TFL Group
- Company typePrivate
- Founded2004
- HeadquartersOverland Park, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
TFL Group firmographics
Firmographics- Name
- TFL Group
- Legal name
- TFL LLC
- Website
- https://tflgroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where TFL Group is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
TFL Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: Revenue from ticket sales through the TicketsForLess marketplace and partner resale platforms. Commission-based model on ticket transactions.
- Software Licensing (ATBS/TicketCMS): Monthly software licensing fees for ATBS broker services and TicketCMS platform. Setup costs for integration packages plus recurring monthly fees that scale with transaction volume.
- Private Label Marketplace Licensing: White-label technology solutions for enterprise clients including customized websites, API integrations, and branded ticket marketplaces. Revenue from setup and monthly recurring fees.
- Professional Services: Hourly support and custom development services for broker clients. Tiered pricing for standard, advanced, and emergency support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Integration Packages - Setup and Monthly Licensing |
| Usage-based | Pay-as-you-go | Tier 1 Support - Standard Coding |
| Usage-based | Pay-as-you-go | Tier 2 Support - Advanced Coding |
| Usage-based | Pay-as-you-go | Emergency Support |
| Other | Annual | Employee Ticket Bank Programs |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
TFL Group product offering
Product offeringCore offering
TFL Group is a live events ticketing company that operates a consumer resale marketplace (TicketsForLess) alongside a suite of B2B business solutions including private label (white-label) ticketing marketplaces, TFLConnect open distribution software for sports teams and rightsholders, NIL Seats platforms for college athletic collectives, consumer loyalty program integrations, employer employee rewards, and ATBS broker/reseller software and website services. The company combines proprietary in-house technology, direct distribution partnerships with teams and venues, and aggregated inventory feeds from major ticket marketplaces.
Product overview
TFL Group is a live events ticketing company offering a unified platform combining consumer marketplace, B2B business solutions, and proprietary technology. The core portfolio includes the TicketsForLess consumer marketplace, TFLConnect for open distribution software, NIL Seats for college athletics NIL collectibles, Consumer Loyalty Programs and Employee Rewards for enterprise clients, and ATBS Broker Services for ticket resellers. All offerings leverage shared infrastructure including private label marketplaces, API integration, split-tender payment capabilities, and real-time reporting dashboards. The company operates as both a direct distribution partner with teams/venues and a marketplace, providing access to over $6 billion in ticket inventory.
Differentiator
Problem solved
Functional benefit
Brands
- TFLConnect: Advanced ticketing and distribution platform for sports teams, entertainers and rightsholders to manage and distribute ticket inventory to primary and secondary markets.
- NIL Seats
- ATBS
- TicketTalk
Products and services
- TicketsForLess Marketplace Consumer-facing marketplace for buying and selling tickets to live events including concerts, sports games, and theater performances across the United States, featuring no-fee all-in pricing and US-based customer support.
- TFL Private Label Marketplaces Custom-branded ticketing websites built and hosted by TFL for enterprise clients including employers, loyalty programs, and athletic organizations, providing ticket inventory access, customer service, pricing, and checkout with no added service fees.
- TFLConnect Proprietary advanced ticketing and distribution platform enabling sports teams, entertainers, and rightsholders to manage primary ticket sales and broadcast inventory to secondary markets simultaneously, with real-time performance tracking and pricing adjustments down to the seat level.
- NIL Seats Ticketing platform for Name, Image, and Likeness (NIL) collectives that provides each school a custom-branded e-commerce URL with aggregated nationwide ticket inventory, allowing donors, alumni, students, and fans to purchase tickets while supporting student-athletes.
- ATBS Broker Services E-commerce solutions for ticket brokers and resellers including custom website development, TicketCMS content management, domain marketplace, and TicketGenerator mobile QR code delivery technology. Acquired by TFL in 2022.
- Consumer Loyalty Programs B2B solution enabling brands to integrate live event tickets into their loyalty rewards programs, supporting points-based, dollars-based, and split-tender purchasing through private label marketplaces or API integration.
- Employee Rewards Live event ticket benefit programs for employers offering employees access to discounted tickets through branded private label marketplaces with cash, points, or split-tender payment options, structured as upfront ticket banks per employee per year.
- TFL API Integration Developer-facing API enabling construction of custom ticketing websites or seamless integration of ticket inventory into existing platforms, supporting loyalty programs, employee reward systems, and e-commerce solutions with documentation available at developers.tflgroup.com.
Quantifiable outcome
- Client increased conversion rate from 0.48% to over 2.20% (340% increase)
- +5 more outcomes
Companies that use TFL Group
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
TFL Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
TFL Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Vet TixcorePartnership to launch Seats For Service Program, providing veterans more opportunities to attend live events through donated and discounted tickets.
- NAATSO/NACDAcoreTitle sponsor of NAATSO conference for second consecutive year. TFL CRO Clay Discher spoke on Ticketing Solutions panel at the 2024 Annual Bowl Season Meeting.
- Major League Baseball (MLB)coreTFL designated as an Authorized Ticket Marketplace (ATM) for Major League Baseball's 2024 season, enabling official ticket sales across MLB events.
- Kansas City MonarchscoreOfficial ticket marketplace partnership for the Kansas City Monarchs baseball team for the 2024 season. TFL serves as the official ticket marketplace providing ticket sales and distribution services.
- Cincinnati RedscoreMLB partnership for 2024 season featuring home run promotion rewarding Reds fans with ticket discounts. TFL opened MLB's 2024 season as an Authorized Ticket Marketplace.
- Wake Forest AthleticscoreExclusive secondary ticketing partnership with Wake Forest University's athletic department. TFL serves as the exclusive secondary ticketing provider, bringing pricing expertise and market insights to optimize ticket revenue.
- TicketNetworkcoreTechnology integration partner providing XML API access for broker websites. TicketNetwork handles customer service and card charging for affiliate partners.
- Ticket EvolutioncoreTechnology integration partner (also known as Tevo) providing ticket inventory feed and XML API for broker websites with customer service support.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
TFL Group competitors and assessment
Company assessmentDirect peers
- TicketNetwork: Ticket exchange and broker platform that provides XML inventory feeds to TFL's ATBS broker network; competes in the secondary marketplace and broker enablement space with overlapping SMB broker clients.
- SeatGeek: Sports and live event ticketing platform serving both consumers and enterprise clients; competes in primary and secondary ticketing and increasingly in B2B white-label solutions targeting teams and rightsholders.
- Ticket Evolution: B2B ticket inventory platform providing feeds to brokers; serves as both a technology integration partner and competitor in the broker enablement and reseller software space.
- Logitix: Sports ticketing pricing analytics and distribution platform serving teams, leagues, and brokers; competes and partners with TFL in the sports ticketing data, distribution, and dynamic pricing market.
- Vivid Seats: Major secondary ticketing marketplace and one of TFL's primary inventory providers; directly competes with TFL's TicketsForLess consumer marketplace while also serving as a distribution partner through the ATBS broker network.
- TickPick: No-fee secondary ticketing marketplace with a similar transparent pricing model; competes with TFL in consumer secondary ticketing with overlapping sports and entertainment focus and comparable value proposition.
- Gametime: Mobile-first last-minute ticket marketplace focused on live events; competes with TFL's TicketsForLess consumer marketplace in sports and entertainment with a similar low-fee pricing ethos.
Broad incumbents
- StubHub: Largest secondary ticketing marketplace globally; an established incumbent competing directly with TFL's consumer marketplace and enterprise offerings across sports, concerts, and theater.
- Ticketmaster: Dominant primary ticketing platform with exclusive contracts at most major venues and teams; sets the competitive context for all secondary ticketing platforms including TFL and increasingly encroaches on adjacent B2B and white-label services.
Others
- AudienceView: Enterprise ticketing platform provider for performing arts, sports, and universities; operates in adjacent ticketing technology space with overlapping enterprise clients but different go-to-market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
TFL Group social profiles
Digital presenceTFL Group compliance and trust
Trust signalCompliance2 records
TFL Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
TFL Group leadership team
Management profileNumber of profiles
Profiles4 records
TFL Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
TFL Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TFL Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TFL Group
What does TFL Group do?
TFL Group is a live events ticketing company that operates a consumer resale marketplace (TicketsForLess) alongside a suite of B2B business solutions including private label (white-label) ticketing marketplaces, TFLConnect open distribution software for sports teams and rightsholders, NIL Seats platforms for college athletic collectives, consumer loyalty program integrations, employer employee rewards, and ATBS broker/reseller software and website services. The company combines proprietary in-house technology, direct distribution partnerships with teams and venues, and aggregated inventory feeds from major ticket marketplaces.
Is TFL Group a public or private company?
TFL Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TFL Group founded?
TFL Group was founded in 2004. It employs 101 to 250 people.
Where is TFL Group based?
TFL Group is headquartered in Overland Park, United States, in the North America region.
How does TFL Group make money?
Four revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are software Licensing (ATBS/TicketCMS), private Label Marketplace Licensing and professional Services.
Who are TFL Group's main competitors?
Direct peers on record are TicketNetwork, SeatGeek, Ticket Evolution, Logitix, Vivid Seats, TickPick and Gametime. Broad incumbents are StubHub and Ticketmaster. AudienceView is listed as an others.
Does TFL Group have an API?
Yes. TFL offers an API that enables developers to build custom ticketing websites or integrate ticket inventory into existing platforms. The API supports private label marketplace functionality and can be used by developers to embed ticket inventory into loyalty programs, employee reward systems, or custom e-commerce solutions. Access to API documentation is available by contacting [email protected]. Developer documentation is at developers.tflgroup.com/Documentation.