Aussie Select

What Aussie Select does

Aussie Select, operating as World Select Cuts, LLC, is a women-owned U.S. food company founded in 2019 and headquartered in Marietta, Georgia, that pioneered the first fully cooked lamb charcuterie category in the United States. The company sources pasture-raised Australian lamb, which is Halal-certified at the country of origin, and co-packs finished product in Indiana into four signature SKUs: Lamb Pastrami (hickory and mesquite smoked), Agave Rosemary Lamb (herbaceous ham-style), Tikka Masala Lamb (masala-spiced ham-style), and Lamb Prime Rib Roast. Products are naturally cured using celery powder in place of sodium nitrites, are gluten-free, and contain no added MSG, soy, dairy, or artificial colors/flavors. Available formats include 4 oz pre-sliced retail packs sold through grocery and Amazon and approximately 2.4 lb whole muscle roasts for deli slicing and foodservice use.

The business operates a multi-tier distribution model combining all three major broadline distributors (Sysco, US Foods, Performance Foodservice) with a network of specialty distributors (Newport Meat & Seafood, KeHE, UNFI, Altamira Foods, Peninsula Foodservice, Cheney Brothers, POD Foods, Gordon Food Service) to reach foodservice operators nationwide. Retail distribution is anchored by a Wegmans nationwide launch on October 6, 2025, and the company states products are available in 255+ U.S. store locations. The customer base spans retail consumers (home entertaining and charcuterie boards), foodservice operators (restaurants, hotels, cruise lines), grocery deli counters, and Halal-conscious consumers. Marketing is content-led, using Instagram, an email newsletter, a chef-developed recipe library, earned media, trade show presence, and Amazon DTC.

Revenue is generated through three streams: retail pack sales (one-time consumer transactions), foodservice and deli whole muscle roast sales (one-time with potential repeat orders), and wholesale/distributor sales flowing through broadliner and specialty distributor reorder cycles. The company has no disclosed funding rounds, no identified institutional investors, and operates with a 1–10 person team, indicating an early-stage operating profile relative to the breadth of its distribution footprint.

Name

Aussie Select

Legal name

World Select Cuts, LLC

Website

https://aussieselect.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Aussie Select (World Select Cuts, LLC) is a U.S. food company that sources Halal-certified Australian lamb and produces the first fully cooked lamb charcuterie line in the United States, selling four SKUs in retail packs and foodservice roasts through broadline and specialty distributors plus Wegmans retail.

Ownership category

akta.pro rank

Product category

Lamb Charcutererie

NAICS

Animal Slaughtering and Processing (3116), Animal Slaughtering and Processing (31161)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe) (AFANAJAA)

Keywords

• Lamb charcuterie products
• Fully cooked deli meats
• Halal certified proteins
• Australian lamb products
• Premium specialty meats

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Pack Sales: Sale of 4 oz pre-sliced retail packs through grocery stores, specialty retailers, and online via Amazon. Revenue is one-time per transaction, driven by consumer purchasing for home entertaining and snacking.
2. Foodservice / Deli Whole Muscle Roast Sales: Sale of whole muscle roasts (~2.4 lbs) to foodservice operators (restaurants, hotels, cruise lines) and deli counters for slicing to order. Revenue is one-time per transaction with potential for repeat orders through distributors.
3. Wholesale / Distributor Sales: Bulk sales to distributors (Sysco, US Foods, Altamira Foods, KeHE, and others) who resell to foodservice operators and retail stores. Revenue flows through distributor reorder cycles.

Go-to-market motion2 records

Distribution channels13 records

Marketing channels7 records

Core offering

Aussie Select sources pasture-raised Australian lamb and produces a line of fully cooked, Halal-certified lamb charcuterie products — Lamb Pastrami, Agave Rosemary Lamb, Tikka Masala Lamb, and Lamb Prime Rib Roast — that are co-packed in the USA. Products are sold in 4 oz pre-sliced retail packs for consumers and ~2.4 lb whole muscle roasts for foodservice operators and grocery deli counters, positioning as a premium clean-label alternative to traditional pork and beef deli meats.

Product overview

Aussie Select pioneered the first fully cooked lamb charcuterie line in the US market, offering four signature products: Lamb Pastrami (traditional deli-style, hickory and mesquite smoked), Agave Rosemary Lamb (herbaceous and subtly sweet), Tikka Masala Lamb (classic Indian-inspired masala), and Lamb Prime Rib Roast (simply seasoned with sea salt, pepper, garlic, onion and sage). All products are fully cooked, Halal-certified, made from pasture-raised Australian lamb, and available in 4oz pre-sliced retail packs or whole muscle roasts (~2.4 lbs) for foodservice/deli slicing. The company positions these as premium protein alternatives for charcuterie boards, sandwiches, wraps, salads, and globally inspired meals.

Differentiator

Problem solved

Functional benefit

Products and services

• Lamb Pastrami Fully cooked, Halal-certified lamb pastrami seasoned with traditional deli flavors and smoked with hickory and mesquite for a peppercorn bite and tender texture. Available as a whole muscle roast (~2.4 lbs) for foodservice and deli slicing, or as a 4 oz pre-sliced retail pack for consumers. Used on charcuterie boards, sandwiches, salads, and globally inspired meals.
• Agave Rosemary Lamb (Ham-Style) Fully cooked, Halal-certified lamb ham featuring pure agave syrup and fragrant fresh rosemary with subtle notes of nutmeg, fennel, and garlic. Sold as a whole muscle roast (~2.4 lbs) for foodservice and deli slicing or as a 4 oz pre-sliced retail pack. Targets charcuterie boards, brunch, sandwiches, and grazing occasions.
• Tikka Masala Lamb (Ham-Style) Fully cooked, Halal-certified lamb ham with warm toasted Indian-inspired masala profile balancing cumin, cardamom, coriander, cinnamon, cloves, and nutmeg. Available as a whole muscle roast (~2.4 lbs) or 4 oz pre-sliced retail pack. Designed for globally inspired meals, wraps, flatbreads, and Indian-fusion applications.
• Lamb Prime Rib Roast Fully cooked lamb prime rib roast seasoned with sea salt, black pepper, garlic, onion, and sage. Sold as a whole muscle roast (~2.4 lbs) for foodservice operators and deli counters. Positioned as a centerpiece protein for premium menus, hash applications, and elevated home entertaining.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, regional, flagship and minor.

• SyscocoreChannel Partner/ Reseller/ DistributorSysco is a major broadline foodservice distributor carrying Aussie Select products nationally through its Boston and other regional locations. Operators can order Aussie Select via Sysco's platform for dropship into their operations.
• US FoodscoreChannel Partner/ Reseller/ DistributorUS Foods is a national broadline foodservice distributor offering Aussie Select products through its platform, enabling foodservice operators nationwide to access the lamb charcuterie line.
• Performance Foodservice (PFG Reinhart)coreChannel Partner/ Reseller/ DistributorPerformance Foodservice carries Aussie Select products nationally, serving as a key distributor partner for foodservice operators seeking the lamb charcuterie line.
• Altamira FoodsregionalChannel Partner/ Reseller/ DistributorAltamira Foods distributes Aussie Select products in Colorado and New Mexico, enabling regional foodservice operators to access the lamb charcuterie products.
• Newport Meat & SeafoodregionalChannel Partner/ Reseller/ DistributorCalifornia-based foodservice and retail distributor carrying Aussie Select products for foodservice operators and retail stores in the California market.
• Peninsula FoodserviceregionalChannel Partner/ Reseller/ DistributorRegional foodservice distributor partner for Aussie Select products, enabling distribution to foodservice operators in their coverage area.
• KeHE DistributorsregionalChannel Partner/ Reseller/ DistributorKeHE distributes Aussie Select products to retail accounts in DC 12 and DC 18 regions, supporting the company's retail expansion in those markets.
• UNFI Tony'sregionalChannel Partner/ Reseller/ DistributorUNFI Tony's is a retail distributor for Aussie Select products, supporting retail store distribution in their coverage areas.
• WegmansflagshipChannel Partner/ Reseller/ DistributorWegmans, a major U.S. supermarket chain, launched Aussie Select lamb charcuterie on October 6, 2025, marking the brand's first major retail chain listing. Products are available in Wegmans deli sections nationwide.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as the primary DTC e-commerce channel for Aussie Select, allowing consumers to purchase 4 oz pre-sliced packs online at amazon.com/s?k=Aussie+Select.
• Cheney BrothersregionalChannel Partner/ Reseller/ DistributorCheney Brothers is a regional foodservice distributor carrying Aussie Select products in their coverage areas.
• POD FoodsregionalChannel Partner/ Reseller/ DistributorPOD Foods is a foodservice distributor offering Aussie Select products via their digital ordering platform for dropship to foodservice operations.
• Gordon Food ServiceregionalChannel Partner/ Reseller/ DistributorGordon Food Service (GFS) is a foodservice distributor carrying Aussie Select products for operators in their regional markets.
• FaireminorChannel Partner/ Reseller/ DistributorFaire is a wholesale marketplace where retailers can discover and order Aussie Select products for their stores.
• Halal Watch WorldcoreOthersHalal Watch World provides Halal certification oversight for Aussie Select products, verifying that the lamb charcuterie line maintains Halal standards throughout production and labeling.
• RangeMeminorGTM or Marketing PartnerRangeMe is a product discovery platform used by Aussie Select to connect with retail buyers and increase visibility among grocery procurement teams.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• D'Artagnan: Specialty meat purveyor focused on heritage and game proteins (lamb, venison, duck). Comparable on premium lamb sourcing and chef/restaurant-driven brand building.
• Halal Pastures / Saffron Road: Halal-certified packaged foods brand sold in retail. Comparable on Halal certification and clean-label positioning, though currently focused on frozen meals rather than deli charcuterie.
• Olympic Provisions: Northwest U.S. craft charcuterie and salumeria. Comparable as a small, premium-positioned charcuterie brand building presence in specialty retail and foodservice.

Direct peers

• Brooklyn Cured: Small-batch U.S. charcuterie brand specializing in cured and cooked meats distributed through specialty and broadline channels. Comparable as a craft charcuterie brand with foodservice and retail presence.
• Applegate Farms: Natural and organic deli meats (turkey, chicken, beef, pork) with clean-label positioning (no nitrites, no antibiotics). Closely comparable on clean-label, fully cooked, premium deli protein positioning and similar retail/foodservice GTM.
• True Story Foods: Clean-label, no-nitrite deli meats brand sold in retail and foodservice. Comparable on clean-label, fully cooked deli protein positioning and channel mix.
• Creminelli Fine Meats: Artisan charcuterie brand selling cured and cooked meats through grocery and foodservice. Comparable as a specialty charcuterie player competing for the same premium deli shelf real estate.

Broad incumbents

• Boar's Head: Largest U.S. premium deli meat and charcuterie brand. Competes in the same deli/charcuterie shelf space Aussie Select targets, but with a broad pork/beef/turkey portfolio rather than a lamb focus.
• Dietz & Watson: Premium deli meats and charcuterie with national foodservice and retail distribution. Comparable on charcuterie category and broadline-distributor-led GTM, though portfolio is broader and pork/beef-centric.
• Niman Ranch: Premium, sustainably raised meat brand with broad distribution. Comparable on pasture-raised, premium-protein positioning and natural-channel + foodservice GTM, though Niman is primarily beef/pork.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/aussieselect?lang=en
• Facebookfacebook.com/aussieselect
• Instagraminstagram.com/aussieselect
• LinkedInlinkedin.com/company/world-select-cuts-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aussie Select