Frog Juice Kombucha

What Frog Juice Kombucha does

Frog Juice Kombucha is a woman-led, privately held craft beverage company founded in 2014 and headquartered in Knoxville, Tennessee. The firm produces organic, probiotic fermented teas marketed as kombucha, with a product line distinguished by creative flavor formulations. The company operates with a small team of 1-10 employees, consistent with a micro-scale craft producer. Its operating model is consistent with a bootstrapped lifestyle business rather than a venture-backed growth company, given the minimal capital footprint (a single $10,300 funding round disclosed in January 2021 with no identified investors) and absence of disclosed revenue, investor relations, or organizational scaling signals.

The company's go-to-market mechanics, distribution channels, pricing structure, and customer segmentation are not disclosed in available source data. The website presence is minimal, and there is no documentation of retail partnerships, wholesale accounts, direct-to-consumer e-commerce, or any operational metrics. No certifications, patents, trademarks, awards, or partnership data are available to corroborate brand or product claims. The product is positioned within the organic, health-conscious consumer segment, but no quantitative evidence of customer base size, distribution footprint, or revenue traction exists in the input.

From an investor-due-diligence standpoint, the data package is insufficient to validate commercial traction, growth direction, or competitive positioning. Key gaps include absence of revenue, ARR, or unit-volume data; absence of customer logos or segment split; absence of management team disclosure; absence of pricing and gross margin data; and absence of any documented expansion, product launch, or strategic action beyond the 2021 micro-funding event and the 2014 founding.

Name

Frog Juice Kombucha

Website

https://frogjuicekombucha.com

Company type

Private

Founded year

2014

Headcount range

1–10 employees

Short description

Frog Juice Kombucha is a woman-led, privately held craft kombucha producer founded in 2014 in Knoxville, Tennessee, making organic, probiotic fermented teas with creative flavors for health-conscious consumers.

Ownership category

akta.pro rank

Product category

Craft Kombucha

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Kombucha Production (AFAFAHAA)

akta.pro secondary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

Keywords

• Organic kombucha brewing
• Fermented probiotic tea
• Craft beverage production
• Small batch kombucha
• Kombucha retail sales

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Frog Juice Kombucha is a woman-led craft brand that brews and bottles organic, probiotic fermented kombucha teas with creative flavor profiles. The company produces small-batch kombucha beverages for sale to individual consumers through its own website and local retail channels in the Knoxville, Tennessee area.

Differentiator

Problem solved

Functional benefit

Products and services

• Frog Juice Kombucha (organic craft kombucha line) A line of organic, probiotic fermented kombucha teas in creative flavors, bottled and sold to individual consumers through the company website and local retail channels.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• GT's Living Foods: GT's is the originator and dominant player in the U.S. kombucha category, offering a wide flavor range of bottled fermented teas. It is directly comparable to Frog Juice on product, channels, and category, while operating at significantly greater scale.
• Health-Ade Kombucha: Health-Ade is a leading U.S. craft kombucha brand sold via traditional grocery, natural, and DTC channels. It is a like-for-like comparable to Frog Juice on product (organic, flavored kombucha), target consumer (health-conscious millennials), and category positioning.
• Brew Dr. Kombucha: Brew Dr. is a craft kombucha brand with a flavor-forward lineup (often inspired by tea blends) sold nationally through grocery and natural channels. It mirrors Frog Juice's flavor-experimentation identity and target market.
• Humm Kombucha: Humm is a Pacific Northwest craft kombucha brand distributed via grocery, taproom, and wholesale channels. Its product mix, flavors, and craft identity align closely with Frog Juice's positioning in the kombucha category.
• Boochcraft Organic Kombucha: Boochcraft is a craft, organic kombucha brand focused on bold flavors and natural-channel distribution. It is comparable to Frog Juice on category, product attributes, and go-to-market.
• Lion Heart Kombucha: Lion Heart is a Southeast-based craft kombucha brand distributed through regional grocers and foodservice. Geographic and size profile make it one of the closest direct comps to a Knoxville-based small craft player like Frog Juice.

Emerging players

• Wild Tonic: Wild Tonic is a craft hard-kombucha and jun producer, sharing the fermentation base and craft identity with Frog Juice. It overlaps on category but extends into alcoholic variants, making it an adjacent rather than direct competitor.

Broad incumbents

• KeVita (PepsiCo): KeVita, now owned by PepsiCo, is a major mass-market kombucha and probiotic-drink brand. It competes for the same shelf space and consumer occasions as Frog Juice, but with much broader distribution and marketing reach.
• Olipop: Olipop is a leading functional prebiotic soda brand targeting the same health-conscious consumer seeking better-for-you beverages. While not kombucha, it competes for the same DTC and natural-channel occasions and consumer wallet share.
• Suja Organic: Suja is an organic, better-for-you beverage brand (cold-pressed juices, kombucha, functional drinks) sold nationally. It overlaps with Frog Juice on the organic functional beverage positioning and target consumer, but at much broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frog Juice Kombucha