Breakaway
Breakaway is an American independent live entertainment company operating a multi-city touring music festival brand across 14 U.S. markets, expanding into Asia. It serves Gen Z fans through festivals, brand partners via experiential marketing, and emerging artists through label services and management.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Breakaway firmographics
Firmographics- Name
- Breakaway
- Legal name
- Breakaway Inc.
- Website
- https://teambreakaway.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Breakaway is an American independent live entertainment company operating a multi-city touring music festival brand across 14 U.S. markets, expanding into Asia. It serves Gen Z fans through festivals, brand partners via experiential marketing, and emerging artists through label services and management.
- Ownership category
- akta.pro rank
Breakaway industry classification
Industry- Product category
- Live Event Production & Music Festival Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192), Musical Groups and Artists (71113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
- akta.pro secondary industries
- Tour & Artist Management Services (HSACAHAN), Consumer & Public Shows (B2C) Organizers (THAHABAC), Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)
Keywords
Where Breakaway is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Breakaway business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Festival Ticket Sales: Breakaway generates primary revenue through ticket sales for its multi-city touring music festival, selling hundreds of thousands of tickets annually across 13+ festival stops.
- Concert and Event Production: Breakaway Presents division oversees hundreds of concerts and artist bookings each year, generating revenue through event production fees and artist talent buying services.
- Brand Partnerships and Experiential Marketing: Breakaway 360 designs and produces culturally-relevant events and experiences for brand clients including McDonald's, Bud Light, Celsius, Panini, and others, generating sponsorship and activation revenue.
- Record Label and Artist Management: Breakaway Projects provides record label services and artist management, overseeing releases for artists across multiple labels with revenue generated through label services.
- Merchandise Sales: Breakaway operates an e-commerce storefront (shopbreakaway.com) selling Breakaway brand and festival merchandise collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission Festival Tickets |
| Transaction based/ take rate | Pay-as-you-go | VIP Tables and Cabanas |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
Breakaway product offering
Product offeringCore offering
Breakaway is the nation's leading independent multi-city touring music festival brand, operating 13 festival stops across 14 U.S. markets in 2026 with plans to expand internationally to Asia. The company runs a vertically integrated live entertainment platform that includes festival operations, concert promotion and event production (Breakaway Presents), record label and artist management (Breakaway Projects), experiential marketing for brand partners (Breakaway 360), music and pop-culture media (Breakaway Media), and festival merchandise (Shop Breakaway).
Product overview
Breakaway operates as a multi-vertical live entertainment company with a platform-plus-modules architecture. The core product is the Breakaway Music Festival, the nation's leading independent multi-city touring festival brand. This core is supported by several integrated divisions: Breakaway Presents handles concert promotion and production; Breakaway Projects manages the record label and artist management services; Breakaway 360 delivers experiential marketing and brand partnership activations; Breakaway Media provides music and pop culture content; and Breakaway Shop offers merchandise. Together, these divisions create an end-to-end entertainment flywheel spanning festival operations, live concerts, artist development, brand experiences, media, and merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Breakaway Projects: Multi-faceted Record Label & Artist Management division of Breakaway Music Festival
- Breakaway 360
- Breakaway Presents
- Breakaway Media
Products and services
- Breakaway Music Festival The nation's leading independent multi-city pop and dance touring music festival brand, bringing music, art, creativity, and community to cities across the United States with 13+ festival stops scheduled for the 2026 touring season and international expansion into Asia. Tickets are sold via authorized ticketing platforms (TIXR, Universe, AXS, Ticketmaster, DICE, Eventbrite).
- Breakaway Presents Concert promotion and production division specializing in live entertainment through small and large scale events, overseeing hundreds of concerts and artist bookings each year and offering end-to-end event services including talent buying, event management, security and risk management, box office and ticketing, site operations and production, and marketing.
- Breakaway Projects Multi-faceted record label and artist management division of Breakaway offering label services and artist management for artists including ALIGN, Avello, Beau Cruz, Surf Mesa, Wuki, and others, overseeing releases across multiple labels and providing A&R, release strategy, and deal negotiation.
- Breakaway 360 Experiential marketing arm of Breakaway that designs and produces culturally-relevant events and experiences for best-in-class brands, offering talent and creator acquisition, live event production, pop-ups, product seeding, content creation, experiential design, and merchandising services for brand partnerships. Clients include McDonald's, Bud Light, Celsius, Panini, and NÜTRL.
- Breakaway Media Always-on destination for music and pop culture content from Breakaway, supporting the company's broader entertainment flywheel with coverage of artists, festivals, and culture.
- Shop Breakaway E-commerce storefront at shopbreakaway.com selling Breakaway brand and festival merchandise collections to consumers attending Breakaway festivals and Breakaway Presents events.
Quantifiable outcome
- Produced over 1,600 events and 70 music festivals since inception
- +3 more outcomes
Companies that use Breakaway
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Breakaway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Breakaway partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- FortuneflagshipFortune returned as official media partner for Cannes Lions 2026. Breakaway co-sponsored Fortune's closing DJ set alongside Human Ventures and OpenAP. Breakaway gains media exposure through Fortune's editorial coverage, live journalism, and programming at the prestigious Cannes Lions festival.
- Human VenturescoreHuman Ventures co-sponsored Fortune's closing DJ set at Cannes Lions 2026 alongside Breakaway and OpenAP.
- OpenAPcoreOpenAP co-sponsored Fortune's closing DJ set at Cannes Lions 2026 alongside Breakaway and Human Ventures.
- SalesforcecoreFortune's 'Next to Lead' vodcast featuring Breakaway artists is sponsored by Salesforce, filmed at Cannes Lions.
- CelsiuscoreBreakaway and Celsius partnership to energize the next generation of music fans through live music. Celsius serves as brand partner at Breakaway events.
- CAAflagshipCAA signed Breakaway ahead of the music festival's international expansion, providing representation and partnership for global growth strategy including Asia expansion.
- Joe MarchesecoreJoe Marchese, former Fox executive, joined Breakaway's Board to help develop Experiential Upfront initiative for 2026.
Scale indicators8 records
Recent moves9 records
Expansion highlights7 records
Breakaway competitors and assessment
Company assessmentDirect peers
- Another Planet Entertainment: Independent Bay Area-based concert and festival promoter (Outside Lands). Comparable to Breakaway as a regional independent promoter scaling into multi-vertical live entertainment.
- C3 Presents: Festival promoter behind Austin City Limits Music Festival and Lollapalooza. Direct peer in multi-city independent festival production, brand partnerships, and touring festival brand-building.
- Goldenvoice: Coachella and Stagecoach producer, now an AEG subsidiary. Direct comparable in marquee U.S. music festival brand-building and Gen Z/Millennial audience targeting.
- Tomorrowland: Iconic Belgian dance music festival with global expansion and brand-driven experiences. Comparable to Breakaway as an internationally-scaled independent dance festival brand with multi-vertical monetization.
- Insomniac Events: Independent dance music festival and event producer behind EDC, Beyond Wonderland, and Countdown. Most direct comparable to Breakaway in EDM/pop touring festivals and Gen Z audience targeting.
- Disco Donnie Presents: Independent dance music festival promoter producing events across multiple U.S. markets. Closely comparable to Breakaway in the multi-city independent dance festival touring model.
Emerging players
- Superstruct Entertainment: Festival operator spanning electronic, indie, and rock events across Europe and Latin America. Comparable as a portfolio-scale independent festival operator pursuing international growth similar to Breakaway's Asia push.
Others
- Eventbrite: Self-service ticketing and event platform that powers many of Breakaway's smaller events. Comparable as a live-event technology and ticketing infrastructure layer in the same ecosystem.
Broad incumbents
- AEG Presents: Second-largest concert promotion and venue operator in the U.S., producing festivals (Coachella, Stagecoach) and tours. Closest direct incumbent peer to Breakaway Presents in scale and multi-vertical live entertainment.
- Live Nation Entertainment: World's largest live entertainment company and Ticketmaster parent; operates festivals, concerts, venues, and sponsorships globally. Directly comparable as the dominant incumbent against which Breakaway competes for talent, venues, and consumer share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Breakaway social profiles
Digital presenceBreakaway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breakaway leadership team
Management profileNumber of profiles
Profiles9 records
Breakaway subsidiaries and ownership
Company hierarchySubsidiaries5 records
Breakaway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breakaway M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breakaway
What does Breakaway do?
Breakaway is the nation's leading independent multi-city touring music festival brand, operating 13 festival stops across 14 U.S. markets in 2026 with plans to expand internationally to Asia. The company runs a vertically integrated live entertainment platform that includes festival operations, concert promotion and event production (Breakaway Presents), record label and artist management (Breakaway Projects), experiential marketing for brand partners (Breakaway 360), music and pop-culture media (Breakaway Media), and festival merchandise (Shop Breakaway).
Is Breakaway a public or private company?
Breakaway is a private company. It is classified as venture growth investor backed and is currently operating.
When was Breakaway founded?
Breakaway was founded in 2016. It employs 11 to 50 people.
Where is Breakaway based?
Breakaway is headquartered in Los Angeles, United States, in the North America region.
How does Breakaway make money?
Five revenue lines are on record. Festival Ticket Sales are the primary driver. The others are concert and Event Production, brand Partnerships and Experiential Marketing, record Label and Artist Management and merchandise Sales.
Who are Breakaway's main competitors?
Direct peers on record are Another Planet Entertainment, C3 Presents, Goldenvoice, Tomorrowland, Insomniac Events and Disco Donnie Presents. Superstruct Entertainment is listed as an emerging player. Eventbrite is listed as an others. Broad incumbents are AEG Presents and Live Nation Entertainment.
Does Breakaway have an API?
No public API is recorded for Breakaway.
What industry is Breakaway in?
Breakaway's product category is Live Event Production & Music Festival Promotion. Its primary akta.pro industry code is MPAAAGAF, Festival & Live Entertainment Brand Partnerships, with a secondary code of HSACAHAN, Tour & Artist Management Services. Its NAICS code is 711310 and its SIC code is 7900.