ACTS Thrift Store

What ACTS Thrift Store does

ACTS Thrift Store (legally All Out Caring Thrift Store, Inc.) is a privately held 501(c)(3) nonprofit operating three physical thrift retail stores in the San Gabriel Valley of Southern California — Pasadena, Pomona, and Duarte — having opened its first store in July 2010 and its third in January 2026. The organization resells donated gently used clothing, furniture, household goods, electronics, books, and toys at individually determined prices, with a rotating weekly color-tag markdown system offering discounts of 50-75% on selected items. Donor inflow is supported through walk-in drop-off at all three locations, free pickup of furniture and large items throughout Southern California, and year-round acceptance of electronic waste. Net proceeds are stated at 100% directed to six core community nonprofit partners — Door of Hope, FrontSight Military Ministry, Obria Medical Clinics, Hoving Home, Inland Valley Hope Partners, and Pacific Lifeline — with a broader Partners program engaging 40+ local nonprofits that direct donors to ACTS and receive credits to acquire goods for clients in transition.

The business operates a donation-to-resale flywheel: neighbors donate gently used goods, ACTS makes those goods affordable to budget-conscious shoppers, families furnishing homes, students, and sustainability-minded consumers, and proceeds fund local programs serving at-risk families, veterans, women in recovery, and the homeless. Supply intake is substantial — over 20,000 new donated items per week across all three locations. The go-to-market motion is direct-to-consumer, relying on community word-of-mouth, an active SEO-driven blog, an email newsletter through the free Giving & Helping Club loyalty program (powered by third-party vendor DataCandy), social media, and weekly promotional events to drive foot traffic to brick-and-mortar locations. No e-commerce storefront is operated; all sales occur at point-of-sale terminals in physical retail.

Technically, ACTS is not a technology company. The disclosed stack is limited to standard commercial tools — a Squarespace-hosted website, a DataCandy loyalty platform, and conventional POS at each store — with no proprietary technology, no disclosed AI/ML capabilities, no app, no APIs, and no patents or trademarks. Pricing is per-item with no formal tier structure beyond the weekly color-tag discount program and a donor thank-you discount on the next purchase. Leadership consists of Store Manager Tony Reyes, Controller Peter Schaller, and Volunteer and Marketing Coordinator Michael Odell, supported by a Board of Directors originating from the Lake Avenue Community Foundation; no parent company, subsidiaries, external funding rounds, or M&A activity are indicated.

Name

ACTS Thrift Store

Legal name

All Out Caring Thrift Store, Inc.

Website

https://actsthrift.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ACTS Thrift Store is a 501(c)(3) nonprofit operating three physical thrift retail locations in Pasadena, Pomona, and Duarte, California, reselling donated clothing, furniture, and household goods to budget-conscious shoppers while directing 100% of net proceeds to local nonprofit partners serving families, veterans, and the homeless.

Ownership category

akta.pro rank

Product category

Thrift Retail

NAICS

Used Merchandise Retailers (459510), Electronics and Appliance Retailers (4492)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Consignment & Estate Sale Home Goods Retail (Curated/Managed Sales) (CRAIANAM)

akta.pro secondary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

Keywords

• Thrift store retail
• Secondhand goods resale
• Nonprofit retail store
• Donation pickup service
• Community fundraising retail

Headquarters

HQ city

Duarte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Resale of donated goods: ACTS Thrift Store generates revenue through the resale of donated gently used clothing, furniture, household goods, electronics, books, and other items. Shoppers purchase items at individually priced points. The store uses a rotating color-tag markdown system with weekly deep discounts (50–75% off select items). All net proceeds are reinvested into local community programs. Revenue is entirely from point-of-sale transactions at physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ACTS Thrift Store (legally All Out Caring Thrift Store, Inc.) is a 501(c)(3) nonprofit operating three physical thrift retail locations in Pasadena, Pomona, and Duarte, California. The store accepts donations of gently used clothing, furniture, household goods, electronics, books, and toys, then resells these items at individually marked affordable prices. 100% of net proceeds are directed to local community programs through six core nonprofit partners.

Product overview

ACTS Thrift Store is a nonprofit thrift retail operation comprising three physical store locations in Pasadena, Pomona, and Duarte, California. The core offering is the resale of gently used items including clothing, furniture, household goods, electronics, books, and toys, supported by complementary services: the Giving & Helping Club loyalty program for member rewards, a free donation pickup service for furniture and large items, and year-round e-waste recycling. The stores operate on a community recycling model where donated items are resold at affordable prices with 100% of net proceeds funding six local partner nonprofit organizations serving families, veterans, and the homeless in the San Gabriel Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• ACTS Thrift Store Retail Operation Core retail operation spanning three physical storefronts in Pasadena, Pomona, and Duarte, CA, offering gently used clothing, furniture, household goods, electronics, books, and toys for sale at individually marked prices. Serves budget-conscious individuals, families, and bargain hunters across the San Gabriel Valley.
• Giving & Helping Club Free loyalty rewards program for shoppers and donors that delivers exclusive discounts, special shopping hours, email coupons, and insider access to deals. Enroll in-store or via the loyalty hub website.
• Free Donation Pickup Service Complimentary pickup service for furniture and other large donated items offered across Southern California. Donors schedule online, ACTS drivers load and disassemble items, and tax-deductible receipts are provided.
• E-Waste Recycling Service Year-round acceptance of electronic waste at all three store locations, including computers, monitors, printers, cables, keyboards, and other electronics, diverting toxic materials from landfills while supplying donors a convenient disposal option.

Quantifiable outcome

• 100% of net proceeds reinvested in local community programs
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Door of HopecoreStrategic or Co-development PartnerDoor of Hope is a local nonprofit assisting at-risk families in transition. ACTS provides direct funding from store proceeds and also supports through the Partners program, giving credits that allow Door of Hope families transitioning to independent housing to acquire household goods from ACTS.
• FrontSight Military MinistrycoreStrategic or Co-development PartnerA church ministry providing biblical guidance and healing to veterans. ACTS provides direct financial support to fund FrontSight's chapel services, gym programs for injured veterans, service dog provisions, and assistance with medical records, DD214, claim filing, job resources, and homeless veteran support.
• Obria Medical ClinicscoreStrategic or Co-development PartnerCommunity healthcare provider offering women's health services. ACTS provides direct funding from thrift store sales to support Obria's healthcare programs serving the local community.
• Hoving HomecoreStrategic or Co-development PartnerLong-term recovery housing for women. ACTS provides direct funding support to Hoving Home's recovery programs serving women in the community.
• Inland Valley Hope PartnerscoreStrategic or Co-development PartnerAnti-poverty organization serving seniors and families in crisis in the Pomona Valley and San Gabriel Valley. ACTS provides direct funding and participates in the Partners program providing goods credits for families in need.
• Pacific LifelinecoreStrategic or Co-development PartnerDomestic violence prevention and support organization providing emergency response services for seniors and victims of domestic violence. ACTS provides direct funding from store proceeds.
• 40+ Local Nonprofit PartnersminorStrategic or Co-development PartnerOver 40 local nonprofits direct donors to ACTS through the Partners program. These partners receive a credit for donations directed to ACTS, which they can use to acquire goods from ACTS when specific needs arise (e.g., household goods for families transitioning to independent living).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Out of the Closet (AIDS Healthcare Foundation): Nonprofit thrift store chain operated by AIDS Healthcare Foundation, with proceeds funding HIV/AIDS healthcare and testing. Directly comparable thrift retail model with similar mission-driven structure.

Broad incumbents

• Poshmark: Leading peer-to-peer marketplace for secondhand fashion, accessories, and home goods. Comparable to ACTS in secondhand consumer demand, though operating as a digital C2C platform that competes for donor/seller supply.
• Savers / Value Village: Large for-profit thrift reseller operating Value Village, Savers, and Unique Thrift stores across North America. Comparable to ACTS in secondhand retail model and product mix, though operating at much larger scale and on a for-profit basis.
• ThredUp: Large online resale platform processing donated and consigned secondhand clothing. Comparable to ACTS as a competing secondhand channel, though operating digitally rather than through physical stores and competing for donor supply.

Emerging players

• Crossroads Trading: For-profit secondhand clothing and accessories resale chain with buy-sell-trade model. Comparable to ACTS in secondhand retail, though more focused on apparel and operating on a paid-payout rather than donation model.

Direct peers

• Goodwill Industries International: Largest nonprofit thrift operator in North America, running thousands of retail stores that resell donated clothing, furniture, and household goods to fund community programs. Most direct peer to ACTS in mission, model, and product mix.
• Deseret Industries (LDS Charities): Nonprofit thrift and donation-processing operation affiliated with the Church of Jesus Christ of Latter-day Saints, selling donated goods and providing job training. Comparable model combining donated-goods retail with community benefit programming.
• The Salvation Army Family Stores: Operates a national network of thrift retail stores funded by donated goods, with proceeds supporting social and community programs. Directly comparable to ACTS in nonprofit thrift retail and donor-driven supply chain.
• St. Vincent de Paul Thrift Stores: Network of nonprofit thrift stores operated by the Society of St. Vincent de Paul, reselling donated goods to fund programs serving the poor and homeless. Directly comparable to ACTS in mission-aligned nonprofit thrift retail.
• Habitat for Humanity ReStore: Nonprofit home-furnishings resale chain accepting donated furniture, appliances, and building materials to fund affordable housing programs. Comparable to ACTS in accepting donated goods and channeling proceeds to community impact, though with a stronger home-furnishings focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ACTSThriftStore
• LinkedInlinkedin.com/company/acts-thrift-store

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTS Thrift Store