HanaGold

What HanaGold does

HanaGold (legal name: Công ty Cổ phần Vàng Bạc Đá Quý HanaGold) is a Vietnam-based, privately held joint-stock company founded in 2020 in Ho Chi Minh City that operates a digital gold accumulation platform anchored by a mobile app and a physical gold coin product. The platform enables users to buy, sell, and accumulate gold starting from 100,000 VND, with conversion to physical 24K (99.99% purity) Kim Khổng Tước gold coins (3.75g) once a minimum of 1 chi is accumulated. The core technology stack integrates NFC chips embedded in each gold coin, OnusChain blockchain for transaction recording and source traceability, NFT-based ownership certificates that can be transferred between users, and AI-assisted KYC for identity verification, running on AWS and Google Cloud infrastructure.

The business operates across five Vietnamese cities (HCMC, Hanoi, Da Nang, Can Tho, Ca Mau) with a 300,000+ user base and integrates with nine partner banks plus MoMo and EPay payment gateways. Revenue is generated through gold transaction spreads (claimed at 100,000-200,000 VND/chi vs. 300,000+ at competitors), one-time online franchise fees (30M VND per franchise), Business Ambassador referral commissions, VIP/priority subscription tiers, jewelry sales (Happy Stone silver line and gold-plated crafts), and enterprise reward/loyalty solutions. Distribution combines a self-serve app, own e-commerce storefront, third-party marketplaces (Tiki, Lazada, Shopee), a Business Ambassador referral network, an online franchise program, and a linked traditional gold shop network.

Since March 2026 the company has operated under material disruption: a government inspection on March 20-21, 2026 triggered suspension of core transaction functions (deposits/withdrawals, buy/sell, conversion), a server migration was completed on May 31, 2026, the legal representative was changed in June 2026, and Mr. Lâm Trường Duy Linh (Mr. Ken) was appointed General Director in July 2026 to stabilize operations and engage with regulators. The company also lost administrative control of its verified Facebook page, compounding reputational risk during an already sensitive recovery period.

Name

HanaGold

Legal name

Công ty Cổ phần Vàng Bạc Đá Quý HanaGold

Website

https://hanagold.vn

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

HanaGold is a Vietnamese digital gold accumulation platform (founded 2020, Ho Chi Minh City) that lets retail and corporate customers buy, sell, and save gold from 100,000 VND via a mobile app, converting to NFC- and blockchain-authenticated 24K Kim Khổng Tước gold coins, with additional franchise, VIP, and enterprise reward offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Gold Transaction Spread: HanaGold earns revenue from the spread between buy and sell prices of gold. The company claims competitive spreads of only 100,000-200,000 VND/chi compared to 300,000 VND/chi at other brands.
2. Online Franchise Fees: Revenue from online franchise model at 30,000,000 VND per franchise, plus additional support packages valued at 300,000,000 VND.
3. Business Ambassador Referral Commissions: Commissions paid to Business Ambassadors who refer customers, with unlimited commission potential for customer conversion on social media.
4. VIP Membership Program: Premium membership tiers (Premium, Privilege, Diamond Elite) offering preferential pricing, priority services, and priority stock purchase rights.
5. Jewelry Product Sales: Revenue from sale of Happy Stone silver jewelry, gold-plated paintings, feng shui statues, and other precious metal products.
6. Corporate Reward Solutions: HanaGold Reward and HanaGold Loyalty programs for enterprise customers, providing gold-based employee rewards and customer appreciation gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels9 records

Core offering

HanaGold operates a digital gold accumulation and investment platform via its mobile app, allowing users to buy, sell, and accumulate fractional gold starting from 100,000 VND and convert accumulated digital gold into physical NFC-enabled 24K Kim Khổng Tước gold coins (3.75g, 99.99% purity) at the 1-chi threshold. The company also sells gold/silver jewelry (Happy Stone sub-brand), runs automated gold vending machines (HanaGold ATM), and delivers enterprise reward/loyalty solutions (HanaGold Reward, HanaGold Loyalty) backed by blockchain-traceable gold assets.

Product overview

HanaGold is a comprehensive gold investment and accumulation ecosystem combining a mobile app platform with physical gold products and enterprise solutions. The core offering is the HanaGold Mobile App — a digital platform enabling gold accumulation from 100,000 VND, real-time gold price tracking, buy/sell transactions, and savings features (Cùng Đầu Tư, Nuôi Heo Vàng, Daily Rewards, E-Voucher Gold). Physical gold is anchored by the Kim Khổng Tước NFC Gold Coin (24K, 3.75g) with NFC, Blockchain (OnusChain), and NFT technology for anti-counterfeiting and traceability. The jewelry portfolio includes the Happy Stone silver 925 sub-brand and broader gold jewelry/crafts. Enterprise offerings span HanaGold Reward (employee bonuses in gold), HanaGold Loyalty (customer loyalty), HanaGold ATM (automated gold vending), and franchise programs (Nhượng Quyền Trực Tuyến, Tiệm Vàng Liên Kết). The HanaGold Priority tier serves premium customers, while the free Khóa Học Đầu Tư Vàng trains users on gold investment. The Đại Sứ Kinh Doanh program enables community-based gold distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Kim Khổng Tước: 24K gold coin brand integrated with NFC technology for authentication and traceability
• Happy Stone
• HanaGold ATM
• HanaGold Reward
• HanaGold Loyalty
• HanaGold Priority

Products and services

• HanaGold Mobile App Mobile application enabling users to accumulate and invest in gold starting from 100,000 VND, buy and sell gold online 24/7 with real-time price tracking, multiple savings features (automatic savings, time-based investments, daily rewards), and E-Voucher gold gifting.
• Kim Khổng Tước NFC Gold Coin 24K (99.99% purity) gold coin weighing 3.75g with embedded NFC chip, OnusChain blockchain traceability, and NFT-based ownership certificate. Provides anti-counterfeiting protection, asset identification, source traceability, and transferable digital ownership.
• Happy Stone Jewelry Silver 925 jewelry sub-brand featuring necklaces, bracelets, and various pendant designs priced 1,500,000-1,690,000 VND, positioned as an accessible entry-level jewelry line for HanaGold customers.
• Gold Jewelry & Crafts Physical gold jewelry and crafts including gold-plated plaques, feng shui statues, commemorative trophies, and fine gold jewelry pieces available for purchase online or at HanaGold showrooms.
• HanaGold ATM Vietnam's first automated gold vending machine (4.0 gold shop) enabling 24/7 self-service gold purchases quickly and accurately, built with technology partner Miraway.
• HanaGold Reward Enterprise reward solution enabling companies to award hot bonuses and holiday bonuses (including Tet bonuses) in traceable gold to employees, with flexible reward amounts based on performance levels and job results.
• HanaGold Loyalty Customer loyalty solution for enterprises using gold gifts in marketing campaigns and customer relationship-building programs, leveraging the perceived high value and prestige of gold as a loyalty incentive.
• HanaGold Priority Premium membership tier for high-net-worth individual customers with three levels (Premium, Privilege, Diamond Elite) offering a Priority Gold Card, preferential financial rates, priority stock purchase rights, and 24/7 dedicated hotline support.
• Online Franchise (Nhượng Quyền Trực Tuyến) Online gold shop franchise model allowing investors to operate a HanaGold-branded gold business on HanaGold's digital platform with a 30,000,000 VND entry investment, a partnership contract, technology platform access, marketing materials, and a support package valued at 300,000,000 VND.
• Linked Gold Shops (Tiệm Vàng Liên Kết) Partnership program for traditional gold shops to join the HanaGold ecosystem, gaining access to nationwide online orders, VGoldPOS/Franchise management system, and standardized marketing support.
• Business Ambassador Program (Đại Sứ Kinh Doanh) Business ambassador program enabling individuals to earn commission-based income by sharing HanaGold's products and services with the community, with 500,000 VND per referred customer credited to their commission wallet and unlimited commission potential.
• Gold Investment Course (Khóa Học Đầu Tư Vàng) Free three-session training program covering gold accumulation fundamentals, effective gold management strategies, and practical methods for generating income through the HanaGold platform, with certification upon completion.

Quantifiable outcome

• Spread of 100,000-200,000 VND per chi compared to 300,000+ VND at competitors
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and strategic.

• VIETAGOLDcoreStrategic or Co-development PartnerVIETAGOLD is the strategic manufacturing partner for Kim Khổng Tước gold coins. Their jewelry experts use modern manufacturing technology to produce 24K gold coins with NFC integration.
• PuregoldstrategicStrategic or Co-development PartnerStrategic partnership for comprehensive gold business collaboration.
• Onus/OnusChaincoreTechnology or IntegrationOnusChain provides blockchain technology for HanaGold's secure transaction recording, product traceability, and counterfeit prevention system.
• TrustpaystrategicTechnology or IntegrationTrustpay Group provides payment technology solutions for HanaGold's transaction infrastructure.
• AWSstrategicTechnology or IntegrationAmazon Web Services provides cloud infrastructure for HanaGold's platform operations.
• Google CloudstrategicTechnology or IntegrationGoogle Cloud platform supports HanaGold's cloud computing needs.
• MoMostrategicTechnology or IntegrationMoMo is a payment partner enabling seamless transactions on the HanaGold platform.
• VGTA (Vietnam Gold Trading Association)strategicOthersVietnam Gold Trading Association provides industry news and gold price bulletins. HanaGold is an official member.
• VFCA (Vietnam Fintech Association)strategicOthersVietnam Fintech Association membership for fintech industry collaboration.
• Vietnam Blockchain AssociationstrategicOthersHanaGold is an Honor Member of Vietnam Blockchain Association, supporting blockchain adoption in gold trading.
• Ho Chi Minh City Business AssociationstrategicOthersOfficial member association supporting business development in Ho Chi Minh City.
• TechcombankstrategicOthersOne of 9 partner banks providing banking services for HanaGold transactions.
• VietinbankstrategicOthersOne of 9 partner banks for HanaGold payment and transaction services.
• TPbankstrategicOthersPartner bank for HanaGold payment integration.
• VietcombankstrategicOthersPartner bank providing currency exchange rate data and banking services.
• HDbankstrategicOthersPartner bank for HanaGold transactions and exclusive customer benefits.
• MirawaystrategicTechnology or IntegrationTechnology partner for automatic gold vending machines (HanaGold ATM) in Vietnam.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Facebookfacebook.com/VangHanaGold
• TikToktiktok.com/@hanagoldtiemvang4.0
• LinkedInlinkedin.com/company/hanagold

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HanaGold