EDMO
EDMO is an AI Operating System for higher education enrollment management, offering Document Intelligence, Conversation Intelligence, and System Intelligence modules to automate admissions workflows for 120+ universities including NYU, CUNY, and WGU.
- Company typePrivate
- Founded2019
- HeadquartersMarlborough, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What EDMO does
EDMO, operating under the legal entity iSchoolConnect, Inc. and headquartered in Marlborough, Massachusetts, is an AI Operating System for higher education enrollment management. The platform unifies three solution pillars — Document Intelligence (OCR-based transcript evaluation, GPA calculation, transfer credit assessment, interview analysis, ID verification, and email document extraction), Conversation Intelligence (AI chatbots including Advisor Copilot and Student Copilot for omnichannel student engagement), and System Intelligence (event-driven integration layer across CRM, SIS, and LMS systems) — to automate admissions workflows for universities. The company reports processing over 3 million student documents across 120+ university clients including NYU, CUNY, WGU, University of Pennsylvania, National University, Rowan University, Kaplan, Pearson, and PennWest University, with documented outcomes of 10% student engagement lift and 5% enrollment conversion lift.
The platform is distributed through enterprise field sales augmented by a limited-time 6-month free pilot (product-led growth motion), with deep native integrations into Salesforce, Slate, Ellucian, PeopleSoft, Workday, Canvas, and Blackboard as primary go-to-market channels. Pricing is quote-based and tiered by institutional size and module selection, structured as recurring SaaS subscriptions. EDMO holds SOC 2 Type 2 compliance, operates engineering and R&D from a Pune, India office alongside U.S. offices in Marlborough/Boston and Salt Lake City, and is led by founder Ashish Fernando (Stanford MBA, MIT MS in CS). The company has disclosed approximately $1.8M in funding across three rounds (2018, 2019, September 2022) and has launched six new AI product modules in 2026, signaling active product expansion.
EDMO firmographics
Firmographics- Name
- EDMO
- Legal name
- iSchoolConnect, Inc.
- Website
- https://goedmo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EDMO is an AI Operating System for higher education enrollment management, offering Document Intelligence, Conversation Intelligence, and System Intelligence modules to automate admissions workflows for 120+ universities including NYU, CUNY, and WGU.
- Ownership category
- akta.pro rank
EDMO industry classification
Industry- Product category
- Higher Education Enrollment Management Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)
- akta.pro secondary industry
- Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG)
Keywords
Where EDMO is headquartered
LocationHeadquarters
- HQ city
- Marlborough
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
EDMO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - AI Enrollment OS: EDMO operates as a SaaS company offering an AI Operating System for higher education enrollment management. The platform is offered through subscription licensing with tiered access based on institutional size and required modules. The company offers a limited-time free trial (6 months) for new customers to experience the platform before committing to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - Limited-Time 6-Month Free Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
EDMO product offering
Product offeringCore offering
EDMO is a SaaS AI Operating System for higher education enrollment management that combines Document Intelligence, Conversation Intelligence, and System Intelligence to unify admissions documents, conversations, and CRM/SIS/LMS data, automating transcript evaluation, GPA calculation, transfer credit assessment, ID verification, applicant communication, and cross-system workflow orchestration for universities.
Product overview
EDMO is the AI Operating System for Higher Education — a unified platform built around three core solution pillars: Document Intelligence (DI), Conversation Intelligence (CI), and System Intelligence (SI). Document Intelligence employs AI and OCR to read, classify, verify, and route admissions documents, housing sub-modules including Transfer Credit Evaluator, GPA Calculator, Application Evaluator, Interview Analyzer, Student ID Verification, and Email Doc Extractor. Conversation Intelligence provides AI-powered conversational tools including Advisor Copilot (an AI admissions chatbot for advisors), Student Copilot (an omnichannel student-facing AI assistant), Knowledge Source (semantic knowledge retrieval), and Admissions Agent (workflow automation). System Intelligence connects the platform to institutional CRMs (Salesforce, Slate, Zoho, HubSpot, Element451), SIS/LMS systems (Ellucian, Banner, PeopleSoft, Workday, Canvas, Blackboard), and communication tools (Twilio, WhatsApp, WeChat, Vonage, Aircall, Genesys, Zoom, Facebook Messenger), enabling unified student profiles and automated cross-system workflows. The platform reports 3M+ student documents processed and serves 120+ university clients including NYU, National University, Rowan University, CUNY, WGU, and Pearson. The company also publishes the EduUnlocked Podcast.
Differentiator
Problem solved
Functional benefit
Products and services
- Document Intelligence Core AI/OCR platform pillar that reads, classifies, verifies, and routes admissions documents including transcripts, recommendation letters, test scores, and identity documents for university admissions teams.
- Conversation Intelligence Core AI platform pillar providing AI-powered conversational tools (Advisor Copilot, Student Copilot, Knowledge Source, Admissions Agent) that support student engagement and admissions communication across multiple channels.
- System Intelligence Core platform pillar that connects CRM, SIS, LMS, and EDMO to sync data, normalize records across platforms, and automate cross-system workflows through API-based integrations.
- Transfer Credit Evaluator AI-powered tool that helps universities evaluate transfer credits faster and more consistently by centralizing workflows and analyzing transcripts.
- GPA Calculator Standardizes and calculates GPAs across global grading systems, normalizing weighted and unweighted GPAs from different educational systems into comparable academic scores for admissions evaluation.
- Application Evaluator AI-powered document analysis tool that instantly reviews SOPs, LORs, transcripts, and resumes with bulk processing and seamless CRM integration to help admissions teams identify applicant strengths.
- Interview Analyzer AI-powered tool that evaluates candidate interview responses across communication clarity, subject understanding, sentiment, and competency alignment, converting qualitative data into structured insights.
- Student ID Verification AI-powered identity validation solution that analyzes submitted identity documents, detects inconsistencies, and flags potential fraud risks in real time.
- Email Doc Extractor AI-powered solution that automates extraction, classification, and routing of applicant documents received through admissions email inboxes, syncing processed files to applicant profiles within CRM or SIS.
- Advisor Copilot AI-powered chatbot with natural language understanding that helps advisors tailor outreach, provides student summaries, recommended next steps, automated follow-up reminders, and meeting notes.
- Student Copilot AI-powered omnichannel assistant providing 24/7 instant responses to student inquiries across voice calls, SMS, WhatsApp, and chat covering application requirements, financial aid questions, and enrollment processes.
- Knowledge Source Tool that turns complex documents and institutional sites into instant, precise answers through semantic search and synthesis of institutional knowledge bases.
- Admissions Agent Workflow automation tool that orchestrates automated actions across systems based on admission events and triggers, managing routine inquiries and process steps without human intervention.
Quantifiable outcome
- 3M+ student documents processed
- +5 more outcomes
Companies that use EDMO
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
EDMO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability12 records
Feature10 records
EDMO partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and secondary.
- SalesforcecoreSalesforce integration partner. EDMO syncs contacts, opportunities, and engagement data with Salesforce CRM, enhancing admissions workflows with AI-powered document processing and automation.
- SlatecoreSlate by Technolutions integration partner. EDMO automates applicant communication and document processing directly within the Slate admissions CRM platform.
- ElluciancoreIntegration with Ellucian Banner and other Ellucian student information systems. EDMO provides real-time data visibility across admissions and enrollment operations.
- Oracle PeopleSoftcorePeopleSoft Campus Solutions integration partner. EDMO syncs student records and improves process efficiency for institutions using PeopleSoft.
- WorkdaycoreWorkday Student integration partner. EDMO connects Workday with CRM and SIS systems, enabling unified student profiles, real-time event sync, and automated workflows.
- CanvascoreCanvas LMS integration partner. EDMO connects course content and student activity data to support student success initiatives.
- BlackboardcoreBlackboard LMS integration partner. EDMO syncs courses, rosters, and grades with Blackboard for seamless academic data management.
- ZohosecondaryZoho CRM integration partner. EDMO connects Zoho to sync leads and automate student outreach for institutions using Zoho.
- HubSpotsecondaryHubSpot CRM integration partner. EDMO syncs contacts and automates marketing and student outreach with HubSpot.
- Element451secondaryElement451 integration partner. EDMO connects with Element451 to personalize engagement across the student lifecycle.
- TwiliosecondaryTwilio integration enables EDMO to send SMS and automated text campaigns to students at scale as part of the Conversation Intelligence module.
- WhatsAppsecondaryWhatsApp integration allows EDMO to reach students on WhatsApp with two-way messaging and alerts through Student Copilot.
- WeChatsecondaryWeChat integration enables EDMO to engage international students through WeChat messaging channels.
- Facebook MessengersecondaryFacebook Messenger integration allows institutions to connect with prospects and students via Messenger through EDMO's omnichannel communication.
- VonagesecondaryVonage APIs integration enables voice and calling capabilities for student outreach as part of EDMO's communication tools.
- AircallsecondaryAircall cloud-based admissions call center integration enables EDMO users to manage admissions calls efficiently.
- GenesyssecondaryGenesys omnichannel contact-center integration powers EDMO's communication capabilities for large-scale student engagement.
- ZoomsecondaryZoom Phone and meetings integration allows EDMO to connect student calls and advising sessions within the platform.
- Google WorkspacesecondaryGoogle Workspace integration allows EDMO to connect Classroom, Drive, and Gmail across campus operations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
EDMO competitors and assessment
Company assessmentDirect peers
- Slate (Technolutions): Dominant admissions CRM used by universities; EDMO is positioned as an AI add-on layer on top of Slate. Closest functional peer in the application-review and communication workflows.
- Civitas Learning: Predictive analytics and student-success platform for universities. Overlaps with EDMO's predictive analytics on lead scoring and engagement prioritization for admissions teams.
- Kira Talent: AI-driven video interview and applicant evaluation platform used by admissions teams. Directly comparable to EDMO's Interview Analyzer and Application Evaluator modules.
- Liaison International: Provides enrollment management, admissions, and student marketing solutions (TargetX, Othot) to higher-ed institutions. Competes with EDMO for the same admissions operations budget.
- Element451: AI-powered enrollment, engagement, and student-success CRM platform for higher education. Most directly comparable to EDMO in targeting universities with AI-driven admissions and student communication workflows.
Broad incumbents
- Ellucian: Largest SIS provider to higher education (Banner, Colleague, PowerCampus). EDMO integrates with Ellucian today, but Ellucian's own roadmap threatens to absorb AI document/communication features.
- Salesforce.org (Education Cloud): Larger, broadly deployed education CRM and student-success platform with emerging native AI capabilities. Competes with EDMO at the system-of-record layer universities already buy from.
- Anthology: Enterprise higher-ed suite (Blackboard, Campus Management) offering SIS, LMS, CRM, and student-success tools. Broad incumbent that competes with EDMO across the enrollment stack.
- EAB (Royal & Company, EAB Navigate): Large higher-ed consulting and technology provider with enrollment management, marketing, and student-success tools. Competes for the same institutional buying centers as EDMO.
Regional players
- Symplicity: Student lifecycle platform with strong presence in specific higher-ed segments (law schools, international students). Comparable to EDMO's international-applicant workflow focus and GPA normalization capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EDMO social profiles
Digital presenceEDMO compliance and trust
Trust signalCompliance1 record
EDMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDMO leadership team
Management profileNumber of profiles
Profiles5 records
EDMO funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDMO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDMO
What does EDMO do?
EDMO is a SaaS AI Operating System for higher education enrollment management that combines Document Intelligence, Conversation Intelligence, and System Intelligence to unify admissions documents, conversations, and CRM/SIS/LMS data, automating transcript evaluation, GPA calculation, transfer credit assessment, ID verification, applicant communication, and cross-system workflow orchestration for universities.
Is EDMO a public or private company?
EDMO is a private company. It is classified as venture growth investor backed and is currently operating.
When was EDMO founded?
EDMO was founded in 2019. It employs 101 to 250 people.
Where is EDMO based?
EDMO is headquartered in Marlborough, United States, in the North America region.
How does EDMO make money?
One revenue line is on record: saaS Subscription - AI Enrollment OS.
Who are EDMO's main competitors?
Direct peers on record are Slate (Technolutions), Civitas Learning, Kira Talent, Liaison International and Element451. Broad incumbents are Ellucian, Salesforce.org (Education Cloud), Anthology and EAB (Royal & Company, EAB Navigate). Symplicity is listed as a regional player.
Does EDMO have an API?
Yes. EDMO uses Workday events, APIs, and configurable business rules to trigger automated actions across connected systems. When a status change, document upload, or enrollment update occurs in a connected system, EDMO initiates validations, routing, notifications, or updates in other connected platforms. This event-driven orchestration eliminates manual intervention while maintaining full transparency and control over every workflow action. EDMO can synchronize applicant data, student profiles, enrollment statuses, academic records, program information, documents, and lifecycle updates via APIs. The company supports real-time and near-real-time data syncing using Workday APIs and event-based triggers. Critical updates such as application status changes, document completion, or enrollment confirmations are propagated instantly to connected systems.
What industry is EDMO in?
EDMO's product category is Higher Education Enrollment Management Software. Its primary akta.pro industry code is EDAFAFAJ, Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines), with a secondary code of EDAFAFAG, Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights). Its NAICS code is 611710 and its SIC code is 7372.