Broccoli
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Broccoli firmographics
Firmographics- Name
- Broccoli
- Legal name
- Martian Mobility, Inc.
- Website
- https://broccoli.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Broccoli industry classification
Industry- Product category
- AI Voice Agent Software for Home Services
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Voice Assistants & Voice UI (VUI) (HDAAAFAD), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Broccoli is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Broccoli business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AI Agent Services Subscription: Recurring subscription revenue from AI voice agent services. Customers pay for AI CSRs, receptionists, sales agents, and outbound campaigns. The service is priced based on the tier matching their business size ($2-10M, $10-50M, $50M+ revenue) and number of locations.
- Per-Call/Usage-Based Component: Usage-based revenue tied to call volume and outbound campaign execution, as evidenced by their focus on 'converting every ring into revenue' and 'Speed to Lead' capabilities that respond to each lead.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Targeting $2-10M revenue home service businesses |
| Subscription | Monthly | Targeting $10-50M revenue home service businesses |
| Subscription | Monthly | Targeting $50M+ revenue home service businesses |
| Subscription | Monthly | Targeting businesses with 10+ locations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Broccoli product offering
Product offeringCore offering
Broccoli AI develops conversational AI voice agents that handle inbound and outbound customer communications for home service businesses such as plumbing, HVAC, and electrical contractors. The platform comprises named AI agents (Dane, Amy, Mark, Sean, Ashley) that answer calls 24/7, book jobs directly into CRMs like ServiceTitan, dispatch technicians, run outbound campaigns, and follow up on leads and estimates. It is sold as a subscription-based all-in-one lead management platform with deep integrations into ServiceTitan, Housecall Pro, Acculynx, Salesforce, and Sera.
Product overview
Broccoli AI is a unified all-in-one lead management platform for home service businesses (plumbing, electrical, HVAC, and related trades) that provides AI-powered voice agents to automate customer communications. The platform consists of named AI agents (Dane as CSR, Amy as Receptionist, Mark as Happy Calls Specialist, Sean as Sales Agent, Ashley as Open Estimate Specialist) that handle inbound call answering, job booking, outbound campaigns, and follow-ups. Additional modules include Speed to Lead for instant lead response, AI QA & Coaching for call quality monitoring, and integrations with ServiceTitan, Housecall Pro, Acculynx, Salesforce, and Sera for seamless CRM connectivity. The platform targets businesses across revenue tiers ($2-10M, $10-50M, $50M+) and supports operations across 40+ US states.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 85%+ job booking rate (vs. 40% for other AI services)
- +4 more outcomes
Companies that use Broccoli
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Broccoli technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature10 records
Broccoli partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CEO WarriorcoreStrategic partnership with CEO Warrior, a business training and coaching organization for service business owners. Broccoli AI is one of five technology partners providing AI-powered lead handling and customer service solutions to help contractors improve hiring, boost conversion rates, and capture more revenue. The partnership targets growth-stage home service businesses to compete more effectively against private-equity-backed companies.
- ServiceTitancoreOfficial Technology Partner of ServiceTitan with presence in ServiceTitan Marketplace. Broccoli AI provides deep integration with ServiceTitan, enabling AI agents to book jobs directly on the dispatch board, assign technicians, and update records without manual entry. This differentiates Broccoli from competitors with only surface-level or Schedule Engine integrations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Broccoli competitors and assessment
Company assessmentDirect peers
- Cresta: Cresta provides real-time AI coaching and automation for contact center agents and customer service operations. Comparable as a contact center AI platform serving enterprise customer service teams with voice AI capabilities overlapping Broccoli's AI QA & Coaching module.
- PolyAI: PolyAI builds enterprise voice assistants for customer service that handle full conversations. Direct peer in the conversational AI agent space, serving enterprise contact centers with voice automation comparable to Broccoli's AI CSR capabilities.
- Goodcall: Goodcall offers AI voice agents tailored for small and mid-sized businesses including service businesses. Closely comparable to Broccoli in target customer profile (SMBs, service contractors) and value proposition (24/7 AI call answering and lead capture).
- Sierra AI: Sierra builds AI agents for customer service across multiple consumer-facing verticals. Directly comparable as a venture-backed conversational AI agent platform targeting enterprise customer support automation, though Sierra serves a broader vertical set (not specialized in home services like Broccoli).
- Replicant: Replicant provides autonomous voice AI agents that resolve customer service calls end-to-end. Direct competitor offering similar AI-driven inbound call handling and customer service automation to enterprise and mid-market businesses.
Broad incumbents
- Housecall Pro: Housecall Pro is a leading field service management platform for home service businesses with which Broccoli integrates. Comparable as a broader CRM/operations incumbent that has added AI features to its platform, representing both an integration partner and a potential competitor for AI agent capabilities.
- Talkdesk: Talkdesk is a cloud contact center platform with AI agent capabilities for enterprise customer service. Broadly comparable as a larger incumbent offering voice AI and conversational automation across many verticals, though not specialized in home services.
- ServiceTitan: ServiceTitan is the dominant CRM/ERP for home service contractors and Broccoli's most important integration partner. Comparable as a broad incumbent that could build or acquire native voice AI features, making it both a critical channel partner and a potential competitive threat.
Emerging players
- Observe.AI: Observe.AI provides conversation intelligence and AI-powered quality assurance for contact centers. Comparable in overlap with Broccoli's AI QA & Coaching module, focused on enterprise contact center analytics and agent coaching rather than direct customer-facing automation.
- Voiceflow: Voiceflow is a conversational AI platform for designing, prototyping, and deploying chat and voice agents. Comparable as an emerging player in the conversational AI agent space, focused more on a design/build platform than end-to-end managed service like Broccoli.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Broccoli social profiles
Digital presenceBroccoli compliance and trust
Trust signalCompliance2 records
Broccoli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broccoli leadership team
Management profileNumber of profiles
Profiles2 records
Broccoli funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broccoli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broccoli
What does Broccoli do?
Broccoli AI develops conversational AI voice agents that handle inbound and outbound customer communications for home service businesses such as plumbing, HVAC, and electrical contractors. The platform comprises named AI agents (Dane, Amy, Mark, Sean, Ashley) that answer calls 24/7, book jobs directly into CRMs like ServiceTitan, dispatch technicians, run outbound campaigns, and follow up on leads and estimates. It is sold as a subscription-based all-in-one lead management platform with deep integrations into ServiceTitan, Housecall Pro, Acculynx, Salesforce, and Sera.
Is Broccoli a public or private company?
Broccoli is a private company. It is classified as venture growth investor backed and is currently operating.
When was Broccoli founded?
Broccoli was founded in 2021. It employs 51 to 100 people.
Where is Broccoli based?
Broccoli is headquartered in San Francisco, United States, in the North America region.
How does Broccoli make money?
Two revenue lines are on record. AI Agent Services Subscription is the primary driver. The others are per-Call/Usage-Based Component.
Who are Broccoli's main competitors?
Direct peers on record are Cresta, PolyAI, Goodcall, Sierra AI and Replicant. Broad incumbents are Housecall Pro, Talkdesk and ServiceTitan. Emerging players are Observe.AI and Voiceflow.
Does Broccoli have an API?
No public API is recorded for Broccoli.
What industry is Broccoli in?
Broccoli's product category is AI Voice Agent Software for Home Services. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 561422 and its SIC code is 7372.