Inlayer
Inlayer provides cloud-native device management software via its Phonism and Inlayer API platforms, enabling telecom service providers, OEMs, and large enterprises to automate provisioning, security, and lifecycle management across 360+ multi-vendor UCaaS devices.
- Company typePrivate
- Founded2016
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inlayer does
Inlayer is a Tampa-headquartered private software company that provides cloud-native network device management through two interconnected products: the Phonism Platform, which automates provisioning, management, and security for telecom and UCaaS communication devices, and the Inlayer API Platform, which exposes unified REST APIs enabling OEMs and service providers to embed device management into their own applications. The underlying technology stack supports multi-protocol device management (TR-069/CWMP and TR-369/USP) via a universal abstraction layer, allowing device-agnostic control across 360+ device models from 16+ manufacturers and 1,400+ firmware versions. Native integrations exist with the three dominant UCaaS platforms: Microsoft Teams, Webex by Cisco, and Zoom Phone.
Inlayer firmographics
Firmographics- Name
- Inlayer
- Legal name
- Inlayer Inc.
- Website
- https://inlayer.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inlayer provides cloud-native device management software via its Phonism and Inlayer API platforms, enabling telecom service providers, OEMs, and large enterprises to automate provisioning, security, and lifecycle management across 360+ multi-vendor UCaaS devices.
- Ownership category
- akta.pro rank
Inlayer industry classification
Industry- Product category
- Network Device Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industry
- Network Exposure & API Platforms (NEF, CAMARA, CPaaS enablement) (HDAIAIAG)
Keywords
Where Inlayer is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inlayer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Subscription-based recurring revenue model for cloud-native device management platform access. Customers pay for platform usage, device management capabilities, and API access on a recurring basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Inlayer product offering
Product offeringCore offering
Inlayer provides cloud-native software for automated provisioning, management, and security of network-connected communication devices. Its flagship Phonism Platform manages 360+ device models from 16+ manufacturers across UCaaS environments including Microsoft Teams, Webex by Cisco, and Zoom Phone, while the Inlayer API Platform exposes unified REST APIs (supporting TR-069 and TR-369 protocols) for OEMs and service providers to embed device lifecycle management into their own applications.
Product overview
Inlayer is a unified device management and security platform provider offering two interconnected products: the Inlayer API Platform for embedding device management via unified REST APIs into new or existing applications, and the Phonism Platform as the flagship cloud-native telecom solution for automating communication device lifecycle management. Both products share core capabilities including automation, AI-powered capabilities, robust built-in security (Compliance Lock®), remote management, and streamlined provisioning. Phonism targets telecom service providers and UCaaS migrations, while the Inlayer API Platform serves OEMs and developers requiring device-agnostic management capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Phonism: Cloud-native telecom device management platform that automates provisioning, management, and security for communication devices across platforms, supporting over 360 device models from 16+ manufacturers.
Products and services
- Inlayer API Platform A developer-friendly, unified REST API platform that enables OEMs and service providers to embed device provisioning, configuration, security, and lifecycle management into new or existing applications across TR-069 and TR-069 multi-protocol environments.
- Phonism Platform Cloud-native telecom device management software that automates provisioning, management, and security for communication devices across UCaaS platforms (Microsoft Teams, Webex, Zoom Phone), supporting 360+ device models from 15+ manufacturers and 1400+ firmware versions.
Quantifiable outcome
- 100x reduction in onboarding time and cost
- +5 more outcomes
Companies that use Inlayer
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Inlayer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Inlayer partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- CiscocoreStrategic technology partnership providing device management integration for Webex Calling. Phonism is available through Cisco SolutionsPlus, enabling Webex customers to migrate and manage multi-vendor devices. Supports non-Cisco device migration to Webex, increasing device options by 5x.
- Microsoft TeamscoreMicrosoft Teams integration launched enabling automated device provisioning, management, security, and migrations at scale for Teams SIP Gateway certified devices. Provides zero-touch provisioning and sync with Microsoft Admin Center.
- CBTScoreStrategic partnership with CBTS, a premier provider of flexible technology solutions for enterprises and mid-market clients across North America, to streamline Webex migrations.
- InfosyscoreStrategic partnership allowing Infosys to offer seamless deployment, provisioning, and migration of cloud devices leveraging Phonism's platform for enhanced cloud communications services.
- CallTowercoreStrategic partnership with CallTower, a global leader in unified communications and collaboration solutions. Phonism's multi-vendor device management enhances CallTower's Webex Calling offering.
- Zoom PhonecoreZoom Phone integration enables automated device deployment, management, security, and migrations. Doubles device options for Zoom customers and keeps devices in sync between Zoom Phone and Phonism.
- AlianzacoreCloud-native communications platform partnership where Phonism's APIs integrate into Alianza's workflow for device management. Alianza describes partnership as 'revolutionizing the way voice solutions are sold and supported at scale.'
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Inlayer competitors and assessment
Company assessmentDirect peers
- Ribbon Communications: Ribbon (which acquired Edgewater Networks) offers the EdgeMarc/Edgewater device provisioning and management platform for SIP endpoints and UCaaS migrations, directly competing with Phonism's multi-vendor provisioning capabilities.
- NetSapiens: NetSapiens provides a white-label UCaaS platform with built-in device provisioning and management capabilities for service providers, overlapping with Inlayer's API platform and Phonism offerings for telecom operators.
- Alianza: Alianza is a cloud-native communications platform that has integrated Phonism's APIs directly into its workflow, making it both a partner and a direct competitor in delivering device management alongside UCaaS services.
- AudioCodes: AudioCodes provides One Voice Operations Center (OVOC) for lifecycle management of SIP devices and Teams-compatible endpoints, overlapping closely with Inlayer's Phonism platform in UCaaS device provisioning and migration use cases.
- Sangoma Technologies: Sangoma offers device provisioning, endpoint management, and UCaaS solutions (Switchvox, Star2Star) that compete with Inlayer's device management and migration offerings for SMB and mid-market customers.
Emerging players
- Enghouse Networks: Enghouse Networks provides device and network management solutions for service providers, including endpoint management features that compete with Inlayer's telecom-focused offerings.
- Grandstream Networks: Grandstream provides GDMS cloud-based device management platform for its own SIP endpoints, overlapping with Inlayer's zero-touch provisioning and multi-vendor management capabilities for compatible devices.
Broad incumbents
- Mitel: Mitel provides on-premises and cloud UC solutions with native device management capabilities (MiVoice Management) and competes with Inlayer in the broader UCaaS endpoint management space.
- Alcatel-Lucent Enterprise: ALE offers Rainbow and OXO Connect platforms with integrated device management for SIP and UC endpoints, competing with Inlayer's multi-vendor management capabilities for enterprise customers.
Others
- TP-Link Omada Cloud: Omada is a cloud-managed platform for network devices (switches, access points) that overlaps thematically with Inlayer's broader vision of device-agnostic management, though focused on networking hardware rather than UCaaS endpoints.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Inlayer social profiles
Digital presenceInlayer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inlayer leadership team
Management profileNumber of profiles
Profiles4 records
Inlayer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Inlayer funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inlayer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inlayer
What does Inlayer do?
Inlayer provides cloud-native software for automated provisioning, management, and security of network-connected communication devices. Its flagship Phonism Platform manages 360+ device models from 16+ manufacturers across UCaaS environments including Microsoft Teams, Webex by Cisco, and Zoom Phone, while the Inlayer API Platform exposes unified REST APIs (supporting TR-069 and TR-369 protocols) for OEMs and service providers to embed device lifecycle management into their own applications.
Is Inlayer a public or private company?
Inlayer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inlayer founded?
Inlayer was founded in 2016. It employs 11 to 50 people.
Where is Inlayer based?
Inlayer is headquartered in Tampa, United States, in the North America region.
How does Inlayer make money?
One revenue line is on record: subscription SaaS.
Who are Inlayer's main competitors?
Direct peers on record are Ribbon Communications, NetSapiens, Alianza, AudioCodes and Sangoma Technologies. Emerging players are Enghouse Networks and Grandstream Networks. Broad incumbents are Mitel and Alcatel-Lucent Enterprise. TP-Link Omada Cloud is listed as an others.
Does Inlayer have an API?
Yes. Inlayer offers comprehensive REST APIs that enable developers to embed device provisioning, configuration, security, and lifecycle management into new or existing applications. The APIs are described as developer-friendly, unified, and device-agnostic, supporting multi-protocol engine capabilities (TR-069, TR-369) for managing network-connected devices. The API documentation is available at apidocs.phonism.com with ROI calculators demonstrating time and cost savings. The company claims up to 70% faster development and up to $250K savings per service. Developer documentation is at apidocs.phonism.com.
What industry is Inlayer in?
Inlayer's product category is Network Device Management Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of HDAIAIAG, Network Exposure & API Platforms (NEF, CAMARA, CPaaS enablement). Its NAICS code is 54151 and its SIC code is 7385.