What Hola - Luminati does

Bright Data, formerly Luminati Networks (and originally Hola Luminati), is an Israeli-headquartered web data infrastructure company founded in 2016 and headquartered in Netanya, Israel. It operates a 400M+ residential proxy IP network spanning 195 countries, built from consented peer devices, and layers a portfolio of web scraping APIs, pre-collected datasets, and AI-ready data products on top of that network. The platform serves more than 20,000 customers globally across verticals including AI/ML, eCommerce, market research, financial services, cybersecurity, and travel, and is rated #1 on G2 in its category with 4.6-4.8 star ratings across Trustpilot, G2, and Capterra.

The product surface spans four groups: Web Access APIs (Unlocker, Discover, SERP, Browser, Crawl) that bypass anti-bot measures and return structured web data; Data Feeds (Scraper APIs, Scraper Studio, Datasets, Data Firehose, Web Archive) covering 450+ domains with 5B+ regularly refreshed records and a petabyte-scale archive; AI products (Retail Intelligence, Deep Lookup, Agent Browser, Bright Data MCP Server, Video and Audio Data for VLA training, Data Packages) targeted at LLM training and AI agent workflows; and proxy infrastructure (residential, ISP, datacenter). The business model is predominantly usage-based with low entry points ($1/1K API requests, $0.75-$1/1K scraper records, $2.50/GB residential proxy) plus monthly enterprise subscriptions for Retail Intelligence ($2,000+/mo) and Managed Data Acquisition ($1,500+/mo). Distribution combines a self-serve product-led growth motion with a direct enterprise sales motion and channel listings on the AWS Marketplace.

Bright Data holds ISO 27001, GDPR, CCPA, and SOC 2 certifications and markets compliance and ethical data sourcing as a differentiator. Strategic integrations with AWS, Databricks, Snowflake, VirusTotal, Avast, and AVG, plus native MCP support for Claude, Google ADK, LangGraph, and OpenAI Operator, position the company as plumbing for both enterprise data pipelines and the emerging agentic web. Recent product launches (Scraper Studio in 2025-08, Bright Data MCP Server, Deep Lookup beta, Video and Audio Data for humanoid robotics training) signal active expansion into multimodal AI data and agent-enablement segments.

Name

Hola - Luminati

Legal name

Bright Data Ltd.

Website

https://luminati.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Bright Data (formerly Luminati Networks) operates a 400M+ residential proxy network across 195 countries and a web data platform offering scraping APIs, pre-collected datasets from 450+ domains, and AI-ready data products, serving 20,000+ enterprise and developer customers in AI, eCommerce, market research, and security.

Ownership category

akta.pro rank

Product category

Web Data Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Web data platform
• Proxy network services
• Web scraping APIs
• Residential proxy infrastructure
• Data extraction tools

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. API-based Web Data Access: Usage-based pricing for Web Unlocker API, SERP API, Browser API, Crawl API. Customers pay per 1K requests or per GB of data processed. Free tiers available for initial usage.
2. Pre-collected Datasets: Sale of pre-collected datasets from 450+ domains including LinkedIn, eCommerce, Social Media, Real Estate. Pricing per 100K records.
3. Proxy Infrastructure: Residential, ISP, and Datacenter proxy services sold on a per-GB or per-IP basis with monthly subscription options
4. Retail Intelligence & Managed Services: Enterprise-grade tailored data acquisition services with monthly commitments starting from $2000/mo for insights and $1500/mo for managed services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bright Data (formerly Luminati Networks) operates a web data platform that combines a 400M+ residential proxy network across 195 countries with AI-powered scraping APIs (Unlocker, SERP, Browser, Crawl), pre-collected datasets across 450+ domains, and petabyte-scale web archive infrastructure. The platform enables businesses and developers to bypass anti-bot measures, extract structured real-time or historical web data, and feed AI/ML training pipelines. Revenue is generated through usage-based API pricing, proxy subscriptions, dataset sales, and managed enterprise data acquisition services.

Product overview

Bright Data is a comprehensive, platform-based web data acquisition company that rebranded from Luminati Networks. The platform offers a unified portfolio of products organized into Web Access APIs (Unlocker API, Discover API, SERP API, Browser API, Crawl API), Data Feeds (Web Scraper APIs, Scraper Studio, Datasets, Data Firehose, Web Archive), AI products (Retail Intelligence, Managed Data Acquisition, Deep Lookup, Video and Audio Data, Search & Extract, Agent Browser, Bright Data MCP Server), and Proxy Infrastructure (Residential Proxies, ISP Proxies, Datacenter Proxies). The platform serves 20,000+ customers with 400M+ proxy IPs across 195 countries, enabling petabyte-scale data extraction for AI training, market research, eCommerce intelligence, and enterprise data acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Bright VPN: VPN product offering
• Bright Initiative
• Bright SDK
• Deep Lookup

Products and services

• Unlocker API API that automatically bypasses anti-bot measures, blocks, and CAPTCHAs to enable reliable web data extraction; for developers and enterprises scraping public websites.
• Discover API Always-live web discovery API enabling AI agents to perform real-time data gathering and exploration of public websites.
• SERP API Multi-engine search API providing Google, Bing, DuckDuckGo, and Yandex search results on-demand for SEO and SERP tracking use cases.
• Browser API Remote browser infrastructure with stealth capabilities for automated web browsing, interaction, and scraping at scale.
• Crawl API Turns entire websites into AI-friendly structured data through intelligent crawling and data extraction.
• Web Scraper APIs Pre-built or custom scraping endpoints for fetching real-time data from 450+ websites including LinkedIn, eCommerce, social media, and ChatGPT.
• Scraper Studio AI-powered visual IDE that turns any website into a data pipeline with no-code/low-code automated extraction; targets developers and enterprises needing automated web data extraction.
• Datasets Pre-collected datasets from 450+ domains including LinkedIn, eCommerce, social media, and real estate, sold as a dataset marketplace with structured records.
• Data Firehose Real-time web data delivery stream, providing data as it is collected from the web for continuous intelligence use cases.
• Web Archive Ever-growing petabyte-scale web archive providing historical web data access for research and analysis.
• Retail Intelligence Real-time eCommerce insights platform with AI-powered recommendations for competitive pricing, product, and market analysis; targeted at retail and brand teams.
• Managed Data Acquisition Tailored enterprise-grade data acquisition service providing custom data collection solutions with dedicated support for large organizations.
• Deep Lookup Beta product for running complex queries on web-scale data, enabling deep analytical queries across collected web data.
• Residential Proxies 400M+ global proxy IPs from real-peer devices across 195 countries, sold per-GB for large-scale web data collection and ad verification.
• ISP Proxies 1.3M+ fast, stable static residential-grade proxy IPs sold per-IP for reliable, long-duration scraping and account management.
• Datacenter Proxies High-speed datacenter proxies for large-scale data extraction operations sold per-IP.
• Video and Audio Data Multimodal training data product providing web video and audio data for training AI models, including humanoid robot policies.
• Video Feeds Continuous, targeted web video feeds ready for VLA training of humanoid robot policies and other vision-language-action models.
• Data Packages LLM-ready datasets packaged for industry-specific AI model training and fine-tuning.
• Search & Extract Instant knowledge acquisition API enabling AI agents to perform web search and structured data extraction on demand.
• Agent Browser Browser tool that enables AI agents to perform automated actions on public websites through remote browser infrastructure.
• Bright Data MCP Server Model Context Protocol server providing a fast way for AI agents (Claude, OpenAI Operator, Google ADK, LangGraph) to access Bright Data's web infrastructure.
• Bright SDK Software development kit enabling third-party developers to embed Bright Data's proxy and web data infrastructure into their own applications.
• Bright VPN VPN service for consumer privacy and unrestricted web access, leveraging Bright Data's network infrastructure.

Quantifiable outcome

• 99.99% uptime SLA for proxy network
• +3 more outcomes

Named customers2 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• AWScoreTechnology or IntegrationAWS Partner Network member with Bright Data services available on AWS Marketplace for seamless integration with AWS cloud infrastructure
• DatabrickscoreTechnology or IntegrationIntegration partner enabling data pipeline connectivity between Bright Data datasets and Databricks Lakehouse platform for AI/ML workflows
• SnowflakecoreTechnology or IntegrationIntegration partner allowing seamless data loading from Bright Data datasets into Snowflake data cloud
• VirusTotalcoreTechnology or IntegrationSecurity collaboration with VirusTotal for domain health monitoring and threat intelligence, monitoring 30+ billion domains
• AvastcoreTechnology or IntegrationSecurity giant collaboration for fraud detection and brand protection services
• AVGcoreTechnology or IntegrationSecurity collaboration for threat intelligence and cybersecurity applications
• Bright Initiative PartnerscoreOthersPro bono program with 700+ partner organizations, 300+ academic institutions, 180+ nonprofit organizations, 135+ NGOs, and 25+ public sector bodies using web data for social impact

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oxylabs: Oxylabs is a leading direct competitor offering residential, datacenter, and ISP proxies along with web scraping APIs and pre-collected datasets. Both companies target enterprise data collection use cases across similar verticals including eCommerce, market research, and AI training.
• SOAX: SOAX offers residential and mobile proxy networks with web scraping capabilities targeting market research and competitive intelligence use cases. It competes with Bright Data in the mid-market proxy and data collection segment.
• ScraperAPI: ScraperAPI provides proxy rotation and web scraping APIs targeting developers and businesses needing automated data extraction. It competes directly with Bright Data's Unlocker API and Scraper APIs in the developer-led adoption segment.
• Smartproxy: Smartproxy offers residential and datacenter proxy networks alongside web scraping tools, competing directly with Bright Data's proxy and scraping API products across SMB and enterprise segments.
• Apify: Apify operates a web scraping platform with pre-built scrapers (Actors), proxy services, and marketplace for automation tools. It competes with Bright Data's Scraper APIs and Dataset Marketplace with a developer-focused platform approach.
• Zyte: Zyte (formerly Scrapinghub) provides web scraping tools, proxy management, and structured data extraction services. It directly competes with Bright Data's scraping APIs and proxy offerings with comparable enterprise-focused product positioning.
• NetNut: NetNut provides residential proxy networks and data collection services with a direct ISP-based architecture. It competes with Bright Data's residential and ISP proxy products for enterprise web data collection use cases.

Emerging players

• Diffbot: Diffbot provides AI-powered web data extraction and knowledge graph services with structured data APIs. It competes with Bright Data's Crawl API and Datasets products in the AI training and structured data use cases.

Broad incumbents

• Cloudflare: Cloudflare provides Workers, Bot Management, and emerging web data/scraping services as part of its broader internet infrastructure platform. While primarily positioned as anti-bot (defending sites), its scraping-adjacent offerings compete with parts of Bright Data's proxy and API portfolio.
• AWS (Data Exchange): AWS offers Data Exchange, AppFlow, and various data integration services that compete with parts of Bright Data's Dataset Marketplace and data pipeline offerings. As a cloud incumbent with marketplace distribution, AWS represents both a partner and competitive threat in the enterprise data ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BrightData
• LinkedInlinkedin.com/company/luminati-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hola - Luminati