What Be Whole. Do Good. does

Be Whole. Do Good. (legal entity Prevail Wellness Academy LLC, d/b/a Be Whole Do Good) is a faith-centered family character formation program founded by Todd and Ashley Marchant in Provo, Utah. The company delivers a 12-month, intentionally sequenced curriculum built around monthly life-skill missions covering gratitude, emotional awareness, growth mindset, courage, reframing setbacks, active listening, forgiveness, friendship, and service. Content is delivered through a Kajabi-hosted website, a mobile application (iOS available, Android in development), and daily SMS messaging, with two proprietary video series — Seekers of Light for children ages 5–12 and Emerging Leaders for teens and parents — produced in partnership with Vimeo and launched each month to initiate the family mission.

The product experience combines short daily habit prompts (90 seconds or less), weekly family experiences, habit tracking with streaks, family member profiles, and a points/levels system whose milestones unlock real charitable donations routed through CHOICE Humanitarian to families in need across multiple countries. The business model is a single recurring membership ($20/month or $200/year) with a 7-day free trial, sold self-serve through the website and iOS App Store and extended to a community channel called Be Whole Do Good Groups that provides discounted per-family pricing, shared experiences, group goals, and an admin portal for churches, homeschool co-ops, micro schools, and Christian schools. Commercial operations are founder-led, bootstrapped, and built on a stack of third-party SaaS tools including Kajabi, Stripe, Twilio, Zapier, Resend, and Vimeo.

Name

Be Whole. Do Good.

Legal name

Prevail Wellness Academy LLC

Website

https://bewholedogood.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Whole. Do Good. is a faith-centered subscription membership that delivers a 12-month, intentionally sequenced curriculum of monthly family life-skill missions — via iOS app, daily habits, and video content — to Christian families, with a community version for churches and schools.

Ownership category

akta.pro rank

Product category

Faith-Based Family Wellness Subscription

NAICS

Religious Organizations (8131), Civic and Social Organizations (8134), Other Individual and Family Services (624190)

SIC

Services-Prepackaged Software (7372), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Family wellness subscription
• Character formation curriculum
• Faith-based parenting
• Habit tracking app
• Children's life skills

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Monthly Membership: Recurring monthly subscription at $20/month. Customers can cancel anytime. Access through end of current billing period after cancellation.
2. Annual Membership: Recurring annual subscription at $200/year (equivalent to ~$16.67/month, offering ~17% savings vs monthly). Includes 2 months free vs monthly rate. Full refund available within first 30 days.
3. Be Whole Do Good Groups (Community Pricing): Discounted per-family pricing for church, homeschool co-op, micro school, or Christian school communities. Includes shared experiences, group goals, and dedicated admin portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Be Whole. Do Good. delivers a faith-centered family wellness membership through a mobile application, providing twelve intentionally sequenced monthly missions that each focus on one life tool (e.g., gratitude, emotional awareness, growth mindset, courage, active listening, service). Each mission is supported by short Seekers of Light videos (ages 5-12) and Emerging Leaders videos (teens/parents), daily in-app habit guidance under 90 seconds, weekly family experiences, habit tracking with streaks, and a points/levels gamification system that unlocks real charitable donations to families in need through CHOICE Humanitarian.

Product overview

Be Whole Do Good is a single faith-centered family wellness membership program built around 12 monthly missions that develop character and life skills through tiny daily habits and meaningful family experiences. The core offering is a unified membership available in monthly ($20) or annual ($200) plans that includes access to the mobile app, two video series (Seekers of Light for kids ages 5-12 and Emerging Leaders for teens and parents), daily in-app habit guidance, habit tracking with points/levels, and a charitable donation component. An optional add-on called Be Whole Do Good Groups extends the program to faith communities with shared experiences and admin tools. The 12-month curriculum progresses from building inner strength through resilience to outward-focused service, covering topics such as gratitude, emotional awareness, growth mindset, courage, listening, forgiveness, and selflessness.

Differentiator

Problem solved

Functional benefit

Brands

• Seekers of Light: Video program designed for kids (ages 5-12) that launches each month's mission and brings monthly life tools to life
• Emerging Leaders
• Be Whole Do Good Groups

Products and services

• Be Whole Do Good Membership Faith-centered monthly membership program providing families with one powerful life tool per month through daily tiny habits, weekly family experiences, age-appropriate video content, habit tracking, a points and levels gamification system, and charitable donation unlocks. Available in monthly ($20/month) and annual ($200/year) plans with a 7-day free trial, targeting parents with children ages 5 and up who want to cultivate emotional strength, confidence, resilience, faith, character, and service.
• Be Whole Do Good Groups Community edition of the Be Whole Do Good program offering churches, homeschool co-ops, micro schools, and private Christian schools a structured faith-based character formation curriculum with shared family experiences, group goals, discounted per-family pricing, and a dedicated admin portal for coordinating community-wide participation.

Quantifiable outcome

• Daily habits take 90 seconds or less to complete
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• CHOICE HumanitariancoreStrategic or Co-development PartnerGlobal impact partner for charitable donations. CHOICE Humanitarian employs local teams in each country they work in (villages and communities lead and own their projects). Works alongside families in education, agriculture, health, economic opportunity, and clean water. Leads in-country expeditions allowing Be Whole Do Good families to serve alongside communities in person. When families reach level milestones, donations are triggered to CHOICE Humanitarian to support families working their way out of poverty.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kinedu: Kinedu is a subscription app delivering daily early-childhood development activities and tracking for parents. It is comparable to Be Whole Do Good on the parent-facing subscription model and child-development content, but without the faith or community-group layer.

Direct peers

• Hallow: Hallow is a Catholic prayer and meditation app offering subscription-based daily faith content with audio, video, and habit formation. It is the closest direct comparable to Be Whole Do Good in combining faith-centered subscription content, daily micro-engagement, and a family/community angle.
• Glorify: Glorify is a Christian worship and meditation app sold as a subscription with daily devotionals, music, and prayer tools. It competes for the same faith-focused daily-engagement wallet share as Be Whole Do Good.
• Lectio 365: Lectio 365 is a daily Christian devotional app produced by 24-7 Prayer, offering short prayer and scripture sessions each day. It is comparable as a daily faith-content subscription, though oriented to adult individuals rather than the family unit.
• Parent Cue (Orange): Parent Cue / Orange provides church-based family ministry resources, weekly cues, and parent content sold through church partnerships — the same church-distribution motion Be Whole Do Good Groups is building. Highly comparable in audience and channel strategy.
• Lovevery: Lovevery is a subscription-based early-childhood development company (Play Kits + app) targeting parents of young children with stage-based, expert-designed content. It is a direct functional comparable for the parent-subscription + child-development angle, though secular rather than faith-based.
• Abide: Abide is a Christian meditation and sleep app delivering daily scripture-based guided sessions via subscription. It mirrors Be Whole Do Good's faith-rooted daily micro-content subscription model, though targeted at adults rather than families.

Broad incumbents

• RightNow Media: RightNow Media is the largest Christian video streaming library, distributed primarily through church and ministry partnerships. It is a broader incumbent overlapping with Be Whole Do Good Groups on the institutional/faith-content side, but at a much larger scale.
• Focus on the Family: Focus on the Family is a longstanding Christian family-resources organization offering parenting content, counseling referrals, and media. It serves the same faith-centered family audience but as a broad nonprofit/incumbent rather than a focused subscription app.
• FamilyLife: FamilyLife (a Cru ministry) produces marriage and parenting content, events, and small-group studies aimed at Christian families. It overlaps with Be Whole Do Good's audience and church-distribution ambition but operates as a much larger nonprofit ministry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/be-whole-do-good

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Whole. Do Good.