Phenom Yachts

What Phenom Yachts does

Phenom Yachts, LLC is a South Carolina-based (Summerville, 113 Sportsman Way) designer and manufacturer of semi-custom center console yachts founded in October 2022 by marine industry veteran Tommy Hancock. The company builds three models — the Phenom 34 ($585,000 starting), Phenom 37 ($845,000 starting) and flagship Phenom 43 ($1,250,000 starting) — centered on four brand pillars: Family, Fishing, Luxury, and Performance. Core technology centers on the proprietary NextStep Stepped Hull Design, vacuum-infused fiberglass construction via a fully infused full grid stringer system, 5-axis CNC-cut molds, and integrated subsystems including the NextStep Livewell System, Fathom e-Power (engine-derived AC power) and standard Seakeeper gyroscopic stabilization. Third-party technology integrations span Mercury propulsion and Joystick Piloting, Garmin marine electronics with Airmar transducers, JL Audio sound, Vetus Bow Pro, Zipwake trim, Lumitec lighting, Starlink connectivity and Gemlux outriggers. Every model carries NMMA certification to ABYC standards.

Revenue mechanics are direct: each hull is built-to-order with extensive personalization (colors, faux teak, engine packages, electronics, marlin towers, custom rod holders), generating both base ASP and high-margin options revenue. Distribution runs through a network of authorized US dealers and direct factory sales with a concierge purchase-through-delivery experience; the sales team is led by a National Sales Manager (Shaun Reale) and a National Technical Sales Representative / Delivery Captain (Jim Isaac). Customer segments span HNW families pursuing recreational luxury, serious offshore anglers (including tournament teams competing at events such as the White Marlin Open and Georgetown Blue Marlin), and an adjacent superyacht-tender cohort. Operations are tightly coupled with Sportsman Boats through shared leadership (President Russ Tomlinson, COO Brett Wilson) and a co-located manufacturing facility, providing production scale-up leverage without disclosed equity linkage.

Marketing and brand-building is multi-channel: 'The Build' documentary video series (Neptune Award winner for Best Video Series in 2025), a continuous presence at the four premier US boat shows, fishing-tournament sponsorships, blog content and social channels. The firm is private, headquartered in South Carolina, NMMA-certified across all SKUs, and has no disclosed external capital; no revenue, unit-shipment, or headcount figures are publicly available.

Name

Phenom Yachts

Legal name

Phenom Yachts, LLC

Website

https://phenomyachts.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Phenom Yachts, founded 2022 in Summerville, SC, designs and semi-custom builds premium center console yachts (34–43 ft, $585k–$1.25M+) for affluent families, serious offshore anglers, and superyacht-tender buyers using its proprietary NextStep Stepped Hull platform.

Ownership category

akta.pro rank

Product category

Luxury Center Console Yachts

NAICS

Boat Building (336612), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA), Motor Yacht Manufacturing (IMAJAEAB), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Center console yachts
• Semi-custom boat manufacturing
• Offshore sportfishing boats
• Luxury recreational boating
• Fiberglass boat construction

Headquarters

HQ city

Summerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Yacht Sales: Primary revenue from manufacturing and selling semi-custom center console yachts. Direct factory sales and dealer network distribution. Starting prices range from $585,000 (Phenom 34) to $1,250,000 (Phenom 43).
2. Customization and Options: Additional revenue from extensive customization options including faux teak packages, custom paint, engine upgrades, electronics packages, and specialty features like marlin towers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Phenom Yachts designs and manufactures semi-custom center console yachts (34 to 43 feet) for offshore family boating and sport fishing, sold through a US dealer network and factory direct. Three models — Phenom 34, Phenom 37, and flagship Phenom 43 — start at $585,000, $845,000, and $1,250,000 respectively, with extensive customization in colors, finishes, engines, and electronics. Each boat is built to order using vacuum-infused fiberglass construction and proprietary NextStep Stepped Hull technology at the company's Summerville, SC manufacturing facility.

Product overview

Phenom Yachts is a semi-custom center console yacht manufacturer offering three models: the Phenom 34 (starting at $585,000), Phenom 37 (starting at $845,000), and flagship Phenom 43 (starting at $1,250,000). All models are built around four brand pillars: Family, Fishing, Luxury, and Performance. The product line features NextStep Stepped Hull technology, comprehensive standard features including Mercury engines, Garmin marine electronics, Seakeeper stabilization, JL Audio sound, and extensive customization options for colors, engines, and appointments. The company operates as a builder of high-end luxury performance center consoles ranging from 34 to 43 feet.

Differentiator

Problem solved

Functional benefit

Products and services

• Phenom 34 Center Console Yacht 34-foot center console yacht with 10'5\" beam, 23-degree deadrise, 350-gallon fuel tank, and up to 1200 HP. Combines family comfort with fishing capability and is trailerable. Standard features include Seakeeper Ride, Garmin electronics, JL Audio sound, Mercury engines, and Starlink connectivity. Starting at $585,000.
• Phenom 37 Center Console Yacht 37-foot center console yacht with 11'2\" beam, 502-gallon fuel capacity, and up to 1350 HP. Wide-beam design with family-friendly features and advanced fishing capabilities. Triple Mercury V10 400 or twin Mercury V12 600 engine options available. Achieves top speed of 70.4 MPH. Starting at $845,000.
• Phenom 43 Center Console Yacht Flagship 43-foot center console yacht with 12'10\" beam, 700-gallon fuel capacity, up to 1800 HP with quad engine configuration. Features the Fathom e-Power system that replaces traditional generators, queen-bed cabin with overnight accommodations, advanced stabilization options, and luxury interior finishes. Achieves top speed of 66 MPH with ~1 MPG efficiency at 40 MPH cruise. Starting at $1,250,000.

Quantifiable outcome

• Phenom 37 Triple Mercury 400 V10 achieves 70.4 MPH top speed with 41.9 MPH cruise at 1.1 MPG, ~554 mile range
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, minor and standard.

• GemluxcoreTechnology or Integration · 23 January 2025Phenom Yachts partners with Gemlux for outrigger systems offering anglers superior offshore fishing capabilities. Gemlux provides high-grade carbon fiber construction outriggers featured on Phenom boats for tournament fishing and serious angling applications.
• NMMA (National Marine Manufacturers Association)coreStrategic or Co-development PartnerPhenom Yachts maintains NMMA certification for all models, ensuring compliance with American Boat & Yacht Council (ABYC) standards. Annual inspections and customer satisfaction programs managed through AVALA CSI program.
• Mercury MarinecoreTechnology or IntegrationMercury Marine provides engines (V10 400, V12 600) and Joystick Piloting system for Phenom Yachts. Partnership includes Fathom e-Power system integration replacing traditional generators.
• GarmincoreTechnology or IntegrationGarmin provides marine electronics including chartplotters, radar (Fantom 124), transducers (Airmar), and Fusion stereo systems. EmpirBus technology creates customized user experience for Phenom customers.
• SeakeepercoreTechnology or IntegrationSeakeeper provides gyroscopic stabilization technology standard on all Phenom Yachts. Seakeeper Ride 750mm system available for Phenom 37 and 43. Seakeeper CEO Andrew Semprevivo has publicly praised the partnership.
• SeaKeepercoreTechnology or IntegrationSeaKeeper uses Phenom 34 as demo boat for product development fleet testing. Partnership demonstrates product validation and joint innovation in marine stabilization technology.
• Ross Marine (Charleston, SC)minorImplementation/ SI/ Consulting PartnerRoss Marine in Charleston, SC assists with installation of custom features like Marlin Towers on Phenom Yachts. World-class facility provides specialized installation and integration services.
• JL AudiostandardTechnology or IntegrationJL Audio provides marine-grade sound systems including M6 speakers for Phenom Yachts entertainment systems.
• LumitecstandardTechnology or IntegrationLumitec provides RGBW lighting including SeaBlaze underwater lights and Poco Digital RGB Lighting Controller for Phenom Yachts.
• VetusstandardTechnology or IntegrationVetus Bow Pro 571 bow thruster integrated into Phenom Yachts stringer system, working with Mercury Joystick for precise maneuvering and docking.
• ZipwakestandardTechnology or IntegrationZipwake Dynamic Trim-Control System enhances ride comfort and fuel consumption across Phenom models.
• AirmarstandardTechnology or IntegrationAirmar provides transducers including PM275LHW wide-beam CHIRP for advanced sonar capabilities on Garmin systems.
• Starlink (SpaceX)standardTechnology or IntegrationStarlink internet connectivity integrated across all Phenom models to support extended days and overnight stays far from dock, providing connection for long range offshore fishing.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Invincible Boats: Invincible Boats builds high-performance semi-custom center consoles (33-46 ft) targeting the same serious angler and luxury family buyer as Phenom. Comparable price points, performance orientation, and customization model.
• Sportsman Boats: Sportsman Boats is the sister brand under the same ownership and leadership (Russ Tomlinson as President, Brett Wilson as COO). Both build fiberglass outboard-powered boats in Summerville, SC, sharing facilities, suppliers, and back-office. While Sportsman targets a broader mid-market segment and Phenom is positioned as luxury, the operational overlap makes Sportsman the closest comparable.
• Yellowfin Yachts: Yellowfin Yachts manufactures premium offshore center consoles (24-54 ft) targeting serious anglers and luxury buyers, with direct overlap to Phenom's 34, 37, and 43 ft models. Comparable semi-custom build process and tournament fishing credibility.
• Pursuit Boats: Pursuit Boats (S2 Yachts) manufactures premium offshore center consoles (OS, CC, DC lines) directly competitive with Phenom in size, price ($500K-$1.5M+), and family/fishing dual-purpose positioning. Long-standing reputation for quality offshore boats makes it a close comparable.
• Formula Boats: Formula Boats produces premium sport and crossover boats with offshore-capable models competing in the same luxury performance segment as Phenom. Comparable price points and family/performance positioning.
• Hinckley Yachts: Hinckley builds premium semi-custom motor yachts and center consoles (e.g., Picnic Boat, Runabout, Sport Boat lines) targeting affluent buyers seeking luxury, performance, and craftsmanship. Direct overlap with Phenom in the luxury center console space with comparable price points and semi-custom build philosophy.
• Contender Boats: Contender Boats manufactures premium offshore center consoles in similar size ranges, known for fishing performance and build quality. Direct competitor in the premium family/serious fishing center console segment.
• Everglades Boats: Everglades Boats builds premium offshore center consoles in the 35-45 ft range with similar family/fishing positioning and price points overlapping Phenom's lineup. Known for high build quality and integrated fishing features, representing a direct niche competitor.

Broad incumbents

• Boston Whaler: Boston Whaler (Brunswick Corporation) is an established premium center console builder (Outrage, Conquest, Realm series) competing across similar sizes and price tiers to Phenom. As a mass-premium incumbent with broad dealer network, it is the dominant reference competitor in the premium center console category.
• Grady-White Boats: Grady-White builds premium offshore center consoles (Canyon, Freedom, Coastal Explorer lines) in the same 34-43 ft luxury family/fishing segment as Phenom. Long-established brand with deep dealer network and strong fishing pedigree, representing the incumbent benchmark for offshore center consoles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/phenom-yachts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phenom Yachts