Amelna

Name

Amelna

Legal name

Amelna LLC

Website

https://amelna.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Mobile Applications

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Grocery Shopping & Meal Prep Errands (HSACAIAE)

Keywords

• Meal planning software
• Family scheduling apps
• Household budgeting tools
• Grocery list automation
• Personal productivity apps

Headquarters

HQ city

Upper Marlboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Subscription (iOS/Android/Web): Freemium model with Free tier (limited meal plans, basic features) and Premium tier (unlimited meal planning, Auto-Pilot, Google Calendar sync, household sharing, budget insights). Premium available at $7.99/month or $59.99/year with 14-day free trial. Revenue is subscription-based recurring from consumers. Payments processed via Stripe (web), Apple App Store (iOS), and Google Play (Android). Household sharing included at no additional cost for one family member.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amelna is a consumer mobile and web application that provides AI-powered household planning for moms and families, combining automated weekly meal planning (Auto-Pilot), smart categorized grocery list generation with cost estimates, weekly budget tracking with AI insights, and a shared family calendar with optional Google Calendar sync. The product is offered on a freemium basis with a Free tier (limited meal plans and basic features) and a Premium subscription ($7.99/month or $59.99/year) that unlocks unlimited meal planning, household sharing for one additional member, recurring expense tracking, and AI recommendations.

Product overview

Amelna is a single unified family organization app designed to help moms manage the mental load of household management. The core product combines AI-powered meal planning (Auto-Pilot), smart grocery list generation, budget tracking, and family scheduling into one connected system. The platform operates on a freemium model: a Free Plan with limited meal plans and basic features, and a Premium Plan ($7.99/month or $59.99/year) unlocking unlimited planning, Auto-Pilot AI automation, Google Calendar sync, household sharing, and Amelna Insights. Amelna Circle is a community sub-brand offering weekly conversations and in-person gatherings. All core features (meals, groceries, budget, calendar) are connected so that changes in one area propagate automatically — meal plans drive grocery lists, which connect to budget tracking, all visible on the family calendar.

Differentiator

Problem solved

Functional benefit

Brands

• Amelna Circle: A community for women navigating the invisible mental load of everyday life, featuring honest conversations, practical support, shared experiences, and meaningful connections. Includes in-person Circle Experiences 2-3 times per year.

Products and services

• Amelna (Core App) A consumer family organization mobile and web application designed to help moms manage the mental load of household management. Combines AI-powered meal planning (Auto-Pilot), smart grocery list generation with cost estimates, weekly budget tracking with AI insights, and a shared family calendar with optional Google Calendar sync in a single connected platform. Available on iOS, Android, and web with a free tier and Premium subscription.
• Amelna Circle A community sub-brand for women navigating the invisible mental load of everyday life, featuring weekly Circle Conversations with featured prompts, practical household tips, mental load support, and in-person Circle Experiences held 2–3 times per year. Includes one month of Amelna Premium with membership.

Quantifiable outcome

• App Store rating of 5.0 stars based on user reviews

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle provides OAuth sign-in for user authentication (openid, email, profile scopes) and optional read-only Google Calendar integration (https://www.googleapis.com/auth/calendar.readonly). Calendar data enables Auto-Pilot meal planning to schedule meals around calendar commitments. Data is stored encrypted at rest and never sold or shared with third parties beyond providing the service. Compliant with Google API Services User Data Policy including Limited Use requirements.
• OpenAIcoreTechnology or IntegrationOpenAI provides AI processing for the AI-powered meal planning feature. User meal preferences and prompts are sent to OpenAI for processing. Data is not stored by OpenAI for training purposes. Critical to the Auto-Pilot and meal suggestion functionality.
• StripecoreTechnology or IntegrationStripe processes subscription payments on the web platform. Payment data is handled directly by Stripe and not stored on Amelna servers. Users can manage or cancel subscriptions through Stripe's billing portal.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple processes in-app subscription purchases on iOS. Billing is handled entirely by Apple and subject to Apple's Privacy Policy. Amelna receives confirmation of purchase status but not full payment details.
• Google PlaycoreChannel Partner/ Reseller/ DistributorGoogle processes in-app subscription purchases on Android. Billing is handled entirely by Google and subject to Google's Privacy Policy. Amelna receives confirmation of purchase status but not full payment details.
• Neon DatabasecoreTechnology or IntegrationNeon Database (PostgreSQL) provides secure data storage for the application, including user accounts, meal plans, grocery lists, calendar events, budget entries, and preferences.
• ReplitcoreTechnology or IntegrationReplit provides application hosting and cloud infrastructure for the Amelna web application and backend services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Listonic: Listonic is a smart grocery shopping list app with shared lists and item categorization. It overlaps directly with Amelna's categorized grocery list generation feature for households.
• SuperCook: SuperCook is a recipe and meal planning app that suggests dishes based on ingredients users already have. It overlaps with Amelna's grocery- and meal-planning workflow at the household level.
• Cozi Family Organizer: Cozi is a longstanding family organizer app that combines shared calendars, shopping lists, meal planning, and to-do lists for households. It directly competes with Amelna in the integrated family-planning category with similar freemium mechanics.
• Mealime: Mealime is a popular meal-planning app that generates personalized weekly meal plans and grocery lists. It is a direct competitor to Amelna's Auto-Pilot meal planning and grocery list generation features.
• OurHome: OurHome is a family organization app for chores, lists, calendars, and meal planning aimed at households. It directly overlaps with Amelna's household coordination and shared planning positioning.
• Plan to Eat: Plan to Eat is a subscription meal planning app that turns imported recipes into calendars and generates grocery lists. It competes with Amelna on meal planning-to-grocery workflow and subscription pricing.
• Eat This Much: Eat This Much is an AI-driven meal planning service that automatically generates meal plans around dietary goals and budgets. It is the closest direct competitor to Amelna's AI-driven Auto-Pilot meal planning.
• Paprika Recipe Manager: Paprika is a cross-platform recipe and meal planning app that generates grocery lists from selected recipes. It directly competes with Amelna's meal planning + grocery list pipeline.
• AnyList: AnyList is a leading shared grocery list and recipe app across iOS, Android, and web. It directly competes with Amelna on grocery list generation and household shopping coordination.

Emerging players

• Humna: Humna is a newer mental load and household planning app targeted at moms, with shared tasks and family coordination. It is an emerging player operating in the same 'mental load for moms' niche Amelna pioneered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/amelna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amelna