3XBA

Name

3XBA

Legal name

3x3 Basketball Association

Website

https://3xba.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

3XBA operates the premier professional women's FIBA 3x3 basketball tour in the U.S., providing an Olympic qualification pipeline through FIBA-sanctioned tournaments while running a youth development program for grades 1-8 via clinics, camps, and school partnerships.

Ownership category

akta.pro rank

Product category

Women's Professional Basketball League

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (611620), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Third-Party Tournament Organizers (TOs) (MPAKANAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Women's basketball league
• 3x3 basketball tournaments
• Youth basketball development
• FIBA 3x3 basketball
• Basketball coaching clinics

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Registration & Participation Fees: Revenue from youth camps, clinics, and programs with fees ranging from $25-$150 per participant. Includes winter camps, after-school clubs, and skill-development series.
2. Merchandise & Gear Sales: E-commerce store selling 3XBA branded merchandise and basketball gear through the company's online storefront.
3. Sponsorships & Media Rights: Partnerships with sponsors including Delta Air Lines, Moolah Kicks, Baden Sports, and media coverage through AWSN TV. Sponsors receive brand visibility at events and through digital channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

3XBA (3x3 Basketball Association) operates the premier professional women's FIBA 3x3 basketball tour in the U.S., hosting FIBA-sanctioned tournaments such as Spokane Hoopfest and USAB 3x3 Nationals. It runs a parallel youth development pipeline offering after-school clubs, weekend camps, holiday camps, and themed clinics for grades 1-8. Revenue is generated through youth program registration fees, merchandise sales, event sponsorships, and media rights via the All Women's Sports Network (AWSN).

Product overview

3XBA is a premier professional women's FIBA 3x3 basketball league and youth development pipeline that operates a dual-track offering: (1) the Professional League featuring elite tournament competition including FIBA 3x3 Women's Series events, USAB 3x3 Nationals, and Spokane Hoopfest tournaments with live AWSN TV coverage; and (2) the Youth Development Pipeline providing structured programs for grades 1st-12th including after-school clubs, weekend camps, holiday programs (Winter 3x3 Camp), themed clinics (Haunted Hoops, Hoops Series), and PE class partnerships. Supporting infrastructure includes Coaches Education through virtual and in-person 3x3 clinics, AWSN TV streaming coverage via multiple platforms, and a consumer-facing merchandise store.

Differentiator

Problem solved

Functional benefit

Products and services

• 3XBA Professional League Premier professional women's FIBA 3x3 basketball league featuring elite competitions including FIBA 3x3 Women's Series events, USAB 3x3 Nationals, and tournaments at major events like Spokane Hoopfest. Competes internationally against top women's 3x3 teams from around the world.
• 3XBA Youth Development Pipeline Structured youth basketball development pipeline offering programming across multiple tiers including after-school clubs, weekend camps, holiday camps (Winter 3x3 Camp), and themed clinics (Haunted Hoops, Hoops Series). Programs designed for grades 1st-8th and focus on fundamentals, teamwork, and exposure to the Olympic 3x3 format.
• 3XBA Coaches Education Coach training and development programs including virtual and in-person 3x3 coaches clinics that teach how to integrate 3x3 into existing practices, design 3x3 drills, and coach the official Olympic 3x3 format. Programs target youth, school, and club basketball coaches.
• 3XBA Store E-commerce store offering basketball-related merchandise and gear including 3XBA branded apparel and accessories for purchase through the company's website.
• Courtside Conversations A women's-only basketball education event series that teaches game rules, referee calls, basic strategy, and team concepts in an interactive and supportive environment. Features mentorship, giveaways, and community building.

Quantifiable outcome

• Record prize money for any FIBA-sanctioned women's 3x3 tournament in 2025
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• All Women's Sports Network (AWSN)coreGTM or Marketing Partner · 20 June 2026Live AWSN television coverage of the annual 3XBA 3-on-3 tournament at Spokane Hoopfest. The partnership enters its second year as both organizations aim to build momentum toward the LA28 Olympics and showcase the Olympic format at its highest level. Coverage includes streaming on Amazon Prime, Pluto TV, DirecTV, Sling, and regional KHQ channel.
• SPiNcoreTechnology or Integration · 8 April 2026SPiN designated as official technology network partner to advance women's 3x3 basketball from grassroots to Olympic level. Partnership leverages SPiN's Lifetime Profile ID platform to connect athletes, coaches, parents, and fans while tracking athlete development across all competitive levels. Collaboration aims to strengthen infrastructure and build a unified ecosystem for the rapidly growing sport.
• Moolah KickscoreGTM or Marketing PartnerEducation sponsor for 2025 season. Partnership supports youth basketball development and women's sports initiatives.
• Spokane Hoopfest AssociationcoreStrategic or Co-development PartnerAnnual host of 3XBA professional women's 3x3 tournament at Spokane Hoopfest, the world's largest 3-on-3 basketball event drawing 250,000+ attendees across 45 city blocks. 3XBA tournament serves as FIBA 3x3 Women's Series Qualifier.
• Baden SportssecondaryGTM or Marketing PartnerEquipment partner for 3XBA tournaments and events. Baden is a sports equipment manufacturer.
• Rough & Tumble PubsecondaryGTM or Marketing PartnerPartner featured in Forbes coverage of efforts to grow women's basketball. Community partnership supporting basketball culture.
• Delta Air LinescoreGTM or Marketing PartnerSponsor of autograph sessions and athlete meet & greet events at Spokane Hoopfest. Partnership includes Delta Air Lines Autograph Session at annual tournament.
• The Bush SchoolcoreStrategic or Co-development PartnerLong-term partnership for youth basketball programs including 3XBA Hoops Series, Winter 3x3 Camp, Haunted Hoops clinic, and after-school basketball club. The Bush School Athletics Program co-hosts programming.
• RematchsecondaryGTM or Marketing PartnerPartner for Pros Meet & Greet event at Spokane Hoopfest. 3XBA x Rematch Pros Meet & Greet allows fans to meet athletes competing at the tournament.
• Spokane Sports CommissioncoreStrategic or Co-development PartnerPartner in hosting events including the WBB Elite 8 youth clinic and activation. Collaboration with Spokane Youth Sports Association.
• Wisdom Sports AcademyminorStrategic or Co-development Partner3XBA athlete Blake Dietrick traveled to Thailand to coach, inspire, and mentor at the Wisdom Basketball Camp in December 2024. Camp served boys and girls ages U9 to U18.
• Dallas Mavericks/WingssecondaryStrategic or Co-development PartnerCo-branded youth coaching clinic in Dallas area. Co-Founder Alanna McDonald and GM Lakin Roland spoke to youth coaches as part of the Mavericks/Wings Youth Coaching Clinic.
• Wing Luke ElementarycoreStrategic or Co-development PartnerPartnership for PE classes and after-school basketball clinics. 3XBA coaches lead sessions for 3rd and 4th graders emphasizing collaboration, encouragement, and problem-solving on the court.
• Boys & Girls Clubs of King CountysecondaryStrategic or Co-development PartnerPartner for Ballard Spring Break Hoops Camp. 3-day coed 3x3 basketball camp for 1st-5th graders at Ballard Boys & Girls Club location in Tukwila, WA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jr. NBA: Jr. NBA is the NBA's official youth basketball participation program for boys and girls globally. It is a broad incumbent in the youth basketball development and coaching-education category where 3XBA positions its pipeline and coaches clinics.
• WNBA: The WNBA is the dominant U.S. women's professional basketball league. As a broad incumbent, it does not run 3x3, but its roster and audience overlap with 3XBA's elite athlete pool and women's basketball fan base, making it the primary upstream feeder and brand benchmark for 3XBA's pro tour.
• USA Basketball: USA Basketball is the national governing body and runs USAB 3x3 Nationals, in which 3XBA participates. It is a broad incumbent whose national-team selection process and federation-level relationships shape the talent pipeline and competitive pathway that 3XBA's pro tour relies on.
• AAU Basketball: The Amateur Athletic Union (AAU) runs the dominant U.S. youth basketball club and tournament circuit. It is a broad incumbent in the youth basketball development space where 3XBA's grades 1-8 pipeline competes for participation, coaches, and school/community partnerships.
• FIBA: FIBA is the international federation that governs 3x3 basketball globally and sanctions the Women's Series. It is a broad incumbent and a critical upstream partner — 3XBA's FIBA 3x3 Women's Series Qualifier status, and therefore much of its Olympic-pipeline narrative, is granted by FIBA.

Emerging players

• Overtime Elite: Overtime Elite operates a youth basketball league and content brand for top high-school-age players. It is an emerging player in the youth basketball development and media category, targeting a similar but slightly older demographic than 3XBA's grades 1-8 pipeline.
• Premier Basketball League: The Premier Basketball League is an independent U.S. men's professional basketball league. It is an emerging player in the standalone-pro-basketball-league category, useful as a comparator for sponsorship economics, audience reach, and operational scale of non-NBA-affiliated pro basketball properties.

Direct peers

• Unrivaled: Founded in 2024 by Breanna Stewart and Napheesa Collier, Unrivaled is a U.S. women's professional basketball league playing a 3-on-3 format in the offseason. It is the most direct comparable to 3XBA's pro women's 3x3 tour, competing for the same elite WNBA/college talent pool, sponsor dollars, and women's basketball audience.
• Athletes Unlimited Basketball: Athletes Unlimited runs a women's pro basketball league using a unique individual-scoring and team-draft model. It is a direct peer in U.S. women's professional basketball, competing for elite women's talent, sponsor attention, and broadcast inventory outside the WNBA ecosystem.
• BIG3 Basketball League: BIG3 is the original U.S. professional 3-on-3 basketball league (founded 2017), playing a half-court 3x3 format with veteran players. It is a direct peer in the 3x3 basketball league category and demonstrates the commercial and audience challenges of building a standalone 3x3 property in the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/the3xba

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3XBA