What 5x5 Trading does

5x5 Trading is an IADA-accredited private aviation brokerage and advisory firm founded in 2024 and headquartered in Boca Raton, Florida. The firm was launched by four aviation industry veterans — John D. Odegard Jr., Chris Brenner, Seth Zlotkin, and Jeremy Bogle — who collectively bring more than 100 years of experience from senior roles at NetJets, Wheels Up, Jetcraft, JetSelect Aviation, and QS Partners, and have transacted over $1 billion in aircraft sales across their careers. 5x5 positions itself as a fiduciary-first alternative to traditional brokerages, with a stated commitment to client mission alignment over inventory-driven sales.

The firm's core offerings span five interconnected service lines: Brokerage & Acquisition, Aircraft Trading, Private Aviation Advisory, Aircraft Market Analysis, and Corporate Aircraft Fleet Strategy. Underlying these services is a data-centric market analysis capability built around real-time transaction data, aircraft-specific resale forecasts, and total-cost-of-ownership modeling — including fuel burn, maintenance intervals, crew salaries, hangar fees, and depreciation planning. The firm claims its pricing intelligence is derived from closed transaction comps rather than asking prices, providing buy/sell timing and liquidity-cycle insight. All client engagements are led directly by the four founding partners, with no junior handoffs.

5x5 Trading operates on a dual revenue model combining transaction commissions on aircraft sales and trading, plus professional services fees for advisory and corporate fleet strategy engagements. Pricing is custom and not publicly disclosed. The firm targets four customer segments: ultra-high-net-worth individuals (primary), corporate flight departments (primary), family offices, and Part 135 charter operators. Distribution is entirely direct and founder-led, supported by IADA referral credibility, an Insights/Buyer's Guides content library, organic social presence, and an Aircraft Exchange marketplace listing. The firm reports a global service footprint and serves clients on transatlantic and international missions.

Name

5x5 Trading

Legal name

5x5 Trading

Website

https://5x5trading.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

5x5 Trading is an IADA-accredited private aviation brokerage and advisory firm founded in 2024 that provides data-driven aircraft sales, trading, acquisition advisory, and corporate fleet strategy services to ultra-high-net-worth individuals, corporate flight departments, family offices, and charter operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Brokerage & Acquisition Commissions: Traditional aircraft brokerage fees earned on buying and selling business aircraft. The firm acts as an intermediary facilitating aircraft transactions between buyers and sellers, earning commission on completed deals.
2. Advisory & Consulting Fees: Fees for strategic aviation advisory services including corporate fleet strategy, new aircraft advisory, market analysis, and ongoing fleet management support. These are typically project-based or retainer engagements.
3. Aircraft Trading & Trade Structuring: Fees for structuring aircraft-for-aircraft exchanges, coordinating transfers, and managing the regulatory and tax aspects of aircraft trades.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

5x5 Trading is an IADA-accredited private jet brokerage and advisory firm that facilitates the buying, selling, and trading of business aircraft. The firm combines data-driven market analysis with senior partner-led advisory to support ultra-high-net-worth individuals, corporate flight departments, and family offices through aircraft acquisition, disposition, fleet strategy, and ownership cost modeling.

Product overview

5x5 Trading operates as an IADA-accredited private jet brokerage and advisory firm offering a portfolio of interconnected services. The core offerings include Brokerage & Acquisition, Aircraft Trading, Private Aviation Advisory (New Aircraft Advisory), Aircraft Market Analysis, and Corporate Aircraft Fleet Strategy. These services are supported by an Aircraft Inventory platform featuring curated listings and an Insights/Buyer's Guides content resource providing educational materials. The firm combines data-driven market analysis with human expertise to guide clients through business aircraft transactions. Rather than a software product, the company delivers professional advisory services centered on aircraft transactions, fleet management, and market intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage & Acquisition Facilitates the purchase and acquisition of business aircraft, providing expert guidance on aircraft selection, negotiation, and transaction execution for UHNW buyers and corporate flight departments.
• Aircraft Trading Strategic aircraft trading services focused on market timing, valuation, and deal structuring to protect client capital during aircraft transitions, including aircraft-for-aircraft exchanges.
• Private Aviation Advisory Advisory service for new aircraft buyers covering mission analysis, OEM negotiation, spec planning, and entry-into-service coordination.
• Aircraft Market Analysis Real-time aircraft market analysis providing live pricing comps, resale forecasts, buy/sell timing analysis, and market liquidity insights to guide transaction decisions.
• Corporate Aircraft Fleet Strategy Long-term fleet management and strategy services for corporations, including fleet modeling, cost scenario analysis, acquisition/disposition planning, and ongoing fleet optimization.

Quantifiable outcome

• Over $1B in aircraft transactions across the team's collective careers
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OGARAJETS: Established business aircraft brokerage and acquisition firm with a large pre-owned inventory and advisory services. Competes for the same UHNW and corporate buyers as 5x5, with overlapping brokerage, trading, and new aircraft advisory offerings.
• Avpro: Large U.S. business jet brokerage and acquisition firm offering aircraft sales, acquisitions, and management services. Comparable in service mix (brokerage, acquisition, fleet support) and customer profile (UHNW individuals, corporate operators, charter operators).
• Jetcraft: One of the largest global business aircraft brokerages, with offices across multiple continents and a deep inventory of pre-owned jets. Directly comparable to 5x5 Trading in core brokerage and acquisition services, and a direct competitor for the same UHNW and corporate buyer pool — co-founder Chris Brenner was previously SVP of Sales for the Americas at Jetcraft.
• Guardian Jet: Aircraft brokerage and acquisition advisory firm serving buyers and sellers of business jets. Closely aligned with 5x5 in the buyer-representation and advisory segment, particularly for first-time and corporate aircraft buyers.
• QS Partners: Global business aircraft advisory and brokerage firm. Directly comparable in mission and offerings — 5x5 co-founders Odegard and Zlotkin previously held leadership roles at QS Partners, and the firm is positioned as a fiduciary alternative in the same niche.

Broad incumbents

• Duncan Aviation: Large, well-established business aviation services company with aircraft sales, MRO, and avionics capabilities. Competes with 5x5 in the aircraft sales segment but as part of a much broader service portfolio, not a pure-play advisory firm.
• Wheels Up: Major private aviation company offering membership-based private flying, charter, and aircraft sales. Overlaps with 5x5 on aircraft acquisition advisory and has historical connections to 5x5 founders (Odegard, Brenner, Zlotkin, and Bogle all previously held senior roles at Wheels Up).
• NetJets: Largest fractional ownership operator in the world, owned by Berkshire Hathaway. Competes indirectly via its pre-owned aircraft sales program and large in-house brokerage capability; multiple 5x5 founders held senior roles at NetJets.

Emerging players

• Aircraft Exchange: Online marketplace where business aircraft are listed by accredited brokers including 5x5 Trading. Comparable as a distribution channel for aircraft inventory and a peer in the buyer-discovery layer, though it operates as a platform rather than a full-service advisory firm.
• Par Avion Aviation: Independent aircraft brokerage and consulting firm. Overlaps with 5x5 in core buyer/seller representation and advisory services for individual and corporate aircraft owners, at a similar boutique scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/5x5Trading
• LinkedInlinkedin.com/company/5x5-trading
• Instagraminstagram.com/5x5trading
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5x5 Trading