What WALTERS | PLAXEN does

Walters | Plaxen Estates is a luxury residential real estate brokerage team founded in 2023 by Shauna Walters and Nicole Plaxen, operating under the Sotheby's International Realty brand and headquartered at 9665 Wilshire Blvd in Beverly Hills. The firm serves ultra-high-net-worth buyers, sellers, developers, and international investors in California and Florida, with a core offering of high-end residential brokerage plus ancillary services including luxury rentals ($100K-$500K/month estates), new-development sales (Alba Palm Beach, residences from $2.5M), strategic home valuation, and global property listings. Revenue is generated primarily through standard real estate transaction commissions (5-6% of sale price) split between listing and buying agents, with the team having transacted over $1 billion in cumulative property volume and achieving the #1 team ranking at Sotheby's Southern California. Notable transactions include the $53 million Melhill Estate, $44 million Brentwood Oasis, $32 million Donhill (Fashion Nova's Richard Saghian), $85 million Spelling Manor, and the $70 million Markus Persson Trousdale estate.

The team's go-to-market combines direct-agent relationship management with extensive earned-media coverage in Architectural Digest, Wall Street Journal, Mansion Global, and television appearances on Selling Sunset, Million Dollar Listing, and Open House TV, supplemented by a strategic partnership with the @houses platform (over 2 million followers). Its distribution channel leverages the Sotheby's global affiliate network spanning 84 countries and 26,000+ sales associates for international referral flow. Underlying technology includes AI-generated content production for property descriptions, blog posts, social media, email, and advertising copy; an AI-driven property recommendation engine; Combined L.A./Westside MLS integration; and standard Meta/Google Ads integrations for targeted marketing.

The firm's competitive differentiation rests on three pillars: (1) exclusive off-market property access via longstanding banking, lender, and asset-manager relationships inherited from the founders' prior tenure at the Sally Forster Jones Group, where Nicole Plaxen oversaw $790 million in annual closed sales as EVP of Sales; (2) a cultural-marketing brand positioning the team as a female-led luxury powerhouse; and (3) record-setting individual deal execution for ultra-high-profile clients including celebrities, founders, athletes, and royalty. The team has grown to approximately 12 agents with specialized roles in operations, listing coordination, and bilingual/multicultural coverage. No external funding, institutional investment, or PE ownership is indicated in the available data; the firm is privately held by its two co-founders.

Name

WALTERS | PLAXEN

Legal name

Walters | Plaxen Estates

Website

https://waltersplaxen.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Walters | Plaxen Estates is a luxury residential real estate team operating under Sotheby's International Realty, serving ultra-high-net-worth buyers and sellers across California and Florida. Founded in 2023, it has transacted over $1 billion in luxury property sales.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Luxury real estate brokerage
• High-end residential sales
• Off-market property access
• New development sales
• Luxury rental services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: The primary revenue stream comes from real estate transaction commissions, typically a percentage of property sale prices. The team has completed over $1B in sales with record-breaking transactions including $53M, $44M, and $32M properties.
2. Luxury Property Rentals: Revenue from luxury residential property rentals, including high-end homes in Beverly Hills, Bel Air, and Malibu with monthly rents ranging from $100,000 to $500,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Walters | Plaxen Estates is a luxury real estate brokerage team operating under Sotheby's International Realty that buys, sells, and rents ultra-high-end residential properties across California and Florida, with additional global luxury listings. The team differentiates through exclusive off-market property access via deep banking and asset manager relationships, high-impact marketing campaigns, AI-generated content, and representation of celebrity, royal, and ultra-high-net-worth clientele.

Product overview

Walters | Plaxen Estates operates as a luxury real estate brokerage and marketing powerhouse with a core offering of high-end residential real estate services across California and Florida. The company's product portfolio centers on its flagship luxury real estate services (buying and selling), supplemented by exclusive off-market property access, luxury rental services, and the ALBA Palm Beach new development. The Global Luxury Listings feature ultra-premium international properties marketed through their Sotheby's International Realty affiliation. The team differentiates through creative marketing, media exposure, and AI-powered content generation for property promotion.

Differentiator

Problem solved

Functional benefit

Brands

• ALBA Palm Beach: A new development project featuring modern condominium and townhome residences located directly on the Intracoastal Waterway in Palm Beach, Florida. Prices start at $2.5 million.

Products and services

• Luxury Residential Real Estate Services Full-service luxury real estate brokerage specializing in buying, selling, and representing elite clientele including professional athletes, entertainers, founders, and high-net-worth individuals across California and Florida markets.
• ALBA Palm Beach A new development project in Palm Beach, Florida offering modern condominium and townhome residences directly on the Intracoastal Waterway with sunrise and sunset pools, fitness center, spa, private dock, screening room, and concierge services. Prices start at $2.5 million.
• Global Luxury Listings Exclusive global property listings featuring ultra-luxury homes worldwide marketed with premium presentation and access to international buyer network through the Sotheby's International Realty affiliation.
• Luxury Rental Services Exclusive luxury rental listings in California featuring high-end residential properties including estates in Beverly Hills, Bel Air, and West Hollywood, with monthly rents ranging from $100,000 to $500,000.
• Strategic Home Valuation Home valuation services providing strategic property worth analysis to help clients understand their property's market value for buying or selling decisions.

Quantifiable outcome

• $53M Melhill Estate sale - highest in Brentwood in 5 years
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• @houses PlatformcoreGTM or Marketing PartnerStrategic partnership with @houses, one of the largest real estate platforms in the world with over 2 million followers. This partnership amplifies global visibility for their listings through social media and digital marketing channels.
• Sotheby's International RealtycoreChannel Partner/ Reseller/ DistributorLicensed brokerage operating under the Sotheby's International Realty brand. Provides access to global network of 1,100 offices, 26,200 sales associates across 84 countries, and the prestige of the Sotheby's auction house brand.
• Baby2BabyminorOthersCharitable partnership supporting initiatives for children and single mothers. Reflects company's commitment to community impact and corporate social responsibility.
• World VisionminorOthersCharitable partnership supporting child welfare and animal welfare initiatives. Demonstrates company's belief that true luxury is defined by success and significance.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Serhant: Media-forward, tech-enabled luxury brokerage with strong social media presence and content production model that overlaps with Walters | Plaxen's celebrity/media-driven approach.

Broad incumbents

• Compass: Large national brokerage with a significant luxury segment in California and Florida, comparable technology stack, and aggressive agent recruitment in Walters | Plaxen's core markets.
• Christie's International Real Estate: Competing luxury auction-house-affiliated brokerage brand with global reach, comparable prestige positioning, and presence in the same California and Florida luxury corridors.
• Engel & Völkers: International luxury brokerage with growing presence in US luxury markets, competing for the same high-end sellers and offering comparable global referral network.
• Sotheby's International Realty (broader network): The parent brand and network within which Walters | Plaxen operates; other top-producing teams under this umbrella are direct competitors for the same referral pipeline and brand prestige.

Regional players

• Premier Estate Properties: Florida-focused luxury real estate firm, directly comparable to Walters | Plaxen's Florida operations and a potential competitor in the Palm Beach luxury market.

Direct peers

• Hilton & Hyland: Beverly Hills-headquartered luxury brokerage specializing in high-end LA properties, directly competing for the same celebrity and high-net-worth clientele in Westside markets.
• Aaron Kirman Group: Beverly Hills-based luxury real estate team with similar celebrity/clientele focus and high transaction volume in the same primary geographic markets.
• The Agency: Global luxury residential brokerage with strong presence in Beverly Hills, Bel Air, and Malibu, competing directly for UHNW clients and luxury listings in the same California corridors.
• Sally Forster Jones Group: Former employer of both Walters and Plaxen; one of the top-producing luxury real estate teams in California, competing for the same sellers and ultra-luxury listings in LA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WALTERS | PLAXEN