Cent
Cent is a Bengaluru-based preventive healthtech startup that uses its proprietary CCNM AI protocol combining full-body MRI, CT, DEXA, 100+ biomarkers and optional genetics to screen Indian consumers and corporate employees for 300+ conditions across cancer, cardiac, neuro and metabolic diseases.
- Company typePrivate
- Founded2026
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cent does
Cent (legally CentAI Technologies Private Limited) is a Bengaluru-based preventive healthtech startup that delivers AI-driven full-body early disease detection to health-conscious Indian consumers and corporate wellness buyers. Its core offering is the proprietary CCNM protocol, which combines radiation-free full-body MRI, ultra-low-dose CT calcium scoring, DEXA body composition imaging, ECG, and 100+ blood and urine biomarkers — with an optional Genetics add-on using next-generation sequencing and polygenic risk scoring — to screen for 300+ conditions across cancer, cardiac, neurological, and metabolic disease categories. AI models synthesise the multi-modal imaging, biomarker, and genetic data into the proprietary Tru10 organ-wise health score and a reported 83% Early Detection Index, with all outputs reviewed by certified radiologists and medical specialists before delivery alongside a one-on-one doctor consultation.
The company operates a hybrid distribution model: a flagship 7,000 sq. ft. owned clinical prevention centre in Bengaluru, supported by NABL- and ISO-accredited partner laboratories, imaging centres, and at-home phlebotomy, with active operations in six Indian cities (Bengaluru, Mumbai, Delhi, Chennai, Hyderabad, Pune) and a stated plan to reach 15 cities. Cent monetises through one-time individual scan packages (with a non-refundable ₹5,000 booking reservation and module-based pricing) and an emerging corporate wellness channel offering employee screening programs to enterprises. The company is backed by a $5 million seed round from OneFlow Holdings and South Park Commons (March 2026), is led by founder Shashank ND (Practo co-founder) alongside co-founders Arpit Garg (Chief AI and Research Officer) and Anshul Khandelwal (Chief Business Officer), and has set a long-term strategic target of 10 million scans and 1 million lives saved by 2035.
Cent firmographics
Firmographics- Name
- Cent
- Legal name
- CentAI Technologies Private Limited
- Website
- https://cent.health
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cent is a Bengaluru-based preventive healthtech startup that uses its proprietary CCNM AI protocol combining full-body MRI, CT, DEXA, 100+ biomarkers and optional genetics to screen Indian consumers and corporate employees for 300+ conditions across cancer, cardiac, neuro and metabolic diseases.
- Ownership category
- akta.pro rank
Cent industry classification
Industry- Product category
- Preventive Health Screening
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151), Diagnostic Imaging Centers (621512)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Population Genomics & Preventive Precision Health Programs (HLAAANAL)
- akta.pro secondary industries
- Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)
Keywords
Where Cent is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Cent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Individual Health Scans: Direct-to-consumer revenue from comprehensive health checkup packages combining MRI, CT calcium scoring, DEXA, biomarkers, and optional genetics. Services delivered at owned centers or partner facilities with booking fees of ₹5,000 and full scan packages priced based on selected modules.
- Corporate Wellness Programs: B2B revenue stream offering employee preventive health checkups as corporate benefits. Targets enterprises looking to improve employee well-being, retention, and reduce healthcare costs through comprehensive screening programs.
- Doctor Consultation Services: One-on-one specialist consultations included with scan packages where doctors review results and provide personalized recommendations, creating follow-on service opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CCNM Scan - Core Package |
| One time/ perpetual license | Pay-as-you-go | CCNM Scan + Genetics Module |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Cent product offering
Product offeringCore offering
Cent provides comprehensive preventive health screening services through its proprietary CCNM protocol that combines full-body MRI, CT calcium scoring, DEXA scans, ECG, and 100+ blood and urine biomarkers into a single AI-synthesized report. The service targets 300+ health conditions across cancer, cardiac, neurological, and metabolic disease categories, delivered via owned clinical centers in major Indian cities and partner-accredited labs, with optional add-on genetic testing (NGS and PRS).
Product overview
Cent is India's most comprehensive full-body health checkup and MRI-based early disease detection platform. The core offering is the proprietary CCNM Scan protocol that combines advanced imaging (full-body MRI, ultra-low-dose CT Calcium Scoring, DEXA), deep biomarker analysis (100+ blood and urine markers), and AI-driven synthesis into one integrated preventive health assessment. The company offers two product modules: the base CCNM Scan for comprehensive early detection, and the CCNM Scan + Genetics Module which adds DNA-based risk analysis including Next-Generation Sequencing and Polygenic Risk Scoring. Both modules include doctor consultation and generate an organ-wise Tru10 health score report.
Differentiator
Problem solved
Functional benefit
Products and services
- Cent CCNM Scan Comprehensive early detection protocol combining full-body MRI, CT Calcium Scoring, DEXA scan, ECG, and 100+ blood and urine biomarkers to screen for 300+ health conditions across cancer, cardiac, neurological, and metabolic disease categories. Includes AI-synthesized organ-wise Tru10 health score report and doctor consultation, targeted at health-conscious individuals and enterprises seeking preventive screening.
- Cent CCNM Scan + Genetics Module Enhanced version of the core CCNM Scan that adds DNA-based risk analysis using Next-Generation Sequencing (NGS) and Polygenic Risk Scoring (PRS) for inherited predispositions to heart disease, cancer, and metabolic conditions. The genetics component is a one-time test layered on top of the core scan package.
Quantifiable outcome
- 83% Early Detection Index (vs 27% for traditional checkups)
- +5 more outcomes
Companies that use Cent
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Cent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Cent partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Siemens HealthineerscoreDeepened partnership with Siemens Healthineers for advanced imaging capabilities at Cent's owned detection centers. Siemens provides CT and MRI technology infrastructure supporting the company's comprehensive early disease detection platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Cent competitors and assessment
Company assessmentDirect peers
- Prenuvo: US-based full-body MRI preventive screening company offering radiation-free whole-body imaging plus optional biomarker add-ons. Operates in the same premium preventive-screening category as Cent and competes for health-conscious consumers seeking early disease detection.
- Fountain Life: Preventive health and longevity company using advanced imaging, blood biomarkers, and AI to detect disease early in asymptomatic individuals. Direct peer to Cent on the owned-center, multi-modal screening model.
- Function Health: US-based preventive health platform offering comprehensive blood biomarker panels plus add-on imaging, with AI-driven insights and doctor consultation. Comparable to Cent's CCNM protocol on the multi-biomarker + AI synthesis model.
- Ezra: New York-based full-body MRI screening startup offering 30–60 minute AI-assisted whole-body scans for early cancer and disease detection. Direct comparable to Cent on product (full-body MRI screening) and consumer proposition.
- Healthians: Indian at-home diagnostic and preventive health testing company offering comprehensive health packages with home sample collection. Comparable to Cent on India-focused DTC preventive diagnostics, though less imaging-heavy.
- Human Longevity Inc. Founder-led precision health company combining whole-genome sequencing, advanced imaging, and AI-driven health intelligence. Comparable to Cent on integrating imaging, genetics, and AI for early disease detection.
Broad incumbents
- Apollo Diagnostics: Diagnostic arm of Apollo Hospitals, India's largest hospital network, offering imaging and lab diagnostics across hundreds of centers. Broad incumbent comparable to Cent's imaging + lab model with established physician referral networks.
- Thyrocare Technologies: One of India's largest diagnostic chains offering low-cost preventive packages at massive scale. Broad incumbent comparable to Cent on Indian preventive diagnostics market, though positioned on price and volume rather than premium full-body imaging.
- Practo: India's largest consumer healthtech platform for doctor booking, telemedicine, and integrated diagnostics — founded by Cent's founder Shashank ND. Broad incumbent relevant as both a precedent playbook and potential competitor/partner in Indian preventive health.
- Tata 1mg: Leading Indian online pharmacy and diagnostics platform offering lab test booking and at-home sample collection. Broad incumbent comparable to Cent on India's DTC diagnostics distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cent leadership team
Management profileNumber of profiles
Profiles12 records
Cent funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cent
What does Cent do?
Cent provides comprehensive preventive health screening services through its proprietary CCNM protocol that combines full-body MRI, CT calcium scoring, DEXA scans, ECG, and 100+ blood and urine biomarkers into a single AI-synthesized report. The service targets 300+ health conditions across cancer, cardiac, neurological, and metabolic disease categories, delivered via owned clinical centers in major Indian cities and partner-accredited labs, with optional add-on genetic testing (NGS and PRS).
Is Cent a public or private company?
Cent is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cent founded?
Cent was founded in 2026. It employs 51 to 100 people.
Where is Cent based?
Cent is headquartered in Bengaluru, India, in the Asia region.
How does Cent make money?
Three revenue lines are on record. Individual Health Scans are the primary driver. The others are corporate Wellness Programs and doctor Consultation Services.
Who are Cent's main competitors?
Direct peers on record are Prenuvo, Fountain Life, Function Health, Ezra, Healthians and Human Longevity Inc.. Broad incumbents are Apollo Diagnostics, Thyrocare Technologies, Practo and Tata 1mg.
Does Cent have an API?
No public API is recorded for Cent.
What industry is Cent in?
Cent's product category is Preventive Health Screening. Its primary akta.pro industry code is HLAAANAL, Population Genomics & Preventive Precision Health Programs, with a secondary code of HLACAPAK, Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices). Its NAICS code is 621511 and its SIC code is 8071.