Total Cleanz
Total Cleanz is a Singapore-based cleaning and sanitization company founded in 2004 that delivers residential, commercial, and 20+ specialized cleaning services to households and enterprise clients across diverse industries, including Volvo, Uniqlo, NUS, and Panasonic.
- Company typePrivate
- Founded2004
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Total Cleanz does
Total Cleanz Pte Ltd is a Singapore-based cleaning and sanitization services company founded in 2004, operating under the brand 'Total Cleanz' from its headquarters at 24 New Industrial Road. The company serves two principal customer segments: residential households across HDB flats, condominiums, and landed properties (with claimed coverage of 500K+ homes over 22+ years), and commercial/enterprise clients spanning automotive (Volvo), retail (Uniqlo, Aesop), manufacturing (Tokuyama, ROHM, Panasonic, Dyson), education (NUS), banking (Bank of China), property (Far East Organization), entertainment (Timezone, Golden Village), and other sectors. Service delivery is direct-to-consumer via the company's own website (totalcleanz.com), a dedicated e-commerce storefront (totalcleanzshop.com), WhatsApp, and phone, with a free site assessment as the primary conversion mechanism.
The company's product portfolio spans 20+ service lines organized into core cleaning (residential, commercial, move-out, post-renovation) and specialized offerings (upholstery, mattress, carpet, curtain, window, lift, floor scrubbing, disinfection and fogging, work-at-height, decluttering, marble and parquet polishing, aircon servicing, formaldehyde removal, pressure jetting, plumbing, handyman, steaming and sanitization). The underlying technology stack is physical rather than software-based: NEA-approved disinfectants, steam cleaning and high-pressure extraction machines, electrostatic sprayers, ozone treatment, and work-at-height access equipment (scaffolding, mobile elevated work platforms). The company's most differentiated technical asset is a self-cleaning, UV-light-rejecting glass coating agent for external windows, co-developed with Singapore Polytechnic's Advanced Materials Technology Centre in 2026.
Total Cleanz operates a professional services revenue model with quote-based per-job pricing for ad-hoc work and structured monthly engagements for recurring clients. Pricing is not publicly disclosed, though a S$20 first-service discount is offered as a customer-acquisition incentive. The company holds a strong compliance credential stack — bizSAFE Star and Level 3, NEA Clean Mark Gold, NEA certification, and ISO-related QS-2015-27 and OSH02015-12 — that supports tender eligibility for regulated commercial and government work. It is a private, founder-influenced firm (the owner 'Cheryl' is referenced in customer reviews) with no disclosed institutional shareholders, no funding rounds, and a Singapore-only operating footprint.
Total Cleanz firmographics
Firmographics- Name
- Total Cleanz
- Legal name
- Total Cleanz Pte Ltd
- Website
- https://totalcleanz.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Total Cleanz is a Singapore-based cleaning and sanitization company founded in 2004 that delivers residential, commercial, and 20+ specialized cleaning services to households and enterprise clients across diverse industries, including Volvo, Uniqlo, NUS, and Panasonic.
- Ownership category
- akta.pro rank
Total Cleanz industry classification
Industry- Product category
- Professional Cleaning Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174)
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industries
- Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Kitchen Deep Cleaning (Degreasing, Cabinets, Appliances) (HSAEABAA), Whole-Home One-Time Cleaning (HSAEAFAA), Residential Interior Window Cleaning (HSAEAJAA)
Keywords
Where Total Cleanz is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Total Cleanz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Professional Cleaning Services: Total Cleanz generates revenue primarily through direct-service fees for residential and commercial cleaning. Services include general cleaning, deep cleaning, move-in/move-out cleaning, post-renovation cleaning, window cleaning, work-at-height cleaning, upholstery and sofa cleaning, carpet cleaning, curtain cleaning, mattress cleaning, disinfection and fogging, decluttering and organising, and specialised expertise. Pricing is quote-based; customers book via website, WhatsApp, or phone, and the company offers a free site assessment before delivering a custom cleaning plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Ad-hoc / One-time cleaning services for residential and commercial premises |
| Other | Monthly | Regular / Ongoing cleaning services for residential and commercial clients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Total Cleanz product offering
Product offeringCore offering
Total Cleanz is a Singapore-based cleaning and sanitization company founded in 2004 that delivers professional residential, commercial, and specialized cleaning services. Offerings include regular and deep home cleaning, move-out and post-renovation cleaning, commercial and office cleaning, window and work-at-height cleaning, upholstery/sofa/mattress/carpet/curtain cleaning, disinfection and fogging, floor scrubbing, pressure jetting, marble and parquet polishing, aircon servicing, formaldehyde removal, decluttering, lift cleaning, handyman, and plumbing services. The company also developed a self-cleaning glass coating for external windows in partnership with Singapore Polytechnic.
Product overview
Total Cleanz is a Singapore-based cleaning and sanitization company founded in 2004 offering a comprehensive portfolio of professional cleaning services. The core offering includes residential cleaning (regular, deep, move-out, post-renovation, spring cleaning) and commercial cleaning services for offices and buildings. Specialized services span upholstery and sofa cleaning, mattress cleaning, carpet cleaning, curtain cleaning, window cleaning (including high-rise), disinfection and fogging, work-at-height cleaning, decluttering and organizing, floor scrubbing, pressure jetting, aircon servicing, marble and parquet polishing, formaldehyde removal, and handyman services. The company recently developed a self-cleaning glass coating agent for external windows in partnership with Singapore Polytechnic. Services are delivered by trained teams with supervisor oversight, using professional-grade equipment and cleaning products. Total Cleanz operates as a service-based business rather than a software platform, with no API offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Cleaning
Quantifiable outcome
- 500K+ residential homes cleaned over 22+ years of operation
- +2 more outcomes
Companies that use Total Cleanz
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Total Cleanz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Total Cleanz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Singapore Polytechnic (Advanced Materials Technology Centre)coreTotal Cleanz partnered with Singapore Polytechnic's Advanced Materials Technology Centre to jointly develop a self-cleaning glass coating agent for external windows. This industry-academia collaboration was conceptualised through the Company's Training Committee with BATU and delivered ultraviolet light rejection and energy-saving benefits, while also upgrading cleaner skills and increasing their wages by 5–8%.
- Building Construction and Timber Industries Employees' Union (BATU)coreBATU partnered with Total Cleanz through the Company's Training Committee to support skills upgrades for cleaning workers. The partnership facilitated industry-academia collaboration with Singapore Polytechnic and drove sustainability, worker safety, and business capability upgrades in the cleaning services sector. Worker wages increased by 5–8% as a result of new skills and reduced work-at-height tasks.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Total Cleanz competitors and assessment
Company assessmentDirect peers
- Helpling Singapore: Marketplace-based home cleaning services platform operating in Singapore, connecting customers with vetted cleaning professionals. Directly comparable to Total Cleanz's residential cleaning offering though operates via a gig-worker marketplace model rather than an in-house team.
- Kaodim (HomeAdvisor): Southeast Asia home services marketplace (now operating as Partender/HomeAdvisor) offering cleaning and other home services in Singapore. Comparable Singapore residential services demand, though operates as a marketplace aggregator rather than direct provider.
- Stanley Steemer International: Global carpet, upholstery, and tile cleaning franchise. Comparable specialty cleaning capability for carpets and upholstered furniture — a meaningful portion of Total Cleanz's service catalog.
- CleanNet Singapore: Singapore commercial cleaning franchise providing janitorial and specialty cleaning services to offices, retail, and industrial clients. Comparable commercial cleaning offering and target customer profile.
- Nimbus Facility Services: Singapore-based facility services and commercial cleaning provider serving offices, retail, and industrial sites. Comparable as a Singapore-headquartered, full-service cleaning company serving enterprise clients.
- Chem-Dry: Global carpet and upholstery cleaning franchise operating across Asia. Comparable in specialty fabric cleaning methodology and franchise-driven growth model.
- LUCE Home Services: Singapore home services provider offering regular, deep, and move-out cleaning services. Comparable residential cleaning offering and Singapore-only geographic focus.
- JAN-PRO Singapore: Global commercial cleaning franchise operating in Singapore, providing janitorial and disinfection services to commercial clients. Comparable commercial cleaning focus and enterprise-target customer base.
Regional players
- SuperClean Singapore: Singapore-based residential and commercial cleaning service provider with similar scope of services including carpet, upholstery, and post-renovation cleaning. Comparable direct-to-consumer motion in the Singapore market.
Broad incumbents
- ServiceMaster Clean (Singapore): Globally established commercial and residential cleaning franchise with Singapore operations. Comparable in service scope but materially larger scale and broader geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Cleanz social profiles
Digital presenceTotal Cleanz compliance and trust
Trust signalCompliance7 records
Total Cleanz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Cleanz leadership team
Management profileNumber of profiles
Total Cleanz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Cleanz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Cleanz
What does Total Cleanz do?
Total Cleanz is a Singapore-based cleaning and sanitization company founded in 2004 that delivers professional residential, commercial, and specialized cleaning services. Offerings include regular and deep home cleaning, move-out and post-renovation cleaning, commercial and office cleaning, window and work-at-height cleaning, upholstery/sofa/mattress/carpet/curtain cleaning, disinfection and fogging, floor scrubbing, pressure jetting, marble and parquet polishing, aircon servicing, formaldehyde removal, decluttering, lift cleaning, handyman, and plumbing services. The company also developed a self-cleaning glass coating for external windows in partnership with Singapore Polytechnic.
Is Total Cleanz a public or private company?
Total Cleanz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Cleanz founded?
Total Cleanz was founded in 2004. It employs 51 to 100 people.
Where is Total Cleanz based?
Total Cleanz is headquartered in Singapore, Singapore, in the Asia region.
How does Total Cleanz make money?
One revenue line is on record: professional Cleaning Services.
Who are Total Cleanz's main competitors?
Direct peers on record are Helpling Singapore, Kaodim (HomeAdvisor), Stanley Steemer International, CleanNet Singapore, Nimbus Facility Services, Chem-Dry, LUCE Home Services and JAN-PRO Singapore. SuperClean Singapore is listed as a regional player. ServiceMaster Clean (Singapore) is listed as a broad incumbent.
Does Total Cleanz have an API?
No public API is recorded for Total Cleanz.
What industry is Total Cleanz in?
Total Cleanz's product category is Professional Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEABAC, Whole-Home Deep Cleaning (Top-to-Bottom Intensive). Its NAICS code is 561720.