Hourglass Fit

What Hourglass Fit does

Hourglass Fit is a single-product dietary supplement brand owned by Roar Ambition Ltd, a privately-held UK company headquartered in Leeds. The company manufactures and sells a caffeine-free fat burner capsule formulated for women, combining thermogenic ingredients (Capsimax® cayenne pepper extract at 100mg) with appetite suppression (Glucomannan at 3000mg) and mood/energy support (5-HTP, Zinc, Chromium). The product is marketed as a 2-in-1 solution distinguishing it from stimulant-based competitors and is positioned for women seeking weight management, body shaping, and reduced snack cravings.

The business operates a direct-to-consumer model primarily through its own e-commerce storefront (hourglassfit.com), with supplementary listings on Amazon, Shopify, and via an affiliate program. Pricing is structured as one-time purchases in 1-month ($60), 2-month ($120), and 3-month bundle ($180) tiers, with no subscription mechanism. The company ships globally from US distribution centers (Tennessee, Salt Lake City) and a UK hub, serving customers in the US, UK, Germany, Spain, Australia, and Canada. Products are manufactured in FDA-registered cGMP-compliant facilities under the Roar Ambition parent brand.

Hourglass Fit maintains a 1-10 employee headcount and is bootstrapped with no disclosed institutional funding. Marketing is content-led through the Hourglass Fit Academy blog, supplemented by email, Instagram, and a Telegram community. Revenue is not publicly disclosed, but the customer base is described as "thousands globally" with a decade of 5-star reviews. The company is a niche, single-SKU, founder-operated DTC supplement brand within the broader Roar Ambition portfolio.

Name

Hourglass Fit

Legal name

Roar Ambition Ltd

Website

https://hourglassfit.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Hourglass Fit is a Leeds, UK-based DTC supplement brand (under Roar Ambition Ltd) selling a caffeine-free women's fat burner capsule combining thermogenic and appetite suppression ingredients, shipped globally from US and UK distribution centers to thousands of customers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Women's weight loss supplements
• Caffeine-free fat burner
• Dietary supplement manufacturing
• Appetite suppressant capsules
• Thermogenic weight management

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for fat burner supplement capsules sold directly through company website, Amazon, and Shopify. No subscription or recurring revenue model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hourglass Fit manufactures and sells a caffeine-free, vegan dietary supplement capsule for women that combines thermogenic fat-burning ingredients with appetite suppression via Glucomannan fiber. The product is sold in 1-month, 2-month, and 3-month-plus-1-free bundle supply formats, including the Ultimate Slim bundle that pairs the supplement with the Boss Shape and Burn video program. Distribution is direct-to-consumer via the company's own e-commerce site, Amazon, and Shopify, shipped globally from US and UK warehouses.

Product overview

Hourglass Fit operates as a single-product company focused exclusively on its flagship fat burner supplement. The product line consists of Hourglass Fit (the core capsule supplement in various supply durations: 1-month, 2-month, and 3-month bundles), the Ultimate Slim bundle which packages 3 months of Hourglass Fit with the Boss Shape and Burn video program, and the Hourglass Fit Academy educational content platform. All products are designed for women seeking weight management support, with the core supplement featuring a 2-in-1 formula combining thermogenic fat burning with appetite suppression via natural ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Hourglass Fit Fat Burner Supplement (core product) A caffeine-free, vegan, non-GMO dietary supplement capsule formulated for women that combines thermogenic fat-burning ingredients with 3000mg of Glucomannan appetite-suppression fiber per serving. Intended for adult women seeking weight loss, fat reduction, and appetite control alongside diet and exercise.
• Hourglass Fit 1-Month Supply (120 capsules) A single-month supply of Hourglass Fit capsules (120 capsules, 4 per day serving) priced at $60, providing approximately 30 days of the fat burner supplement for women.
• Hourglass Fit 2-Month Supply (240 capsules) A two-month supply of Hourglass Fit capsules (240 capsules total, 4 per day) priced at $120, providing approximately 60 days of fat burner supplementation for women.
• Ultimate Slim Bundle (3 months + 1 free) A 3-month supply bundle of Hourglass Fit (360 capsules plus 120 free capsules) sold for $180 (RRP $240) and bundled with the free Boss Shape and Burn video program (worth $149), offering the best per-unit pricing in the lineup.
• Hourglass Fit Academy An educational content platform offering blog articles, fitness guides, nutrition tips, recipes, and supplementation information to support customers using Hourglass Fit for weight loss and healthy living.

Quantifiable outcome

• 3000mg Glucomannan per serving clinically shown to promote satiety and reduce cravings
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zantrex: Zantrex is an established thermogenic fat burner brand with broad retail and online distribution. It competes in the same fat-burning category as Hourglass Fit but with a much wider mass-market positioning rather than a women-only DTC focus.
• Hydroxycut: Hydroxycut is a long-established, mass-market fat burner brand with broad retail distribution (GNC, Walmart, Amazon) and a much wider portfolio. It competes with Hourglass Fit in the thermogenic fat burner category but as a broad incumbent rather than a women-specialized DTC operator.

Direct peers

• Flat Tummy Co: Flat Tummy Co is a women's weight loss supplement and wellness brand sold DTC with a strong social-media-led acquisition model. It targets the same hourglass/body-shaping outcome-driven female customer and competes head-to-head on positioning.
• Powher: Powher is a women-targeted fat burner and pre-workout supplement brand sold DTC. It is a direct female-focused competitor with a similar positioning around tailored women's formulations and natural ingredient stories.
• Instant Knockout: Instant Knockout is a thermogenic fat burner originally positioned for men but increasingly marketed to women, sold DTC globally. Its formula overlaps with Hourglass Fit's thermogenic approach (cayenne, glucomannan equivalents) and its DTC funnel mechanics are highly comparable.
• PhenQ: PhenQ is a multi-ingredient fat burner and weight management supplement sold DTC globally. It competes directly with Hourglass Fit in the thermogenic + appetite-suppression category, using similar proprietary branded ingredient stories and bundle offers.
• Leanbean: Leanbean is a women-targeted, stimulant-free fat burner supplement sold via DTC channels globally. It is the closest direct competitor to Hourglass Fit, sharing the same caffeine-free positioning, glucomannan-based appetite suppression approach, and female-focused funnel.
• SkinnyFit: SkinnyFit is a women-targeted weight management supplement brand sold DTC via its own e-commerce site and Amazon. It competes for the same female weight-loss customer as Hourglass Fit and uses similar bundle pricing and influencer-driven content marketing.

Emerging players

• Ritual: Ritual is a women's health DTC supplement brand offering multivitamins and women's-specific formulations with a subscription-led model. It shares Hourglass Fit's women-targeted, transparency-focused, clean-label positioning and DTC funnel, but operates at significantly larger scale and broader category scope.
• Goli Nutrition: Goli Nutrition is a women's health DTC supplement brand best known for apple cider vinegar gummies, with a growing portfolio including ashwagandha and women's multivitamins. It is comparable to Hourglass Fit in DTC women's wellness targeting, content-led marketing, and Amazon + own-site distribution, though it spans multiple SKUs and formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HourglassFit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hourglass Fit