MMM Labs

What MMM Labs does

MMM Labs is a US-based SaaS startup founded in 2024 that operates an AI-powered marketing mix modeling (MMM) platform for marketing professionals and data scientists. The company's core product is a multi-engine MMM SaaS platform that allows customers to upload marketing data once and simultaneously run and compare multiple open-source MMM engines (Meta's Robyn, Google's Meridian, and PyMC) alongside proprietary internal engines through a single web-based interface, with automated model comparison and winner recommendation. The platform is built for cookieless, pixel-free measurement, runs on Google Cloud Platform, and outputs instant ROI, marginal ROI, contribution, and optimization reports.

The platform is natively integrated with six major AI assistants (Claude, ChatGPT, Gemini, Microsoft Copilot, Perplexity, Cursor) and exposes agent-to-agent APIs and MCP connectors, enabling conversational access to model outputs and the ability for AI systems to trigger model runs and surface insights programmatically. MMM Labs is described as serving six primary verticals: media agencies, food and beverage, finance, retail and e-commerce, gaming, and tech and durables.

The company operates a demo-first enterprise sales motion with non-publicly-disclosed quote-based annual subscription pricing, complemented by a self-serve SaaS login for existing customers. On January 20, 2026, Netherlands-based ScanmarQED acquired MMM Labs, integrating the platform into ScanmarQED's PulseQED enterprise analytics suite and extending distribution through ScanmarQED's global sales infrastructure in the Netherlands, London, Prague, and Chicago. Since the acquisition, the platform inherits ISO 27001:2022 certification and GDPR compliance from the ScanmarQED Group. The founding team consists of Gabriel Mohanna (former Amazon and Google data scientist and product manager) as CEO, Eric Chaland as CTO, and Prof. dr. Koen Pauwels (Distinguished Professor of Marketing at Northeastern University) as co-founder and Strategic Advisor.

Name

MMM Labs

Legal name

MMM Labs

Website

https://mmmlabs.ai

Company type

Private

Founded year

2024

Operating status

Acquired

Headcount range

1–10 employees

Short description

MMM Labs is a US-based SaaS startup providing an AI-powered multi-engine marketing mix modeling platform that lets brands and agencies run Robyn, Meridian, PyMC, and proprietary MMM engines side-by-side through a single interface for cookieless measurement and media optimization, now operating as part of ScanmarQED's PulseQED.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

akta.pro secondary industries

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Marketing mix modeling
• Media measurement software
• Marketing analytics platform
• Media ROI optimization
• Multi-touch attribution

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: MMM Labs operates as a SaaS subscription platform providing multi-engine Marketing Mix Modeling through a web-based interface. The company offers platform access, modeling services, and expert consulting support as part of its commercial model. Following the ScanmarQED acquisition, revenue flows through ScanmarQED's commercial operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MMM Labs is a SaaS platform that lets brands and agencies run and compare multiple open-source and proprietary Marketing Mix Modeling (MMM) engines — including Robyn, Meridian, PyMC, and proprietary engines — through a single intuitive interface. Users upload marketing data once and receive automated model comparison, instant ROI and budget optimization reports, and cookieless/pixel-free measurement. The platform also exposes conversational AI integrations and agent-to-agent APIs for accessing MMM outputs through external AI assistants.

Product overview

MMM Labs is a SaaS startup that provides a unified marketing mix modeling platform enabling brands and agencies to measure advertising effectiveness, pricing, and full marketing impact on sales and subscriptions. The core product is the MMM Labs Platform, which allows users to upload data once and explore multiple open-source (Robyn, Meridian, PyMC) and proprietary MMM engines side-by-side through a single interface. On January 20, 2026, MMM Labs was acquired by ScanmarQED and is being integrated into PulseQED, combining enterprise-grade governance and scalability with MMM Labs' multi-engine flexibility and speed.

Differentiator

Problem solved

Functional benefit

Products and services

• MMM Labs Platform SaaS platform enabling brands and agencies to run and compare multiple open-source and proprietary Marketing Mix Modeling engines (Robyn, Meridian, PyMC, and proprietary engines) side-by-side through a single intuitive interface for cookieless/pixel-free marketing measurement, ROI optimization, forecasting, and scenario planning.
• PulseQED Integration

Quantifiable outcome

• Actionable insights delivered in days, not months, through automated model comparison and instant reporting
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ScanmarQEDcoreStrategic or Co-development Partner · 20 January 2026On January 20, 2026, ScanmarQED announced the acquisition of MMM Labs to power PulseQED with next-generation MMM capabilities. MMM Labs is integrated into PulseQED, ScanmarQED's flagship analytics platform, giving customers instant access to advanced open-source modeling engines through a streamlined enterprise interface. The combined platform pairs ScanmarQED's enterprise governance and scalability with MMM Labs' multi-engine flexibility and speed.
• Robyn (Meta/Open Source)coreTechnology or IntegrationRobyn is an open-source MMM framework (developed by Meta) integrated into the MMM Labs platform, enabling users to run Robyn models alongside other engines through the platform's single interface.
• Meridian (Google)coreTechnology or IntegrationMeridian is Google's open-source MMM framework integrated into the MMM Labs platform, enabling users to run Meridian models alongside other engines through the platform's single interface.
• PyMCcoreTechnology or IntegrationPyMC is a Python-based probabilistic programming framework used for MMM, integrated into the MMM Labs platform for running Bayesian marketing mix models.
• Prof. dr. Koen Pauwels (Northeastern University)coreStrategic or Co-development PartnerProf. dr. Koen Pauwels, Distinguished Professor of Marketing at Northeastern University (named 'Best Marketing Academic on the Planet' by Marketing Week), serves as Strategic Advisor to ScanmarQED and co-founded MMM Labs. His research on marketing effectiveness, mix modeling, and data-driven decision-making underpins the company's methodology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rockerbox: Marketing measurement platform combining MTA and MMM for DTC and e-commerce brands. Comparable to MMM Labs as a modern, SaaS-based marketing measurement vendor serving similar buyer personas, though with a stronger emphasis on attribution alongside MMM.
• Fospha: Marketing measurement and attribution platform targeting e-commerce brands. Comparable to MMM Labs in serving digital-first marketers seeking better cross-channel measurement, though Fospha focuses more on attribution than open-source MMM.
• Northbeam: Multi-touch attribution and marketing measurement platform for DTC and e-commerce brands. Comparable as a modern SaaS marketing analytics vendor, with overlapping buyer personas but different methodological emphasis (MTA vs. MMM).
• Triple Whale: AI-native marketing analytics platform for Shopify and DTC brands, combining attribution, MMM, and business intelligence. Comparable to MMM Labs as a SaaS-first measurement vendor, though oriented toward e-commerce rather than cross-vertical MMM.
• AppsFlyer: Mobile attribution and marketing analytics platform expanding into broader measurement including incrementality and MMM. Comparable in serving performance and brand marketers with SaaS measurement, with stronger depth in mobile/app verticals like MMM Labs' gaming segment.

Broad incumbents

• Nielsen (NielsenIQ): Global marketing and media measurement incumbent offering MMM-style analytics alongside a much broader portfolio (panel data, ad ratings, retail measurement). Comparable as an MMM solution provider for large brands, though it competes from an established incumbent position rather than an AI-native, multi-engine approach.
• LiveRamp: Data collaboration and identity platform that increasingly offers measurement and MMM-adjacent capabilities. Comparable as a larger enterprise marketing analytics provider, though with a much broader data-connectivity portfolio.

Direct peers

• Marketing Evolution: Marketing measurement and MMM vendor focused on person-level and aggregate MMM for brands and agencies. Comparable to MMM Labs in target customer (enterprise marketers) and core use case (marketing mix modeling and optimization).
• Analytic Partners: Long-standing commercial MMM and marketing ROI platform used by large advertisers and agencies. Directly comparable to MMM Labs as a measurement and optimization SaaS, though it relies primarily on a proprietary engine rather than an open-source multi-engine approach.

Others

• ScanmarQED / PulseQED: Now the parent company and integrated distribution channel for MMM Labs, providing the PulseQED analytics platform. Included as an ecosystem peer given the operational overlap post-acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mmmlabsai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMM Labs