Modano Floors
Modano Floors is a boutique flooring retailer operating a single showroom in Orlando, Florida, selling curated LVP, hardwood, tile, laminate, waterproof, and mosaic flooring products to homeowners and contractors via quote-based pricing and a trade account program.
- Company typePrivate
- Founded-
- HeadquartersOrlando, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Modano Floors does
Modano Floors is a privately held, single-location flooring retailer operating a boutique showroom at 2591 N Forsyth Rd, Suite A, Orlando, Florida, serving homeowners and contractors/builders in Central Florida (including Winter Park, Windermere, Lake Nona, and Dr. Phillips). The company sells a curated portfolio of flooring products — luxury vinyl plank (LVP), hardwood, porcelain and ceramic tile, laminate, waterproof flooring (SPC/WPC), and mosaic/decorative tiles — via quote-based pricing through in-person showroom consultations and free estimates, rather than e-commerce transactions. It does not directly employ installers but connects customers with vetted local installation partners.
The company's product surface is complemented by two digital tools: an AI Flooring Visualizer that generates photo-based floor previews for customers, and a Flooring Fit Finder that produces good/better/best recommendations based on room, lifestyle, and environmental inputs. A Trade Account Program provides contractors and builders with volume pricing, sample checkouts, and priority availability on in-stock materials. Marketing is driven by an SEO-oriented blog targeting Florida-specific flooring questions, social media presence on Facebook, Instagram, and YouTube, and lead capture via free-estimate forms.
The business model is transactional retail with no subscription or recurring revenue. Pricing is bespoke and quote-based, with a deposit required to begin the order process and full payment prior to delivery or installation. No public revenue, headcount, founding date, funding history, or ownership structure is disclosed. The company explicitly positions itself against big-box retailers by emphasizing curated selection, expert design guidance, and local service rather than on price or scale.
Modano Floors firmographics
Firmographics- Name
- Modano Floors
- Legal name
- Modano Floors
- Website
- https://modanofloors.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Modano Floors is a boutique flooring retailer operating a single showroom in Orlando, Florida, selling curated LVP, hardwood, tile, laminate, waterproof, and mosaic flooring products to homeowners and contractors via quote-based pricing and a trade account program.
- Ownership category
- akta.pro rank
Modano Floors industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)
- akta.pro secondary industries
- Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Modano Floors is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modano Floors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Sales: One-time product sales of flooring materials including luxury vinyl plank (LVP), hardwood, laminate, porcelain/ceramic tile, mosaic tiles, and waterproof flooring. Products are sold through showroom displays with pricing provided via quote. The company also facilitates connections to trusted local installers for installation services.
- Trade Account Program: Volume-based pricing program for contractors and builders providing trade discounts, sample checkouts, and priority availability. Contractors can apply for trade accounts with credit card, ACH, or business check payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail showroom pricing for homeowners |
| Unit Pricing | Pay-as-you-go | Trade account pricing for contractors and builders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Modano Floors product offering
Product offeringCore offering
Modano Floors is a boutique Orlando-based flooring showroom that retails curated flooring collections including Luxury Vinyl Plank, Hardwood, Porcelain and Ceramic Tile, Laminate, Waterproof Flooring, and Mosaic/Decorative Tiles. The company supplements product sales with free in-person design consultations, an AI Flooring Visualizer and Flooring Fit Finder digital tools, and connections to vetted local installation partners, while serving both homeowners and contractors/builders via a dedicated Trade Account Program.
Product overview
Modano Floors is a local Orlando flooring retailer offering a curated portfolio of floor covering products. Their core offering spans Luxury Vinyl Plank (LVP), Hardwood Floors, Porcelain & Ceramic Tile, Laminate Flooring, Waterproof Flooring (including SPC and WPC rigid core options), and Mosaic & Decorative Tiles. These products are complemented by digital tools—an AI Visualizer for photo-based floor visualization and a Flooring Fit Finder for personalized recommendations. For trade customers, a Trade Account Program provides contractors and builders with pricing, stock, and logistics support. The company positions itself as a local partner to homeowners and professionals, not a big-box warehouse, offering design guidance and installation referrals alongside product sales.
Differentiator
Problem solved
Functional benefit
Companies that use Modano Floors
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Modano Floors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Modano Floors partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Modano Floors competitors and assessment
Company assessmentDirect peers
- Empire Today: Flooring retailer combining in-home/showroom sales with bundled installation services. Comparable product mix (LVP, hardwood, laminate, tile) and similar residential-focused GTM, with a key distinction of in-house installation that Modano outsources.
- Flooring America: Cooperative of independent flooring retailers offering similar product categories (hardwood, LVP, tile, laminate) with showroom experience and design consultation. Closest structural analog to Modano's boutique showroom model among franchise networks.
- The Tile Shop: Specialty tile and stone retailer with showroom model and design consultation services. Highly comparable to Modano's tile and mosaic offerings, although operating at significantly larger scale with national showrooms.
- Floor & Decor: Specialty flooring retailer with a wider footprint and similar product breadth (hardwood, LVP, tile, laminate, waterproof) targeting both homeowners and trade professionals. Comparable in product mix and trade-focused GTM, though at much larger scale and with a hard-surface flooring focus.
- Carpet One Floor & Home: Cooperative flooring retailer with showroom-based consultative selling across carpet, hardwood, tile, LVP, and laminate. Comparable in showroom-led, design-assisted model and product breadth, though typically broader in carpet offerings.
Others
- Mohawk Industries: Global flooring manufacturer with broad residential and commercial product lines (carpet, LVT, hardwood, laminate, tile). Comparable as a key supplier whose products flow through Modano's showroom.
- Shaw Industries: Largest U.S. carpet manufacturer and major flooring producer (hardwood, LVP, tile) supplying many retail channels, including potentially Modano. Comparable as the upstream source of the products Modano resells.
Broad incumbents
- Lowe's: Big-box home improvement retailer with a similarly broad flooring assortment including exclusive and specialty brands. Competes on price, selection, and project-level services that Modano does not offer in-house.
- Home Depot: Big-box home improvement retailer carrying Modano's core categories (LVP, hardwood, tile, laminate) at scale. Competes primarily on price and convenience rather than curated service; the principal 'big-box' competitor Modano explicitly differentiates against.
- Wayfair: Large online home goods retailer with a significant flooring category including LVP, tile, and area rugs. Represents the e-commerce/transactional competitor that Modano's showroom-only model forgoes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Modano Floors social profiles
Digital presenceModano Floors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modano Floors leadership team
Management profileNumber of profiles
Modano Floors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modano Floors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modano Floors
What does Modano Floors do?
Modano Floors is a boutique Orlando-based flooring showroom that retails curated flooring collections including Luxury Vinyl Plank, Hardwood, Porcelain and Ceramic Tile, Laminate, Waterproof Flooring, and Mosaic/Decorative Tiles. The company supplements product sales with free in-person design consultations, an AI Flooring Visualizer and Flooring Fit Finder digital tools, and connections to vetted local installation partners, while serving both homeowners and contractors/builders via a dedicated Trade Account Program.
Is Modano Floors a public or private company?
Modano Floors is a private company. It is classified as unknown and is currently operating.
When was Modano Floors founded?
Modano Floors was founded in -1.
Where is Modano Floors based?
Modano Floors is headquartered in Orlando, United States, in the North America region.
How does Modano Floors make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are trade Account Program.
Who are Modano Floors's main competitors?
Direct peers on record are Empire Today, Flooring America, The Tile Shop, Floor & Decor and Carpet One Floor & Home. Others are Mohawk Industries and Shaw Industries. Broad incumbents are Lowe's, Home Depot and Wayfair.
Does Modano Floors have an API?
No public API is recorded for Modano Floors.
What industry is Modano Floors in?
Modano Floors's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAL, Commercial Flooring Retail (Contract/Trade-Focused), with a secondary code of CRAIAGAB, Hardwood Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.