Gerald Peters

Name

Gerald Peters

Legal name

Gerald Peters Inc.

Website

https://geraldpeters.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Jewelry Retail

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Bridal Jewelry Services (Sizing, Engraving, Cleaning, Appraisals, Warranties/Insurance Add-ons) (CRAKACAJ)

Keywords

• Luxury jewelry retail
• Engagement rings
• Wedding bands
• Luxury timepieces
• Jewelry repair services

Headquarters

HQ city

Staten Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Jewelry Sales: Revenue generated from selling engagement rings, wedding bands, fine jewelry, and luxury timepieces. The store carries multiple designer brands and offers products at various price points from $500 to over $100,000.
2. Financing Services: Partnership with Synchrony Financial to offer financing options for customers, enabling them to purchase higher-value items through payment plans.
3. Repair and Maintenance Services: The store offers jewelry repair, watch repair, battery replacement, and cleaning services. Repairs are warranted for one year. Lifetime free jewelry cleaning and inspection is offered.
4. Layaway Program: Customers can set up layaway accounts with 30% deposit, with a maximum 3-month term and monthly payments required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gerald Peters is a family-owned luxury jewelry retailer operating a single Staten Island showroom that sells engagement rings, wedding bands, fine jewelry, and luxury timepieces from authorized designer brands (Rolex, TUDOR, Breitling, A.JAFFE, Tacori, Hearts On Fire, Roberto Coin, Sylvie, and others) alongside its own in-house Gerald Peters Bridal and Gerald Peters Fashion lines. The store also provides associated services including jewelry and watch repair, custom design, appraisals, insurance, Synchrony Financial financing, and lifetime cleaning. Pricing spans from under $500 to over $100,000, with bridal jewelry and luxury watches as the primary draw.

Product overview

Gerald Peters is a Staten Island-based luxury jewelry store offering a unified retail platform combining in-house bridal and fashion jewelry sub-brands with an extensive portfolio of designer brands. Their core offerings center on engagement rings and wedding bands (A.JAFFE, Tacori, Sylvie, CrownRing, Hearts On Fire, Roberto Coin, Madison L, Shy Creation, plus own Gerald Peters Bridal and Gerald Peters Fashion lines) alongside fine jewelry (necklaces, earrings, bracelets, fashion rings) and luxury timepieces (Rolex, TUDOR, Breitling, Michele, Tissot). The company operates as a traditional retail store with complementary services including jewelry and watch repair, appraisals, custom design, insurance, financing through Synchrony Financial, and lifetime cleaning services. The product architecture follows a sub-brand and multi-designer distribution model rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Gerald Peters Bridal: In-house bridal jewelry collection featuring engagement rings and wedding bands
• Gerald Peters Fashion

Products and services

• Rolex Timepieces Authorized sale of Rolex Swiss luxury watches for individual consumers and gift purchasers, with prices ranging from approximately $6,200 (Oyster Perpetual 28) to over $100,000 (platinum Day-Date with diamonds at $102,150).
• TUDOR Timepieces Authorized sale of TUDOR Swiss watches for individual consumers seeking classic and contemporary timepieces connected to the Rolex brand, with emphasis on reliability and durability.
• Breitling Timepieces Authorized sale of Breitling aviation-inspired Swiss watches for individual consumers and watch enthusiasts seeking professional timepieces.
• Tissot Timepieces Authorized sale of Tissot Swiss watches for individual consumers seeking precision timepieces combining engineering quality with accessible luxury pricing.
• Michele Timepieces Authorized sale of Michele women's luxury watches including the Deco and Meggie collections, priced from $1,795 to $3,595, for individual consumers seeking diamond-accented timepieces.
• Engagement Rings Curated engagement ring collection spanning halo, side stone, solitaire, and three-stone styles in multiple diamond cuts (princess, round, radiant, oval, emerald, marquise, pear) and price points from $1,000 to $5,000+, sourced from A.JAFFE, Gerald Peters Bridal, Sylvie, and Tacori and intended for brides-to-be and wedding couples.
• Gold Wedding Bands Gold wedding band collection in yellow, white, and rose gold featuring classic and intricate designs with optional gemstone or diamond accents, intended for men and women seeking wedding bands and priced from under $500 to over $5,000.
• Designer Wedding Bands (A.JAFFE, CrownRing, Gerald Peters Bridal, Shy Creation, Tacori) Designer wedding band collection spanning men's and women's styles from A.JAFFE, CrownRing, Gerald Peters Bridal, Shy Creation, and Tacori, priced from under $500 to over $5,000, for couples sourcing wedding bands from named designer brands.
• Gerald Peters Bridal In-House Collection Store-owned bridal jewelry line offering engagement rings and wedding bands crafted with refined beauty and exceptional quality, marketed as the company's own curated bridal collection.
• Gerald Peters Fashion In-House Collection Store-owned fashion jewelry line offering contemporary necklaces, earrings, bracelets, and fashion rings for everyday wear, positioned as the company's own in-house fine jewelry collection.
• Fine Jewelry Collection Fine jewelry assortment of necklaces, earrings, bracelets, and fashion rings from designers such as Gerald Peters Fashion, Madison L, Roberto Coin, Shy Creation, and Hearts On Fire, across price bands from under $500 to over $5,000, for individual consumers and gifting.
• Loose Diamonds Loose diamond selection that allows customers to build bespoke custom-designed jewelry pieces, supported by GIA-certified staff expertise.
• Jewelry Repair Services Professional jewelry repair, custom design, diamond setting, and engraving services backed by a one-year warranty, available to customers of the store and walk-in clients.
• Watch Repair Services Watch repair and maintenance service for luxury timepieces, including pressurized water testing during battery replacement, offered to customers of the store.
• Jewelry Appraisals Professional jewelry and gemstone appraisal service for insurance and valuation purposes, supporting customer insurance and resale decisions.
• Synchrony Financial Financing Customer financing program offered through Synchrony Financial that allows buyers to purchase jewelry and timepieces via installment payment plans, supporting higher-value purchases.
• Jewelry Insurance Referral Service Jewelry insurance offering that helps customers protect valuable purchased pieces, complementing the store's appraisal services.
• Lifetime Cleaning and Inspection Service Free lifetime jewelry cleaning and inspection service, recommended every 6 months, supporting long-term care of customer purchases.
• Layaway Program Layaway payment program requiring a 30% deposit, with a maximum 3-month term and monthly payments, allowing customers to reserve jewelry items while paying over time.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, standard and minor.

• RolexcoreChannel Partner/ Reseller/ DistributorAuthorized Rolex retailer. The store offers a wide selection of Rolex watches including Datejust, Day-Date, GMT-Master II, Submariner, Cosmograph Daytona, Yacht-Master, Explorer, and other collections. Prices range from approximately $6,200 to over $100,000.
• TUDORcoreChannel Partner/ Reseller/ DistributorAuthorized TUDOR retailer. Offers TUDOR collections including Black Bay, Pelagos, Ranger, and other timepieces.
• BreitlingcoreChannel Partner/ Reseller/ DistributorAuthorized Breitling retailer. Breitling is described as an aviation-inspired watch brand known for robust and attractive silhouettes.
• TissotstandardChannel Partner/ Reseller/ DistributorAuthorized Tissot retailer offering Swiss watch brand timepieces.
• MichelestandardChannel Partner/ Reseller/ DistributorAuthorized Michele retailer. Offers Michele Deco and Meggie watch collections with prices ranging from $1,795 to $3,595.
• Hearts On FirecoreChannel Partner/ Reseller/ DistributorAuthorized Hearts On Fire retailer. Known for 'World's Most Perfectly Cut Diamonds'. The store highlights Richard Wubnig's recognition as an HOF Champion.
• TACORIcoreChannel Partner/ Reseller/ DistributorAuthorized TACORI retailer. TACORI is described as offering fashion and bridal jewelry with distinctive intricate metalworking and exceptional beauty, including signature crescent silhouette designs.
• A.JAFFEcoreChannel Partner/ Reseller/ DistributorAuthorized A.JAFFE retailer. A luxury bridal brand with over 100 years of history known for one-of-a-kind craftsmanship and vintage-inspired aesthetic with gold pieces.
• Roberto CoincoreChannel Partner/ Reseller/ DistributorAuthorized Roberto Coin retailer. Italian luxury gold jewelry known for innovation, symmetries, colors, and ability to enhance any look.
• SylviecoreChannel Partner/ Reseller/ DistributorAuthorized Sylvie retailer. A women-first brand with focus on high-quality bridal jewelry featuring femininity, delicate and romantic designs.
• Shy CreationstandardChannel Partner/ Reseller/ DistributorAuthorized Shy Creation retailer. Known for vibrant and playful gold jewelry featuring sparkling diamonds and contemporary silhouettes that appeal to the stylish modern woman.
• Madison LstandardChannel Partner/ Reseller/ DistributorAuthorized Madison L retailer. Offers modern minimalism with bold yet understated designs. Essentials Collection features mixing gemstones with diamonds and gold.
• CrownRingstandardChannel Partner/ Reseller/ DistributorAuthorized CrownRing retailer. Offers wedding band collections.
• Jan LesliestandardChannel Partner/ Reseller/ DistributorAuthorized Jan Leslie retailer. Offers M-Clip cufflinks and Jan Leslie jewelry accessories.
• Gemological Institute of America (GIA)coreTechnology or IntegrationStaff members are GIA-certified professionals including Accredited Jewelry Professional (AJP), GIA Diamond Graduate, and Graduate Gemologist credentials.
• Staten Island Chamber of CommerceminorStrategic or Co-development PartnerMember of Staten Island Chamber of Commerce, demonstrating community involvement and local business credibility.
• Preferred Jewelers InternationalminorStrategic or Co-development PartnerMember of Preferred Jewelers International, a network of trusted jewelers.
• Jewelers of AmericaminorStrategic or Co-development PartnerMember of Jewelers of America, the national trade association for jewelry businesses.
• Jewelers Vigilance CommitteeminorStrategic or Co-development PartnerMember of Jewelers Vigilance Committee, organization promoting ethical practices in the jewelry industry.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Radcliffe Jewelers: Multi-store authorized luxury jewelry and timepiece retailer with deep bridal and Rolex/TUDOR/Breitling assortment. Closely mirrors Gerald Peters' authorized-dealer positioning and bridal focus.
• Shane Co. Family-owned jewelry retailer operating since 1929 with direct-sales showrooms focused on bridal and fine jewelry. Comparable to Gerald Peters as an independent, family-run bridal jewelry retailer with in-house design and bridal emphasis.
• Diamond Cellar: Multi-store authorized luxury jeweler carrying Rolex, Hearts On Fire, TACORI, Roberto Coin, and other designer brands. Directly comparable to Gerald Peters' portfolio of luxury watch and bridal designer authorizations.
• Ben Bridge Jeweler: Family-founded (now Berkshire Hathaway-owned) authorized retailer of luxury watches and designer jewelry across multiple US stores. Mirrors Gerald Peters' authorized-dealer model for Rolex, TUDOR, and Breitling while sharing a multi-generational heritage.
• Watches of Switzerland Group: Authorized multi-brand luxury watch and jewelry retailer carrying Rolex, TUDOR, Breitling, and fine jewelry across showrooms in the US and UK. Closest comparable to Gerald Peters' authorized Rolex/TUDOR/Breitling retail model, though at materially larger scale.
• M.J. Christensen: Independent authorized luxury jeweler with bridal focus and high-end designer portfolio. Comparable to Gerald Peters as a single-region luxury bridal specialist with similar brand mix.
• Fink's Jewelers: Family-owned authorized luxury jeweler with multiple locations carrying Rolex and bridal designer brands. Comparable in family-ownership heritage, authorized-dealer model, and bridal emphasis.

Broad incumbents

• Tiffany & Co. Iconic luxury jewelry incumbent (LVMH-owned) with strong bridal franchise and global brand power. Competes for the same high-end bridal and luxury gifting customer, though with a vertically integrated brand versus Gerald Peters' authorized-dealer model.
• Signet Jewelers: Parent of Kay Jewelers, Zales, Jared, and Blue Nile—the largest US specialty jewelry retailer. Competes broadly for bridal and fine jewelry customers but operates at chain scale across price tiers and digital channels.
• Helzberg Diamonds: Berkshire Hathaway-owned national jewelry chain with bridal focus and store footprint across the US. Broad incumbent competing for similar bridal and gift-giving occasions, though at lower luxury positioning than Gerald Peters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GeraldPetersInc
• LinkedInlinkedin.com/company/geraldpeters

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerald Peters