What CEO Warrior does

CEO Warrior is a U.S.-based business training, coaching, and implementation organization serving owners of small and mid-sized home service businesses. The company targets HVAC, plumbing, electrical, garage door, restoration, and general contracting operators, with the explicit value proposition of helping independent contractors compete against the wave of private-equity-backed roll-ups consolidating the trades. The core product is a recurring membership that bundles access to Master Advisors (industry operators with 20+ years of experience, including Kevin Hill, Jason Noel, and Jackie Sponsler), 30+ annual multi-day training events (Warrior Trades Academy, Road Warrior, Leadership/Operations Warrior, Phone Warrior, Sales Warrior, Outbound Warrior), peer accountability groups, and proprietary business diagnostics tools that integrate with members' existing software stacks for benchmarking and performance analysis. The company also runs a Path to Profit regional event series, an Xcelerator program for sub-$1M-revenue operators (launched December 2025), and a podcast (Service MVP Sales Training).

Commercially, CEO Warrior monetizes through (a) subscription-based membership fees (quote-based, recurring, primary revenue stream), (b) one-time paid training attendance for non-members (Road Warrior at $1,997 per person, opened to non-members in July 2025), and (c) the Xcelerator program offered on monthly payment plans. The go-to-market is event-driven and community-led: a free strategy session consultative sales process converts prospects into members, supplemented by 30+ live in-person events per year, a podcast, webinars, content marketing, and an active social media presence. Strategic partnerships extend the platform: vendor co-branded programs with Lennox, Daikin, and Milwaukee Tools add member benefits, while a cluster of April 2026 technology integrations (ShareWillow, Broccoli AI, REINS, Avoca AI, Choice 1 AI) embed AI-assisted workforce, lead-handling, and sales analytics tooling. The company is privately held, bootstrapped, founder-led (CEO Scott August), and operates as CEO Warrior, LLC under New Jersey law, with a reported 11-50 employees and a self-claimed ten-year track record of helping member contractors generate over $1 billion in cumulative client revenue.

Name

CEO Warrior

Legal name

CEO Warrior, LLC

Website

https://ceowarrior.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CEO Warrior is a U.S.-based business coaching, training, and implementation organization that helps owners of small and mid-sized home service businesses (HVAC, plumbing, electrical, restoration) scale operations through subscription membership, 30+ annual training events, and Master Advisor-led coaching.

Ownership category

akta.pro rank

Product category

Business Coaching & Training

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industry

Manager & Team Leader Onboarding (EDABAOAC)

Keywords

• Business coaching services
• Home service training
• Executive coaching
• Trades industry coaching
• Membership coaching

Headquarters

HQ city

East Brunswick

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Program: Ongoing subscription-based membership providing access to coaching, training events, peer accountability groups, resources, and Master Advisor consultations. This is the primary recurring revenue stream.
2. Training Events (Non-Member): Paid training events open to non-members, such as Road Warrior at $1,997 per person. Provides hands-on, immersive training for field technicians, managers, and leaders.
3. Xcelerator Program: A structured growth acceleration program with tactical planning, industry tools, and peer networking. Offered with monthly payment plans targeting growth-stage businesses earning under $1 million annually.
4. Path to Profit Events: Free networking events (Path to Profit) that serve as lead generation for paid membership and coaching programs. Complementary cocktails and refreshments provided.
5. Professional Development Workshops: In-person and virtual training programs covering sales, marketing, leadership, operations, and strategy. Included with membership; represents value-add driving retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

CEO Warrior provides business coaching, training, and implementation services to owners of home service contractor companies (HVAC, plumbing, electrical, garage door, restoration, and general contracting). The core is a subscription-based membership granting access to Master Advisors, peer accountability groups, multi-day training events, and proprietary business diagnostics tools, complemented by standalone paid training programs (Road Warrior, Warrior Trades Academy, Leadership/Operations Warrior, Xcelerator) and one-on-one coaching.

Product overview

CEO Warrior is a business training and coaching organization offering a comprehensive membership-based platform for home service business owners in HVAC, plumbing, electrical, and related trades. The core offering is the CEO Warrior Membership, which provides access to Master Advisors, training events, and peer accountability groups. The product portfolio includes multiple named training programs: Warrior Trades Academy (multi-day immersive events), Road Warrior Training (field technician skills), Leadership/Operations Warrior (leadership development), and specialized warrior programs (Phone Warrior, Outbound Warrior, Sales Warrior). Additional offerings include the Xcelerator Program for growth-stage businesses, Path to Profit coaching series, Warrior War Planning for strategic planning, and on-site/one-on-one coaching. The company also provides digital resources including webinars and daily framework downloads for specific trade verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• CEO Warrior Membership Comprehensive subscription-based business coaching and training membership for home service business owners (HVAC, plumbing, electrical, etc.), providing access to Master Advisors, training events, peer accountability groups, and proprietary resources.
• Warrior Trades Academy Multi-day immersive in-person training events for home service contractors covering business systems, leadership, sales, marketing, recruiting, retention, and financial planning; held at Eatontown, NJ headquarters and various regional locations.
• Road Warrior Training Three-day hands-on training for field and service technicians focused on customer communication, explaining work to be performed, identifying future product needs, and brand representation; open to both members and non-members.
• Leadership / Operations Warrior Three-day leadership and operations training course designed to help participants become powerful leaders while implementing proven business systems for their companies.
• Xcelerator Program Growth-focused subscription program for home service contractors earning under $1 million annually, offering tactical planning, industry tools, and peer networking to streamline operations, enhance team performance, and develop growth strategies.
• Path to Profit Series Personalized coaching and workshop series helping home service business owners improve growth, operations, and profitability through SWOT analyses, competitor assessments, and financial planning.
• Warrior War Planning Strategic planning and action planning service where Master Advisors collaborate with business owners to create impactful strategies to take control of their business.
• Sales Warrior Training Sales team training program to help sales professionals master the art of sales and reach the next level.
• Phone Warrior Training Phone skills training program designed to transform customer service representatives into Phone Warriors who maximize revenue from incoming calls.
• Outbound Warrior Training Active outreach training program teaching sales techniques to close more jobs through proactive calling.
• On-Site Business Coaching In-person coaching services delivered at the client's business location, available in markets such as Austin, Chicago, Las Vegas, Nashville, New York, Philadelphia, and Phoenix.
• One-on-One Coaching Personalized individual coaching sessions with CEO Warrior Master Advisors.
• CEO Warrior Webinars Live and on-demand webinar series providing lessons, strategies, and perspectives from advisors and industry experts on topics including AI, recruiting, leadership, operations, sales, marketing, and profitability.
• Leadership Warrior Training Executive and leadership training program designed to help leadership teams overcome anxiety and limiting beliefs.
• Professional Development Workshops In-person and virtual workshops covering leadership skills, finance mastery, hiring and retention best practices, and feedback transformation.

Quantifiable outcome

• $1 billion+ client revenue generated over 10+ years
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered supporting and minor.

• ShareWillowsupportingTechnology or Integration · 24 April 2026Technology partnership providing workforce management tools to help contractors improve hiring processes and manage field service teams more effectively.
• Broccoli AIsupportingTechnology or Integration · 24 April 2026AI-powered lead handling partner providing conversational AI solutions for managing inbound leads more effectively for growth-stage home service businesses.
• REINSsupportingTechnology or Integration · 24 April 2026Technology partner offering employee retention programs and tools to help contractors reduce turnover and build consistent hiring pipelines.
• Avoca AIsupportingTechnology or Integration · 24 April 2026Call analysis technology partner providing AI-powered analytics to help contractors understand call performance and improve customer interactions.
• Choice 1 AIsupportingTechnology or Integration · 24 April 2026Sales performance tracking technology partner offering tools to monitor and improve sales team effectiveness and conversion rates.
• NovominorStrategic or Co-development PartnerLogo partner/sponsor. Nature of partnership not detailed beyond logo placement on website.
• Home DepotminorStrategic or Co-development PartnerLogo partner/sponsor. Nature of partnership not detailed beyond logo placement on website.
• ADPminorStrategic or Co-development PartnerLogo partner/sponsor (payroll/HR services provider). Nature of partnership not detailed beyond logo placement on website.
• LennoxsupportingStrategic or Co-development PartnerStrategic partnership providing exclusive opportunities and co-branded programs beyond simple rebates, offering added value for member HVAC businesses.
• DaikinsupportingStrategic or Co-development PartnerStrategic partnership providing exclusive opportunities and co-branded programs for member HVAC businesses.
• Milwaukee ToolssupportingStrategic or Co-development PartnerStrategic partnership offering exclusive opportunities and co-branded programs providing substantial added value for member businesses.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Nexstar Network: Nexstar Network is a business coaching, training, and member services organization for home service contractors in plumbing, HVAC, electrical, and related trades. It is the most directly comparable peer to CEO Warrior in terms of customer base, coaching methodology, and event-driven GTM.
• Service Nation: Service Nation provides business training, coaching, and mastermind groups for residential service business owners across HVAC, plumbing, electrical, and similar trades. Overlaps directly with CEO Warrior's membership model and home service vertical focus.
• Service Roundtable: Service Roundtable offers HVAC-specific business training, peer groups, and resources to residential contractors. It targets the same SMB owner-operator buyer as CEO Warrior and competes for event and membership mindshare in the trades vertical.
• Business Development Inc. (BDI): BDI provides HVAC-specific business coaching, training programs, and peer groups for residential HVAC contractors. Directly comparable to CEO Warrior's industry-specialized coaching and training offering for HVAC owners.

Broad incumbents

• ActionCOACH: ActionCOACH is a large global business coaching franchise serving SMBs across many industries. While broader than CEO Warrior's trades-only focus, it is a direct competitor for owner-operator coaching dollars and uses a similar membership and event-driven model.
• EGIA (Energy & Gas Industry Association): EGIA is a membership organization for HVAC, plumbing, and home performance contractors offering education, training, and vendor programs. Comparable to CEO Warrior's training and partner-program elements, though organized as an industry association rather than a private coaching firm.

Others

• ServiceTitan: ServiceTitan is the leading software platform for residential and commercial HVAC, plumbing, and electrical contractors. While primarily a software vendor rather than a coach, it increasingly bundles educational content and is a natural adjacency to CEO Warrior's coaching-and-tools stack.

Emerging players

• Rilla: Rilla is an AI-powered conversation intelligence and ride-along coaching platform for home service businesses. It overlaps with CEO Warrior's coaching mission through a tech-enabled, sales-coaching lens that could substitute or complement traditional training.
• Profit Rhino: Profit Rhino provides flat-rate pricing software and business training resources for home service contractors. It overlaps with CEO Warrior's pricing, operations, and profitability coaching content while also selling software tools into the same trades vertical.

Regional players

• Mike Holt Enterprises: Mike Holt Enterprises is a leading electrical training and education provider for electricians and inspectors, focused on code and technical training. Adjacent to CEO Warrior's electrician coaching but differentiated by trade-technical depth rather than business coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CEOWarrior
• Facebookfacebook.com/CEOWarrior
• LinkedInlinkedin.com/company/ceo-warrior
• Instagraminstagram.com/ceowarrior1
• Xx.com/CEOWarrior

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEO Warrior