What Elite Picks does

Elite Picks is an AI-driven sports analytics platform that targets individual sports bettors and fantasy players with predictive prop research and player performance insights. Its flagship offering is the EP Score, a proprietary 0-100 rating system that applies machine learning to over two million structured sports data points to translate complex analytics into a single decision-ready metric for wagering decisions. The platform is delivered exclusively as a mobile application distributed through the Apple iOS App Store, with backend sports data sourced from SportsDataIO, and the company operates from Rancho Mirage, United States, with a 1-10 employee headcount.

The business model is consumer-direct and subscription-based: users pay non-refundable recurring fees for access to the AI-powered prop research and predictive tools. Go-to-market is product-led and mobile-first, relying on organic app store discovery, user testimonials as social proof, and affiliate marketing channels referenced in the platform's terms of service. In January 2026, Elite Picks received an undisclosed investment from Founders Row, with the partner providing operational expertise to first-time founder Michael Zakkour to support growth strategy and brand positioning. No enterprise, B2B, or institutional customer segment is served, and there is no disclosed revenue, headcount growth trend, or pricing tier detail in the available data, indicating an early-stage commercial profile.

Name

Elite Picks

Legal name

Elitepicks.ai

Website

https://elitepicks.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Picks is an AI-driven sports analytics platform that delivers predictive prop research and a proprietary EP Score (0-100 player rating) to individual sports bettors via a subscription-based iOS app.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industries

Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Tipsters, Picks & Betting Advice Lead Gen (MPAEAMAE)

Keywords

• Sports betting analytics
• Prop research tools
• AI sports predictions
• Fantasy sports analytics
• Player prop insights

Headquarters

HQ city

Rancho Mirage

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Revenue model

1. Fee-Based Services: Elite Picks offers fee-based products and features through its mobile app. The platform operates on a subscription or premium feature model where users pay for access to advanced analytics and predictions. Terms indicate non-refundable fees for subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elite Picks operates an AI-driven sports analytics mobile application that uses machine learning to analyze over two million data points and generate predictive insights for sports bettors. The platform's signature feature, the EP Score, rates player performance on a 0-100 scale, simplifying complex sports analytics into actionable betting decisions. The product is distributed as an iOS app backed by SportsDataIO data feeds.

Product overview

Elite Picks is an AI-driven sports analytics platform offered as a mobile application (iOS). The platform uses machine learning to analyze over two million data points to generate predictive insights for sports bettors. The core product, the Elite Picks App, centers around the EP Score feature—a 0-100 scale rating system that simplifies complex player performance analytics into actionable betting decisions. The platform is available as an iOS app with app data provided by SportsDataIO.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Picks App AI-powered prop research mobile application for individual sports bettors. Uses machine learning to analyze over two million data points and delivers predictive insights through the EP Score 0-100 player performance rating. Backed by SportsDataIO data infrastructure and distributed via the iOS App Store.

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Dimers: Dimers offers AI-driven sports predictions and prop picks for bettors through a subscription model. Like Elite Picks, it packages machine learning outputs into simplified consumer-facing betting insights.
• Rithmm: Rithmm is an AI-driven sports betting analytics platform that builds predictive models for prop bets and player performance. It directly competes with Elite Picks in mobile-first AI prop research for individual sports bettors.
• Underdog Fantasy: Underdog Fantasy runs pick'em and best-ball fantasy contests built around player props. It is a downstream consumer of the same prop-research tooling Elite Picks sells, competing for the fantasy/betting crossover user.
• OpticOdds: OpticOdds provides sports betting data feeds, odds APIs, and player prop data to sportsbook operators and analytics platforms. It is adjacent/comparable as a data infrastructure peer serving the same sports-betting analytics ecosystem Elite Picks operates in.
• Action Network: Action Network is a sports betting data, analytics, and picks platform covering player props and betting insights. It overlaps Elite Picks' predictive insights, prop research, and subscription offerings for sports bettors.
• BettingPros: BettingPros provides sports betting picks, projections, and odds analysis, including player prop tools. It competes directly with Elite Picks in delivering data-driven prop research and predictive analytics to consumers.
• PrizePicks: PrizePicks is a daily fantasy sports platform focused on player prop pick'em entries. Elite Picks targets an overlapping user base with prop research tools that can be used by PrizePicks' player-prop fantasy participants.

Broad incumbents

• Stats Perform: Stats Perform is a large sports data and AI analytics provider supplying feeds and predictive models to sportsbooks and media. It is a broad incumbent data/analytics peer whose sport-data and AI capabilities compete in the same prop analytics value chain Elite Picks targets.
• FanDuel: FanDuel is a major US sportsbook and DFS operator with embedded player-prop markets and analytics. It is a broad incumbent whose prop offering competes for the same consumer wallet as Elite Picks, though it owns the wagering layer as well.

Emerging players

• Simplebet: Simplebet operates in the micro-betting and prop-betting infrastructure space, enabling player-prop wagering products. It overlaps with Elite Picks' prop analytics domain as an emerging technology player in prop-driven sports products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ElitePicksApp
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/elite-picks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Picks