TELUS Digital

What TELUS Digital does

TELUS Digital is a customer experience transformation partner that combines AI-fueled technology with a global managed services workforce. The company, formerly TELUS International Inc. and rebranded in 2025, was taken private by parent TELUS Corporation in October 2025 for approximately US$539 million and now operates as a wholly-owned subsidiary. It serves more than 600 enterprise clients across verticals including technology, telecommunications, banking and financial services, retail and e-commerce, healthcare, automotive and robotics, and media, with 82,000+ team members across 35+ countries and 70+ delivery centers operating in 60+ languages.

Name

TELUS Digital

Legal name

TELUS Digital

Website

https://telusdigital.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

TELUS Digital is an AI-fueled customer experience transformation partner providing contact center outsourcing, AI data services, B2B sales outsourcing, and its proprietary Fuel iX GenAI platform to 600+ enterprise clients across 35+ countries.

Ownership category

akta.pro rank

Product category

Customer Experience Services

NAICS

Telephone Call Centers (56142)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Customer experience outsourcing
• AI data annotation
• Contact center services
• Generative AI platform
• Digital transformation consulting

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CX Transformation & Consulting: Digital CX transformation consulting services helping enterprises modernize customer experience operations, implement AI solutions, and optimize contact center performance.
2. Contact Center Outsourcing: Full-service contact center outsourcing including customer service, technical support, and B2B sales across 35+ countries in 60+ languages with 83,000 team members.
3. AI Data Services: Training data annotation and labeling services for AI/ML model development including generative AI, autonomous vehicles, robotics, and search/advertising. Delivers 2B+ labels annually across 500+ languages.
4. AI-Powered Agent Tools & Platforms: Proprietary AI platforms including Fuel iX for agent training, assistance, and AI security testing. Revenue from platform licensing integrated with professional services.
5. B2B Sales Outsourcing: End-to-end B2B sales services including lead generation, demand generation, inside sales, channel management, and customer success management.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TELUS Digital is an AI-fueled customer experience and digital solutions provider that delivers contact center outsourcing, B2B sales outsourcing, AI training data annotation, trust & safety, and CX transformation consulting to enterprise clients globally. The company combines 82,000+ team members across 35+ countries with the proprietary Fuel iX generative AI platform to enable enterprise-scale AI deployment across voice, chat, and digital channels.

Product overview

TELUS Digital is a customer experience transformation partner offering a unified portfolio of AI-fueled technology solutions and expert services. The core Fuel iX™ platform provides the foundational generative AI engine powering specialized modules including Fuel iX Agent Trainer (voice simulation-based agent training), Fuel iX Fortify (AI security testing), Fuel iX Copilots (AI assistants), and Fuel iX Agent Assist (real-time agent guidance), alongside Agent Quality Insights for automated QA. The company delivers integrated AI customer care through CCaaS partnerships with Salesforce, Zendesk, Google Gemini Enterprise, Five9, Genesys, and Amazon Connect, complemented by B2B Sales Outsourcing and Contact Center Management services. Data for AI Training provides training data solutions across GenAI, Physical AI & Robotics, and Search & Ads with over 1 million annotators. Trust & Safety offerings include Financial Crime & Compliance and Platform Integrity solutions. The company operates across 35+ countries serving 600+ clients with 82,000+ team members.

Differentiator

Problem solved

Functional benefit

Brands

• Fuel iX: Proprietary enterprise-grade generative AI platform providing tools to reliably and securely scale generative AI, including applications for agent training, copilots, and AI fortification.
• Fuel iX Agent Trainer
• Fuel iX Agent Assist
• Fuel iX Fortify
• Fuel iX Copilots

Products and services

• Fuel iX

Quantifiable outcome

• 20-50% reduction in agent onboarding time with Fuel iX Agent Trainer
• +9 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability13 records

Feature6 records

Partnerships

13 partnerships are on record, tiered minor and core.

• ContentfulminorGTM or Marketing Partner · 24 June 2026Launch partner for Contentful's Palmata AI brand monitoring product. TELUS Digital uses Palmata to assess AI-generated brand perceptions as a launch partner alongside The Atlantic, Box, Dataiku, DocuSign, and Marketbridge.
• ElevenLabscoreTechnology or Integration · 22 June 2026TELUS Digital became preferred implementation partner for ElevenAgents, ElevenLabs' AI voice agent platform. TELUS Digital leads implementation, integration, and managed services for enterprise clients across telecommunications, financial services, utilities, and retail sectors. The partnership builds on existing internal use of ElevenLabs for agent training with 90,000+ voice simulations reducing onboarding time by 20%.
• CrestacoreTechnology or Integration · 15 June 2026TELUS Digital became preferred implementation partner for Cresta's contact center AI platform covering deployment, integration, change management, and managed services. TELUS Digital deploys and optimizes Cresta's full suite including voice and chat AI agents, real-time human augmentation, and conversation intelligence for global enterprise clients.
• NVIDIAcoreTechnology or Integration · 4 March 2026Joint presentation at Mobile World Congress 2026 featuring 20+ real-world AI use cases for telecom operators. NVIDIA collaboration enables enterprise-scale AI deployment capabilities through TELUS Digital's Fuel iX platform.
• F3 NetworkscoreStrategic or Co-development Partner · 4 March 2026Joint presentation at MWC 2026 with TELUS Digital and NVIDIA showcasing AI-driven CX and network optimization solutions for telecommunications operators, helping CSPs transition from AI pilots to production deployments.
• AdobecoreTechnology or IntegrationTELUS Digital is an Adobe Gold Solution Partner, showcasing real-time AI personalization engine at Adobe Summit 2026. The partnership integrates Adobe Experience Platform, Adobe Real-Time CDP, and Adobe Journey Optimizer with custom GenAI extraction models for enterprise CX transformation.
• SalesforcecoreTechnology or IntegrationSummit-level Salesforce partnership with over 1,000 completed projects across the Salesforce ecosystem. TELUS Digital delivers enterprise-scale implementations, integrations, and agentic AI solutions. TELUS Digital acquired Gerent, a U.S.-based Salesforce-focused consultancy, to enhance these capabilities.
• Google CloudcoreTechnology or Integration10-year strategic alliance with Google Cloud for Gemini Enterprise for Customer Experience (GECX) and legacy CCaaS products including Google Contact Center AI (CCAI) and Customer Engagement Suite (CES). TELUS Digital delivers real-time agent assist, no-code agent deployment, and multilingual voice and chat agents.
• ZendeskcoreTechnology or IntegrationPreferred implementation partner for Zendesk CX and contact center solutions. TELUS Digital provides professional services for Zendesk implementation, optimization, and integration with enterprise systems.
• Five9coreTechnology or IntegrationCCaaS partnership delivering intelligent virtual agents, AI-powered agent assist, workflow automation, and native gamification through Five9's contact center platform.
• GenesyscoreTechnology or IntegrationCCaaS partnership delivering cloud-native solutions with AI-powered orchestration, virtual agents, predictive routing, and workforce engagement management.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS partnership for Amazon Connect implementation, integration, and optimization. TELUS Digital provides end-to-end deployment, workflow-aligned setup, and performance monitoring for AWS contact center solutions.
• SumsubcoreTechnology or IntegrationExpanded partnership for end-to-end identity verification and fraud prevention solutions. Originally used for ID verification of TELUS Digital's global AI community, the partnership now extends to broader client base across banking, financial services, insurance, and telecom industries.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• WNS Holdings: WNS is a global BPO and digital services firm with strong BFSI/travel vertical focus and growing analytics + AI services. Comparable mix of contact center outsourcing and data-led transformation work; smaller scale but similar enterprise GTM and India delivery footprint.
• Concentrix: Concentrix is one of the largest global CX/BPO operators with deep enterprise focus across verticals (BFSI, tech, healthcare, retail) and proprietary AI tooling (Concentrix Symphony). Directly comparable to TELUS Digital on contact center outsourcing scale, AI-enabled agent tools, and B2B sales services.
• Teleperformance: Paris-headquartered global CX outsourcing leader with comparable scale (~500K+ employees), multilingual delivery footprint, and growing AI/services mix. Most direct competitor in traditional contact center outsourcing and increasingly in AI-augmented CX.
• Foundever (formerly Sitel/SYKES): Foundever is a privately-held CX outsourcing company formed from the SYKES/Sitel combination with ~170K employees globally. Closely comparable outsourced contact center + AI/digital transformation portfolio across BFSI, tech, and consumer verticals.
• TaskUs: TaskUs specializes in digital customer experience, content moderation (Trust & Safety), and AI data labeling — directly comparable to TELUS Digital's content moderation and Data for AI Training lines, with similar mid-market positioning and Latin America / Philippines delivery.
• TTEC (TeleTech Holdings): TTEC is a publicly-traded CX and digital services company serving enterprise clients across BFSI, healthcare, and tech. Closely comparable business model combining omnichannel contact center operations with proprietary AI/analytics (TTEC Digital) — a more mid-sized analog to TELUS Digital's portfolio.
• IBEX Holdings: IBEX is a CX outsourcing and B2B sales services provider with delivery primarily in the Philippines and Latin America. Comparable on CX outsourcing and end-to-end B2B sales outsourcing, though smaller scale than TELUS Digital and less diversified geographically.

Broad incumbents

• Cognizant: Cognizant is a global IT services giant with a sizable CX/digital experience practice (including the Former digital business from The Singular Agency). Overlaps with TELUS Digital on enterprise CX transformation, AI services, and Salesforce/Adobe implementations but as part of a broader IT outsourcing portfolio.
• Genpact: Genpact is a large digital transformation / BPO firm with deep BFSI focus, AI/GenAI services, and enterprise process automation. Overlaps with TELUS Digital on AI-led CX transformation and BFSI vertical, though Genpact's broader scope extends well beyond contact center operations.
• Infosys BPM: Infosys's BPM arm provides global BPO/CX services including contact center operations and AI-enabled customer experience as part of the broader Infosys IT services portfolio. Directly comparable on delivery scale and India delivery center footprint but part of a much larger parent offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/telusint
• Facebookfacebook.com/telusinternational
• LinkedInlinkedin.com/company/telus-international

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TELUS Digital