Tact Firm

What Tact Firm does

Tact Firm is a US-based, founder-led professional services and software-enabled agency focused exclusively on customer retention for cannabis dispensaries. Its core offering is the proprietary AIQ Retention Integration paired with the Retention Engine, which analyze store POS and loyalty data to measure churn, identify first-time-buyer drop-off, construct win-back campaigns, and operate on top of cannabis loyalty platforms Alpine IQ and Springbig. The business monetizes through tiered monthly managed-service packages (priced by store revenue size, with thresholds from under $100K/month to $300K+/month), supplemented by free and paid Retention Intelligence Reports used as a lead magnet. Customers span SMB, mid-market, and enterprise dispensaries across more than 10 US states, with the founder (Steve Riparip) personally conducting sales and onboarding.

Founded in 2018 by Steve Riparip and headquartered in Troy, Michigan, Tact Firm operates with an 11-50 employee headcount on a direct, founder-led sales motion. The firm markets itself as the only agency dedicated solely to dispensary retention rather than general cannabis marketing, and reports having worked with 120+ dispensaries, actively managed retention systems for 70+ stores, and audited 350+ locations across 10+ states. Tiered packages are structured around dispensary revenue thresholds, with the firm emphasizing enterprise stores above $300K/month as the highest-performing segment. The business claims $7M+ in cumulative new revenue generated for client dispensaries since March 2024 via its Revenue Recovery System.

Tact Firm's technical footprint centers on the AIQ Retention Integration (proprietary analytics over structured customer data, including recency, churn, opt-in, and campaign performance) and the Retention Engine (recommendation and execution layer for win-back and first-time-revisit campaigns). The platform is delivered as a managed service rather than as a standalone SaaS license, with Tact operating client instances of Alpine IQ and Springbig on the dispensary's behalf. Distribution is direct-to-operator only — no resellers, marketplace listings, or indirect channels are disclosed — and the company's go-to-market relies on a free 30+ page Retention Intelligence Report as a lead-generation asset funneling prospects to founder-led intro calls.

Name

Tact Firm

Legal name

Tact Firm

Website

https://tactfirm.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Tact Firm is a Troy, Michigan-based cannabis retail retention agency that uses its proprietary AIQ Retention Integration to run managed win-back and lifecycle campaigns for dispensaries via Alpine IQ and Springbig. It serves SMB through enterprise dispensaries across 10+ US states.

Ownership category

akta.pro rank

Product category

Cannabis Retail Retention Marketing

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Cannabis retention marketing
• Dispensary customer retention
• Loyalty program management
• Win-back campaigns
• Customer churn reduction

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Retention Management Services: Managed retention services for dispensaries including campaign management, customer messaging, win-back programs, and ongoing optimization. Services are tiered based on store revenue size with minimum thresholds of $100K-$300K/month average revenue.
2. Revenue Recovery System: Performance-based revenue recovery services where stores have seen $5M+ in new revenue since March 2024. The service helps identify and recover lost customers through targeted campaigns.
3. Retention Intelligence Report: Free 30+ page audit report analyzing customer retention health, churn rates, revenue loss projections, and recommendations. Offered as a lead generation tool with option for deeper Advanced Report.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tact Firm delivers managed customer retention services to U.S. cannabis dispensaries, using its proprietary AIQ Retention Integration to measure retention health and its Retention Engine to execute targeted win-back campaigns, first-time customer revisit programs, and revenue recovery. Services are tiered by dispensary revenue size and include full-service retention management, customer messaging optimization, and platform management for Alpine IQ and Springbig loyalty tools.

Product overview

Tact Firm is a cannabis retail retention agency offering a unified system centered on its proprietary AIQ Retention Integration and Retention Engine. The core product suite includes the AIQ Retention Integration (an AI-powered measurement tool), the Retention Engine (automated strategy execution), and a complimentary Retention Intelligence Report (30+ page audit). These work together to measure retention health, identify churn, and recover lost revenue through personalized win-back campaigns. The company also offers tiered strategy services ($100K, $500K, $1M, $3M revenue growth) and manages retention systems for over 70 stores across 10+ states.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue Recovery System Comprehensive retention management system for cannabis dispensaries that measures retention health, constructs custom retention plans, incentivizes first-time customers to revisit, and wins back lost customers through targeted campaigns. Active across 70+ managed stores with $7,030,455+ in new revenue generated for clients since March 2024.
• Retention Audit

Quantifiable outcome

• Stores generated $7,030,455+ in new revenue since March 2024 from Revenue Recovery System
• +4 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Alpine IQcoreTechnology or IntegrationLoyalty and marketing platform that Tact uses to manage customer retention campaigns for dispensary clients. Tact helps stores launch loyalty programs and manage campaigns on Alpine IQ, including helping pick the most cost-effective plans and building customer opt-in lists.
• SpringbigcoreTechnology or IntegrationCannabis loyalty and marketing platform similar to Alpine IQ. Tact works with dispensaries using Springbig to manage SMS/email retention campaigns and customer messaging programs.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Canopy: Cannabis CRM and marketing platform for dispensaries covering SMS, email, loyalty, and customer journey orchestration. Directly comparable to Tact Firm because it competes for the same retention budget at dispensaries and offers overlapping campaign-management functionality.
• Springbig: Leading cannabis loyalty and marketing automation platform that enables dispensaries to run SMS/email retention campaigns and manage customer engagement. Highly comparable to Tact Firm because both target the same dispensary operators with retention messaging and rely on similar customer cohorts.
• Baker: Cannabis CRM, loyalty, and marketing platform purpose-built for dispensaries. Comparable because it sells retention and customer-engagement tooling to the same operator buyer as Tact Firm, with overlapping use cases around win-back campaigns and customer reactivation.
• Alpine IQ: Cannabis customer data and loyalty platform used by dispensaries for segmentation, messaging, and retention. Directly comparable to Tact Firm because it operates in the same dispensary retention stack and is simultaneously a Tact Firm integration partner and a potential competitor.
• Cannabrand: Cannabis-focused marketing agency offering branding, digital marketing, and customer-acquisition services to dispensaries. Comparable to Tact Firm because both are specialist agencies selling marketing services to cannabis retailers, though Cannabrand is broader and more brand-oriented.
• Group High: Cannabis marketing and PR agency serving dispensaries and ancillary brands. Comparable to Tact Firm because both are cannabis-specialist agencies monetizing dispensary marketing budgets, though Group High leans into PR and content rather than retention performance.

Broad incumbents

• Dutchie: End-to-end cannabis e-commerce, payments, and POS platform for dispensaries with growing marketing and retention capabilities. A broader incumbent that increasingly overlaps with Tact Firm's retention use cases as it expands its retailer CRM feature set.
• Leafly: Cannabis discovery, education, and marketplace platform with retailer SaaS and advertising offerings. A broad incumbent comparable to Tact Firm at the retailer marketing layer, though Leafly's retailer tools are more acquisition-oriented than retention-oriented.
• Weedmaps: Largest cannabis marketplace and advertising platform, offering dispensary advertising, CRM, and loyalty tools. A broad incumbent whose CRM and customer-engagement features overlap with Tact Firm's retention focus, though Weedmaps leads with acquisition rather than retention.

Emerging players

• Jointly: Cannabis wellness app that connects consumers to dispensaries and offers retailers targeted customer-engagement features. Emerging player with partial overlap to Tact Firm's retention use case, but operating from the consumer side rather than as a dedicated agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tact-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tact Firm