RED E Charge

Electric Vehicle Chargingredecharge.com

RED E Charge is a Detroit-based EV charging company operating 4,000+ chargers across 1,500+ locations in 46 states, serving commercial site hosts with its hardware-agnostic CSMS, proprietary Stellar and PRO/Ultra chargers, and EV drivers via a mobile app.

Company typePrivate
Founded2019
HeadquartersDetroit, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What RED E Charge does

RED E Charge (RED E Charging LLC) is a Detroit-based EV charging infrastructure company founded in 2019 by CEO Abass El-Hage. It operates a nationwide network of 4,000+ chargers across 1,500+ locations in 46 states, with 1,500+ DC fast-charging ports concentrated at 436 sites as of February 2026, and reports 99% network uptime. The company serves two intertwined customer bases: commercial site hosts (convenience retail, fleet operators, commercial real estate, hospitality, municipal governments) that deploy and operate chargers on their properties, and individual EV drivers who access the network via the Red E Charge mobile app on iOS and Android with no membership required.

The company's core technology stack is a hardware-agnostic Charging Station Management System (CSMS) branded as Red E Enterprise, which is OCPP 1.6 and 2.0.1 compatible and interoperates with 40+ charger manufacturers, eliminating vendor lock-in. Feature set includes real-time charger monitoring, remote start/stop and diagnostics, multi-site network management, flexible pricing controls (by kWh, session, or time), and payment processing, with no monthly software or transaction fees. RED E complements the software with its own hardware line spanning Level 2 AC chargers (PRO 50A-80A and Ultra dual-port pedestal) and DC fast chargers in the Stellar family from 40kW up to a 320-480kW all-in-one liquid-cooled unit supporting CCS1 and NACS. A differentiated physical asset is the 40,000-square-foot purpose-built EV charger testing facility at the Detroit headquarters, where in-house test engineers are available for hire by the hour to validate charging hardware and software pre-deployment.

RED E generates revenue through multiple streams: transaction-based economics on charging sessions across its operated network, e-commerce sale of Stellar and PRO/Ultra chargers, subscription/recurring access to the Red E Enterprise CSMS (priced without monthly software or transaction fees, with operators retaining full control of pricing and revenue), and professional services covering site strategy, deployment, installation, permitting, and ongoing operations. Distribution combines direct enterprise field sales with channel partnerships (notably a flagship rollout with GPM Investments, an ARKO Corp. subsidiary, across its convenience store portfolio) and roaming access via the ChargeHub Passport Hub, which extends effective reach to 120,000+ stations across the U.S. and Canada. Disclosed commercial outcomes include $4K-$12K monthly DC fast charging revenue per high-traffic location with 2.5-3 year payback periods, and a J.D. Power 2025 customer satisfaction score of 668 ranking second among DC fast charger networks.

RED E Charge firmographics

Firmographics

Name: RED E Charge
Legal name: RED E Charging LLC
Website: https://redecharge.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: RED E Charge is a Detroit-based EV charging company operating 4,000+ chargers across 1,500+ locations in 46 states, serving commercial site hosts with its hardware-agnostic CSMS, proprietary Stellar and PRO/Ultra chargers, and EV drivers via a mobile app.
Ownership category
akta.pro rank

RED E Charge industry classification

Industry

Product category: Electric Vehicle Charging
NAICS: Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)
SIC: Electric Services (4911), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
akta.pro primary industry: EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
akta.pro secondary industries: EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)

Keywords

EV charging network
EV charging software
DC fast charging
Commercial charging solutions
EV infrastructure services

Where RED E Charge is headquartered

Location

Headquarters

HQ city: Detroit
HQ country: United States
HQ region: North America

Offices1 record

Markets served

RED E Charge business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

EV Charging Network Operations: RED E operates and manages EV charging stations, generating revenue from charging sessions. The company provides end-to-end solutions including infrastructure strategy, deployment execution, software integration, payment systems, and uptime optimization for commercial charging locations.
Software Platform (Red E Enterprise): Hardware-agnostic EV charging management software (CSMS) platform providing real-time monitoring, remote management, pricing control, and payment processing. The platform offers no monthly software or transaction fees.
EV Charging Hardware Sales: Sale of Level 2 and DC fast chargers including Stellar (40kW-480kW) and PRO (50A-80A) product lines. Hardware is OCPP-compatible and integrates with the management platform.
Infrastructure Deployment Services: Comprehensive charging network management including site strategy, deployment execution, installation, permitting, power upgrades, and ongoing operational support for commercial properties.

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Enterprise CSMS Platform with no monthly fees
Usage-based	Pay-as-you-go	Commercial EV Charging ROI

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

RED E Charge product offering

Product offering

Core offering

RED E Charge operates a nationwide EV charging network of 1,500+ locations and 4,000+ chargers across 46 states, delivering Level 2 AC and DC fast charging up to 640 kW. The company sells OCPP-compatible commercial charger hardware (Stellar and PRO/Ultra lines), provides a hardware-agnostic Charging Station Management System (Red E Enterprise CSMS) for network operators, and offers a 40,000-square-foot EV charger testing facility in Detroit. End-to-end services include site evaluation, deployment, installation, permitting, power upgrades, and ongoing network management for commercial clients.

Product overview

Red E Charge is a Detroit-based EV charging network operator and infrastructure partner offering an integrated platform combining a nationwide charging network, a hardware-agnostic CSMS (Red E Enterprise), a driver-facing mobile app (Red E Charge App), commercial charger hardware (Stellar and PRO/Ultra series), and a physical EV charger testing facility. The company operates 4,000+ chargers across 1,500+ locations in 46 states, supporting both Level 2 AC and DC fast charging up to 640 kW. Red E Enterprise CSMS provides network operators with real-time monitoring, remote diagnostics, pricing control, and analytics with no monthly fees, while the Red E Charge App enables drivers to locate stations, initiate sessions, and pay. The company also offers a 40,000-sq-ft EV charger testing facility in Detroit with in-house engineering support. The Stellar hardware line (40kW to 480kW) and PRO/Ultra Level 2 chargers (50A–80A) are sold as products through the platform, with OCPP compatibility enabling multi-OEM hardware flexibility.

Differentiator

Problem solved

Functional benefit

Brands

Red E Enterprise: Hardware-agnostic EV charging management platform (CSMS) for charge point operators, fleets, and commercial properties.
Red E Charge App

Products and services

Red E Charging Network

Quantifiable outcome

Monthly DC fast charging revenue increased from $4,000 to over $12,000 per month (3x increase) at high-traffic commercial locations
+4 more outcomes

Companies that use RED E Charge

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles6 records

RED E Charge technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

RED E Charge partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

GPM Investments (ARKO Corp. subsidiary)flagshipStrategic or Co-development Partner · 13 May 2026RED E is deploying EV charging infrastructure at multiple retail sites across GPM's portfolio of regional convenience store brands. RED E provides comprehensive charging network management including infrastructure strategy, deployment execution, software integration, payment systems, and uptime optimization.
ChargeHubcoreTechnology or Integration · 5 November 2024RED E partnered with ChargeHub, North America's leading EV roaming network. This integration connects Red E Charge users with ChargeHub's Passport Hub, providing access to over 120,000 EV charging stations across the U.S. and Canada. The partnership simplifies payments and enables cross-network roaming for seamless charging experiences.
HAGE Auto / City of ManisteeminorStrategic or Co-development PartnerPublic-private partnership with City of Manistee and HAGE Auto for installation of four EV charging stations in downtown Manistee. RED E responsible for installation, maintenance, repair, and all costs. City receives $0.03 per kilowatt hour used. Initial term of 10 years with option for additional five years.
Steamer Stop (Fulton, Iowa)minorStrategic or Co-development PartnerPartnership to bring EV charging to Steamer Stop in Fulton, Iowa, expanding RED E's charging network nationwide and making eco-friendly travel more convenient for drivers in the Midwest.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

RED E Charge competitors and assessment

Company assessment

Emerging players

AmpUp: AmpUp is a hardware-agnostic EV charging management software platform competing directly with Red E Enterprise for CPO, fleet, and commercial real estate customers. Both offer OCPP-based multi-OEM CSMS with no hardware lock-in.
SWTCH Energy: SWTCH is a CSMS platform focused on multi-tenant and commercial real estate EV charging deployments. RED E competes with SWTCH for the commercial real estate and property management segments under the Red E Enterprise platform.

Direct peers

Blink Charging: Blink Charging manufactures, owns, and operates EV charging equipment and networks across Level 2 and DC fast charging, with a hardware and SaaS software offering. RED E overlaps with Blink in CSMS, network operations, and hardware product lines.
FLO: FLO is a North American EV charging network operator and equipment manufacturer with a vertically integrated CSMS and roaming network. RED E and FLO are comparable as end-to-end charging operators with hardware and software control.
EVgo: EVgo is a U.S. public DC fast charging network operator with national coverage and a focus on high-traffic retail and convenience locations. RED E competes directly for DC fast charging sites, enterprise site hosts, and EV driver mindshare.
Tesla Supercharger: Tesla's Supercharger network is the largest DC fast charging network in North America and is increasingly opening to non-Tesla EVs via NACS. RED E competes with Tesla for high-power DC fast charging sites and EV driver selection on speed and reliability.
ChargePoint: ChargePoint operates one of the largest EV charging networks in North America and a CSMS platform supporting Level 2 and DC fast chargers across many OEMs. RED E competes head-to-head with ChargePoint in both network operations and hardware-agnostic software for charge point operators.
Electrify America: Electrify America is a major U.S. DC fast charging network backed by Volkswagen, with hundreds of high-power stations along highway corridors. RED E competes with Electrify America for DC fast charging deployments and enterprise site partnerships.

Broad incumbents

Shell Recharge (formerly Volta): Shell Recharge operates a nationwide DC fast charging network (acquired from Volta) at grocery, retail, and convenience locations. RED E competes with Shell Recharge for high-traffic retail site hosts and EV driver traffic capture.
bp pulse: bp pulse is a global EV charging network operator backed by BP, targeting fleet, workplace, and public charging deployments. RED E competes with bp pulse for fleet operator contracts and large-scale enterprise charging rollouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

RED E Charge financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RED E Charge leadership team

Management profile

Number of profiles

Profiles6 records

RED E Charge funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RED E Charge M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED E Charge

What does RED E Charge do?

Is RED E Charge a public or private company?

RED E Charge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RED E Charge founded?

RED E Charge was founded in 2019. It employs 11 to 50 people.

Where is RED E Charge based?

RED E Charge is headquartered in Detroit, United States, in the North America region.

How does RED E Charge make money?

Four revenue lines are on record. EV Charging Network Operations are the primary driver. The others are software Platform (Red E Enterprise), EV Charging Hardware Sales and infrastructure Deployment Services.

Who are RED E Charge's main competitors?

Emerging players on record are AmpUp and SWTCH Energy. Direct peers are Blink Charging, FLO, EVgo, Tesla Supercharger, ChargePoint and Electrify America. Broad incumbents are Shell Recharge (formerly Volta) and bp pulse.

Does RED E Charge have an API?

No public API is recorded for RED E Charge.

What industry is RED E Charge in?

RED E Charge's product category is Electric Vehicle Charging. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M). Its NAICS code is 22112 and its SIC code is 4911.