What YourCampus does

YourCampus, operating under the brand Alleo, is a Netherlands-based B2B SaaS employee benefits platform that enables Dutch employers to offer flexible, tax-advantaged benefits to their workforces through a single integrated digital marketplace. The platform aggregates 300+ benefit options across categories including Flex Sports (fitness via 5,000+ partner gyms), Flex Vitaal (health and wellbeing), Flex Benefits (broader lifestyle benefits), and a Bike Plan, delivered through an Employee App (iOS and Android), a Manager Portal, and direct integrations with nine major Dutch HR and payroll systems (SAP, Exact, Oracle, AFAS, Nmbrs, Loket.nl, HRly, HR Suite, MoneyMonk). The company reports 5,000+ employer customers covering 2,000,000+ employees with platform access, with 60%+ activation among eligible employees and a 4.6/5 user satisfaction rating.

The business model combines employer subscription fees with transaction-based revenue generated as employees consume benefits through the marketplace. Distribution is employer-led (B2B sales to Dutch HR and compensation decision-makers), with supply-side growth driven by expanding the catalogue of partner gyms, wellbeing providers, and benefits merchants. The platform achieved ISO 27001 certification in January 2025, signaling enterprise-readiness for regulated and larger Dutch employers. The illustrative employer reference budget cited is approximately €100 per employee, though actual pricing tiers and per-transaction take rates are not disclosed. The company is headquartered in the Netherlands, with no international expansion evidenced in the available data.

Name

YourCampus

Legal name

Alleo

Website

https://yourcamp.us

Company type

Private

Operating status

Operating

Short description

YourCampus (Alleo) is a Netherlands-based B2B SaaS employee benefits platform serving 5,000+ Dutch employers and 2,000,000+ employees, aggregating 300+ benefits including sports, health, and bike plans through an integrated marketplace with HR/payroll system integrations.

Ownership category

akta.pro rank

Product category

Employee Benefits Platform

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee benefits platform
• Flexible compensation
• HR benefits administration
• Corporate wellness benefits
• Benefits marketplace

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: B2B SaaS subscription model where employers pay for access to the Alleo platform. Pricing based on employer budget allocation and number of employees.
2. Budget Management: Employers allocate benefit budgets to employees who can spend across the marketplace. Platform takes a percentage or flat fee on transactions processed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alleo operates a cloud-based B2B SaaS platform that enables Dutch employers to offer flexible, personalized employee benefits. The platform combines an employer-branded mobile app with a benefits marketplace of 300+ options (sports, health, culture, groceries, mobility) and integrates with HR and payroll systems. Employers allocate per-employee benefit budgets, and employees choose how to spend them through categories such as fitness, wellbeing, and daily expenses.

Product overview

Alleo is an employee benefits and compensation platform that offers a portfolio of products organized around flexible benefits. The core offering consists of Flex Sports (gym access), Flex Vitaal (holistic wellbeing), and Flex Benefits (personalized benefit choices), all accessible through a unified marketplace with more than 300 options. The platform includes an Employee App and Manager Portal for administration. The products work together as a comprehensive compensation package where employers set budgets and employees choose their preferred benefits from categories including health, daily expenses, leisure, fixed costs, and mobility. Additional add-ons like the Fietsplan (bike lease) extend the core offering.

Differentiator

Problem solved

Functional benefit

Brands

• Flex sports: Access to more than 5,000 gyms and flexible sports options for employees.
• Flex vitaal
• Flex benefits

Products and services

• Flex Sports Provides employees with access to more than 5,000 gyms and flexible sports options, enabling organizations to offer fitness and sports benefits through the Alleo platform.
• Flex Vitaal An all-in-one solution for physical, mental, and financial health at every stage of life, covering holistic employee wellbeing.
• Flex Benefits Enables truly personalized employment conditions by allowing employees to choose from the complete offering of benefits in the marketplace.
• Marktplaats (Marketplace) A marketplace with more than 300 benefit choices across categories including health, daily expenses, leisure, fixed costs, and mobility.
• Werknemers App (Employee App) Mobile application for employees to access and manage their benefits on iOS and Android, available on the Apple App Store and Google Play Store.
• Manager Portaal (Manager Portal) Administrative portal for HR and Finance managers to configure, oversee, and control employee benefits and budgets.
• Fietsplan (Bike Plan) Bicycle lease program allowing employees to lease a bike through salary sacrifice as an add-on benefit.

Quantifiable outcome

• 60%+ benefits usage rate
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HR and Payroll SystemscoreTechnology or IntegrationAlleo integrates with HR and payroll systems to enable seamless benefits administration, budget management, and data synchronization. The platform features integrations with major Dutch HR software providers including SAP, Exact, Oracle, and other enterprise systems.
• Sports and Fitness ProviderscoreTechnology or IntegrationPartnerships with 5,000+ gyms and sports facilities across the Netherlands, enabling employees to access fitness benefits through the Alleo platform.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• GoodHabitz: GoodHabitz is a Dutch learning and wellbeing content provider commonly used through employer benefits programs. It is a potential content partner or partial competitor in the wellbeing/learning benefits category that complements Alleo's Flex Vitaal offering.
• Personio: Personio is a fast-growing European HRIS platform serving SMB and mid-market employers across Europe including the Netherlands. While its benefits module is less developed than Alleo's, it competes for the same Dutch digital-first HR buyers.
• Pleo: Pleo is a European expense and financial benefits platform used by employers for employee spending. It overlaps with Alleo in the employee-spending and flexible benefits space, particularly around mobility and daily expense categories.

Broad incumbents

• ADP Nederland: ADP's Dutch arm provides HR, payroll, and benefits administration as part of its global HCM suite. It competes with Alleo on employer-of-record-adjacent services and benefits workflows, particularly for larger enterprise accounts.
• Workday: Workday is a global HCM and payroll platform increasingly used by Dutch multinationals. While its benefits module is more general-purpose, it competes with Alleo for HR decision-makers seeking a unified platform for compensation and benefits.

Direct peers

• Zalaris: Zalaris is a Northern European HR and payroll outsourcing specialist with strong Netherlands and Scandinavia presence. It offers benefits administration alongside payroll services and competes for the same Dutch mid-market and enterprise employers Alleo targets.
• Youforce (Visma)|Nmbrs: Nmbrs is a Dutch cloud HR and payroll SaaS used by SMB and mid-market employers. As an integration partner and HR/payroll competitor, it overlaps with Alleo in the Dutch employer benefits and HR-tech stack.
• Visma|Raet: Visma|Raet is a major Dutch HR and payroll software provider serving large and mid-market employers. It provides benefits administration and personnel administration directly comparable to Alleo's platform, including integrations with Dutch payroll engines.
• SD Worx: SD Worx is a leading Benelux HR, payroll and benefits administration provider serving Dutch and Belgian employers. It overlaps directly with Alleo on flexible benefits administration and HR/payroll outsourcing, making it the closest direct competitor in the Dutch market.
• AFAS Software: AFAS is a leading Dutch HR, payroll and finance software provider. It offers its own benefits functionality to Dutch employers and is both an Alleo integration partner and a competitor for the same Dutch HR buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yourcampus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourCampus