Farah

What Farah does

Farah is a Dubai-headquartered SaaS company operating as Farah Tech FZE L.L.C. that sells a digital loyalty platform to small and medium businesses primarily across the GCC. The product enables merchants to issue loyalty cards stored natively in Apple Wallet and Google Wallet, eliminating the requirement for end customers to download a dedicated mobile application; enrollment is completed in seconds via QR code scan or direct link. The platform offers seven card products (Stamp, Multi-Stamp, Points, Membership, Staff, Discount, and a Digital Menu with pay-at-table functionality), all bundled with push notifications and a built-in CRM dashboard that surfaces visit, stamp, redemption, and customer analytics in real time.

The underlying technology stack is cloud-based, centered on wallet-pass issuance, QR-code-based transaction capture, and pre-built integrations with the dominant MENA commerce platforms: Foodics (POS), Zid and Salla (e-commerce), and Odoo (ERP). Farah operates a hybrid go-to-market combining product-led growth, where merchants self-onboard in minutes, with a partner reseller channel targeting agencies, POS providers, and consultants who earn recurring revenue on referred merchants. Pricing is not publicly disclosed but follows a freemium-style free trial leading into a monthly subscription, and revenue is generated entirely through recurring SaaS subscriptions. The company is privately held, bootstrapped as of the available data, with a 1-10 employee team, and serves eight documented verticals including coffee shops, car washes, clinics, salons, retail, spas, gyms, and pet care.

Name

Farah

Legal name

Farah Tech FZE L.L.C

Website

https://farahcard.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Farah is a UAE-based SaaS platform that enables GCC small and medium businesses to launch app-free digital loyalty programs via Apple Wallet, Google Wallet, and QR-code onboarding, serving sectors such as coffee, retail, clinics, and fitness.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)

Keywords

• Digital loyalty platform
• Customer retention software
• Mobile wallet rewards
• Loyalty program SaaS
• POS loyalty integration

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Revenue: Recurring subscription model where businesses pay for access to the loyalty platform. Partners earn recurring revenue from every merchant they convert, creating a channel-driven distribution model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Farah provides a SaaS digital loyalty platform that enables businesses to launch wallet-based loyalty programs stored directly in customers' Apple Wallet and Google Wallet. Merchants sign up in minutes, distribute loyalty cards via QR code without requiring app downloads, and manage stamp, points, membership, discount, staff, and digital menu programs through a unified dashboard with real-time analytics and push notification engagement.

Product overview

Farah is an AI-powered digital loyalty platform that enables businesses to create and manage digital loyalty cards stored in Apple Wallet and Google Wallet. The platform offers seven distinct card types: Stamp Card, Multi-Stamp Card, Points Card, Membership Card, Staff Card, Discount Card, and Digital Menu. All solutions include free push notifications and a built-in CRM dashboard. Customers join instantly via QR code without downloading any app. The platform provides customer analytics, direct messaging, geolocation-based engagement, and integrates with POS systems like Foodics, e-commerce platforms (Zid, Salla), and ERP systems (Odoo).

Differentiator

Problem solved

Functional benefit

Products and services

• Stamp Card Digital stamp card that rewards customers with stamps for every visit via QR code, stored in Apple Wallet or Google Wallet without app download; designed for coffee shops and small stores.
• Multi-Stamp Card Digital loyalty card offering multiple stamp groups within a single card to enable cross-selling and upselling of different products, stored in mobile wallets.
• Points Card Flexible points-based loyalty system that awards customers points for spending, suitable for dynamic reward structures with built-in customer analytics.
• Membership Card VIP-tier and membership card system that unlocks access levels and premium experiences for long-lasting loyalty through exclusive benefits.
• Staff Card Internal team loyalty program card that motivates employees, improves performance, and rewards consistency within the business.
• Discount Card Digital discount card offering instant discounts that drive repeat visits and increase customer spending without complexity.
• Digital Menu with Pay-at-Table All-in-one QR digital menu with integrated ordering, payment processing, and automatic loyalty point calculation; operates without requiring a mobile app.

Quantifiable outcome

• +30% repeat visits for coffee shops
• +9 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• FoodicscoreTechnology or IntegrationFoodics is a leading POS (Point of Sale) system provider in the MENA region. Farah integrates with Foodics to add loyalty programs without disrupting POS workflows. The integration enables consistent loyalty across all branches, rewards customers uniformly, and centralizes customer engagement beyond transactions.
• ZidcoreTechnology or IntegrationZid is an e-commerce platform for online stores in the GCC region. Farah enhances Zid stores by transforming orders into long-term customer relationships, rewarding purchases with points, encouraging repeat buying behavior, and building brand loyalty outside discounts.
• SallacoreTechnology or IntegrationSalla is a prominent e-commerce platform in the MENA region. Farah helps Salla stores move from single purchases to repeat customers by rewarding purchases with points or perks and encouraging second and third orders.
• OdoocoreTechnology or IntegrationOdoo is an open-source ERP and business management suite. Farah extends Odoo environments with customer loyalty and engagement layers, adding loyalty without altering ERP logic, unifying loyalty across sales channels, and supporting complex multi-entity operations.
• ApplecoreTechnology or IntegrationFarah's digital loyalty cards are natively supported by Apple Wallet, allowing customers to add and store their loyalty cards directly on their iOS devices without downloading any app.
• GooglecoreTechnology or IntegrationFarah's digital loyalty cards integrate with Google Wallet on Android devices, enabling customers to save loyalty cards to their mobile wallets and access them seamlessly during purchases.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paystone: Loyalty and payments platform serving SMB merchants with gift cards, loyalty programs, and merchant services. Overlaps with Farah on loyalty software for SMBs.
• Kangaroo Rewards: Cloud-based loyalty and digital marketing platform for SMB retail and restaurants. Direct competitor in the loyalty-as-a-service category with comparable feature set.
• Thanx: Digital loyalty and guest engagement platform for restaurants and retail, focused on multi-location SMB chains. Comparable in vertical focus and recurring-revenue SaaS model.
• Stamp Me: Digital stamp card loyalty app for SMBs across retail, F&B, and services. Closest peer to Farah's stamp card and wallet-based loyalty offering.
• Smile.io: Leading global loyalty platform for SMB Shopify merchants offering points, VIP, and referral programs. Most direct competitor in the SaaS loyalty space with overlapping product features.
• LoyaltyLion: Loyalty and engagement platform for Shopify-based DTC brands offering points, tiers, and rewards. Competes with Farah in the SMB loyalty software category with similar subscription pricing.
• Stamp Me: Digital loyalty stamp card app used by SMBs globally. Highly comparable on the stamp card product line that is one of Farah's flagship offerings.

Broad incumbents

• Yotpo: Larger e-commerce marketing platform offering loyalty, reviews, SMS, and subscriptions. Competes in loyalty as part of a broader commerce stack rather than as a focused wallet-loyalty tool.
• Square Loyalty: Loyalty module within Block's Square POS ecosystem for SMBs. Comparable audience and use case but bundled into a much larger payments/POS platform.

Others

• Foodics: Leading MENA POS and restaurant management platform; Farah integrates with Foodics as a technology partner, making Foodics both an enabler and a potential competitive surface for vertical commerce tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/getfarah
• Instagraminstagram.com/farahloyalty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farah