Spandrel Interactive

What Spandrel Interactive does

Spandrel Interactive is a Fredericton, Canada-based private software development firm founded in 2020 that builds custom VR, AR, Mixed Reality, and AI-powered solutions for enterprise, government, healthcare, and education clients. Its core offering combines immersive experience design (training simulations, collaborative XR tools, AR brand experiences) with generative AI workflow automation and UI/UX design services, delivered through a three-phase consultative engagement (consultation, co-development, rollout). Named products include Genius (AI-driven VR de-escalation training), Dance XR, the Inspire IV Task Trainer, ATRM nursing home safety training, Falls Prevention, Stratum (archaeological VR), H2O Water AR, Citisketch, and the Balance Beam VR, complemented by a VLS Canada learning management system integration.

The company operates as a project-based professional services business with custom quote-based pricing, a sales-led go-to-market, and a distribution mix spanning direct enterprise sales, inside-sales lead capture via the website, and government/institutional RFP channels. Customer segments are organized by vertical, with primary emphasis on healthcare/medical training, education, and enterprise/workplace safety training, and secondary verticals including public services/military, automotive/aviation, retail/e-commerce, and entertainment. Approximately 30+ organizations are referenced as clients, including Université de Montréal, University of New Brunswick, University of Oxford, New Brunswick Community College, the Government of New Brunswick, the Government of Canada, ACOA, and multiple continuing-care and nursing associations. The company maintains non-dilutive relationships with Mitacs, NRC IRAP, and ACOA, holds no disclosed external equity funding, and reports 11-50 employees at its Fredericton headquarters.

Name

Spandrel Interactive

Legal name

Spandrel Interactive Inc.

Website

https://spandrelinteractive.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Spandrel Interactive is a Fredericton, Canada-based private software firm founded in 2020 that designs and develops custom VR, AR, Mixed Reality, and AI-powered solutions, primarily serving enterprise, government, healthcare, and education clients across North America.

Ownership category

akta.pro rank

Product category

Immersive Technology Development Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

akta.pro secondary industries

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ), Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

Keywords

• Immersive technology development
• VR training simulations
• XR software services
• Augmented reality solutions
• Interactive digital media

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom VR/AR/XR Development Services: Spandrel Interactive provides bespoke design and development services for VR, AR, Mixed Reality, and AI-powered solutions. The company collaborates closely with clients through a three-step process: consultation, collaborative development, and deployment/support. Revenue is generated through project-based professional services, likely with custom pricing based on scope and complexity.
2. UI/UX and Web Development Services: The company offers web and mobile web-based solutions leveraging expertise in UI/UX design combined with gaming and immersive technology backgrounds. This represents a service revenue stream complementary to core XR/AI offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Spandrel Interactive is a Canadian software development firm that designs and builds custom Virtual Reality, Augmented Reality, Mixed Reality, and AI-powered solutions for clients. The company delivers immersive training simulations, AI chatbots and workflow automation, UI/UX design, web development, and video game development through a three-step consultative process of consultation, collaborative development, and rollout/support. Named products include de-escalation VR simulations, collaborative XR choreography tools, medical training applications, and learning management systems.

Product overview

Spandrel Interactive is an Interactive Digital Media Design and Development Service company focused on Mixed Reality/XR, Generative AI, and Triple-A Grade UX for Web and Mobile Apps. Their offering consists of a portfolio of named products and professional services. Named products include: Genius (AI-powered de-escalation VR simulation), Dance XR (collaborative choreography tool), VLS LMS and eLearning modules, Inspire IV Task Trainer (medical training), Falls Prevention (safety training VR), Stratum (archaeological tool), ATRM (nursing home safety training), H2O Water AR, Citisketch (community design), and The Balance Beam VR. These are complemented by professional services including Training Simulations (VR/AR), AI Tools & Smart Workflows (chatbots, workflow automation), UI/UX Design, Web Development, Video Game Development, and VR/MR Solutions. The company serves multiple industries including healthcare, education, workplace safety, automotive, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Genius (De-Escalation Simulation)

Quantifiable outcome

• Measurable results and long-term knowledge retention in workforce training
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• MitacsminorStrategic or Co-development PartnerMitacs is a Canadian organization that connects companies with academic researchers. Spandrel Interactive has collaborated with Mitacs, likely for research and development initiatives involving academic partnerships and innovation funding.
• NRC IRAP (National Research Council Canada - Industrial Research Assistance Program)minorStrategic or Co-development PartnerNRC IRAP provides advisory services and funding to innovative Canadian firms for research and development. Spandrel Interactive has worked with NRC IRAP, suggesting involvement in R&D projects with potential government support.
• ACOA (Atlantic Canada Opportunities Agency)minorStrategic or Co-development PartnerACOA supports business growth and economic development in Atlantic Canada. Multiple client logo displays suggest ongoing relationship, possibly involving funding or regional development initiatives for innovative technology companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talespin: Talespin offers an XR-based immersive learning platform for enterprise workforce upskilling, including AI-driven soft skills simulations like de-escalation. Directly comparable to Spandrel's Genius de-escalation VR product and broader enterprise training orientation.
• TransfrVR: TransfrVR builds VR simulations for career and technical skills training, with strong education and workforce development customers. Comparable to Spandrel's training simulations across healthcare, safety, and education verticals.
• STRIVR: STRIVR provides VR-based immersive training solutions primarily for retail, healthcare, and frontline workforce customers. Comparable to Spandrel's enterprise training simulation practice and customer segments like nursing and retail.
• Mursion: Mursion delivers AI-powered immersive simulations for workplace soft-skills training (de-escalation, leadership, sales). Highly comparable to Spandrel's Genius product and its focus on measurable outcomes in training.
• VictoryXR: VictoryXR builds immersive VR/XR training and education solutions for schools, healthcare, and enterprise customers. Direct comparable to Spandrel's training simulation and AI-XR product line, with a similarly specialized vertical focus.
• Immerse: Immerse builds enterprise VR language and communication training products with a content-and-platform model. Comparable to Spandrel's custom VR/MR training solutions and AI-assisted learning workflows.

Emerging players

• Wonda VR: Wonda VR provides a collaborative XR creation and publishing platform for learning and marketing content. Comparable as an emerging player adjacent to Spandrel's custom XR development practice, though it offers a more productized authoring tool.

Regional players

• ScienceXR / ScienceVR Studios: Canada-based XR studio focused on educational and scientific VR experiences. Comparable to Spandrel's education vertical work (e.g., H2O Water AR) and similar geographic footprint in Canada.

Broad incumbents

• Meta (Quest for Business / Reality Labs): Meta's Quest for Business and Reality Labs provide the underlying XR hardware, software platform, and increasingly enterprise training tooling. Comparable as a broad incumbent shaping the market in which Spandrel builds custom solutions.
• Unity Industrial: Unity's industrial / enterprise XR offerings provide tooling, simulation, and digital twin platforms that compete with and enable custom XR development shops. Comparable as a broad incumbent whose platform decisions affect Spandrel's delivery economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@spandrelinteractive
• Facebookfacebook.com/Spandrel-Interactive-116970440052387
• LinkedInlinkedin.com/company/spandrel-interactive/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spandrel Interactive