What Cannabrand does

Cannabrand is a Denver-based, full-service marketing agency and consultancy serving the cannabis and emerging psychedelics industries. Founded by Olivia Mannix in 2013 (publicly launched January 2014) and co-founded with Jennifer DeFalco, the firm operates from a single headquarters in Denver, Colorado, with a team of 1-10 employees that doubled in size over the trailing 12 months.

The company's core offering is a vertically integrated marketing stack tailored to the regulatory and cultural constraints of cannabis. Services span Brand Mastermind (research and strategy), Branding (identity, voice, packaging), Social Media Management, Public Relations, Web Development, Digital Advertising (Google AdWords, Yahoo/Bing, retargeting), Company Architecture (CMO-as-a-service and launch support), and Investor Relations including the Cannabrand Catalyst product. In 2017 the firm merged with Voyage Business Resources, layering in M&A advisory, business valuation, brokerage, and capital services for cannabis operators. A dedicated sub-brand, Psilocybrand, extends the offering into the psilocybin and medicinal psychedelics segment. Named client work spans Caliva (the firm's flagship retail account, cited as the #1 U.S. dispensary), MedPharm (phytopharmaceuticals), Lobe Sciences (psychedelics rebrand from Greenstar), Dakota Labs (D2C CBD), and Toastyy (cannabis consumer brand).

The business model is professional services: revenue is generated through project-based engagements and multi-year retainer agreements priced custom to scope. GTM is consultative and direct, driven by a website inquiry form and inbound from industry events (NCIA, Cannabis World Congress, Cannabiz Expo). The firm has no disclosed institutional funding, no app, no API, and no AI/ML capabilities, and the company remains privately held under founder/CEO Olivia Mannix with Joe Hodas (former Dixie Brands CMO) serving as Strategic Advisor.

Name

Cannabrand

Legal name

Cannabrand

Website

https://cannabrand.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Cannabrand is a Denver-based, full-service marketing agency and consultancy founded in 2013 that provides branding, PR, digital, web, and investor relations services exclusively to cannabis and psychedelics companies, operating on project-based and retainer engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services / Agency Retainers and Project Fees: Cannabrand operates as a full-service marketing agency and consultancy, generating revenue through project-based engagements and retainer agreements for branding, strategy, social media, PR, web development, investor relations, and company architecture services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Cannabrand is a full-service marketing agency and consultancy serving the cannabis and psychedelics industries. It delivers brand strategy, brand identity development, company architecture, social media management, public relations, web design and development, digital advertising, and investor relations services. Engagements are project-based or retainer-driven, with clients ranging from dispensaries and CBD brands to phytopharmaceutical and psilocybin companies.

Product overview

Cannabrand is a full-service marketing agency and business consultancy serving the cannabis and psychedelics industries. Founded in 2013, it offers a comprehensive suite of marketing services including Brand Mastermind (strategy and research), Company Architecture, Branding, Social Media Management, Public Relations, Web Development, Digital Advertising, and Investor Relations. The agency's portfolio includes named client brands such as Caliva (the #1 dispensary nationally), Dakota Labs (CBD wellness), Toastyy, Lobe Sciences (psychedelics), and MedPharm (phytopharmaceuticals). Key service components include Cannabrand Catalyst for investor relations. The company also produces thought leadership content through its CannaBuzz blog. As the world's first cannabis marketing agency, Cannabrand operates across the US and Canadian markets, providing both creative marketing services and business consultancy including mergers, acquisitions, and valuation services.

Differentiator

Problem solved

Functional benefit

Brands

• Psilocybrand: A sub-brand of Cannabrand focused on psilocybin-related marketing services, with its own website at psilocybrand.com.

Products and services

• Brand Mastermind Services Research-driven strategy and consulting offering that includes competitive analysis, company operations consulting, proprietary market insights, and detailed marketing strategy development for cannabis and psychedelics brands.
• Branding Brand identity development services defining how a cannabis or psychedelics brand is perceived, including logos, color systems, brand pillars, mission, values, look and feel, and corporate culture.
• Social Media Management Social media strategy, content creation, campaign execution, video, photography, illustration, and community management tailored for cannabis brands navigating platform restrictions.
• Public Relations Media relations and thought leadership positioning services leveraging an elite media contact network, industry relationships, and trend forecasting for cannabis and psychedelics clients.
• Website Creation Website design and development producing seamless, brand-evocative digital experiences, ranging from simple landing pages to complex e-commerce websites, with SEO optimization included.
• Web Development Technical website development from landing pages to complex sites, including SEO optimization, for cannabis industry clients requiring compliant digital properties.
• Digital Advertising Paid digital advertising campaigns across Google AdWords, Yahoo/Bing, social platforms, retargeting, competitor targeting, and regional targeting, with specialized expertise in cannabis advertising restrictions.
• Investor Relations Investor engagement services including the Cannabrand Catalyst program, investor relations management, financial press coverage, and press release distribution for cannabis companies.
• Company Architecture Business development services building individualized company structures through strategy, planning, creative development, launch support, and fractional CMO services for cannabis operators.

Quantifiable outcome

• Caliva became the #1 dispensary in the nation
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• LevelminorGTM or Marketing Partner · 24 July 2018Event partner for the Green Industry Affair, a cannabis and outdoor conservation event. Level helped organize the event and managed sponsorship opportunities.
• National Cannabis Industry Association (NCIA)coreStrategic or Co-development PartnerCannabrand is an Annual Sponsor of NCIA and sponsors Quarterly Cannabis Caucuses across the country, including events in Oakland, CA, Newport Beach, CA, and Las Vegas, NV. The company was nominated for two NCIA awards and participated in NCIA Lobby Days with CEO as Group Leader.
• Joe HodascoreStrategic or Co-development PartnerFormer CMO of Dixie Brands, one of the most recognized brands in the cannabis industry, joined Cannabrand as Strategic Advisor. He brings expertise in new brand development, market expansion, national brand building, product development, and communications. Focuses on developing new processes, systems, and partnerships.
• Jungle ControlminorOthersJungle Control was nominated for a Cannabis Technology – Cultivation award at NCIA. Cannabrand noted them as a partner company.
• KushmojiminorOthersTechnology company providing an advertising and marketing platform with themed emojis for the cannabis space. Nominated for a Cannabis Technology – Business Strategy & Innovation award at NCIA.
• Voyage Business ResourcescoreStrategic or Co-development PartnerCannabrand completed a merger with Voyage Business Resources, creating a valuation service that combines industry knowledge with a business brokerage platform. The merged entity offers mergers and acquisitions, financing, business succession, and growth strategies specifically for the cannabis space.
• iComplyminorOthersProvided marketing compliance tips for the Tri-State area as part of the Cannabis World Congress & Business Expo panel presentation.
• Colorado Carbon FundminorOthersNon-profit organization benefiting from the Green Industry Affair event. All event proceeds went to support the Colorado Carbon Fund's work reducing greenhouse gas emissions in Colorado.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ADCANN: Cannabis-focused advertising and marketing network offering compliant ad placements, creative services, and media buying to cannabis brands. Comparable to Cannabrand as a specialist marketing partner for the same regulated-vertical client base.
• Baker Street Advertising: Cannabis-specialist creative and media agency providing branding, digital, and PR services to cannabis operators. Directly competes with Cannabrand for cannabis brand and dispensary marketing engagements.
• SpringBig: Cannabis CRM, loyalty, and marketing-automation platform serving dispensaries and brands. Comparable to Cannabrand as a cannabis-specialist marketing-services vendor, though weighted toward retention and SMS rather than branding.
• Lucid Cannabis Marketing: Full-service cannabis marketing agency offering branding, web, SEO, and content services to dispensaries and product brands. Overlaps directly with Cannabrand's brand strategy, web development, and digital advertising offerings.
• PotLuck Agency: Cannabis marketing and creative agency focused on branding, packaging, and digital campaigns for cannabis and CBD brands. Closely comparable to Cannabrand's branding and consumer-brand work.

Broad incumbents

• Weedmaps: Largest cannabis discovery and marketplace platform, also offering advertising and marketing solutions to dispensaries and brands. Comparable to Cannabrand as a channel for cannabis brand marketing, though at much larger scale and with broader offerings.
• Leafly: Cannabis information and marketplace platform with brand-marketing and content-distribution services. Comparable to Cannabrand as a destination that combines editorial reach with cannabis brand promotion, but operates at platform scale.
• Publicis Groupe: Global advertising holding company with growing cannabis-practice capabilities across its agencies. Comparable to Cannabrand as a competitor for cannabis brand-marketing engagements, though Publicis competes on scale and full-funnel media buying rather than niche specialization.

Others

• HubSpot: Marketing automation, CRM, and content platform used by many B2B and consumer brands including cannabis-adjacent ones. Comparable to Cannabrand as enabling infrastructure for the marketing-services stack it builds for clients.
• Cannabis Marketing Association: Industry association connecting cannabis marketers, agencies, and brands with education, events, and networking. Comparable to Cannabrand as a community and channel-development organization in the same niche professional ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cannabrandco
• Xx.com/cannabrandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannabrand