Bellhart Marine Services
Bellhart Marine Services is a Wilmington, NC full-service boat dealer and marine service center, authorized for five boat brands and certified by Mercury and Yamaha, serving recreational boaters and anglers across Eastern North Carolina since 2004.
- Company typePrivate
- Founded2004
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bellhart Marine Services does
Bellhart Marine Services, LLC is a Wilmington, North Carolina-based full-service marine dealer and service center founded in 2004 and operating under two locations: a showroom at 6821 Market Street and a waterfront facility on the Cape Fear River equipped with 75-ton and 25-ton travel lifts capable of servicing vessels up to 90 feet. The company is an authorized dealer for five boat brands (Sportsman, Albemarle, Phenom, Crevalle, and Action Craft) covering a range from inshore fishing boats to semi-custom offshore center consoles up to 53 feet. It holds Mercury Premier Service Dealership and Yamaha Authorized Service Center certifications, and employs three Licensed Captains alongside factory-trained technicians supporting outboard engine service, repowers, marine electronics and audio installation, fiberglass restoration, bottom painting, and brokerage services.
The business operates across multiple revenue streams: one-time new boat sales (authorized dealer), used boat brokerage on commission, hourly marine service and repair at $175/hour, packaged preventive maintenance services (e.g., $665-$825 for 100-hour services), and financing facilitation through a network of third-party marine lenders. Customer acquisition combines a regional showroom-led direct sales motion with event-driven community engagement, including sponsorship of regional fishing tournaments such as the 2026 Topsail Inshore Challenge and demo days at Sloop Point Marina. The customer base is concentrated in the recreational boating segment across Eastern and Southeastern North Carolina, primarily serving individual boaters, anglers, and families.
In 2026, Bellhart Marine was acquired by Off The Hook Yachts, a publicly traded marine company, providing expanded capital and operational support while preserving the Bellhart brand and operating model. The acquisition positions Bellhart within a broader marine platform with potential for cross-brand ecosystem benefits, while its regional infrastructure, manufacturer certifications, and 20-year reputation form the foundation of its competitive position in coastal North Carolina.
Bellhart Marine Services firmographics
Firmographics- Name
- Bellhart Marine Services
- Legal name
- Bellhart Marine, LLC
- Website
- https://bellhartmarine.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bellhart Marine Services is a Wilmington, NC full-service boat dealer and marine service center, authorized for five boat brands and certified by Mercury and Yamaha, serving recreational boaters and anglers across Eastern North Carolina since 2004.
- Ownership category
- akta.pro rank
Bellhart Marine Services industry classification
Industry- Product category
- Marine Sales and Service
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where Bellhart Marine Services is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bellhart Marine Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- New Boat Sales: Revenue from selling new boats as an authorized dealer for Sportsman, Albemarle, Phenom, Crevalle, and Action Craft brands. The company facilitates the complete purchase process including trade-ins.
- Boat Brokerage Services: Full-service brokerage handling vessels of all sizes with commission-based compensation. The broker provides guidance through the buying or selling process with over 20 years of industry experience.
- Marine Service & Repair: Hourly labor at $175/hour plus parts. Services include outboard engine maintenance, repowers, marine electronics installation, fiberglass repair, bottom painting, and restoration work.
- Financing Facilitation: Works with a network of trusted marine lenders to help secure competitive rates and flexible terms. Facilitates financing for new and pre-owned vessels through third-party lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly Labor Rate |
| Unit Pricing | Pay-as-you-go | Mercury Verado 100HR Service (225-400HP) |
| Unit Pricing | Pay-as-you-go | Yamaha 4-Stroke 100HR Service (150-200HP) |
| Unit Pricing | Pay-as-you-go | Yamaha 4-Stroke 100HR Service (75-115HP) |
| Unit Pricing | Quote-based | Boat Detailing |
| Unit Pricing | Quote-based | Delivery & Pickup |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bellhart Marine Services product offering
Product offeringCore offering
Bellhart Marine Services operates as a full-service boat dealer and marine service center in Wilmington, NC, selling new boats from five authorized brands (Sportsman, Albemarle, Phenom, Crevalle, and Action Craft) and providing comprehensive marine services including outboard engine service and repower, marine electronics and audio installation, fiberglass restoration and repairs, bottom painting, and full-service boat brokerage. The company also facilitates boat financing through a network of partnered marine lenders and supports customers with trade-in programs.
Product overview
Bellhart Marine Services is a full-service marine dealer and service center offering a unified portfolio of boat sales and marine services. The company operates as an authorized dealer for five boat brands (Sportsman, Albemarle, Phenom, Crevalle, and Action Craft) for new boat sales, combined with a comprehensive brokerage service for pre-owned vessel transactions. Service capabilities include outboard engine service and repowers (Mercury Premier and Yamaha Authorized), marine electronics and audio installation, fiberglass restoration and repairs, and bottom painting. The company also provides boat financing assistance through partnered marine lenders. All services are supported by three Licensed Captains on staff and are backed by the company's acquisition by Off The Hook Yachts in 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Sales of new boats through authorized dealership of Sportsman (family-friendly and fishing-focused center consoles), Albemarle (offshore-capable 27 to 53-foot models), Phenom (semi-custom 34, 37, and 43-foot center console yachts), Crevalle (hybrid bay and offshore boats), and Action Craft (inshore shallow-water fishing boats). Customers in Eastern North Carolina can browse inventory online and complete purchases with trade-in and in-house financing support.
- Boat Brokerage Services Full-service brokerage handling the buying and selling of pre-owned vessels of all sizes, with commission-based compensation and a dedicated broker providing guidance throughout the transaction.
- Outboard Engine Service and Repower Comprehensive outboard engine services including routine maintenance, warranty repairs, repowers, electronic installations, running gear repairs, and generator/AC maintenance. Authorized for Mercury and Yamaha motors with factory-trained technicians and annual Mercury University training.
- Marine Electronics and Audio Installation Specialized installation and integration of marine electronics including custom audio and video systems, navigation upgrades, underwater lighting and cameras, TV systems, night vision, engine room monitoring, and Starlink connectivity for boat owners seeking technology upgrades.
- Marine Restoration and Repairs Comprehensive boat restoration and repair services including fiberglass repairs, canvas work, woodwork, welding, custom modifications, and full detailing for boat owners needing restoration, complex repairs, or custom work.
- Bottom Painting Bottom painting services to protect the hull and improve boat performance, executed at the Wilmington service facility.
- Boat Financing Facilitation Marine financing assistance through a network of trusted marine lenders, helping customers secure competitive rates and flexible terms for new and pre-owned vessel purchases, with online application available through the lending portal.
- Boat Detailing Boat detailing services for vessels, with pricing dependent on vessel size and condition and provided on a custom quote basis.
Quantifiable outcome
- Over 20 years of operation serving Eastern North Carolina
Companies that use Bellhart Marine Services
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Bellhart Marine Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bellhart Marine Services partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Mercury MarinecoreBellhart Marine is a Mercury Premier Service Dealership and Authorized Dealer. Technicians attend Mercury University training yearly. The dealership provides warranty work, maintenance, and sells new Mercury motors.
- Yamaha Motor CompanycoreBellhart Marine is a Yamaha Authorized Service Center with factory-trained technicians. Provides routine maintenance, warranty repairs, and parts for Yamaha outboard motors.
- Sportsman BoatsflagshipOfficial Sportsman dealer for Southeastern North Carolina. Offers full lineup of Sportsman models with seamless trade-in options. Co-sponsored the 2026 Topsail Inshore Challenge fishing tournament.
- Albemarle BoatscoreOfficial Albemarle dealer offering offshore fishing boats known for their soft, dry ride and rugged construction.
- Phenom YachtscoreOfficial Phenom dealer for semi-custom center console yachts. Offers Phenom 34, 37, and 43 models built for offshore capability with refined comfort.
- Crevalle BoatscoreOfficial Crevalle Boats dealer offering hybrid bay boats and offshore center consoles for inshore to offshore use.
- Action CraftcoreOfficial Action Craft dealer for inshore fishing boats known for shallow water performance and precision handling.
- Sloop Point MarinaminorPartnership for the 2026 Sportsman promotional offer providing complimentary boat slip for one year with new Sportsman purchases. Marina hosted demo day and tournament weigh-in.
- Fisherman's PostminorHost of the Topsail Inshore Challenge fishing tournament. Bellhart Marine and Sportsman Boats co-sponsored the 2026 event with over $15,000 in prizes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bellhart Marine Services competitors and assessment
Company assessmentDirect peers
- Denison Yachting: National yacht brokerage and dealer with a strong presence in Florida, the Carolinas, and the Northeast. Comparable to Bellhart's brokerage stream and premium-brand representation, though more brokerage-weighted.
- Allied Marine: Yacht brokerage and dealer focused on premium motor yachts and sportfishing vessels, with service capabilities. Directly comparable to Bellhart's brokerage and premium-brand authorized sales model, especially for larger vessels that match Bellhart's travel-lift capacity.
- Galati Yacht Sales: Family-owned yacht dealer and brokerage with deep regional roots on the Gulf Coast and an authorized multi-brand portfolio. Closely comparable to Bellhart's premium-brand authorized-dealer approach (Sportsman, Albemarle, Phenom) plus brokerage and service.
- MarineMax: Largest U.S. recreational boat retailer with multi-brand dealerships and in-house finance, service, and brokerage. Directly comparable to Bellhart in business model (new/used boat sales plus full-service) and target customer (recreational boaters), but operating at vastly greater national scale.
- OneWater Marine: Multi-brand boat dealer network with a similar full-service model spanning new sales, brokerage, service, and parts across U.S. coastal geographies. Closely comparable to Bellhart's authorized-dealer-plus-service-center structure, including OEM partnerships with premium brands.
- HMY Yachts: Multi-location yacht dealer and brokerage representing premium sportfishing and motor yacht brands. Directly comparable to Bellhart on authorized multi-brand yacht sales, brokerage, and full-service capabilities for vessels in similar size classes (up to 90 feet).
- West Marine: National marine retail chain selling parts, accessories, electronics, and boating supplies with in-store service counters. Comparable to Bellhart's parts/accessories retail and service revenue streams, although West Marine does not sell new boats.
Broad incumbents
- Brunswick Corporation: Diversified marine conglomerate owning Mercury Marine, Sea Ray, Boston Whaler, and other brands, plus marine services. Comparable as a broad incumbent whose Mercury Premier brand powers Bellhart's service authorization; competes in adjacent categories through owned dealerships and OEM relationships.
Others
- Scout Boats: Independent U.S. boat manufacturer of center consoles and sportfishing models similar to those Bellhart sells (Sportsman, Albemarle, Crevalle). Comparable as an upstream supplier/competitor-brand in the same category rather than a direct dealership peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bellhart Marine Services social profiles
Digital presenceBellhart Marine Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bellhart Marine Services leadership team
Management profileNumber of profiles
Bellhart Marine Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bellhart Marine Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bellhart Marine Services
What does Bellhart Marine Services do?
Bellhart Marine Services operates as a full-service boat dealer and marine service center in Wilmington, NC, selling new boats from five authorized brands (Sportsman, Albemarle, Phenom, Crevalle, and Action Craft) and providing comprehensive marine services including outboard engine service and repower, marine electronics and audio installation, fiberglass restoration and repairs, bottom painting, and full-service boat brokerage. The company also facilitates boat financing through a network of partnered marine lenders and supports customers with trade-in programs.
Is Bellhart Marine Services a public or private company?
Bellhart Marine Services is a private company. It is classified as corporate owned and is currently operating.
When was Bellhart Marine Services founded?
Bellhart Marine Services was founded in 2004. It employs 1 to 10 people.
Where is Bellhart Marine Services based?
Bellhart Marine Services is headquartered in Wilmington, United States, in the North America region.
How does Bellhart Marine Services make money?
Four revenue lines are on record. New Boat Sales are the primary driver. The others are boat Brokerage Services, marine Service & Repair and financing Facilitation.
Who are Bellhart Marine Services's main competitors?
Direct peers on record are Denison Yachting, Allied Marine, Galati Yacht Sales, MarineMax, OneWater Marine, HMY Yachts and West Marine. Brunswick Corporation is listed as a broad incumbent. Scout Boats is listed as an others.
Does Bellhart Marine Services have an API?
No public API is recorded for Bellhart Marine Services.
What industry is Bellhart Marine Services in?
Bellhart Marine Services's product category is Marine Sales and Service. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 441222 and its SIC code is 3730.