Fertilitywise
Fertilitywise is a Canadian subscription platform that provides individuals and couples navigating fertility treatment with medically-reviewed research articles, peer-moderated community forums, and a fertility clinic directory, sold via tiered memberships accessed through its website.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fertilitywise does
Fertilitywise is a Canadian-incorporated (12043262 Canada Inc.) digital health information platform operating from Toronto with a U.S. presence in Wilmington, Delaware. The company serves individuals and couples navigating fertility treatment decisions, providing access to a library of medically-reviewed, evidence-based research articles covering IVF procedures, fertility conditions, reproductive anatomy, hormones, male fertility, and conception. Content is authored and reviewed by a team assembled from patient, medical, and research communities, and the company positions itself as independent of any fertility clinic to preserve editorial objectivity. Supplementary resources include a fertility clinic and practitioner directory and peer-moderated community forums led by patient advocates with personal IVF experience.
The platform is built as a web-based subscription product with three pricing tiers billed in Canadian dollars: a monthly plan at $13, a bi-annual plan at $65, and an annual plan at $120, all preceded by a 7-day free trial. A weekly 'Fertility Journey' series publishes one article for free as a top-of-funnel acquisition mechanism, with the full research library, community forums, and clinic directory gated behind paid membership. Distribution is direct-to-consumer via the company website using a self-serve, product-led growth model with email newsletter and organic content marketing as the primary channels. Revenue is generated entirely through recurring consumer subscriptions, with no enterprise contracts, no external funding, and no disclosed headcount. The Terms of Service effective date of October 19, 2022, indicates active operations but does not disclose member scale or financial performance.
Fertilitywise firmographics
Firmographics- Name
- Fertilitywise
- Legal name
- 12043262 Canada Inc.
- Website
- https://fertilitywise.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fertilitywise is a Canadian subscription platform that provides individuals and couples navigating fertility treatment with medically-reviewed research articles, peer-moderated community forums, and a fertility clinic directory, sold via tiered memberships accessed through its website.
- Ownership category
- akta.pro rank
Fertilitywise industry classification
Industry- Product category
- Fertility Information Services
- NAICS
- Educational Support Services (61171), Educational Support Services (611710)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Fertilitywise is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Fertilitywise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Membership: Fertilitywise generates revenue through tiered subscription memberships (monthly, bi-annual, and annual plans) that provide unlimited access to medically-reviewed research articles, community forums, peer-moderated discussion boards, and fertility clinic directories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan - $13/month billed monthly |
| Subscription | Multi-year contract | Bi-Annual Plan - $65 per 6 months |
| Subscription | Annual | Annual Plan - $120/year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Fertilitywise product offering
Product offeringCore offering
Fertilitywise sells subscription memberships that grant unlimited access to a library of medically-reviewed, evidence-based fertility research articles, peer-moderated community forums, and a fertility clinic directory. The offering targets individuals and couples navigating fertility treatments such as IVF, IUI, egg freezing, and conception, providing clinic-independent scientific information and emotional support from patient advocates with personal IVF experience.
Product overview
Fertilitywise is a health information platform offering evidence-based research and community support for individuals navigating fertility treatments. The core product is a subscription-based membership providing access to a library of medically-reviewed research articles covering IVF, fertility conditions, and reproductive health topics. The platform operates on a tiered membership model (Monthly $13, Bi-Annual $65, Annual $120) that includes the research article library, peer-moderated community forums, a clinic directory, and ongoing content updates. The service differentiates itself through medically-reviewed content written by fertility experts and a team assembled from patient, medical, and research communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Fertilitywise Membership Tiered subscription membership (Monthly $13, Bi-Annual $65, Annual $120 CAD) providing unlimited access to medically-reviewed research articles, community forums, clinic directory, and ongoing content updates. Available after a 7-day free trial.
- Evidence-Based Research Articles A library of medically-reviewed articles covering IVF procedures, fertility issues, reproductive anatomy, hormones, conception, and male fertility. Free weekly articles available to all visitors; full access reserved for members.
- Fertility Clinic Directory Up-to-date member directory of fertility clinics, practitioners, and lawyers available in users' communities, helping members locate appropriate care providers.
- Community Forums Peer-moderated discussion boards led by patient advocates with personal fertility experience, providing emotional support and shared practical knowledge among members.
Companies that use Fertilitywise
Customer profileSegments4 records
Ideal customer profiles3 records
Fertilitywise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fertilitywise partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Fertilitywise competitors and assessment
Company assessmentDirect peers
- FertilityIQ: FertilityIQ is a fertility information and clinic-review platform serving patients evaluating IVF and other treatments. It is the most direct functional peer to Fertilitywise — both monetize free-content-then-subscription models around medically-informed fertility research and provider discovery.
- Cofertility: Cofertility combines fertility education, egg-freezing programs, and donor matching, with a substantial free content library covering IVF, egg freezing, and family building. Its educational arm overlaps directly with Fertilitywise's medically-reviewed article offering.
- The Fertility Tribe: The Fertility Tribe is a fertility-focused content and community brand covering TTC, IVF, loss, and family-building journeys. It overlaps with Fertilitywise's community-forum and educational-content offering for the same infertility and treatment-patient segments.
- IVF Babble: IVF Babble is a fertility-focused media outlet producing articles, podcasts, and community content for IVF patients globally. It targets the same audience with comparable content marketing and is a direct substitute for Fertilitywise's free articles and research library.
- Rescripted: Rescripted is a fertility-focused media and community platform publishing evidence-based content and hosting peer discussion for people navigating fertility treatment. It competes for the same target user with the same content-plus-community bundle Fertilitywise offers.
- Expectful: Expectful is a fertility, pregnancy, and postpartum content and wellness platform offering articles, expert content, and community support. It competes with Fertilitywise in the evidence-based fertility content subscription category.
Broad incumbents
- Carrot Fertility: Carrot is a global fertility benefits platform serving employers with fertility care, education, and provider navigation. While primarily a B2B benefits platform, its educational content and clinic-finding tools compete with Fertilitywise's value proposition for employer-covered users.
- Progyny: Progyny is an employer-sponsored fertility and family-building benefits provider with deep educational content and care navigation. As a public, well-capitalized incumbent, it overlaps with Fertilitywise at the education/discovery layer while dominating the downstream treatment-funding layer.
- Maven Clinic: Maven is a women's and family health virtual care platform offering fertility, pregnancy, postpartum, and pediatric care with substantial educational content. Its fertility content library and community features compete with Fertilitywise for the same women's health audience.
Emerging players
- Future Family: Future Family provides fertility financing, nurse concierge support, and educational content to IVF patients. Its educational resources overlap with Fertilitywise's research library, though Future Family layers financing and care coordination on top of content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fertilitywise social profiles
Digital presenceFertilitywise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fertilitywise leadership team
Management profileNumber of profiles
Fertilitywise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fertilitywise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fertilitywise
What does Fertilitywise do?
Fertilitywise sells subscription memberships that grant unlimited access to a library of medically-reviewed, evidence-based fertility research articles, peer-moderated community forums, and a fertility clinic directory. The offering targets individuals and couples navigating fertility treatments such as IVF, IUI, egg freezing, and conception, providing clinic-independent scientific information and emotional support from patient advocates with personal IVF experience.
Is Fertilitywise a public or private company?
Fertilitywise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fertilitywise founded?
Fertilitywise was founded in 2019. It employs 11 to 50 people.
Where is Fertilitywise based?
Fertilitywise is headquartered in Toronto, Canada, in the North America region.
How does Fertilitywise make money?
One revenue line is on record: subscription Membership.
Who are Fertilitywise's main competitors?
Direct peers on record are FertilityIQ, Cofertility, The Fertility Tribe, IVF Babble, Rescripted and Expectful. Broad incumbents are Carrot Fertility, Progyny and Maven Clinic. Future Family is listed as an emerging player.
Does Fertilitywise have an API?
No public API is recorded for Fertilitywise.
What industry is Fertilitywise in?
Fertilitywise's product category is Fertility Information Services. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 61171.