for up to 600 people, birthday party rooms, and 1,200+ on-site parking spaces. Core equipment consists of Taraflex three-tier court flooring (used in Division I colleges), JPro electronic basketball hoops and volleyball nets, and 'A' grade performance turf.

The company generates revenue across ten distinct streams: facility rentals ($85–$125/hr indoor courts; $250/hr per outdoor field), open-gym access ($5–$20 per person), organized programming (youth and adult leagues, summer camps, year-round clinics), tournament hosting across multiple sports, birthday party packages ($375–$450), corporate event rentals with team-building (axe throwing, cornhole) and catering, F&B sales across the restaurant, cafe, and concessions, facility memberships (Individual, Family, Bunt, Home Run) with monthly recurring billing, arcade play via a kiosk card system, parking ($10/day or $15/weekend during tournaments), and local sponsorship revenue. Customer segments span youth athletes (under 18), adult recreational athletes (17+), families booking birthday parties, corporate groups, and external sports organizations/leagues hosting sanctioned tournaments. Go-to-market relies on direct-to-consumer self-serve online booking (LeagueApps, PlaybookAPI), walk-in traffic, phone reservations, and a small corporate sales function for large group bookings. Marketing channels include organic social (Facebook, Twitter, Instagram), email, the company website, customer testimonials, and a network of local sponsorship partnerships including a strategic relationship with Fitchburg State University.

The technology stack is deliberately non-software: the core differentiation rests on physical infrastructure quality rather than proprietary software. Booking and registration rely on third-party SaaS (LeagueApps for leagues and tournaments, Bond Sports for digital waivers, PlaybookAPI for open gym, memberships, and rentals). Management is led by Senior Vice President Dean Hirtle, with verticalized directors for basketball, baseball, and operations, plus dedicated F&B leadership (Executive Chef Jacory Carter; F&B Manager Kimberly Kendall). Headcount is reported at 11–50 employees. There are no disclosed funding rounds, M&A activity, or institutional investors; the company operates as a bootstrapped regional sports entertainment destination claiming over 1 million annual visitors.

Name

Game On Sports & Performance Center

Legal name

Game On Sports and Performance Center LLC

Website

https://gameonfitchburg.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Game On Sports & Performance Center is a privately held, 100-acre multi-sport complex in Fitchburg, MA, with 80,000+ sq ft of indoor courts and six outdoor turf fields serving youth and adult athletes, families, corporate groups, and tournament organizers via rentals, leagues, camps, events, F&B, and memberships.

Ownership category

akta.pro rank

Product category

Recreational Sports & Entertainment Complex

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Arenas & Indoor Sports Centers (MPAKAEAB), Sports Bars (CRANACAC)

Keywords

• Indoor sports facilities
• Sports facility rentals
• Youth and adult sports leagues
• Sports tournament hosting
• Recreational sports complex

Headquarters

HQ city

Fitchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Facility Rentals: Hourly rental of indoor courts and outdoor fields for groups, teams, and organizations. Court rental ranges from $85-$125/hour depending on quantity; outdoor fields are $250/hour per field.
2. Sports Leagues, Camps, and Clinics: Registration fees for organized sports programs including youth and adult leagues (basketball, volleyball, soccer, flag football, softball), summer camps, and skills clinics.
3. Birthday Party Packages: Three-tier birthday party packages ranging from $375-$450, including court/field time, private party room, pizza, and drinks.
4. Tournament Hosting: Revenue from hosting sports tournaments for various sports including basketball, volleyball, soccer, flag football, lacrosse, and field hockey.
5. Corporate Event Rentals: Conference space rentals and team building activities including axe throwing and cornhole for corporate outings, accommodating up to 600 people.
6. Food and Beverage: Restaurant, Bar & Grill with over 15 TVs and DirecTV; Courtside Cafe for quick meals; concessions. Restaurant bar seats up to 150 people.
7. Memberships: Facility memberships offering 10% off camps, clinics and leagues, unlimited court/field access, and $10 guest passes. Includes batting cage memberships.
8. Sponsorships: Sponsorship revenue from local businesses and organizations seeking visibility among facility visitors.
9. Arcade: Over 20 arcade games with kiosk-based arcade card system allowing any amount purchases.
10. Parking: Parking fees during weekend tournaments: $10/day pass or $15/weekend pass.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Game On Sports & Performance Center operates a multi-sport indoor and outdoor recreation complex in Fitchburg, Massachusetts, renting Taraflex-floored courts (basketball, volleyball, pickleball) and A-grade turf fields while running year-round adult and youth leagues, camps, clinics, and tournaments. The facility also offers memberships, birthday party packages, corporate event rentals, axe throwing, an arcade, a fitness center with batting cages, and on-site dining through Courtside Cafe and the Game On Restaurant, Bar & Grill.

Product overview

Game On Sports & Performance Center is a single unified sports and recreation facility offering a comprehensive range of interconnected services. The core offering centers on 10 indoor basketball courts, 14 volleyball courts, and 8 pickleball courts (with Taraflex flooring and JPro equipment) plus 6 outdoor turf fields. These facilities drive programming including adult and youth sports leagues, seasonal camps, year-round clinics, and tournament hosting. Ancillary offerings include a 5,000 sq. ft. fitness center with batting cages, two dining venues (Courtside Cafe and Restaurant Bar & Grill with DirecTV), an arcade with 20+ games, axe throwing lanes, conference/event spaces, and birthday party packages. The facility also offers memberships providing priority access and discounts across programs. All components share the same physical facility and booking systems (LeagueApps, Bond Sports, PlaybookAPI), creating an integrated sports entertainment destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Basketball Court Rentals Hourly rental of 10 indoor basketball courts featuring Taraflex flooring for leagues, tournaments, clinics, camps, open gym, and private rentals at $85-$125 per hour based on volume.
• Indoor Volleyball Court Rentals Hourly rental of 14 indoor volleyball courts with Taraflex flooring and JPro equipment (electronic nets with touchpad controllers) supporting co-ed adult leagues and volleyball clinics.
• Indoor Pickleball Court Rentals Hourly rental of 8 indoor pickleball courts with top-of-the-line equipment for open play and group bookings.
• Outdoor Turf Field Rentals Hourly rental of 6 full-sized outdoor A-grade turf fields for soccer, lacrosse, field hockey, flag football, baseball, and football at $250 per hour per field, with a $20/person drop-in rate.
• Conference Space Rentals Rental of two conference spaces totaling 8,000 sq. ft. (a 3,000 sq. ft. room overlooking the courts and a 5,000 sq. ft. main-floor space) with AV equipment and catering for up to 600 people.
• Adult Sports Leagues Year-round adult recreational leagues for ages 17+ across co-ed volleyball, basketball (GBL with 8 regular season games plus playoffs), soccer (indoor and outdoor), co-ed softball, and 5-on-5 non-contact flag football. Registration as team or free agent.
• Youth Sports Leagues Year-round youth leagues for boys and girls under 18 across basketball (GBL, high school, middle school), middle school and high school lacrosse, and high school futsal soccer.
• Sports Clinics Year-round youth sports clinics teaching fundamentals of basketball, soccer, volleyball, lacrosse, and field hockey, including Next Level Soccer Clinics, Elevated Elite athletic training (co-developed with Elevated PT & Fitness), and baseball clinics.
• Summer Sports Camps Seasonal summer camps for kids covering soccer, basketball, volleyball, and lacrosse, with emphasis on teamwork, discipline, and confidence building.
• Tournament Hosting Services Full tournament hosting for indoor and outdoor sports including basketball, volleyball, cheer, gymnastics, soccer, lacrosse, field hockey, flag football, baseball, and football, leveraging Taraflex flooring, JPro equipment, and a 6-field outdoor complex with parking and hotel partnerships.
• Birthday Party Packages Three-tier birthday party packages (Game Day Bash $375 for 1 hour, Champions Circle $425 for 2 hours, MVP Party $450 for 2 hours) including court or field time, private party room use, pizza, and unlimited fountain drinks.
• Corporate Outings and Team Building Corporate event packages including conference/meeting space, team building activities (axe throwing, cornhole), restaurant/bar/grill catering, and AV equipment for groups of up to 600 people.
• Facility Memberships Monthly memberships (Individual, Family, Bunt batting cage, Home Run batting cage + weight room) providing 10% off camps, clinics, and leagues, unlimited court and field access, Monday-Friday access (weekends upon availability), and $10 guest passes.
• Axe Throwing Indoor axe throwing lanes available for booking through front desk reservations for individuals and groups as a recreational and team-building activity.
• Game On Restaurant, Bar & Grill Full-service restaurant and sports bar with 15+ TVs and DirecTV, featuring a chef-prepared menu, live entertainment, DJ Trivia on Wednesday nights, banquet and catering services, and bar capacity for 150 people.
• Courtside Cafe Casual main-level cafe serving pasta, burgers, chicken fingers, fruit smoothies, and other quick meals for guests playing or watching indoor sports.
• Arcade 20+ game arcade featuring classics like air hockey and basketball shot plus newer titles like Halo and Transformers, with a kiosk-based arcade card payment system supporting any-amount purchases via cash or debit.
• Fitness Center and Strength & Conditioning 5,000 sq. ft. strength and conditioning facility with an open-room concept, 30x12 yards of premium geo turf, expandable batting cages, semi-private training, and group boot camp classes.
• Batting Cages Two full-size retractable batting cages measuring 70x14 feet with private pitching and hitting lessons available on request, included with applicable fitness memberships.
• Open Gym Drop-In Play Drop-in casual open gym access for pickleball at $5/hour per person plus a $20 day pass per person for basketball, dodgeball, badminton, lacrosse, and field hockey.
• Tournament Parking Paid parking available during weekend tournaments at $10/day or $15/weekend across the facility's 1,200+ parking spaces.

Quantifiable outcome

• Over 1 million visitors annually
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• DoubleTree by HiltonminorGTM or Marketing PartnerHotel partner located at 99 Erdman Way, Leominster, MA 01453, approximately 10 minutes from the facility. Provides accommodation options for tournament players and spectators traveling from out of town.
• The Colonial HotelminorGTM or Marketing PartnerHotel partner located at 625 Betty Spring Rd, Gardner, MA 01440, approximately 15 minutes from the facility. Offers discount for guests referencing Game On.
• Chocksett InnminorGTM or Marketing PartnerHotel partner located at 59 Laurelwood Rd, Sterling, MA 01564, approximately 20 minutes from the facility with great food and variety of activities.
• Fitchburg State UniversitycoreStrategic or Co-development PartnerMajor sponsor and educational partner. University athletics and programs may utilize facility for games, practices, and events. Provides student internship and career opportunities.
• BuiltWellminorGTM or Marketing PartnerFence company sponsor providing signage and promotional support.
• Dennison LubricantsminorGTM or Marketing PartnerIndustrial lubricants sponsor providing promotional support.
• AAU SportscoreStrategic or Co-development PartnerAmateur Athletic Union sports organization. Provides sanctioned tournament opportunities and connects young athletes with competitive events.
• Elevated PT & FitnesscoreStrategic or Co-development PartnerPhysical therapy and fitness partner. Co-develops elevated elite athlete training clinic teaching squat mechanics, sprint mechanics, dynamic warmups, deadlifts, and Olympic lift variants.
• Lions Basketball MAminorStrategic or Co-development PartnerYouth basketball organization hosting events and programs at the facility.
• High Hoops MAminorStrategic or Co-development PartnerBasketball training and development organization operating programs at the facility.
• Monty Tech (Mtech)minorGTM or Marketing PartnerTechnical high school that may send students for career programs or utilize facility for athletics.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fieldhouse USA: Chain of large indoor sports facilities with basketball/volleyball courts, turf fields, birthday parties, leagues, and F&B. Directly comparable in indoor court capacity, youth league focus, and party/event revenue model.
• Spooky Nook Sports: Lancaster, PA-based multi-sport complex with indoor courts, turf fields, sports performance center, F&B and event hosting. Closest direct comparable to Game On given scale, multi-sport programming, and tournament-hosting business model.
• The Sportsplex: Multi-sport indoor facility operating courts, fields, leagues, camps, and tournaments. Comparable as a scaled recreational sports complex serving youth and adult programming.
• XL Sports World: Multi-sport indoor/outdoor complex with turf fields, courts, leagues, tournaments, birthday parties, and on-site restaurant. Direct comparable to Game On in programming mix and family/event positioning.
• Chelsea Piers: NYC multi-sport complex offering indoor courts, ice rinks, turf fields, fitness, youth programming and event spaces. Comparable as a destination-style sports and entertainment venue combining programming, F&B, and event hosting.

Emerging players

• TOCA Football: Soccer-focused entertainment/training centers with small-sided turf fields, F&B, and tech-enabled gameplay. Emerging player intersecting with Game On's outdoor turf field, league, and soccer clinic offerings.
• Surge Trampoline & Entertainment Park: Family entertainment centers offering trampolines, ninja courses, parties, and group events in the greater New England area. Regional emerging player adjacent to Game On's arcade, axe throwing, and birthday party offerings.

Broad incumbents

• Life Time Fitness: National fitness club chain with premium amenities including indoor courts, pools, group fitness, kids' programming, and event spaces. Broader incumbent in fitness/recreation that overlaps with Game On's programming, family focus, and event hosting.
• Topgolf: National sports entertainment venue combining activity (golf), F&B, event spaces, and tech-enabled gameplay. Comparable as a destination sports entertainment venue targeting families, corporate events, and group bookings.
• Dave & Buster's: National chain combining arcade gaming, sports-bar style F&B, and event hosting for groups and corporate outings. Comparable in the entertainment/F&B/event-hosting component of Game On's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gameonsports2
• Facebookfacebook.com/GameOnFitchburg
• Instagraminstagram.com/gameonsportsfitchburg
• LinkedInlinkedin.com/company/game-on-sports-performance-center-fitchburg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game On Sports & Performance Center