Catalyst IQ
- Company typePrivate
- Founded2026
- HeadquartersAda, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Catalyst IQ firmographics
Firmographics- Name
- Catalyst IQ
- Legal name
- Catalyst IQ
- Website
- https://catalystiq.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Catalyst IQ is headquartered
LocationHeadquarters
- HQ city
- Ada
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catalyst IQ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Catalyst IQ provides integrated digital marketing services for automotive dealerships including advertising, websites, SEO/AEO, and lead capture. Revenue is generated through service fees for their marketing platform and campaign management, with most franchise dealerships allocating between 0.5% and 1.5% of gross revenue to digital marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on dealership needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Catalyst IQ product offering
Product offeringCore offering
Catalyst IQ is a full-service automotive digital marketing agency that delivers integrated advertising, websites, SEO/AEO/GEO, and AI-powered lead capture for car dealerships, all unified on MarketAI®—a real-time market intelligence engine that scores every VIN daily using 30+ market signals across nearly 20,000 franchise and independent dealers. The platform serves single rooftops, multi-rooftop dealer groups, and 24 Tier 3 OEM programs, providing VIN-level ad activation, inventory-synced campaigns, and Dealer Success Manager-led white-glove account management.
Product overview
Catalyst IQ is a full-service automotive digital marketing agency built on a unified platform architecture, powered by MarketAI® — a real-time market intelligence engine that tracks nearly 20,000 franchise and independent dealers. The platform integrates five core solutions: MarketAI® (core intelligence engine with VINScore), Digital Advertising (including Search Ads, Google Vehicle Ads, Display, Social Media/Meta, and OTT/CTV Video), Website Platform, SEO/AEO/GEO (search optimization across traditional and AI-powered search), and Engage (lead capture and nurturing). All solutions share data through MarketAI®, enabling VIN-level ad activation, real-time inventory-synced campaigns, and automated optimization. Catalyst IQ also publishes the State of the Dealer Report with its Inventory Efficiency Index. The company launched in January 2026, formed by integrating four companies from Advance Automotive, and supports over 1,300 dealerships with 22 OEM program certifications.
Differentiator
Problem solved
Functional benefit
Brands
- MarketAI®: Real-time automotive market intelligence engine that tracks nearly 20,000 franchise and independent dealers, powering the company's integrated marketing platform with VIN-level scoring and demand analysis.
- VINScore
- Inventory Efficiency Index
Products and services
- MarketAI® Real-time automotive market intelligence engine that tracks nearly 20,000 franchise and independent dealers, providing daily refreshed data on inventory, pricing, competitor activity, and demand signals. Includes the proprietary VINScore daily 0-100 scoring for every VIN on a dealer's lot, powering VIN-level ad spend prioritization and inventory decisions across all Catalyst IQ solutions.
- Digital Advertising Full-funnel digital advertising solution spanning Search Ads (PPC), Google Vehicle Ads, Display/Programmatic, Social Media (Meta Facebook/Instagram with Automotive Inventory Ads), and OTT/CTV Video. All channels are unified through MarketAI® data, enabling real-time inventory-synced campaigns with VIN-level ad activation and automatic budget optimization based on VINScore priorities.
- Website Platform High-performance dealer websites built for speed, mobile shoppers, and lead conversion. Includes continuous optimization, VDP optimization, and integration with MarketAI® for inventory merchandising.
- SEO/AEO/GEO Comprehensive search optimization covering traditional SEO (ranking in Google search results), AEO (Answer Engine Optimization for AI citations), and GEO (Generative Engine Optimization for ChatGPT/Gemini visibility). Powered by MarketAI® real-time data for market-driven content planning and analysis across up to 50 real shopping prompts on leading AI platforms.
- Engage AI-powered lead capture and shopper identification solution that turns anonymous website visitors into identified prospects. Features personalized offers, dynamic email campaigns, one-tap lead technology, and verified contacts delivered directly to dealership CRM systems.
- OEM Certified Digital Marketing Programs Certified digital marketing provider service for OEM dealer programs, covering 24 Tier 3 OEM brands including Acura, Audi, GM, Genesis, Harley-Davidson, Honda, Hyundai, INFINITI, Jaguar Land Rover, Kia, Lithia, Lotus, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Stellantis, Subaru, Toyota, and Volkswagen. Provides dealer co-op program compliance, regional ad spend connected to dealer-level performance, and VIN-level attribution.
- Heavy Equipment Marketing
Quantifiable outcome
- Genesis of Charlotte achieved 135% increase in turn rate, 52.5% more vehicles moved, and 74.7% reduction in days on lot (from 154 to 39 days)
- +4 more outcomes
Companies that use Catalyst IQ
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Catalyst IQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature4 records
Catalyst IQ partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Advance AutomotivecoreAdvance Automotive launched Catalyst IQ in January 2026 by integrating four companies from its portfolio. Catalyst IQ is described as an automotive marketing technology company formed by Advance Automotive, representing the parent company's digital marketing initiative.
- AcuraminorCertified OEM partner program relationship. Catalyst IQ is certified to provide digital marketing services to Acura dealerships.
- AudiminorCertified OEM partner program relationship.
- GM (General Motors)minorCertified OEM partner program relationship including GM Canada.
- GenesisminorGenesis Digital Marketing Program certified partner. Genesis of Charlotte became #1 volume dealer in US using Catalyst IQ services.
- HondaminorCertified OEM partner program relationship.
- HyundaiminorCertified OEM partner program relationship. Case study shows Hyundai dealership grew sales 15% in down market.
- ToyotaminorCertified OEM partner program relationship. Toyota scored 155 on Inventory Efficiency Index.
- StellantisminorStellantis BCDF promo program certified partner. Stellantis dealership achieved 218% sales increase in single month.
- KiaminorKia Digital Marketing Program certified partner. Blasius Kia achieved top performance in Connecticut.
- Jaguar Land Rover (JLR)minorCertified OEM partner program relationship.
- Mercedes-BenzminorCertified OEM partner program relationship.
- INFINITIminorCertified OEM partner program relationship.
- NissanminorCertified OEM partner program relationship.
- SubaruminorCertified OEM partner program relationship.
- VolkswagenminorCertified OEM partner program relationship.
- MitsubishiminorCertified OEM partner program relationship.
- MaseratiminorCertified OEM partner program relationship.
- MazdaminorCertified OEM partner program relationship.
- Harley-DavidsonminorCertified OEM partner program relationship for Harley-Davidson motorcycle dealers.
- LotusminorCertified OEM partner program relationship.
- LithiaminorCertified OEM partner program relationship.
- AcuraminorCertified OEM partner program relationship.
- Automotive NewscoreCatalyst IQ's vehicle price and inventory data trusted by Automotive News to power its online market tracker. The tracker details Price and Inventory metrics that have most disrupted the market, giving retailers and industry leaders a clear view of market conditions.
- Yale (Heavy Equipment)minorHeavy equipment OEM partnership for equipment dealer websites with Yale-specific theme development.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Catalyst IQ competitors and assessment
Company assessmentBroad incumbents
- CarGurus: Leading automotive marketplace and dealer digital marketing platform offering paid leads, inventory advertising, and data-driven dealer solutions. Competes on the demand-generation side of Catalyst IQ's stack and has launched dealer marketing and inventory intelligence features that overlap with MarketAI.
- DealerSocket (Fortellis): Dealer technology platform offering CRM, marketing automation, desking, and digital marketing tools; broader suite than Catalyst IQ but overlaps significantly on dealer digital marketing, lead nurturing, and OEM integrations.
- VinSolutions (Cox Automotive): Cox Automotive's dealership CRM, ILM, and desking platform with deep OEM integrations; broader than Catalyst IQ but increasingly overlapping on dealer digital marketing, lead capture, and engagement workflows within the Cox dealer ecosystem.
Direct peers
- Digital Air Strike: Provider of digital marketing, reputation management, social media, and consumer engagement solutions to automotive dealerships. Competes head-on with Catalyst IQ on dealer social advertising, lead engagement, and reputation, and is one of the larger certified OEM digital marketing providers.
- C-4 Analytics: Digital marketing and advertising platform purpose-built for automotive dealers and dealer groups, covering paid search, social, display, and OEM co-op programs. Direct competitor on Tier 3 dealer marketing services (and notably the prior employer of Catalyst IQ's SVP of Tier 3 Sales).
- AutoBase: Automotive digital marketing platform serving dealers and dealer groups with websites, SEO/SEM, social, and reputation management. A direct mid-tier competitor to Catalyst IQ's website and advertising modules for US auto dealers.
- Dealer.com (Cox Automotive): Cox Automotive's flagship digital marketing platform for US auto dealers, offering websites, SEO/SEM, social advertising, and inventory merchandising. Directly competes with Catalyst IQ's website, advertising, and SEO/AEO stack and benefits from Cox Automotive's massive dealer data and OEM relationships.
- PureCars: Automotive marketing intelligence and digital advertising platform that uses first-party shopper data and inventory insights to power paid media, video, and website solutions for dealers and dealer groups. Closest direct analog to Catalyst IQ's MarketAI + advertising model.
- LotLinx: AI-driven automotive marketing platform focused on VIN-level inventory merchandising and paid digital advertising for dealers. Competes directly with MarketAI/VINScore in using real-time inventory signals to optimize ad spend across Google and Meta.
Emerging players
- Adpearance (C-4 Analytics subsidiary): Digital marketing agency focused on automotive, powersports, and equipment dealers with OEM partnerships; sits in a similar niche to Catalyst IQ's heavy equipment and powersports adjacent verticals and overlaps on dealer paid search and SEO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Catalyst IQ social profiles
Digital presenceCatalyst IQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catalyst IQ leadership team
Management profileNumber of profiles
Profiles10 records
Catalyst IQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catalyst IQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catalyst IQ
What does Catalyst IQ do?
Catalyst IQ is a full-service automotive digital marketing agency that delivers integrated advertising, websites, SEO/AEO/GEO, and AI-powered lead capture for car dealerships, all unified on MarketAI®—a real-time market intelligence engine that scores every VIN daily using 30+ market signals across nearly 20,000 franchise and independent dealers. The platform serves single rooftops, multi-rooftop dealer groups, and 24 Tier 3 OEM programs, providing VIN-level ad activation, inventory-synced campaigns, and Dealer Success Manager-led white-glove account management.
Is Catalyst IQ a public or private company?
Catalyst IQ is a private company. It is classified as corporate owned and is currently operating.
When was Catalyst IQ founded?
Catalyst IQ was founded in 2026. It employs 51 to 100 people.
Where is Catalyst IQ based?
Catalyst IQ is headquartered in Ada, United States, in the North America region.
How does Catalyst IQ make money?
One revenue line is on record: digital Marketing Services.
Who are Catalyst IQ's main competitors?
Broad incumbents on record are CarGurus, DealerSocket (Fortellis) and VinSolutions (Cox Automotive). Direct peers are Digital Air Strike, C-4 Analytics, AutoBase, Dealer.com (Cox Automotive), PureCars and LotLinx. Adpearance (C-4 Analytics subsidiary) is listed as an emerging player.
Does Catalyst IQ have an API?
No public API is recorded for Catalyst IQ.