Louisiana Blue
Louisiana Blue (Blue Cross and Blue Shield of Louisiana) is a private, Louisiana-licensed health insurer serving over 1 million members through individual, group, Medicare, dental, and supplemental plans, distributed via eight regional offices, agents, and exclusive OGB and FEP contracts.
- Company typePrivate
- Founded-
- HeadquartersBaton Rouge, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Louisiana Blue does
Louisiana Blue, legally Blue Cross and Blue Shield of Louisiana, is a private health insurance company licensed exclusively in the state of Louisiana and operating as an independent licensee of the Blue Cross Blue Shield Association. The company serves over 1 million members across individual, family, employer-group, Medicare, dental, and supplemental-benefit segments, with eight regional offices spanning major Louisiana metros and additional distribution through licensed agents, HealthCare.gov, the Federal Employee Program, and an exclusive contract with the Louisiana Office of Group Benefits.
The company offers a broad product portfolio spanning individual and group medical plans (Blue*Saver*, Blue POS, Blue Max*, Bridge Blue), Medicare Advantage (Blue adVantage HMO/PPO and D-SNP), Medicare Supplement (BlueChoice 65 series), dental (Traditional and Certified tiers), supplemental products (Cancer and Serious Disease, VIP hospital income), and international travel insurance through BCBS Global Solutions. Its technology backbone is the MyLABlue digital platform — a web portal and mobile app supporting claims tracking, provider search via Find Care, cost estimation, pharmacy management, digital ID cards, and MyChart/Apple Health integration — with operational integrations to Express Scripts for pharmacy benefit management, HealthEquity for HSA custody, Teladoc for telehealth, Carelon for utilization review, and Rx Savings Solutions for prescription optimization.
Revenue is generated primarily through recurring health insurance premiums across individual, group, government, and Medicare channels, supplemented by dental premiums and pharmacy benefit management services. Pricing is quote-based, varying by plan type, age, geography, and family composition. The GTM motion blends direct field sales through regional offices, a licensed agent/broker network, marketplace enrollment, and exclusive government-program administration. Operational performance is documented at high prior-authorization approval rates (93.5%+ standard, 96%+ expedited) with sub-one-day standard processing. The company is privately held, wholly owns HMO Louisiana, Inc. and Southern National Life Insurance Company, Inc., and reports no public funding rounds, M&A activity, or leadership transitions in the available data.
Louisiana Blue firmographics
Firmographics- Name
- Louisiana Blue
- Legal name
- Blue Cross and Blue Shield of Louisiana
- Website
- https://lablue.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Louisiana Blue (Blue Cross and Blue Shield of Louisiana) is a private, Louisiana-licensed health insurer serving over 1 million members through individual, group, Medicare, dental, and supplemental plans, distributed via eight regional offices, agents, and exclusive OGB and FEP contracts.
- Ownership category
- akta.pro rank
Louisiana Blue industry classification
Industry- Product category
- Health Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing) (FSAIAGAI)
- akta.pro secondary industry
- Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)
Keywords
Where Louisiana Blue is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Louisiana Blue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Health Insurance Premiums: Primary revenue stream from收取个人、雇主和政府雇员的健康保险保费。 Plans include individual/family coverage, employer-sponsored group plans, Medicare Advantage, Medicare Supplement, and government employee program (FEP). Premium revenue is the dominant source of revenue for the health insurer.
- Pharmacy Benefit Management: Revenue from pharmacy claims processing through partnership with Express Scripts. Includes prescription drug coverage administration and mail-order pharmacy services.
- Dental Insurance: Separate dental insurance products including Traditional and Certified plan tiers, offering coverage for preventive, basic, and major dental services for adults and children.
- Medicare Advantage Plans: Medicare Advantage products (Blue adVantage HMO and PPO) combining medical, hospital, and prescription drug coverage with additional benefits like dental, vision, hearing, and fitness programs.
- Specialized Benefit Products: Cancer and Serious Disease (CSD) plans and Variable Income Plan (VIP) providing supplemental coverage with cash benefits for hospital stays and specified disease coverage.
- International Travel Insurance: Blue Cross Blue Shield Global Solutions products for international travelers, expatriates, students, and maritime workers requiring coverage outside the U.S.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Health Insurance Plans - Select Network |
| Subscription | Monthly | Blue*Saver* Plans |
| Subscription | Monthly | Blue POS Plans |
| Subscription | Monthly | Blue Max Plans |
| Subscription | Monthly | Fitness Your Way Gym Memberships |
| Subscription | Monthly | Traditional Dental Plans |
| Subscription | Monthly | Certified Dental Plans |
| Subscription | Monthly | Medicare Advantage - Blue adVantage |
| Subscription | Monthly | Medicare Supplement - BlueChoice 65 Series |
| Subscription | Monthly | D-SNP Dual Eligible Plans |
| Subscription | Monthly | Cancer & Serious Disease Plans |
| Subscription | Monthly | Variable Income Plan (VIP) |
| Subscription | Monthly | Blue365 Discount Program |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Louisiana Blue product offering
Product offeringCore offering
Louisiana Blue (Blue Cross and Blue Shield of Louisiana) is a private health insurer that sells individual, family, employer-group, Medicare Advantage, Medicare Supplement, dental, and supplemental insurance products to Louisiana residents. The company also administers the Office of Group Benefits program for state employees and the Federal Employee Program for federal employees in the state. Members access coverage through HMO, PPO, and POS provider networks, and manage their benefits through the MyLABlue digital platform with integrated provider search, pharmacy, telehealth, and wellness tools.
Product overview
Louisiana Blue (Blue Cross and Blue Shield of Louisiana) operates as a health insurance provider offering a comprehensive portfolio of insurance products and digital platforms. The core product portfolio includes medical health plans (Blue*Saver*, Blue Point of Service, Blue Max*, Bridge Blue), Medicare Advantage plans (Blue adVantage HMO/PPO, Blue adVantage Dual Plus), Medicare Supplement plans (BlueChoice 65, BlueChoice 65 Plus, BlueChoice 65 Select, BlueChoice 65 Select Plus), dental insurance (Traditional and Certified Blue Dental plans), cancer and serious disease plans, Variable Income Plans (VIP), and international travel insurance through BCBS Global Solutions. State employee benefits include Magnolia Local, Magnolia Local Plus, Magnolia Open Access, Pelican HSA 775, and Pelican HRA 1000 through the OGB program. The company supports members through the MyLABlue digital platform (web portal and mobile app), Quality Blue Primary Care value-based care program, Blue365 discount program, BlueCard Program for nationwide coverage, and BCBS Global Core for international coverage. Telehealth services are integrated through the MyLABlue platform with provider network access for virtual care.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Advantage: Medicare Advantage plans (HMO and PPO) offered by Blue Cross and Blue Shield of Louisiana.
- Blue adVantage
- MyLABlue
- Blue365
- Quality Blue Primary Care
Products and services
- Blue*Saver* Health Plans
- Blue Point of Service (POS) Plans
- Blue Max PPO Plans
- Bridge Blue Short-Term Medical
- Blue adVantage Medicare Advantage Plans
- Blue adVantage Dual Plus (D-SNP)
- BlueChoice 65 Series Medicare Supplement Plans
- Magnolia and Pelican OGB State Employee Plans
- Blue Dental Plans (Traditional and Certified)
- Cancer and Serious Disease Plans
- Variable Income Plan (VIP)
- BCBS Global Solutions International Travel Insurance
- Federal Employee Program (FEP)
- MyLABlue Digital Member Platform
- Blue365 Discount Program
- Quality Blue Primary Care Program
- Life Insurance (Southern National Life)
Quantifiable outcome
- 93.57% prior authorization approval rate for LAHSIC and 93.52% for HMO Louisiana
- +3 more outcomes
Companies that use Louisiana Blue
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Louisiana Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Louisiana Blue partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Blue Cross Blue Shield AssociationflagshipLouisiana Blue is an independent licensee of the Blue Cross Blue Shield Association, granting rights to use the BCBS brand and providing access to the national provider network (BlueCard) covering over 100 million Americans in all 50 states and 190+ countries. This partnership enables federal employee coverage, international travel insurance, and out-of-state care coordination.
- Blue Cross Blue Shield Global SolutionscoreProvides international travel health insurance products for members traveling outside the U.S., including single-trip, multi-trip, expatriate, student, and maritime worker coverage. Offers telemedicine services, medical evacuation, and access to providers in 190 countries.
- Express ScriptscorePharmacy benefit manager handling prescription drug claims processing, mail-order pharmacy services, and network pharmacy management for Louisiana Blue members.
- HealthEquitycoreIRS-authorized HSA custodian for eligible Louisiana Blue members enrolled in high-deductible health plans. Manages tax-advantaged health savings accounts for members.
- Ochsner HealthcoreMajor Louisiana health system providing OchPlus network plans for members. Includes Ochsner LSU Health Shreveport partnership. Offers coordinated care through Ochsner Workplace Wellness Program for OGB members.
- HMO LouisianacoreSubsidiary HMO providing HMO and POS network options for Louisiana Blue members. Blue Advantage HMO plan offered through HMO Louisiana with Medicare contract.
- Tivity Health (Fitness Your Way)coreProvides Fitness Your Way program offering gym memberships starting at $19/month with access to 11,000+ participating fitness locations nationwide. Includes virtual workout options and no long-term commitments.
- Ochsner Workplace Wellness ProgramcoreProvides wellness screenings and health assessments for OGB Louisiana Blue members participating in Live Better Louisiana incentive program, allowing members to earn premium credits.
- Catapult HealthminorProvides preventive health screenings and PCP forms for Live Better Louisiana program participants during the October 2025 - February 2026 period.
- Rx Savings SolutionscorePrescription pricing optimization platform helping members find lower-cost pharmacy alternatives and prescription savings opportunities.
- Teladoc HealthcoreProvides telemedicine services for BCBS Global Solutions international members, offering free non-emergency virtual care consultations.
- Carelon Medical Benefits ManagementcorePartners with Blue Advantage Medicare plans to review certain services using Carelon guidelines for clinical appropriateness.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Louisiana Blue competitors and assessment
Company assessmentBroad incumbents
- Cigna Group: Diversified national health services company with significant employer-sponsored and Medicare businesses. Competes for Louisiana employer group accounts and individual marketplace plans, and through Evernorth serves PBM needs similar to those Louisiana Blue sources from Express Scripts.
- Humana: Major national health insurer with very strong Medicare Advantage and Medicare Supplement franchises that directly compete with Louisiana Blue's Blue adVantage and BlueChoice 65 products. Broad incumbent that overlaps in target customer (seniors) and core product (Medicare), but operates nationally with significantly larger scale.
- UnitedHealthcare: Largest U.S. health insurer with broad individual, group, Medicare, and dental offerings plus Optum services. Competes with Louisiana Blue in ACA marketplace, employer group, and Medicare Advantage segments in Louisiana and nationwide via its Oxford/Navigate brands.
- Aetna (CVS Health): National health insurer integrated with CVS Health's retail and PBM infrastructure. Competes with Louisiana Blue in employer-sponsored group coverage and Medicare Advantage, and offers overlapping dental products through its standalone dental business.
- Elevance Health (Anthem): Operates Blue Cross Blue Shield licensees in 14 states (though not Louisiana) and a national commercial/Medicare portfolio. Functions as a strategic counterweight to the BCBS license model and competes with Louisiana Blue on multi-state employer accounts and for federal employee coverage.
Direct peers
- Blue Cross and Blue Shield of Texas: The BCBS licensee for Texas, the most direct structural analog to Louisiana Blue. Operates the same independent licensee model, offers individual/family, group, Medicare Advantage, Medicare Supplement, and dental products, and shares the BCBS Association national network and brand. Closest peer in business model, product portfolio, and regulatory environment.
- Blue Cross and Blue Shield of Alabama: Single-state BCBS licensee serving Alabama with a comparable product mix across individual, group, Medicare, and dental lines. Operates Wellmark-style regional focus and similar employer and government contract exposure, making it a direct operating comparable to Louisiana Blue.
- Blue Cross and Blue Shield of Mississippi: Independent BCBS licensee operating exclusively in Mississippi with a similar single-state, full-portfolio model. Geographic proximity and demographic similarity to Louisiana make it a highly relevant operating and competitive comparable.
Others
- Express Scripts (Cigna): Pharmacy benefit manager that is itself a partner to Louisiana Blue for PBM services. Included as an ecosystem comparable given PBM economics are central to Louisiana Blue's pharmacy offering and Medicare Part D strategy.
Regional players
- Vantage Health Plan: Louisiana-based HMO and Medicare Advantage competitor with strong in-state provider relationships. Directly competes for Louisiana individual, employer group, and Medicare members, providing a sharp in-market competitive benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Louisiana Blue social profiles
Digital presenceLouisiana Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Louisiana Blue leadership team
Management profileNumber of profiles
Louisiana Blue subsidiaries and ownership
Company hierarchySubsidiaries2 records
Louisiana Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Louisiana Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Louisiana Blue
What does Louisiana Blue do?
Louisiana Blue (Blue Cross and Blue Shield of Louisiana) is a private health insurer that sells individual, family, employer-group, Medicare Advantage, Medicare Supplement, dental, and supplemental insurance products to Louisiana residents. The company also administers the Office of Group Benefits program for state employees and the Federal Employee Program for federal employees in the state. Members access coverage through HMO, PPO, and POS provider networks, and manage their benefits through the MyLABlue digital platform with integrated provider search, pharmacy, telehealth, and wellness tools.
Is Louisiana Blue a public or private company?
Louisiana Blue is a private company. It is classified as corporate owned and is currently operating.
When was Louisiana Blue founded?
Louisiana Blue was founded in -1. It employs 1,001 to 5,000 people.
Where is Louisiana Blue based?
Louisiana Blue is headquartered in Baton Rouge, United States, in the North America region.
How does Louisiana Blue make money?
Six revenue lines are on record. Health Insurance Premiums are the primary driver. The others are pharmacy Benefit Management, dental Insurance, medicare Advantage Plans, specialized Benefit Products and international Travel Insurance.
Who are Louisiana Blue's main competitors?
Broad incumbents on record are Cigna Group, Humana, UnitedHealthcare, Aetna (CVS Health) and Elevance Health (Anthem). Direct peers are Blue Cross and Blue Shield of Texas, Blue Cross and Blue Shield of Alabama and Blue Cross and Blue Shield of Mississippi. Express Scripts (Cigna) is listed as an others. Vantage Health Plan is listed as a regional player.
Does Louisiana Blue have an API?
No public API is recorded for Louisiana Blue.
What industry is Louisiana Blue in?
Louisiana Blue's product category is Health Insurance. Its primary akta.pro industry code is FSAIAGAI, Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing), with a secondary code of HLAEAIAJ, Dental Benefit Administration (DBA) & ASO/TPA for Dental. Its NAICS code is 5242 and its SIC code is 6321.