Breakaway

Name

Breakaway

Legal name

Breakaway Inc.

Website

https://teambreakaway.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Breakaway is an American independent live entertainment company operating a multi-city touring music festival brand across 14 U.S. markets, expanding into Asia. It serves Gen Z fans through festivals, brand partners via experiential marketing, and emerging artists through label services and management.

Ownership category

akta.pro rank

Product category

Live Event Production & Music Festival Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Tour & Artist Management Services (HSACAHAN), Consumer & Public Shows (B2C) Organizers (THAHABAC), Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• Live event production
• Music festival promotion
• Concert production
• Artist management services
• Experiential marketing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Festival Ticket Sales: Breakaway generates primary revenue through ticket sales for its multi-city touring music festival, selling hundreds of thousands of tickets annually across 13+ festival stops.
2. Concert and Event Production: Breakaway Presents division oversees hundreds of concerts and artist bookings each year, generating revenue through event production fees and artist talent buying services.
3. Brand Partnerships and Experiential Marketing: Breakaway 360 designs and produces culturally-relevant events and experiences for brand clients including McDonald's, Bud Light, Celsius, Panini, and others, generating sponsorship and activation revenue.
4. Record Label and Artist Management: Breakaway Projects provides record label services and artist management, overseeing releases for artists across multiple labels with revenue generated through label services.
5. Merchandise Sales: Breakaway operates an e-commerce storefront (shopbreakaway.com) selling Breakaway brand and festival merchandise collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Breakaway is the nation's leading independent multi-city touring music festival brand, operating 13 festival stops across 14 U.S. markets in 2026 with plans to expand internationally to Asia. The company runs a vertically integrated live entertainment platform that includes festival operations, concert promotion and event production (Breakaway Presents), record label and artist management (Breakaway Projects), experiential marketing for brand partners (Breakaway 360), music and pop-culture media (Breakaway Media), and festival merchandise (Shop Breakaway).

Product overview

Breakaway operates as a multi-vertical live entertainment company with a platform-plus-modules architecture. The core product is the Breakaway Music Festival, the nation's leading independent multi-city touring festival brand. This core is supported by several integrated divisions: Breakaway Presents handles concert promotion and production; Breakaway Projects manages the record label and artist management services; Breakaway 360 delivers experiential marketing and brand partnership activations; Breakaway Media provides music and pop culture content; and Breakaway Shop offers merchandise. Together, these divisions create an end-to-end entertainment flywheel spanning festival operations, live concerts, artist development, brand experiences, media, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Breakaway Projects: Multi-faceted Record Label & Artist Management division of Breakaway Music Festival
• Breakaway 360
• Breakaway Presents
• Breakaway Media

Products and services

• Breakaway Music Festival The nation's leading independent multi-city pop and dance touring music festival brand, bringing music, art, creativity, and community to cities across the United States with 13+ festival stops scheduled for the 2026 touring season and international expansion into Asia. Tickets are sold via authorized ticketing platforms (TIXR, Universe, AXS, Ticketmaster, DICE, Eventbrite).
• Breakaway Presents Concert promotion and production division specializing in live entertainment through small and large scale events, overseeing hundreds of concerts and artist bookings each year and offering end-to-end event services including talent buying, event management, security and risk management, box office and ticketing, site operations and production, and marketing.
• Breakaway Projects Multi-faceted record label and artist management division of Breakaway offering label services and artist management for artists including ALIGN, Avello, Beau Cruz, Surf Mesa, Wuki, and others, overseeing releases across multiple labels and providing A&R, release strategy, and deal negotiation.
• Breakaway 360 Experiential marketing arm of Breakaway that designs and produces culturally-relevant events and experiences for best-in-class brands, offering talent and creator acquisition, live event production, pop-ups, product seeding, content creation, experiential design, and merchandising services for brand partnerships. Clients include McDonald's, Bud Light, Celsius, Panini, and NÜTRL.
• Breakaway Media Always-on destination for music and pop culture content from Breakaway, supporting the company's broader entertainment flywheel with coverage of artists, festivals, and culture.
• Shop Breakaway E-commerce storefront at shopbreakaway.com selling Breakaway brand and festival merchandise collections to consumers attending Breakaway festivals and Breakaway Presents events.

Quantifiable outcome

• Produced over 1,600 events and 70 music festivals since inception
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• FortuneflagshipGTM or Marketing Partner · 9 June 2026Fortune returned as official media partner for Cannes Lions 2026. Breakaway co-sponsored Fortune's closing DJ set alongside Human Ventures and OpenAP. Breakaway gains media exposure through Fortune's editorial coverage, live journalism, and programming at the prestigious Cannes Lions festival.
• Human VenturescoreGTM or Marketing Partner · 9 June 2026Human Ventures co-sponsored Fortune's closing DJ set at Cannes Lions 2026 alongside Breakaway and OpenAP.
• OpenAPcoreGTM or Marketing Partner · 9 June 2026OpenAP co-sponsored Fortune's closing DJ set at Cannes Lions 2026 alongside Breakaway and Human Ventures.
• SalesforcecoreGTM or Marketing Partner · 9 June 2026Fortune's 'Next to Lead' vodcast featuring Breakaway artists is sponsored by Salesforce, filmed at Cannes Lions.
• CelsiuscoreGTM or Marketing Partner · 9 April 2025Breakaway and Celsius partnership to energize the next generation of music fans through live music. Celsius serves as brand partner at Breakaway events.
• CAAflagshipGTM or Marketing PartnerCAA signed Breakaway ahead of the music festival's international expansion, providing representation and partnership for global growth strategy including Asia expansion.
• Joe MarchesecoreOthersJoe Marchese, former Fox executive, joined Breakaway's Board to help develop Experiential Upfront initiative for 2026.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Another Planet Entertainment: Independent Bay Area-based concert and festival promoter (Outside Lands). Comparable to Breakaway as a regional independent promoter scaling into multi-vertical live entertainment.
• C3 Presents: Festival promoter behind Austin City Limits Music Festival and Lollapalooza. Direct peer in multi-city independent festival production, brand partnerships, and touring festival brand-building.
• Goldenvoice: Coachella and Stagecoach producer, now an AEG subsidiary. Direct comparable in marquee U.S. music festival brand-building and Gen Z/Millennial audience targeting.
• Tomorrowland: Iconic Belgian dance music festival with global expansion and brand-driven experiences. Comparable to Breakaway as an internationally-scaled independent dance festival brand with multi-vertical monetization.
• Insomniac Events: Independent dance music festival and event producer behind EDC, Beyond Wonderland, and Countdown. Most direct comparable to Breakaway in EDM/pop touring festivals and Gen Z audience targeting.
• Disco Donnie Presents: Independent dance music festival promoter producing events across multiple U.S. markets. Closely comparable to Breakaway in the multi-city independent dance festival touring model.

Emerging players

• Superstruct Entertainment: Festival operator spanning electronic, indie, and rock events across Europe and Latin America. Comparable as a portfolio-scale independent festival operator pursuing international growth similar to Breakaway's Asia push.

Others

• Eventbrite: Self-service ticketing and event platform that powers many of Breakaway's smaller events. Comparable as a live-event technology and ticketing infrastructure layer in the same ecosystem.

Broad incumbents

• AEG Presents: Second-largest concert promotion and venue operator in the U.S., producing festivals (Coachella, Stagecoach) and tours. Closest direct incumbent peer to Breakaway Presents in scale and multi-vertical live entertainment.
• Live Nation Entertainment: World's largest live entertainment company and Ticketmaster parent; operates festivals, concerts, venues, and sponsorships globally. Directly comparable as the dominant incumbent against which Breakaway competes for talent, venues, and consumer share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/breakawayfest
• Instagraminstagram.com/breakaway
• TikToktiktok.com/@breakawayfest

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakaway