CoachConnect

What CoachConnect does

CoachConnect, operated by CoachConnect Technologies Limited and headquartered in Waterford, Ireland, is a consumer fitness technology company that runs a mobile AI coaching application on iOS and Android. The product generates personalized workout plans using OpenAI's models based on user profile inputs (name, gender, weight, height, training goals, past injuries, available equipment, and workout history) and runs an autonomous Coach Mode that adapts routines each week from structured check-ins, with a separate Rescue Mode that eases users back into training after breaks. The technical stack is composed entirely of third-party services: OpenAI for routine generation, Firebase for authentication, storage, and analytics, YouTube API for exercise demonstration videos, and Google/Apple sign-in for identity, with no proprietary models or in-house AI infrastructure disclosed.

The company sells directly to individual consumers through a freemium, self-serve mobile app with an eight-question onboarding flow that produces the initial plan. Pricing is not publicly disclosed beyond the free download, although the revenue model is tagged as subscription recurring; the company has no enterprise or B2B motion and reports a user base described only as "hundreds" of actively training users. CoachConnect is privately held and founder-controlled under CEO Juan Rojas, appears to be bootstrapped with no disclosed funding rounds or institutional investors, and markets through Instagram, LinkedIn, and a Product Hunt launch on top of standard app store distribution. Target personas are fitness beginners struggling with consistency, returning exercisers rebuilding momentum, and time-constrained individuals needing flexible 20-to-60 minute sessions.

Name

CoachConnect

Legal name

CoachConnect Technologies Limited

Website

https://coachconnect.fit

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

CoachConnect is an Ireland-based consumer fitness app that uses OpenAI to generate and continuously adapt personalized workout plans based on user goals, available equipment, schedule, and weekly feedback, targeting individual fitness beginners and returning exercisers.

Ownership category

akta.pro rank

Product category

AI Fitness Coaching Software

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Behavior Change & Motivational Coaching (HSADAGAF), Sports Psychology & Mental Performance Coaching (HSADAEAH)

Keywords

• AI fitness coaching
• Personalized workout plans
• Adaptive training app
• Mobile fitness coach
• AI workout generator

Headquarters

HQ city

Waterford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. App Distribution: Free download on iOS and Android platforms. Revenue model not explicitly disclosed in available source material.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CoachConnect is a mobile fitness application (iOS and Android) that uses OpenAI generative AI to build personalized workout routines based on each user's goals, schedule, available equipment, physical profile, and injury history. The app continuously adapts plans through a Coach Mode weekly check-in feedback loop and includes Rescue Mode, which eases users back into training after breaks. The product is delivered as a free-to-download app with implied freemium subscription monetization, targeting individual consumers seeking 24/7 AI coaching in place of a human personal trainer.

Product overview

CoachConnect is a single AI-powered fitness coaching mobile application (available on iOS and Android) that builds personalized workout plans around the user's goals, schedule, equipment, and starting point. The core product is Coach Mode, an autonomous AI coach that continuously monitors progress and adapts routines based on weekly user feedback. The app includes Rescue Mode for users returning after breaks and Weekly Check-in features that drive plan adjustments. CoachConnect integrates with OpenAI for AI-generated workout routines, YouTube API for exercise demonstration videos, and Firebase for backend services, all delivered as a unified consumer-facing mobile app experience.

Differentiator

Problem solved

Functional benefit

Products and services

• CoachConnect Mobile App AI-powered fitness coaching mobile application for iOS and Android that generates personalized workout routines using OpenAI based on the user's goals, schedule, available equipment, physical profile, and injury history. Includes Coach Mode for continuous weekly adaptive coaching, Rescue Mode for gentle re-entry after breaks, Weekly Check-ins for feedback-driven plan adjustment, and YouTube-sourced exercise demonstration videos. Targeted at individual consumers seeking 24/7 AI coaching as an alternative to a human personal trainer.

Quantifiable outcome

• Hundreds of people already training smarter with the platform

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FirebasecoreTechnology or IntegrationBackend infrastructure provider for authentication, storage, and analytics. Enables user authentication, data storage for fitness profiles and workout history, and usage analytics.
• OpenAI, L.L.C.coreTechnology or IntegrationAI provider for generating personalized workout routines. CoachConnect securely transmits user data (name, gender, weight, height, training goals, injuries, equipment, workout history) to OpenAI for routine generation. Explicit user consent required within app.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aaptiv: Aaptiv delivers AI-assisted audio and video coached workouts via subscription, with adaptive programming for varied equipment and time constraints. Comparable consumer fitness app with adaptive plans and a similar target user (busy beginners, returning exercisers).
• BetterMe: BetterMe is a mobile wellness platform offering AI-personalized workout and weight-loss coaching plans. Closely comparable in AI-generated adaptive routines, consumer subscription model, and targeting of consistency-struggler / weight-conscious beginners.
• Fitbod: Fitbod is an AI-powered strength training app that generates personalized workout routines based on equipment, muscle recovery, and goals. Highly comparable as a generative-AI fitness coach focused on adaptive weekly programming and equipment-aware plans.
• Future: Future pairs consumers with human personal trainers through a mobile app, with adaptive weekly programming and check-ins. Closely comparable in adaptive coaching workflow, weekly feedback loops, and equipment/time-aware plans, though human-delivered rather than AI.
• Freeletics: Freeletics is one of the most established AI-driven fitness coaching apps, delivering personalized bodyweight and gym training plans via a mobile app with adaptive feedback. Directly comparable in core product, business model (freemium consumer subscription), and target segments (beginners to intermediate, time-constrained users).

Broad incumbents

• Apple Fitness+: Apple Fitness+ is Apple's subscription workout service offering trainer-led video classes and adaptive Apple Watch integration. Broad incumbent offering guided fitness content across equipment levels, competing for the same B2C fitness subscription wallet.
• Peloton: Peloton provides connected fitness content, live and on-demand classes, and adaptive training programs via its app and hardware. Broad incumbent in the connected fitness subscription space targeting both beginners and returning exercisers.
• Google Fit: Google Fit is Google's fitness tracking and guidance platform integrated with Android/Wear OS, including coached workout plans. Broad incumbent with deeper device-level distribution and adjacent capabilities to CoachConnect's mobile-first coaching experience.

Emerging players

• Strava: Strava is a fitness activity-tracking app with a growing adaptive training and AI-coaching subscription tier. Comparable in longitudinal training data collection, weekly engagement feedback, and consumer fitness subscription model.
• Tonal: Tonal combines connected strength-training hardware with AI-driven adaptive workout programming. Comparable in AI-personalized weekly routines and adaptive coaching concept, though hardware-anchored rather than pure software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coachconnect-io
• Instagraminstagram.com/coachconnect.fit
• Facebookfacebook.com/coachconnect.fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachConnect