Slinger Super Speedway

What Slinger Super Speedway does

Slinger Super Speedway is a privately held motorsports venue operating a high-banked quarter-mile paved oval in Slinger, Wisconsin, founded in 1948 and now in its 79th year of continuous racing. The venue serves three primary customer groups: racing spectators and families who purchase admission, camping, concessions, and merchandise; amateur to semi-professional drivers competing across eight divisions ranging from entry-level Slinger Bees (4-cylinder front-wheel-drive) up to V-8-powered IncredibleBank Super Late Models; and corporate sponsors and event hosts who buy naming rights, billboard and program advertising, and three on-site VIP hospitality suites (Lynch Pavilion, Bob's Main Street Auto & Towing VIP Suite 1, and Netwurx Internet VIP Suite 2). Core technology consists of MyLaps/Speedhive AMB Trans x260 transponder-based timing and scoring, MyRacePass scheduling, TicketHoss ticketing, PitPay driver registration, and FloRacing live streaming; a 2026 product addition is the Bracket Challenge qualifying format at the Slinger Nationals.

Name

Slinger Super Speedway

Legal name

Slinger Super Speedway

Website

https://slingersuperspeedway.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Slinger Super Speedway operates a high-banked quarter-mile paved oval in Slinger, Wisconsin, hosting weekly racing across eight divisions, signature events including the annual Slinger Nationals and SlamFest, VIP hospitality, and corporate sponsorships for spectators, drivers, and regional businesses.

Ownership category

akta.pro rank

Product category

Motorsports Venue / Short-Track Racing

NAICS

Racetracks (711212), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

Keywords

• Short track racing
• Motorsports venue
• Oval track racing
• Racing event hosting
• Motorsports entertainment

Headquarters

HQ city

Slinger

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Admission tickets sold for regular racing events, special events (Nationals, SlamFest), and season passes. Ticket categories include general admission, reserved seating, family packs, and age-based pricing tiers.
2. Sponsorship & Advertising: Corporate sponsorship opportunities including event naming rights, permanent billboard advertising, temporary track signage, schedule inclusion, radio/TV/newspaper advertising, social media mentions, and website linking. Hospitality packages for corporate events.
3. Concessions & Merchandise: On-site food and beverage concessions (burgers, brats, fries, candy, drinks) and souvenir merchandise (t-shirts, hats, jackets, koozies)
4. VIP Hospitality Suites: Three VIP hospitality areas (Lynch Pavilion, Bob's Main Street Auto & Towing VIP Suite 1, Netwurx Internet VIP Suite 2) available for private events with food, beverage, and track activities included
5. Camping & Pit Services: Camping site reservations for visitors extending their stay, pit stall rentals for drivers, and pit pass sales through PitPay
6. Driver Registration & Entry Fees: Payout forms and driver registration fees collected through Jotform and PitPay app for race participation

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Slinger Super Speedway operates a quarter-mile high-banked paved oval motorsports venue that hosts weekly racing events across multiple competitive divisions (Super Late Models, Late Models, Sportsman, Slinger Bees, Super Beez, Figure 8s, Legends, Bandoleros) along with signature annual events such as the Slinger Nationals, SlamFest, Carl Wegner Memorial, and Alan Kulwicki Memorial. Revenue is earned through spectator ticket sales, driver entry/registration fees, on-site concessions and merchandise, camping and pit services, and corporate sponsorship and VIP hospitality suite rentals.

Product overview

Slinger Super Speedway is a quarter-mile high-banked paved oval racing track located in Slinger, Wisconsin. The venue operates multiple racing divisions including IncredibleBank Super Late Models (premier V-8 division), Uptown Motorcars Late Models, Bobcat Plus Sportsman, Slinger Bees, Super Beez, Figure 8s, Great North Legends, Johnson & Sons Paving Bandoleros, and 602Craters. The venue hosts signature events including the annual Slinger Nationals (super late model race since 1980), SlamFest demolition events, Carl Wegner Memorial Triple Crown races, and Alan Kulwicki Memorial races. Additional offerings include VIP hospitality suites, spectator season passes, camping reservations, and a souvenir stand.

Differentiator

Problem solved

Functional benefit

Products and services

• IncredibleBank Super Late Models The premier V-8 powered racing division featuring aluminum and fiberglass-bodied cars that turn laps in just over 11 seconds and have established world record lap speeds on the quarter-mile high-banked oval. For amateur and semi-professional drivers competing at the highest short-track level.
• Uptown Motorcars Late Models Pro Late Model division offering racing with aluminum and fiberglass racing bodies, 8-inch racing tires, chassis built for high performance. Cars turn laps just over 12 seconds. For drivers stepping up from entry-level divisions.
• Bobcat Plus Sportsman Entry-level division teaching basic rules and techniques of car set-up with fun racing on a working man's budget. Cars achieve upper 12-second lap times. For drivers moving into competitive racing.
• Finish Line Bar & Grill Slinger Bees Most affordable way to race at Slinger. 4-cylinder, front-wheel drive cars nearly stock from factory with minor chassis and safety modifications. Features a breakout rule for lap times exceeding 15.2 seconds. For budget-conscious entry-level racers.
• Outdoor Dock & Lifts Super Beez Modified Slinger Bees with race tires, engine, and chassis modifications allowing drivers to go over one second faster per lap. Both front- and rear-wheel-drive 4-cylinder cars allowed. For drivers seeking a faster step up from the Slinger Bees class.
• Raceway Bar & Grill Figure 8s

Quantifiable outcome

• World record lap speeds on a quarter-mile high-banked paved oval
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

17 partnerships are on record, tiered flagship, core, major, regular and minor.

• Cobblestone HotelsflagshipGTM or Marketing Partner · 14 July 2026Title sponsor of the 47th Annual Slinger Nationals presented by Lynch Buick-GMC of West Bend. Cobblestone Hotels branding prominently featured on event materials, tickets, and promotional content for the premier annual racing event.
• Lynch Buick-GMC of West BendflagshipGTM or Marketing PartnerCo-presenting sponsor of the Slinger Nationals alongside Cobblestone Hotels. Primary automotive sponsor supporting the premier short track racing event in the Midwest.
• TicketHosscoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing the digital ticketing platform for online ticket sales, season passes, camping reservations, and event management.
• PitPaycoreChannel Partner/ Reseller/ DistributorOfficial driver registration and pit pass mobile application partner for race entry, minor waivers, and driver check-in at Slinger Speedway events.
• FloRacingcoreGTM or Marketing PartnerOfficial streaming partner for live and on-demand coverage of Slinger Super Speedway events, enabling national audience reach beyond local attendance.
• IncredibleBankmajorGTM or Marketing PartnerNaming sponsor of the Super Late Model division at Slinger, supporting the top-tier racing class that sets world record lap speeds on the quarter-mile oval.
• Uptown MotorcarsmajorGTM or Marketing PartnerNaming sponsor of the Late Model division, supporting the Pro Late Model racing class that turns laps just over 12 seconds.
• Schaefer's Service CentermajorGTM or Marketing PartnerTitle sponsor of SlamFest 2, the annual demolition derby and stunt event at Slinger Super Speedway.
• Johnson & Sons PavingmajorGTM or Marketing PartnerSponsoring the Bandolero division and annual Bandolero race events, supporting youth racing programs at the track.
• Finish Line Bar & GrillregularGTM or Marketing PartnerSponsoring multiple divisions including Slinger Bees, Figure 8s, and spectating events.
• Raceway Bar & GrillregularGTM or Marketing PartnerSponsoring Figure 8 division, 602Craters, and spectating events at Slinger Super Speedway.
• Outdoor Dock & LiftsregularGTM or Marketing PartnerSponsoring the Super Beez division with engine and chassis modifications.
• Bobcat PlusregularGTM or Marketing PartnerSponsoring the Sportsman division at Slinger Super Speedway.
• Great North LegendsregularGTM or Marketing PartnerSponsoring the Legends racing division featuring 5/8-scale fiberglass full-fendered versions of historic NASCAR modifieds.
• MyLaps/SpeedhivecoreTechnology or IntegrationOfficial timing and scoring partner providing AMB Trans x260 transponder systems and Speedhive platform for race results and timing data.
• MyRacePasscoreTechnology or IntegrationRace schedule and event day timing & line-ups integration partner.
• Memorial Go-Kart (MGK Kart)minorStrategic or Co-development PartnerPartner program featuring memorial go-kart tribute nights and youth racing development.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Madison International Speedway: Wisconsin paved oval offering weekly short-track racing across multiple divisions including late models, sportsman, and hobby stocks. Direct competitor for Wisconsin-based racing fans, driver entries, and regional sponsorship dollars.
• Salem Speedway: Indiana high-banked paved oval famous for ARCA, USAC, and late model events. Comparable as a Midwest short track with similar Super Late Model heritage and signature-event-driven attendance.
• Rockford Speedway: Historic Illinois short track with a similar weekly Sunday racing format, late model divisions, and NASCAR alumni heritage. Comparable as a neighboring Midwest short track competing for cross-border fans and touring drivers.
• Berlin Raceway: Michigan paved oval running weekly super late model and support divisions with a heritage spanning multiple decades. Comparable as a Great Lakes short track with overlapping driver pool and similar seasonal operating model.
• Dells Raceway Park: Wisconsin-based short track offering late model, sportsman, and bandolero divisions in a similar weekly format. Direct Midwest competitor for amateur drivers and family spectator segments.
• Wisconsin International Raceway: Another Wisconsin quarter-mile/high-banked short track hosting weekly racing divisions, Slinger Nationals-style events, and signature super late model shows. Directly comparable as a regional Midwest oval competing for the same drivers, spectators, and corporate sponsors.
• Toledo Speedway: Ohio half-mile paved oval hosting ARCA and late model events, with a comparable multi-division weekly racing program. Comparable as a Great Lakes regional short track targeting similar demographic and sponsorship pools.

Regional players

• Knoxville Raceway: Iconic Iowa dirt track known for sprint car racing with a similar small-town, multi-generational fan base and signature-event model. Comparable as a Midwest grassroots venue, though different racing format (sprint cars vs. pavement late models).

Others

• National Speed Sport News / FloRacing: FloRacing is Slinger's streaming partner and the dominant streaming platform for grassroots motorsports in North America. Included as an ecosystem enabler rather than direct competitor; its audience reach directly amplifies Slinger's signature-event distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SlingerSpeedway
• Facebookfacebook.com/slingerspeedway
• Instagraminstagram.com/slingersuperspeedway
• LinkedInlinkedin.com/company/slinger-super-speedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slinger Super Speedway