Later (formerly Mavrck)

What Later (formerly Mavrck) does

Later (formerly Mavrck) is a privately held social revenue platform that operates an integrated stack for influencer marketing, social media management, and creator commerce. The company serves three primary customer segments — Fortune 500 and enterprise brands (e.g., Nike, Unilever, Southwest, Wayfair, Crumbl), social media managers at agencies and mid-market companies, and individual creators — through a hybrid go-to-market combining enterprise field sales, self-serve SaaS subscriptions, and a direct-to-creator platform (Mavely). Its core products include Later Influence (influencer marketing platform with managed services), Later Social (scheduling, publishing, and analytics across nine social platforms), Mavely (creator affiliate commerce), and Link in Bio (shoppable creator storefronts), with unified reporting delivered through Later 360.

The platform's technical foundation centers on Later EdgeAI, an AI-native predictive intelligence engine trained on a proprietary dataset of 16M+ creators, 136B annual impressions, 1B+ Link in Bio transactions, and $2B+ in verified influencer-driven purchases. Named AI capabilities span predictive analytics, creator matching, brand suitability evaluation, anomaly detection, generative captioning, and the recently launched Creator AEO for AI search optimization. The product portfolio was assembled through strategic M&A: Mavrck acquired Later in 2022 ($135M Summit Partners-led) and acquired Mavely in 2025, with Mavrck and Later unified under the Later brand in 2024.

Later monetizes through a mix of SaaS subscriptions (monthly and annual) for its influencer marketing and social media management platforms, managed campaign services for enterprise clients, and take-rate revenue from Mavely's affiliate commerce platform that surpassed a $2.4B annual GMV run rate and $250M+ in cumulative creator payouts by December 2025. The company is backed exclusively by Summit Partners ($255M+ raised across two growth equity rounds), maintains hub offices in Boston, Vancouver BC, Chicago, and Vancouver WA, and employs 251–500 people.

Name

Later (formerly Mavrck)

Legal name

Mavrck LLC d.b.a. Later

Website

https://later.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Later is a social revenue platform combining influencer marketing, social media management, and creator commerce into one integrated stack. It serves enterprise brands, social media managers, and creators through SaaS subscriptions, managed services, and an affiliate marketplace powered by proprietary AI.

Ownership category

akta.pro rank

Product category

Influencer Marketing & Social Media Management Software

NAICS

Advertising, Public Relations, and Related Services (5418), Software Publishers (5132), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Campaign Operations & Managed Services (BPAFAHAF), Affiliate & Performance Creator Programs (BPAFAHAG), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)

Keywords

• Influencer marketing platform
• Social media management
• Creator commerce
• Social revenue platform
• Creator marketing software

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Influencer Marketing Platform): Self-serve and enterprise subscriptions for influencer marketing platform access, campaign management tools, creator database access, and analytics. Billed monthly or annual with recurring revenue characteristics.
2. SaaS Subscription (Social Media Management): Social media scheduling, publishing, analytics, and content management SaaS subscriptions billed on monthly or annual recurring basis.
3. Managed Campaign Services: Expert-led, full-service influencer campaign management including strategy, creator sourcing, content production, and performance reporting for brand customers.
4. Creator Commerce / Affiliate (Mavely): Affiliate marketing platform enabling creators to earn commissions on sales through shoppable SmartLinks. Later earns a take rate on creator commerce transactions. Platform surpassed $2.4B annual GMV run rate and $250M in cumulative creator payouts.
5. Mavely Boosts: Real-time access to 3X commission opportunities for creators, generating increased transaction volume and affiliate revenue for the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Later operates an integrated social revenue platform that combines an influencer marketing platform (Later Influence), social media management tools (Later Social), and a creator commerce marketplace (Mavely). The company sells software subscriptions to enterprise brands and agencies for discovering creators, running influencer campaigns, scheduling and publishing social content, and tracking ROI, while also operating Mavely as a creator-side affiliate commerce platform.

Product overview

Later (formerly Mavrck) is a unified creator commerce and social media marketing platform that combines influencer marketing, social media management, and creator commerce into one integrated solution. The platform is built around three core pillars: Later Influence (influencer marketing platform and full-service managed campaigns), Later Social (social media scheduling, publishing, and analytics across major platforms), and Mavely (creator affiliate commerce). Key AI-powered capabilities include Later EdgeAI for predictive performance intelligence, AI Creator Matching for influencer discovery, and Brand Suitability Insights for brand safety evaluation. The platform also includes Link in Bio for shoppable landing pages, Social Listening for market intelligence, and Creator AEO for AI search optimization. The product portfolio was assembled through strategic acquisitions: Mavrck acquired Later in 2022 ($135M Summit Partners funding), and Later acquired Mavely in 2025, uniting these capabilities under a single brand rebranded at SXSW 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Later EdgeAI: AI-native predictive intelligence engine built on Later's influencer datasets to predict campaign performance and identify effective creators for influencer marketing campaigns.
• Mavely
• Later 360
• Later Link in Bio

Products and services

• Later Influence (Influencer Marketing Platform) A self-serve SaaS platform that enables brands and agencies to find, manage, track, and pay influencers, with access to a creator database of over 16 million creators and tools for campaign workflow, content approvals, and performance measurement.
• Later Influence Full-Service Programs Done-for-you influencer campaign services covering creator discovery, campaign strategy, content workflow management, and reporting, sold alongside the self-serve platform to enterprise brands.
• Later Social (Social Media Management) A social media management solution providing scheduling, publishing, link in bio, analytics, and content planning across major social networks, aimed at brands, agencies, and individual social media managers.
• Mavely (Creator Commerce Platform) A creator commerce platform that enables individual creators and influencers to discover and share brand products, earn affiliate commissions, and link recommendations across social channels, integrating with the broader Later platform.
• Later Link in Bio A customizable link-in-bio tool that lets creators and brands drive traffic from social profiles to multiple destinations, with analytics on link clicks.
• Later Social Listening A social listening product that tracks brand mentions, sentiment, and trending conversations across social networks to inform marketing strategy.
• Later Analytics An analytics product providing performance reporting across social and influencer campaigns, including paid and organic metrics and ROI dashboards.
• Later Mobile App Mobile applications for iOS and Android that let users schedule posts, manage social content, and access Later Social functionality on mobile devices.
• Later EdgeAI An applied AI layer powering influencer discovery, campaign optimization, content generation, and predictive ROI across the Later platform.

Quantifiable outcome

• Platform surpassed $2.4 billion annual GMV run rate as of December 2025, one year after Mavely acquisition.
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Mavely (acquisition)coreOthers · 1 January 2024Later acquired Mavely in 2024, adding affiliate marketing capabilities to help brands grow and track influencer-driven sales. One year post-acquisition, Later surpassed $2.4 billion annual GMV run rate and $250 million in cumulative creator payouts, demonstrating the strategic value of the Mavely affiliate commerce integration.
• Later (acquisition)coreOthers · 27 April 2022Mavrck acquired Later in April 2022 for $135 million in a Summit Partners-led funding round. The acquisition added best-in-class social media management tools, a creator marketplace, and Link in Bio to Mavrck's influencer marketing platform, enabling brands to drive more traffic and sales from social content.
• ShopifycoreTechnology or IntegrationShopify integration is listed as a core integration on Later's platform, enabling brands to connect their Shopify stores for influencer-driven commerce tracking and affiliate link functionality. This is a key integration for tracking influencer ROI and connecting creator content to e-commerce sales.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• LTK (formerly rewardStyle): LTK is the largest creator-driven shopping network, connecting influencers with brands for affiliate commerce. It is the most direct competitor to Mavely on the creator commerce and affiliate side, with overlapping revenue models.
• IZEA Worldwide: IZEA is a longstanding influencer marketing platform and marketplace offering sponsored content, managed services, and creator discovery tools. It competes with Later Influence across enterprise and mid-market segments.
• Aspire (formerly AspireIQ): Aspire is an influencer marketing platform that combines creator marketplace, campaign management, and managed services for enterprise and mid-market brands. It overlaps directly with Later Influence and Later's managed services offering.
• Grin: Grin is a leading creator marketing platform focused on influencer discovery, relationship management, and ROI measurement for enterprise brands. It competes most directly with Later Influence on the SaaS side, with a similar emphasis on ecommerce integration and first-party creator data.
• Upfluence: Upfluence offers an influencer marketing platform with creator search, outreach, gifting, and analytics for ecommerce brands. It competes with Later Influence particularly in the mid-market and DTC segments.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by major brands and agencies for creator discovery, campaign management, and analytics. It is one of Later's primary direct competitors at the high end of the market, particularly for Fortune 500 customers.
• Influencer.com (by CreatorIQ) / Traackr: Traackr is an enterprise influencer marketing platform focused on creator discovery, relationship management, and global campaign analytics. It is a direct competitor to Later Influence in the enterprise tier.

Broad incumbents

• Hootsuite: Hootsuite is an established social media management platform used by enterprises and agencies for scheduling, monitoring, and analytics. It is a broad incumbent adjacent to Later Social with some overlap in social listening and analytics.
• Sprout Social: Sprout Social is a public, broad-based social media management suite with publishing, analytics, listening, and influencer tools. It competes most directly with Later Social and increasingly with Later Influence from a larger marketing-cloud position.

Emerging players

• ShopMy: ShopMy is a fast-growing creator commerce and affiliate platform powering shoppable links and brand partnerships for influencers. It is an emerging direct competitor to Mavely with a focus on premium creators and luxury brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/latermedia
• Facebookfacebook.com/latermedia
• LinkedInlinkedin.com/company/later-official
• Instagraminstagram.com/latermedia
• TikToktiktok.com/@later.com
• Pinterestpinterest.com/latermedia
• Xx.com/latermedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds12 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Later (formerly Mavrck)