Huttenlocher Group

What Huttenlocher Group does

Huttenlocher Group is an insurance services firm founded in 1918 that provides personal and commercial insurance coverage including auto, home, business, life, and health products, operating in the Great Lakes region of the United States. Per the available source data, the firm operates within a broader regional agency network under the Acrisure umbrella, with subsidiary entities such as Benchmark Financial Services, Advanced Benefit Solutions, Regency Employee Benefits, Campbell Group Southeast, Britton Gallagher & Associates, Cobb-Hall Insurance Agencies, and 44 North distributing its insurance and financial services.

The firm's product portfolio extends beyond traditional insurance into adjacent business services, including employee benefits administration, payroll and HR, cybersecurity, managed IT, risk management, third-party administrator solutions, London wholesale reinsurance, and mortgage lending. The company serves a diversified client base spanning individual consumers, small-to-mid-sized businesses, large enterprises, and Tribal Nations, with client acquisition supported by direct regional sales teams and digital self-service portals including online payment links and client resource centers.

Revenue is generated primarily through insurance commissions on personal and commercial policies, supplemented by professional services fees for HR/benefits consulting and risk management, subscription-based payroll services, and transaction fees on mortgage lending. Technology integrations with partners such as Employee Navigator, Zix Secure Email, Mediconnex, and Vast Bond Portal support client enrollment, secure communications, HRA administration, and bond purchasing, respectively.

Name

Huttenlocher Group

Website

https://hgway.com

Company type

Private

Founded year

1918

Operating status

Operating

Short description

Huttenlocher Group is a Great Lakes regional insurance agency, founded in 1918, providing personal and commercial insurance (auto, home, business, life, health) alongside employee benefits, payroll/HR, cybersecurity, managed IT, and risk management services to individuals, SMBs, and enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Great Lakes Region (Various)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Products: Acrisure generates revenue through multiple insurance lines including personal insurance, business insurance, large business solutions, and industry-specific coverage. The company operates as a national insurance agency with regional presence.
2. Employee Benefit Services: HR consulting and employee benefits administration services including health insurance, benefit plans, and HR consulting solutions for businesses.
3. Payroll & HR Services: Integrated payroll processing and human resources management services for business clients.
4. Specialty Lines: Specialized services including cybersecurity, managed IT, London wholesale reinsurance, and risk management consulting.
5. Mortgages: Residential and commercial mortgage lending services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Huttenlocher Group is an insurance agency that provides personal lines (auto, home, life, health) and commercial lines (business) insurance coverage to individuals and businesses. The firm places policies on behalf of clients with insurance carriers, functioning as a trusted advisor to help customers protect assets and manage risk across multiple coverage categories.

Product overview

Acrisure is an insurance and financial services company offering a comprehensive platform of insurance products, employee benefits, payroll and HR services, cybersecurity, managed IT, risk management, and specialty lines including London wholesale and reinsurance. The company serves both personal and business clients across personal insurance, mortgages, small business insurance, large business solutions, employee benefit services, payroll and HR, cybersecurity, managed IT, risk management, and reinsurance. The portfolio includes third-party administrator solutions as an additional service.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage for individuals and families to protect vehicles and meet state financial responsibility requirements.
• Home Insurance Property insurance for homeowners covering dwellings, personal property, and liability exposures.
• Business Insurance Commercial insurance coverage for businesses to protect assets, operations, and exposures including property, liability, and commercial vehicles.
• Life Insurance Life insurance products providing financial protection for beneficiaries in the event of the insured's death.
• Health Insurance Health insurance coverage for individuals and families to help manage medical costs and access care.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Northern InsuranceminorChannel Partner/ Reseller/ DistributorNorthern Insurance operates as an insurance carrier under the Acrisure umbrella, offering property and casualty insurance products with integrated bill pay services.
• Shinberg-LTB SupportminorChannel Partner/ Reseller/ DistributorInsurance agency support services for Shinberg-LTB, providing technology and operational support for insurance distribution.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Acrisure: A major national insurance brokerage and financial services firm. Comparable as a multi-line insurance and benefits distributor serving SMB, mid-market, and large enterprise clients — Acrisure is also the apparent parent/affiliate of Huttenlocher based on source data references.
• Brown & Brown, Inc. National insurance brokerage delivering commercial and personal lines plus risk management and employee benefits. Directly comparable multi-line product mix and decentralized regional agency model.
• HUB International: Large North American insurance brokerage offering personal, commercial, employee benefits, and risk management. Highly comparable as a multi-line regional agency consolidator with similar product breadth and mid-market focus.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm. Comparable on commercial insurance, employee benefits, and risk consulting — strong mid-market overlap.
• Marsh McLennan: Global insurance brokerage and risk advisory firm. Comparable on commercial insurance, risk management, and reinsurance capabilities — serves as the broad incumbent benchmark for agencies of Huttenlocher's type.

Direct peers

• Oswald Companies: Midwest-based insurance, risk management, and benefits firm. Directly comparable as a regional multi-line broker with personal, commercial, and employee benefits offerings.
• AssuredPartners: U.S. insurance brokerage focused on middle-market commercial and personal lines across multiple regions. Closely mirrors Huttenlocher's regional multi-line agency model and acquisition-led growth strategy.
• Haylor, Freyer & Coon: Upper Midwest insurance and benefits brokerage with personal, commercial, life, and employee benefits lines. Closely comparable Great Lakes multi-line regional agency with similar client segments.
• Starkweather & Shepley Insurance: Long-standing regional insurance brokerage serving personal, commercial, and employee benefits clients in the Midwest. Directly comparable as a similarly sized, similarly aged regional agency with multi-line offerings.

Regional players

• The Buckner Company: Insurance and risk management brokerage focused on the Western U.S. with similar multi-line personal and commercial offerings. Comparable product set but geographically distinct from Huttenlocher's Great Lakes footprint.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/the-huttenlocher-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huttenlocher Group