Fixit
Fixit is an AI-powered, WhatsApp-native sales automation platform that deploys ten autonomous AI agents to capture, qualify, and nurture leads 24/7 for real estate developers and brokers across India, UAE, and Malaysia.
- Company typePrivate
- Founded2023
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fixit does
Fixit (legally One2X Technology Private Limited) is an India-headquartered SaaS company that builds an AI-powered, WhatsApp-native sales automation platform aimed primarily at real estate developers and brokers. The core product captures inbound leads from omnichannel sources including Meta Ads, Google, LinkedIn, and WhatsApp, enriches each lead with more than 40 data points, and routes them through a workforce of ten specialized AI agents that handle first response, qualification, routing, voice calling, chat, email, nurturing, revival, visit planning, and scheduling. Agents operate continuously across 150+ languages and integrate with existing CRMs via an AI-to-human handoff mechanism. A complementary product, SalesGPT, adds conversational analysis of recorded sales calls for performance monitoring.
The company sells on a subscription basis with custom enterprise pricing tied to project count, lead volume, and AI agent modules, plus pass-through WhatsApp Business API costs. Go-to-market combines sales-led field engagement for large developers (SP Setia, HM Group), inside sales for mid-market accounts, and self-serve WhatsApp onboarding for SMBs. Named customers span Indian real estate developers and brokers (Stanley Estates, Investors Clinic, EasyNest, HouseEazy), the CREDAI industry association, NAR, and adjacent verticals such as healthcare (Pristyn Care). Operationally, Fixit reports having processed 1M+ leads and booked 25,000+ leads through its AI agents, with expansion offices in Dubai (UAE) and Malaysia to extend into Middle East and Southeast Asia.
Fixit is backed by the National Association of Realtors via its Global Expansion Fund and Second Century Ventures, by the Government of India's Technology Development Board and Department of Science & Technology through a DeepTech Fund, and by small equity rounds from REACH ($200K in January 2026) and iHub Anubhuti-IIITD Foundation ($669K in April 2025). Leadership consists of founder and CEO Tameesh Sood (13+ years in AI and consulting, patent holder) and co-founder and CMO Subhiney Chhabra (12+ years in B2B sales). The company's own revenue has not been disclosed; the $50M+ figure on its website refers to client revenue attributed through platform implementations, not Fixit's top line.
Fixit firmographics
Firmographics- Name
- Fixit
- Legal name
- One2X Technology Private Limited
- Website
- https://fix-it.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fixit is an AI-powered, WhatsApp-native sales automation platform that deploys ten autonomous AI agents to capture, qualify, and nurture leads 24/7 for real estate developers and brokers across India, UAE, and Malaysia.
- Ownership category
- akta.pro rank
Fixit industry classification
Industry- Product category
- Real Estate Sales Automation Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Fixit is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Fixit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - AI Sales Platform: Fixit operates as a SaaS platform providing AI agents for real estate sales automation. The platform is priced based on usage and scale, with WhatsApp Business API integration included. Clients include real estate developers and brokers paying for automated lead capture, qualification, and nurturing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise - Custom pricing for large developers and brokerages |
| Usage-based | Pay-as-you-go | WhatsApp Business API - Per conversation pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Fixit product offering
Product offeringCore offering
Fixit is an AI-powered WhatsApp-native sales automation platform that captures, qualifies, and nurtures real estate leads automatically across omnichannel sources. Its core product is a SaaS platform deploying a modular AI Workforce of nine specialized agents covering the full sales lifecycle from lead capture through site visit booking and AI-to-human handoff. The platform integrates WhatsApp Business API, AI voice calling, email, and CRM systems, and is sold primarily to real estate developers, brokers, and adjacent verticals.
Product overview
Fixit is a unified AI-powered sales automation platform for real estate, built around a WhatsApp-native assistant and a modular AI Workforce of nine specialized agents. The core Fixit AI product captures leads across omnichannel sources (Meta Ads, Google, WhatsApp, LinkedIn), enriches them with 40+ data points, and engages them via AI voice, WhatsApp, and email simultaneously. The AI Workforce (accessible at /aiworkforce) provides dedicated agents for each workflow stage: First Responder, Qualifier, Lead Router, Calling Expert, Chat Expert, Email Expert, Nurturer, Reviver, Visit Planner, and Scheduler. SalesGPT adds conversational intelligence via call recording analysis. The platform covers the full sales lifecycle from lead capture through site visit closure and human handoff, operating 24/7 across 150+ languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixit AI
Quantifiable outcome
- 20% reduction in lead acquisition cost
- +14 more outcomes
Companies that use Fixit
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Fixit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature14 records
Fixit partnerships and signals
Strategic signalScale indicators49 records
Recent moves6 records
Expansion highlights6 records
Fixit competitors and assessment
Company assessmentDirect peers
- Haptik: Haptik is an India-based conversational AI platform (Jio-owned) offering WhatsApp and web-based AI agents for sales, support, and lead qualification. Overlaps with Fixit's AI-led qualification and nurture workflows across Indian enterprise customers.
- Gupshup: Gupshup is an India-based conversational AI and messaging platform that enables enterprises to build AI agents across WhatsApp, SMS, voice, and web. Directly comparable to Fixit on WhatsApp-native AI agent delivery for sales and support use cases.
- Wati: Wati is a WhatsApp Business API platform focused on customer communication and marketing automation for SMBs and enterprises, with similar click-to-WhatsApp ad flows and chatbot capabilities. Both compete directly for the WhatsApp-native sales automation use case in emerging markets.
- Yellow.ai: Yellow.ai provides enterprise-grade AI agents for customer service, sales, and marketing across channels including WhatsApp. Its Dynamic AI Agents platform competes directly with Fixit's AI Workforce for enterprise conversational sales automation.
Emerging players
- NoBroker: NoBroker is an India real estate tech platform that built proprietary lead-to-visit automation in-house. A vertical-overlap comparable that illustrates how Indian real estate scale players may choose to internalize vs. buy Fixit's AI capabilities.
- LeadSquared: LeadSquared is an India-headquartered sales execution and lead management platform with strong real estate vertical penetration. Comparable to Fixit on lead capture, scoring, and routing for developers and brokers, though it is less AI-agent-native.
Broad incumbents
- HubSpot: HubSpot's Sales Hub and Breeze AI agents provide lead capture, qualification, and nurture for SMB and mid-market including real estate. Its freemium funnel and AI agent rollout make it a credible incumbent threat to Fixit's sales automation wedge.
- Salesforce: Salesforce is a global CRM incumbent embedding AI agents (Einstein, Agentforce) across sales and service workflows. Large real estate developers already run on Salesforce, and its agentic AI roadmap could compete with Fixit's AI Workforce over time.
Others
- MagicBricks: MagicBricks is one of India's largest real estate marketplaces and a major lead generator for developers. While not a direct sales automation competitor, it sits upstream in the lead funnel Fixit addresses and represents both a potential partner and a threat if it builds in-house AI agents.
Regional players
- Exotel: Exotel is an India-based cloud communication platform offering voice, SMS, and WhatsApp APIs to enterprises. As a regional communication infrastructure provider, it competes with Fixit on the WhatsApp Business API delivery layer in India.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fixit social profiles
Digital presenceFixit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fixit leadership team
Management profileNumber of profiles
Profiles2 records
Fixit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fixit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fixit
What does Fixit do?
Fixit is an AI-powered WhatsApp-native sales automation platform that captures, qualifies, and nurtures real estate leads automatically across omnichannel sources. Its core product is a SaaS platform deploying a modular AI Workforce of nine specialized agents covering the full sales lifecycle from lead capture through site visit booking and AI-to-human handoff. The platform integrates WhatsApp Business API, AI voice calling, email, and CRM systems, and is sold primarily to real estate developers, brokers, and adjacent verticals.
Is Fixit a public or private company?
Fixit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fixit founded?
Fixit was founded in 2023. It employs 11 to 50 people.
Where is Fixit based?
Fixit is headquartered in Gurugram, India, in the Asia region.
How does Fixit make money?
One revenue line is on record: saaS Subscription - AI Sales Platform.
Who are Fixit's main competitors?
Direct peers on record are Haptik, Gupshup, Wati and Yellow.ai. Emerging players are NoBroker and LeadSquared. Broad incumbents are HubSpot and Salesforce. MagicBricks is listed as an others. Exotel is listed as a regional player.
Does Fixit have an API?
No public API is recorded for Fixit.
What industry is Fixit in?
Fixit's product category is Real Estate Sales Automation Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 513210 and its SIC code is 7372.