advasolutions

What advasolutions does

advasolutions is the warehouse-automation division of advastore SE, headquartered in Traunstein, Bavaria, founded in 2023. The company builds shuttle-based automated storage and retrieval systems for mid-market and enterprise customers, with a target segment mix spanning retail/e-commerce, third-party logistics, production logistics, food and fresh produce, system integrators, healthcare, and non-standard-dimension ('ugly goods') inventory. Its core product is the advaShuttle — an autonomous vehicle that moves three-dimensionally across the storage cube without requiring lifts between levels — paired with the advaRack modular rack system, the advaShelf dynamic shelving layer, and the advaInbound and advaOutbound goods-receipt and dispatch stations. Differentiating technical components include 5D scanning for goods capture, a Digital Twin for simulation and operations, and a Warehouse Execution System (WES) that performs route and order planning with AI-supported data capture.

The business model combines capital equipment sales (shuttle, rack, shelf, inbound/outbound stations) with recurring software revenue (WES subscription) and implementation plus remote-support services. Contracts are quote-based and structured as multi-year engagements, consistent with enterprise warehouse-automation norms. Go-to-market combines a direct sales motion, a System Integrator partner program for indirect channels, and a permanent live reference installation at the parent advastore fulfillment center, which has been operating since September 2023. The company holds EU Organic Certification (DE-ÖKO-005), enabling deployment in certified organic-goods supply chains, and received public recognition from a Bavarian State Minister in early 2026.

Customer evidence is currently thin: Maier Früchte Großhandel GmbH & Co. KG is the publicly named external anchor for fresh-produce logistics, and the parent advastore fulfillment center functions as the primary internal deployment. The company is privately held within advastore SE with no external funding rounds disclosed and a headcount in the 101-250 range. Strategic priorities visible in 2026 include pan-European trade-fair expansion (LogiMAT, LOGISTICS & AUTOMATION, Logistica Next) and product-line broadening into cube storage, fresh logistics, and ugly-goods handling.

Name

advasolutions

Legal name

advastore SE (advasolutions)

Website

https://advasolutions.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

advasolutions, the warehouse-automation division of German parent advastore SE, builds shuttle-based ASRS systems with proprietary liftless 3D shuttles, modular racks, and WES software for retail, 3PL, production logistics, food/fresh, and integrator customers in Europe.

Ownership category

akta.pro rank

Product category

Automated Storage and Retrieval Systems (AS/RS)

NAICS

Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYIMAHAHAN

Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

Keywords

• Warehouse automation systems
• Shuttle-based AS/RS
• Intralogistics automation
• Warehouse execution software
• Automated storage retrieval

Headquarters

HQ city

Traunstein

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Systems (Shuttle, Rack, Shelf): Sale of proprietary shuttle automation hardware including advaShuttle units, advaRack modular shelving systems, and advaShelf dynamic storage surfaces. Hardware is sold as part of complete automated warehouse solutions, typically through enterprise sales with custom implementation.
2. Software (WES): Proprietary Warehouse Execution System (WES) for real-time warehouse control, digital twin management, and process optimization. Sold as part of the integrated solution or potentially as standalone software for existing systems.
3. Implementation & Integration Services: Consulting and professional services for the 3-phase implementation process: Analysis & Concept (data-based, simulation-based, ROI-oriented), Implementation & Integration (plug & play installation), and Operations & Scaling (training, support, system expansion).
4. Remote Service & Support: Ongoing support services including monitoring, service, and continuous optimization for long-term stable operation. Fast remote assistance without on-site waiting times.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

advasolutions develops and sells a shuttle-based automated storage and retrieval system (AS/RS) for warehouses and intralogistics. The integrated offering combines proprietary 3D-moving shuttle hardware (advaShuttle), modular rack and shelf systems (advaRack, advaShelf), and a proprietary Warehouse Execution System (WES) software with digital twin and AI-based scanning capabilities. The system automates inbound inspection, storage, and outbound pick & pack for enterprise customers in retail, e-commerce, 3PL, manufacturing, and food logistics.

Product overview

advasolutions offers a fully integrated shuttle-based warehouse automation system combining proprietary hardware and software. The core system consists of autonomous 3D-moving advaShuttles that operate within a modular advaRack rack system featuring integrated rails and lift-free design. The advaShelf dynamic storage shelves adapt to item dimensions without requiring container standardization. Software is unified under the WES (Warehouse Execution System) which acts as the digital brain coordinating all operations, supported by a Digital Twin for real-time warehouse visualization. Inbound processing is handled by advaInbound (automated 3D scanning and data capture) while outbound uses advaOutbound for pick & pack automation. The 5D scanning capability provides comprehensive item identification. The advaManager provides overall system management. All components work cohesively to deliver modular, scalable warehouse automation from goods receipt through dispatch.

Differentiator

Problem solved

Functional benefit

Brands

• advaShuttle: Proprietary autonomous shuttle technology that moves in 3D without lifts, handling items up to 800mm length and 20-25kg payload
• advaInbound
• advaOutbound
• advaRack
• advaShelf
• advaManager

Products and services

• advaShuttle Fully automated, proprietary autonomous shuttle that moves independently in all three dimensions (horizontal, vertical, and lateral) without requiring lifts or conveyors, handling items up to 800mm length and 20-25kg payload. Designed for warehouse operators in retail, e-commerce, 3PL, manufacturing, and food logistics.
• advaInbound Automated incoming goods processing system performing 100% incoming inspection with precise 3D scanning and real-time capture of dimensions, weight, barcode, MHD/batch data, integrating with existing WMS. Targets warehouse operators and 3PLs needing error-free goods receipt.
• advaOutbound Automated outbound system for pick & pack, controlling order picking, pack station operation, and dispatch via proprietary exit portals, with sequencing based on order type, route planning, or store logic. Serves retail and e-commerce fulfillment and 3PL operators.
• advaRack High-density modular rack system with integrated driving rails and lift-free vertical risers, with variable shelf spacing, adaptable to warehouse dimensions and structural conditions. Forms the structural basis for shuttle-based AS/RS deployments.
• advaShelf Dynamic storage shelves with variable platform dimensions that adapt to article size, storing items up to 800×600×600 mm (or 800×400×600 mm in cold storage) and 20-25 kg without requiring standardized containers or repacking. Suited to retail, 3PL, food, and bulky-goods applications.
• WES (Warehouse Execution System) Proprietary warehouse execution software coordinating all shuttle, storage, and order processes in real time, including shuttle control, path planning, storage allocation, and FIFO/FEFO inventory logic, with integration to WMS/ERP systems via standardized interfaces. Sells alongside hardware or potentially as a standalone orchestration layer for existing systems.
• advaManager Management and monitoring solution for controlling and overseeing automated advasolutions shuttle warehouse operations, referenced as part of the product portfolio.

Quantifiable outcome

• 30% reduction in total operating costs (TCO)
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature9 records

Partnerships

One partnership is on record.

• Maier Früchte Großhandel GmbH & Co. KGcoreStrategic or Co-development Partner · 20 November 2025Strategic collaboration for automating fresh produce logistics. Advasolutions, as the automation division of advastore SE, partnered with Maier Früchte (a regional fruit wholesale company) to implement shuttle-based storage technology for future-proof fresh logistics operations. This partnership demonstrates the company's ability to serve the fresh produce segment with temperature-controlled automation solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Geek+: Geek+ is a fast-growing Chinese mobile robotics company offering goods-to-person and shuttle solutions for e-commerce fulfillment. It overlaps with advasolutions on shuttle-based automation but targets larger-scale deployments with broader geographic reach.

Direct peers

• Hörmann Intralogistics: Hörmann (formerly HK System) provides shuttle AS/RS, automated warehouses, and intralogistics solutions primarily in Europe. It competes with advasolutions in the German-speaking market with comparable shuttle-based product offerings.
• AutoStore: AutoStore is the global leader in cube-based shuttle AS/RS, using autonomous robots on a grid to store and retrieve bins. It is the most direct competitor to advasolutions' shuttle-based approach and serves the same retail/e-commerce and 3PL customer base.
• Exotec: Exotec's Skypod system uses 3D-moving robots that climb racks to retrieve bins, an architectural concept closely paralleling advasolutions' liftless 3D shuttles. It is a direct competitor for goods-to-person and high-throughput e-commerce fulfillment.
• OPEX Corporation: OPEX offers goods-to-person automation including the Perfect Pick and Sure Sort systems, targeting e-commerce, retail, and 3PL fulfillment. It is a relevant comparable for advasolutions on automated storage and order fulfillment.
• TGW Logistics Group: TGW is an Austrian intralogistics integrator offering shuttle AS/RS, conveyor systems, and warehouse software. It serves the same retail/e-commerce and 3PL segments across Europe, making it a direct comparable for advasolutions' integrated offering.
• Knapp AG: Knapp is an Austrian warehouse automation specialist offering shuttle-based AS/RS (OSR), WMS/WCS software, and integrated fulfillment systems. Like advasolutions, it targets retail, 3PL, and production logistics customers in Europe and globally.
• Kardex Holding: Kardex provides automated storage and retrieval solutions including shuttle-based systems for small-parts and bin storage. It serves industrial, retail, and healthcare segments with comparable compact AS/RS solutions to advasolutions.

Broad incumbents

• Swisslog: Swisslog (KUKA subsidiary) provides a broad portfolio of warehouse automation including shuttle AS/RS (SynQ), AMRs, and software. It is a broad incumbent competing in the same customer segments with overlapping but more extensive capabilities than advasolutions.
• Dematic: Dematic is one of the largest global warehouse automation suppliers, offering shuttle systems, conveyors, AMRs, and software for retail, 3PL, and manufacturing. It is a broad incumbent that competes with advasolutions on large enterprise deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advasolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about advasolutions