Olenphogy

What Olenphogy does

Olenphogy is a privately held, direct-to-consumer dietary supplement company operating a single Shopify storefront out of Fairfax, Virginia (with Florida governing law per its Terms of Service). The company sells exactly three precision-formulated products targeting distinct metabolic and wellness use cases: Magnesium-8 Pro (a five-form magnesium complex for sleep, stress, and energy), Myo & D-Chiro Inositol 40:1 (for hormonal balance and metabolic health, including PCOS support), and TriPhasic Berberine (combining HCl, liposomal, and dihydroberberine forms for blood sugar and cellular health). Its technical differentiation rests on bioavailability engineering — liposomal encapsulation, chelated minerals, sustained-release triphasic delivery, and precise physiological ratios — supported by cGMP-certified US manufacturing and a four-round independent testing protocol covering allergens, heavy metals, pesticides, and microbial contaminants.

The business model is product-led growth: self-serve e-commerce with no wholesale or marketplace presence, a Subscribe & Save subscription tier offering 10% off recurring orders, and a recently added Truemed integration enabling qualified customers to pay via HSA/FSA pre-tax funds. Pricing per SKU sits in a narrow $25.95–$29.95 one-time band (roughly $23.36–$26.96 on subscription). Distribution is restricted to the 48 contiguous US states; the brand explicitly does not ship to Alaska, Hawaii, US territories, or military addresses. Marketing relies on owned content (Ingredients, Research, Testing, About, Blog pages) targeting health-conscious supplement buyers seeking science-backed, filler-free formulations, with email capture and Instagram as secondary channels.

No funding rounds, institutional investors, headcount figures, leadership names, M&A activity, or financial disclosures are present in the available data. The company appears to be founder-owned and at an early commercial stage, with the subscription mechanism and HSA/FSA rail representing the principal recent commercial expansions on top of the initial three-product catalog.

Name

Olenphogy

Legal name

Olenphogy

Website

https://olenphogy.com

Company type

Private

Operating status

Operating

Short description

Olenphogy is a privately held, direct-to-consumer dietary supplement brand selling three precision-formulated products — Magnesium-8 Pro, Myo & D-Chiro Inositol 40:1, and TriPhasic Berberine — through its own Shopify storefront to health-conscious US consumers, with subscription billing and HSA/FSA payment via Truemed.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYAFAKAJAB

Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented)

Agriculture & Food Production/Food Processing & Manufacturing/Specialty & Functional Foods Manufacturing (Organic, Fortified, Medical Foods)

SECONDARYAFAJACAL

Encapsulation & Emulsified Delivery Systems (Spray-dried emulsions, Lipid microencapsulation)

Agriculture & Food Production/Food Ingredients & Additives/Emulsifiers & Stabilizers (Lecithin, Mono/Diglycerides, Stabilizer Systems)

SECONDARYAFAKAJAD

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium)

Agriculture & Food Production/Food Processing & Manufacturing/Specialty & Functional Foods Manufacturing (Organic, Fortified, Medical Foods)

SECONDARYHLAIADAG

Sleep, Stress & Mood Support

Healthcare & Life Sciences/Pharmaceuticals/Over-the-Counter (OTC) Medicines

Keywords

• Dietary supplements
• Nutritional supplements
• Metabolic health
• Wellness supplements
• Hormonal balance

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of dietary supplements through company-owned e-commerce website. Products offered at one-time purchase prices with 10% discount for subscription customers.
2. Subscription/Recurring Revenue: Subscribe-and-save model offering 10% discount on regular prices. Customers can set delivery frequency (monthly, 2 months, 3 months) with automatic renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Olenphogy manufactures and sells three direct-to-consumer dietary supplements: Magnesium-8 Pro (multi-magnesium matrix for sleep and stress), Myo & D-Chiro Inositol (hormonal and metabolic support), and TriPhasic Berberine (glucose and cellular health). Products are precision-formulated using proprietary delivery technologies including liposomal encapsulation, chelated minerals, and tri-phasic release systems to maximize bioavailability.

Product overview

Olenphogy is a direct-to-consumer dietary supplement brand offering three science-backed, precision-formulated products focused on bioavailability and targeted health outcomes. The product portfolio centers on three distinct supplements: Magnesium-8 Pro (a multi-magnesium matrix for sleep, stress, and energy support), Myo & D-Chiro Inositol (a 40:1 ratio inositol blend for hormonal and metabolic health), and TriPhasic Berberine (a tri-phase delivery berberine formula for glucose and metabolic support). The company differentiates through advanced delivery technologies (liposomal, chelated, sustained-release), high-purity standardized ingredients, zero excipients, and 4-round independent testing protocols. Products are manufactured in USA cGMP-certified facilities and sold primarily through the company's e-commerce platform with subscription options.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnesium-8 Pro

Quantifiable outcome

• Five times greater absorption compared to standard berberine
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• TruemedcoreGTM or Marketing PartnerTruemed enables Olenphogy customers to pay using HSA/FSA funds and obtain Letters of Medical Necessity. Customers complete a health assessment reviewed by licensed providers to qualify for HSA/FSA eligible purchases. This partnership expands the customer base to health-conscious consumers using pre-tax healthcare accounts.
• Seal SubscriptionscoreTechnology or IntegrationSubscription management platform powering Olenphogy's Subscribe & Save program. Enables automatic recurring billing with customer-controlled delivery frequency (monthly, 2-month, or 3-month cycles). Customers can modify or cancel subscriptions anytime.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting Olenphogy's online store and providing all website functionality, payment processing, and order management infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BodyBio: Niche practitioner-and-DTC supplement brand focused on cellular, mitochondrial, and metabolic health with emphasis on clean, bioavailable forms — partial overlap with Olenphogy's metabolic and recovery positioning.

Broad incumbents

• AG1 (Athletic Greens): High-scale DTC supplement brand with subscription-first model, content marketing, and premium pricing — a benchmark for the product-led-growth, content-driven acquisition playbook Olenphogy is executing.
• Life Extension: Long-established broad-line supplement brand with deep catalog including berberine, magnesium, and inositol — competes in the same condition-specific use cases (blood sugar, hormonal, metabolic) at similar premium pricing.

Direct peers

• Thorne: Premium direct-to-consumer and practitioner-channel supplement brand offering high-bioavailability, science-backed formulations across metabolic, sleep, and hormonal health — a direct competitor in the same premium positioning Olenphogy targets.
• Pure Encapsulations: Practitioner-grade hypoallergenic supplement brand emphasizing purity, bioavailability, and clinical efficacy — a direct comparable on the clean-label, no-excipient formulation positioning that Olenphogy promotes.
• Seed: Premium microbiome/probiotic brand emphasizing clinically validated strains and proprietary delivery systems via subscription DTC — closely comparable on the 'bioavailability / science-backed' premium DTC positioning.
• Designs for Health: Science-driven supplement company selling practitioner-grade formulas including inositol blends and metabolic support — overlaps directly with Olenphogy's Myo/D-Chiro Inositol and Berberine products.
• Momentous: Premium DTC supplement brand with strong content/SEO and subscription economics, focused on high-bioavailability formulations and clinically-dosed products — a near-direct comparable on positioning, GTM, and price point.
• Dr. Berg: DTC supplement brand centered on metabolic health, hormones, and keto using proprietary blends via Shopify-based subscription — overlapping strongly with Olenphogy's berberine and inositol metabolic positioning.
• Mary Ruth's: DTC supplement brand focused on liquid, clean-label, allergen-free formulations with strong subscription and Amazon presence — comparable on no-fillers, allergen-free positioning and DTC e-commerce motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DMC_8UKxugW/?img_index=1
• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olenphogy