No Bloat
No Bloat produces and sells Monash University Low FODMAP Certified, freeze-dried, plant-based instant meals plus a vegan omega-3 supplement, serving consumers with IBS and digestive sensitivities through DTC e-commerce and retail partners in the UK, Australia, Iceland, US, Canada, and the GCC.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What No Bloat does
No Bloat Limited (Company No. 15419687) is a UK-registered, privately held producer of freeze-dried, 100% plant-based ready meals positioned for consumers with digestive sensitivities. The product portfolio consists of eight Monash University Low FODMAP Certified instant meals — spanning Lentil Tofu & Vegetable Hash, Mexican Rice, Mushroom & Edamame Ramen, Pasta Lentil & Vegetable Bolognese, Quinoa Lentil & Vegetable Chilli, Saag Aloo, Tofu Katsu Curry & Rice, and Vegetable Risotto — plus V-Omega 3, a vegan DHA/EPA algal oil supplement. Meals are prepared using freeze-drying technology that retains up to 97% of natural nutritional value, rehydrate with boiling water in 8–10 minutes, and are fortified with Vitamin B12 at 165–206 kcal and 5.3–9.0g plant protein per serving.
The company's core technical differentiator is its ingredient micro-dosing methodology combined with FODMAP stacking calculations, ensuring that the combined FODMAP load across multiple daily servings remains safely below threshold — verified independently by Monash University's gold-standard laboratory analysis, the only global low-FODMAP certification of its kind. Each meal carries the Functional Gut Clinic endorsement, with founder Heather Mills (also founder of VBites and part of the Vegan Solo brand family) providing the brand narrative through her own 15-year IBS research journey.
The business model combines direct-to-consumer e-commerce through nobloat.com (Shopify-based, offering single pouches at £4.50, bundles at £36 one-time or £32.40 monthly with a 10% subscriber discount) with multi-channel retail distribution through Holland & Barrett, FODMarket, Alternative Stores, and Viva! Shop in the UK, Vegan Perfection in Australia, and Hagkaup in Iceland, alongside DTC shipping to the US and Canada. The go-to-market is product-led, event-supported (Gulfood 2026, Plant Based World Expo 2025, Vegan Campout 2025), and content-marketing driven, targeting IBS/SIBO sufferers, flexitarian consumers, weight-management customers, and busy health-conscious adults seeking gut-friendly convenience nutrition. No venture capital funding, acquisitions, or institutional investment is disclosed.
No Bloat firmographics
Firmographics- Name
- No Bloat
- Legal name
- No Bloat Limited
- Website
- https://nobloat.com
- Company type
- Private
- Operating status
- Operating
- Short description
- No Bloat produces and sells Monash University Low FODMAP Certified, freeze-dried, plant-based instant meals plus a vegan omega-3 supplement, serving consumers with IBS and digestive sensitivities through DTC e-commerce and retail partners in the UK, Australia, Iceland, US, Canada, and the GCC.
- Ownership category
- akta.pro rank
No Bloat industry classification
Industry- Product category
- Functional Foods
- NAICS
- Frozen Food Manufacturing (31141), Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
- akta.pro secondary industry
- Dried & Dehydrated Foods Manufacturing (AFAKACAK)
Keywords
Where No Bloat is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
No Bloat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce (nobloat.com): Online sales through the company's own website via Shopify checkout, offering individual meal pouches, custom bundles, variety bundles, and subscription plans with 10% recurring discount. One-time purchases and subscription options available.
- Retail and Stockist Sales: Products sold through retail partners including Holland & Barrett (UK in-store and online), FODMarket (UK), Alternative Stores (UK), Viva! Shop (UK), Vegan Perfection (Australia), and Hagkaup (Iceland). Revenue flows through partner checkout/fulfilment systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meal pouches at £4.50 each (one-time purchase) |
| Subscription | Monthly | Variety Bundle (8 meals) at £36 one-time or £32.40 with monthly subscription (10% off) |
| Subscription | Monthly | Create Your Own Bundle (8 meals) at £36 one-time or £32.40 with monthly subscription (10% off) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
No Bloat product offering
Product offeringCore offering
No Bloat manufactures and sells a portfolio of Monash University Low FODMAP Certified, 100% plant-based freeze-dried instant meals and a vegan omega-3 supplement (V-Omega 3). Meals are prepared by adding boiling water and rehydrating in 8–10 minutes, requiring no refrigeration, and are sold via direct-to-consumer e-commerce (nobloat.com) and retail partners such as Holland & Barrett.
Product overview
No Bloat offers a portfolio of nine distinct products centred on eight freeze-dried, plant-based instant meals and one omega-3 supplement. All eight meals are Monash University Low FODMAP Certified, made from 100% natural freeze-dried ingredients, require only hot-water preparation (8-10 minutes), and are fortified with Vitamin B12. The meals are designed specifically for people managing IBS, bloating, and digestive sensitivities, providing low-calorie (165-206 kcal per serving), high-protein (5.3-9.0g per serving) gut-friendly nutrition. The core meal range spans diverse global cuisines: Lentil Tofu & Vegetable Hash, Mexican Rice, Mushroom & Edamame Ramen, Pasta Lentil & Vegetable Bolognese, Quinoa Lentil & Vegetable Chilli, Saag Aloo, Tofu Katsu Curry & Rice, and Vegetable Risotto — each sold individually at £4.50 per pouch. Meal bundles (Variety Bundle and Create Your Own Bundle, from £32.40) and monthly subscriptions offering 10% savings are also available. The portfolio is complemented by V-Omega 3, a vegan algal oil omega-3 supplement providing 420mg DHA and 20mg EPA per serving, positioned as a naturally low FODMAP dietary supplement supporting cardiovascular, cognitive, and eye health. All products are endorsed by the Functional Gut Clinic and the founder, Heather Mills.
Differentiator
Problem solved
Functional benefit
Brands
- V-Omega 3: A 100% vegan DHA and EPA omega-3 algal oil supplement providing 420mg DHA and 20mg EPA per daily serving.
Products and services
- Lentil, Tofu & Vegetable Hash
Quantifiable outcome
- The Low FODMAP diet has been shown to help around 3 in 4 people with IBS (approximately 75% success rate)
- +4 more outcomes
Companies that use No Bloat
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
No Bloat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
No Bloat partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Holland & BarrettcoreHolland & Barrett, a major UK health and wellness retailer, stocks No Bloat products both in-store and online. This partnership provides broad UK domestic retail presence across hundreds of store locations and online channels, making No Bloat accessible to mainstream health-conscious consumers beyond the direct e-commerce channel.
- Vegan PerfectioncoreVegan Perfection is an Australian specialist vegan retailer offering nationwide delivery. It is No Bloat's exclusive distribution partner in Australia, serving the Australian plant-based and health-conscious consumer market.
- HagkaupminorHagkaup is one of Iceland's best-known supermarket chains, offering in-store retail availability of No Bloat products in Iceland. This partnership provides physical retail presence in the Icelandic market.
- FODMarketminorFODMarket is a UK-based online store specialising in low FODMAP and gut-friendly food products, offering UK delivery. The partnership targets the specific Low FODMAP consumer community seeking certified products.
- Alternative StoresminorAlternative Stores is a UK online vegan and free-from supermarket with UK delivery. It serves consumers seeking plant-based and allergen-conscious food options, aligning with No Bloat's positioning.
- Viva! ShopminorViva! Shop is the online store of vegan charity Viva! (30+ years championing animal rights). The partnership aligns with No Bloat's ethical plant-based brand values and reaches the committed vegan and animal welfare community in the UK.
- Gulfood 2026 (Dubai World Trade Centre)minorNo Bloat was invited to present in the dedicated startup section at Gulfood 2026, the largest edition of the annual food trade show held at Dubai World Trade Centre. This event showcases functional foods, protein-fibre snacks, and health-focused products to international trade audiences. No Bloat was featured alongside Mete, Blynk, Inzi Eats, Gusto.AI, and Bon Vegan targeting health-conscious consumers.
- Plant Based World Expo 2025minorNo Bloat participated in Plant Based World Expo 2025 at New York City's Javitz Center, joining over 3,000 industry stakeholders to assess the $11.8 billion global plant-based market. The event highlighted shifting away from explicit 'vegan' labelling toward value-added attributes like clean label, organic, and sustainability certifications.
- Vegan Solo (Heather Mills Corporate Family)coreNo Bloat is part of the Vegan Solo family of ethical plant-based brands founded by Heather Mills, which includes VBites (plant-based meat, fish, and dairy alternatives), Be At One (vegan and cruelty-free cosmetics), and V Omega 3 (plant-based algal oil supplements). The brands share a corporate umbrella and cross-brand newsletter consent allows data sharing within this family. No Bloat benefits from the established reputation and distribution network of the broader Vegan Solo group.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
No Bloat competitors and assessment
Company assessmentBroad incumbents
- Mountain House: Large incumbent freeze-dried meal brand sold through outdoor, grocery, and emergency-food channels. Comparable on freeze-drying technology and ambient shelf-stable format, though focused on outdoor/emergency use cases rather than digestive health.
- VBites: Sister brand within the Heather Mills-led Vegan Solo family, offering plant-based meat, fish, and dairy alternatives. Comparable as a fellow Vegan Solo umbrella brand targeting ethical plant-based consumers in UK retail and foodservice channels.
Direct peers
- Casa de Sante: Low-FODMAP specialty food brand selling sauces, dressings, granolas, and pantry items to IBS and digestive-health consumers. Comparable as a direct peer in the low-FODMAP packaged-food space, with overlapping D2C and Amazon distribution.
- Epicured: US-based low-FODMAP and gluten-free prepared meal delivery service. Directly comparable as a low-FODMAP meal brand targeting IBS and digestive-health consumers via D2C subscriptions.
- Daily Harvest: US-based plant-forward frozen meal and smoothie D2C subscription brand. Comparable as a plant-based frozen/ready-meal subscription brand targeting health-conscious consumers; serves as a benchmark for D2C frozen-meal scale and operations.
- Allplants: UK plant-based ready-meal D2C delivery brand offering chef-prepared frozen meals. Comparable as a UK-based plant-based meal brand targeting health-conscious consumers via D2C subscriptions, though without Monash certification.
- Fodmapped for You: Australian low-FODMAP ready-meal subscription service delivering Monash-certified meals to IBS sufferers. Directly comparable as a Monash-certified low-FODMAP meal brand competing for the same IBS consumer in overlapping geographies.
- Backpacker's Pantry: Freeze-dried meal brand offering vegetarian, vegan, and gluten-free options. Comparable on freeze-drying format and ambient shelf-stable meals, though No Bloat differentiates with Monash Low FODMAP certification and digestive-health positioning.
- FODY Food Co. North American low-FODMAP food brand offering sauces, snacks, and condiments certified low-FODMAP. Comparable as a direct competitor in the Monash/FODMAP-certified packaged-food category targeting IBS and digestive-health consumers.
Emerging players
- Wicked Kitchen: Plant-based ready-meal brand co-founded by Derek Sarno, sold through Tesco UK and other retailers. Comparable as a UK plant-based ready-meal brand with retail distribution, though broader positioning without low-FODMAP specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
No Bloat social profiles
Digital presenceNo Bloat financial estimates
Financial estimateRevenue estimate
Valuation estimate
No Bloat leadership team
Management profileNumber of profiles
Profiles1 record
No Bloat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No Bloat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No Bloat
What does No Bloat do?
No Bloat manufactures and sells a portfolio of Monash University Low FODMAP Certified, 100% plant-based freeze-dried instant meals and a vegan omega-3 supplement (V-Omega 3). Meals are prepared by adding boiling water and rehydrating in 8–10 minutes, requiring no refrigeration, and are sold via direct-to-consumer e-commerce (nobloat.com) and retail partners such as Holland & Barrett.
Is No Bloat a public or private company?
No Bloat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No Bloat founded?
No Bloat was founded in -1.
Where is No Bloat based?
No Bloat is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does No Bloat make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce (nobloat.com) is the primary driver. The others are retail and Stockist Sales.
Who are No Bloat's main competitors?
Broad incumbents on record are Mountain House and VBites. Direct peers are Casa de Sante, Epicured, Daily Harvest, Allplants, Fodmapped for You, Backpacker's Pantry and FODY Food Co.. Wicked Kitchen is listed as an emerging player.
Does No Bloat have an API?
No public API is recorded for No Bloat.
What industry is No Bloat in?
No Bloat's product category is Functional Foods. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing, with a secondary code of AFAKACAK, Dried & Dehydrated Foods Manufacturing. Its NAICS code is 31141 and its SIC code is 2030.