CruiseOnline.com

What CruiseOnline.com does

CruiseOnline.com, operated by CruiseOnline Group BV, is a Dutch online travel agency founded in 2012 (previously operating as CruiseReizen.nl) that specializes exclusively in cruise vacation bookings. The company is headquartered in Rotterdam with wholly-owned subsidiaries in Belgium (Antwerp), Germany (Lingen), the United States (Miami), and the United Kingdom (London), and employs 40+ cruise experts and web developers. Its core product is a self-service web booking platform that aggregates inventory from 21+ cruise lines including Holland America Line, MSC Cruises, Norwegian Cruise Line, Disney Cruise Line, Royal Caribbean, Celebrity, and Princess, alongside luxury brands such as Regent Seven Seas, Silversea, and Seabourn.

The platform offers interactive deck-plan cabin selection, a cruise comparison tool, a package builder that lets customers bundle flights, hotels, and ground transfers with their cruise, and native iOS and Android mobile applications. A separate customer portal (My Cruise Dossiers / Mijn Dossiers), a B2B portal for travel agents (WavesOnline), a loyalty/points program, and a visa application assistance service round out the product surface. Marketing is multi-channel, combining SEO-driven content, Instagram, and an email newsletter offering a EUR 50 signup discount.

The business model is a pure commission/take-rate OTA: CruiseOnline.com earns transaction fees on cruise bookings and on package add-ons (flights, hotels, transfers), with cruise-only packages starting from EUR 188 per person and deposits starting at EUR 250. No booking or reservation fees are charged to the consumer, and a lowest-price guarantee (Laagsteprijsgarantie) underpins the value proposition. The company is ANVR- and SGR-registered, providing Dutch statutory consumer protection, and targets Dutch and Belgian leisure travelers as its primary segment, with secondary personas covering families, adults-only travelers, and fly-free cruise seekers. The company is privately held with no disclosed investors or parent entity.

Name

CruiseOnline.com

Legal name

CruiseOnline Group BV

Website

https://cruiseonline.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

CruiseOnline.com is a privately held Dutch OTA founded in 2012 that aggregates inventory from 21+ cruise lines into a self-service booking platform serving primarily Dutch and Belgian leisure travelers, with offices across the Netherlands, Belgium, Germany, the US, and the UK.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520)

SIC

Water Transportation (4400)

akta.pro primary industry

Online Cruise Agencies & Cruise Booking Platforms (THAKAKAB)

akta.pro secondary industry

Cruise Booking Platforms (THALAFAG)

Keywords

• Cruise booking platform
• Online travel agency
• Cruise vacation packages
• Travel agent portal
• Cruise holiday reservations

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Cruise Booking Commission: Earns commission from cruise lines (Holland America Line, MSC Cruises, Norwegian Cruise Line, etc.) for bookings made through the platform.
2. Package Components: Revenue from packaging cruises with flights, transfers, and hotels as add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CruiseOnline.com is an online travel agency that lets customers search, compare and book cruise holidays worldwide through its consumer website and localized country portals. It also operates a parallel B2B agent portal (WavesOnline) that enables travel agents to make cruise bookings on behalf of their clients. The company is paid by cruise lines via commissions on bookings generated through the platform.

Product overview

CruiseOnline.com operates as an online cruise vacation booking platform that aggregates cruises from 21+ major cruise lines (including Holland America Line, MSC Cruises, Norwegian Cruise Line, Royal Caribbean, Disney Cruise Line, Celebrity Cruises, and others). The platform offers a comprehensive cruise booking experience with a cruise package builder that allows customers to add flights, hotels, and transfers. Additional services include a loyalty program, visa application assistance, and dedicated mobile apps for iOS and Android. The company serves both direct consumers and travel agents through separate portals (wavesonline.com for agents, my.cruiseonline.com for customer dossier management). Key differentiators include the Lowest Price Guarantee, no booking fees, and SGR/ANVR consumer protections.

Differentiator

Problem solved

Functional benefit

Products and services

• CruiseOnline.com consumer booking website Consumer-facing online cruise booking portal that lets individual travelers search, compare and book cruise vacations worldwide, including itineraries, cabins and onboard packages across multiple cruise lines.
• WavesOnline (B2B travel agent portal) Dedicated B2B cruise booking portal that enables travel agents and travel agencies to search, price and book cruise vacations for their end clients, with access to the same cruise line inventory as the consumer site.
• CruiseReizen.nl (legacy consumer booking site) Original Dutch-language consumer cruise booking site that the company operated prior to its current CruiseOnline.com branding.
• Country-localized cruise booking websites (Netherlands, Belgium, Germany, USA, UK) Localized versions of the cruise booking platform operated through country subsidiaries (Netherlands, Belgium, Germany, USA, UK) to serve travelers in each market with local language, currency and cruise offerings.

Quantifiable outcome

• Customer satisfaction rating of 9.8/10
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered core and minor.

• Holland America LinecoreChannel Partner/ Reseller/ DistributorPrimary cruise line partner offering cruises from Dutch ports (Rotterdam, Amsterdam, IJmuiden) including Norwegian Fjords, Iceland, Baltic States, and Canary Islands routes
• MSC CruisescoreChannel Partner/ Reseller/ DistributorMajor cruise line partner with current promotions including up to 40% discount on Mediterranean, Caribbean, Northern Europe and Canary Islands cruises
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorPartner cruise line known for Freestyle Cruising concept with flexible dining and entertainment options
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorPremium family cruise line partner with ships including Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy, Disney Wish, Disney Treasure, Disney Destiny, and Disney Adventure (2026)
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorModern luxury cruise line partner with itineraries to Mediterranean, Northern Europe, and Caribbean
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorMajor cruise line partner with large ships offering global itineraries
• Princess CruisescoreChannel Partner/ Reseller/ DistributorPartner cruise line with current promotions including up to $1,500 discount per cabin
• AIDA CruisescoreChannel Partner/ Reseller/ DistributorGerman cruise line partner popular for Mediterranean and Northern Europe itineraries
• Costa CruisesminorChannel Partner/ Reseller/ DistributorItalian cruise line partner for Mediterranean destinations
• Cunard LineminorChannel Partner/ Reseller/ DistributorBritish cruise line partner known for classic elegance and transatlantic voyages
• Virgin VoyagesminorChannel Partner/ Reseller/ DistributorModern, adults-only cruise line partner with innovative ship design
• Oceania CruisesminorChannel Partner/ Reseller/ DistributorPremium cruise line partner focused on culinary excellence and destination immersion
• Regent Seven Seas CruisesminorChannel Partner/ Reseller/ DistributorLuxury all-inclusive cruise line partner
• Silversea CruisesminorChannel Partner/ Reseller/ DistributorUltra-luxury expedition cruise partner offering unique itineraries including Iceland and Greenland
• SeabournminorChannel Partner/ Reseller/ DistributorUltra-luxury small ship cruise partner
• Hapag-Lloyd CruisesminorChannel Partner/ Reseller/ DistributorGerman luxury and expedition cruise partner known for Arctic itineraries including Spitsbergen
• P&O CruisesminorChannel Partner/ Reseller/ DistributorBritish cruise line partner with adults-only ships Arcadia and Aurora
• Azamara CruisesminorChannel Partner/ Reseller/ DistributorBoutique cruise line partner focused on destination immersion
• Carnival Cruise LineminorChannel Partner/ Reseller/ DistributorFamily-focused cruise line partner with Fun Ship product
• Explora JourneysminorChannel Partner/ Reseller/ DistributorLuxury lifestyle cruise line partner under MSC family
• Mein Schiff (TUI Cruises)minorChannel Partner/ Reseller/ DistributorGerman premium cruise partner with modern ships
• ANVRcoreStrategic or Co-development PartnerDutch Travel Trade Association membership (Number 05138) providing industry standards compliance and consumer confidence
• SGRcoreStrategic or Co-development PartnerStichting Garantiefonds Reisgelden membership (Number 3.640) providing financial protection scheme for travelers
• CalamiteitenfondscoreStrategic or Co-development PartnerEmergency Fund membership providing additional consumer protection for package holidays
• CLIAminorStrategic or Co-development PartnerCruise Lines International Association membership (Number 00042389) representing global cruise industry

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trip.com: Major global OTA with cruise offerings, particularly strong in Asia but expanding into European cruise, competing on inventory breadth and bundled travel.
• Booking.com: Global OTA that has expanded into cruise and attraction inventory, leveraging massive European traffic to compete for cruise bookings despite its broader travel focus.
• Expedia: Major global OTA with significant cruise offerings as part of its broader travel marketplace, serving overlapping customers but without a cruise-specialist focus.

Direct peers

• CruiseDirect: US online cruise booking platform aggregating major cruise lines with a comparable comparison-driven, online-first booking experience for cruise-only and cruise-package transactions.
• Iglu Cruise: UK-based cruise travel agency offering online and agent-assisted cruise bookings across major cruise lines, with a comparable product offering in an adjacent European geography.
• Avoya Travel: US-based travel agency network with strong cruise specialization and independent agent model, pursuing a comparable multi-channel cruise distribution strategy with direct cruise line inventory access.
• Cruise Nation: Cruise-specialist online travel agency offering deals across major cruise lines, with a comparable product-led booking experience and cruise aggregator business model.
• Dreamlines: European cruise-specialist OTA operating across multiple European markets including Germany, aggregating 20+ cruise line inventory with a comparable packaged-cruise booking model.
• Captain Cruise: Dutch cruise travel agency and direct competitor in the Netherlands offering online cruise booking across a comparable portfolio of major cruise lines for Dutch-speaking travelers.

Others

• Traveltek: B2B travel technology provider offering cruise booking APIs, inventory, and platforms that compete in the underlying technology layer CruiseOnline builds upon, relevant as an adjacent infrastructure partner or competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cruiseonlinecom
• Instagraminstagram.com/cruiseonlinecom
• Facebookfacebook.com/cruiseonlinecom
• LinkedInlinkedin.com/company/cruiseonline-com-usa-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CruiseOnline.com