Project New Hope

What Project New Hope does

Project New Hope Inc. is a 501(c)(3) nonprofit organization founded in 2010 and officially established in January 2011 by William H. (Bill) Moore, M.A., a disabled U.S. Air Force veteran, and headquartered at 70 James Street, Suite 155, Worcester, Massachusetts, with a second office in Westfield, MA. The organization provides free wellness retreats, food assistance, and holistic support services to Veterans, Service Members, National Guard and Reservists, First Responders, and their families, addressing PTSD, MST, moral injury, grief, food insecurity, and caregiver burnout. Its core program is multi-day wellness retreats that integrate The Cortina Method (TCM), a brain-based trauma resolution technique developed by Michael Cortina, with mindfulness meditation instruction by Zen Buddhist monk Claude AnShin Thomas, equine therapy, yoga, reflexology, reiki, and massage. Wrap-around service lines include Sully's Veterans Food Pantry (two locations), Veterans' Farmers Market at the Worcester VA Medical Center, Operation Jeepers Christmas (adopt-a-family holiday program), Back-to-School Brigade (with Operation Homefront and Dollar Tree), Connecting the Dots case management, VA Claims Assistance, SNAP enrollment navigation, and emergency financial/utility assistance. Programs are delivered free of charge; the sole direct beneficiary payment is a $50 refundable retreat registration deposit.

Revenue is generated entirely through charitable channels - individual donations, corporate sponsorships (National Grid, Red Sox Foundation, Cumberland Farms, Southbridge Credit Union, Highland Street Foundation, Greater Worcester Community Foundation, United Way of Central Mass), branded merchandise (PNH Apparel Store), and annual fundraising events including the Salute Our Veterans Motorcycle Ride, Birdies for Veterans Charity Golf Tournament, and Indian Ranch Concert series. The organization claims 93% of every donated dollar goes directly to programs, enabled by a volunteer President/CEO who draws no salary. Reach is anchored in Massachusetts with remote case management available nationwide; the organization has served more than 2,537 veterans and family members through retreats since 2011 and distributes 1,000+ backpacks annually through Back-to-School Brigade. Governance is provided by a Board of Directors including combat-decorated military retirees and senior corporate leaders from Fidelity Investments, UMass Memorial Health, and Nichols College.

Name

Project New Hope

Legal name

Project New Hope Inc.

Website

https://projectnewhopema.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Project New Hope is a Massachusetts-based 501(c)(3) nonprofit providing free wellness retreats, food assistance, case management, and holistic support services to Veterans, Service Members, First Responders, and their families, operating from offices in Worcester and Westfield with national remote case management.

Ownership category

akta.pro rank

Product category

Veteran and Military Family Support Services

NAICS

Community Food Services (624210), Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Veteran support services
• Wellness retreats
• Military family assistance
• Food pantry services
• Trauma resolution therapy

Headquarters

HQ city

Worcester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting veteran services. One-time and recurring gift options available on website.
2. Corporate Sponsorships: Corporate partners including National Grid, Red Sox Foundation, and others provide funding and support for programs.
3. Event Fundraising: Annual events such as the Salute Our Veterans Motorcycle Ride, golf tournaments, and concerts generate donations.
4. PNH Apparel Store: Branded merchandise sales where proceeds fund programs and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Project New Hope Inc. is a 501(c)(3) nonprofit that delivers free wellness retreats (featuring The Cortina Method, equine therapy, yoga, meditation, reflexology, and massage) and wraparound support services to Veterans, Service Members, First Responders, and their families. Core offerings include multi-day retreats addressing PTSD, MST, moral injury, and grief, plus Sully's Food Pantry, case management, VA claims assistance, SNAP enrollment, and seasonal programs such as Operation Jeepers Christmas and Back-to-School Brigade.

Product overview

Project New Hope Inc. is a 501(c)(3) nonprofit organization offering a comprehensive suite of support programs for Veterans, Service Members, First Responders, and their families. The organization's core offerings center on free wellness retreats (featuring The Cortina Method/TCM, equine therapy, yoga, meditation, reflexology, and massage) and essential resource services including Sully's Food Pantry (Worcester and Westfield, MA), Veterans' Farmers Market, and seasonal programs like Operation Jeepers Christmas and Back-to-School Brigade. Additional wraparound services include case management through Connecting the Dots, VA Claims Assistance, weekly Coffee Socials, SNAP enrollment navigation, and emergency financial/utility assistance. The organization operates on a model where 93% of donations directly support programs, with the volunteer President/CEO drawing no salary.

Differentiator

Problem solved

Functional benefit

Brands

• Sully's Food Pantry: Food pantry providing groceries, clothes, over-the-counter medicines, and winter gear for Veterans and their families in Worcester and Westfield, MA
• Sully's Veterans Food Pantry
• Operation Jeepers Christmas
• Back-to-School Brigade
• Connecting the Dots
• Veterans Farmers Market
• The Cortina Method (TCM) Wellness Retreats
• Veterans Coffee Social

Products and services

• Wellness Retreats Free, no-cost wellness retreats for Veterans, Service Members, First Responders, and their families. Retreats feature The Cortina Method (TCM), holistic therapies, equine therapy, yoga, meditation, and peer support, and address PTSD, MST, moral injury, grief, and other invisible wounds of military service.
• Sully's Food Pantry Food pantry providing non-perishable food items, frozen meats, dairy, seasonal fresh vegetables, personal hygiene items, feminine products, and pet food to Military, Veterans, Spouses, and their minor children. Available at Worcester and Westfield, MA locations.
• Veterans' Farmers Market Farmers Market providing fresh produce to Veterans, held at the Worcester VA Medical Center.
• Operation Jeepers Christmas Adopt-a-family holiday program providing Christmas gifts to Military and Veteran families in need, serving children up to age 17.
• Back-to-School Brigade School supply collection and distribution program in partnership with Operation Homefront and Dollar Tree, distributing backpacks filled with school supplies to Military children across Massachusetts.
• Connecting the Dots Case management and intake service helping Military, Veterans, and their families navigate resources, complete intake forms for retreats, access food pantry services, and find additional support beyond what Project New Hope offers.

Quantifiable outcome

• 2,537 veterans and family members have attended retreats since 2011
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Lilac Hedge FarmminorStrategic or Co-development PartnerLocal farm partner potentially providing fresh produce or support for food programs.
• Cooper's Hilltop FarmminorStrategic or Co-development PartnerLocal farm partner supporting agricultural initiatives.
• Operation HomefrontcoreStrategic or Co-development PartnerPartnership for Back-to-School Brigade program distributing school supplies to military children.
• Dollar TreecoreStrategic or Co-development PartnerAnnual school supply collection and distribution campaign partner for Back-to-School Brigade.
• Natural PathwaysminorStrategic or Co-development PartnerPartner providing reflexology sessions for veterans and family members at monthly wellness events.
• Michael Cortina / The Cortina MethodcoreStrategic or Co-development PartnerTrauma resolution expert providing Cortina Method sessions at retreats for PTSD, MST, and trauma healing.
• Claude AnShin ThomascoreStrategic or Co-development PartnerVietnam veteran, Zen Buddhist monk, and retreat facilitator providing mindfulness meditation instruction.
• Phoenix Tales StorytellingminorStrategic or Co-development PartnerStorytelling team guiding veterans in crafting personal narratives for healing and growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Mission Continues: National nonprofit empowering veterans through service, leadership development, and community impact programs. Comparable as a multi-program veteran support organization though its emphasis is on community service rather than retreats.
• Disabled American Veterans (DAV): Long-established national nonprofit providing benefits navigation, claims assistance, and direct support to disabled veterans. Comparable through its VA claims assistance and family support service lines.
• Wounded Warrior Project: Large national nonprofit serving post-9/11 veterans with comprehensive programs including wellness, mental health, and economic empowerment. Comparable as a broad incumbent offering multi-service veteran support, though at substantially larger scale than Project New Hope.
• Volunteers of America: Large nonprofit operating housing, food, and supportive services including dedicated veteran programs. Project New Hope received a Hudner Local Hero Award from VOA Massachusetts, and VOA's broad service portfolio overlaps with PNH's wraparound model.
• Gary Sinise Foundation: Major veteran-support foundation funding programs for wounded heroes, families, and first responders including retreats and entertainment. Comparable through its retreat and family support programs for service members.

Emerging players

• Team Rubicon: Veteran-led nonprofit organizing disaster response and community service through veteran volunteer teams. Comparable as a service-engagement nonprofit leveraging veteran identity, but its mission is disaster response rather than wellness.
• Stop Soldier Suicide: Nonprofit focused specifically on reducing military and veteran suicide through prevention, intervention, and postvention support. Comparable as a specialized veteran mental health nonprofit, though with a narrower mission than PNH's wraparound scope.

Direct peers

• Operation Homefront: National nonprofit providing critical financial assistance, food security, and holiday programs for military families. Already a direct partner of PNH on the Back-to-School Brigade; comparable through its family-focused food and seasonal support programs.
• Boulder Crest Retreat Foundation: Nonprofit operating free multi-day wellness retreats for combat veterans and first responders focused on PTSD, moral injury, and post-traumatic growth. Directly comparable to Project New Hope's TCM retreat model with similar therapeutic and audience focus.
• Travis Mills Foundation: Nonprofit offering all-inclusive retreats at a dedicated campus for recalibrated veterans and their families. Comparable free, multi-day wellness retreat model for injured veterans and families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pnhinc
• Facebookfacebook.com/ProjectNewHopeInc
• LinkedInlinkedin.com/company/project-new-hope-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project New Hope