What Fisherman's Post does

Fisherman's Post is a privately held media and events business that has served recreational saltwater anglers along the North Carolina coast for more than 20 years. The company publishes weekly video and audio fishing reports and forecasts covering 12+ coastal regions from the South Carolina border to the Outer Banks, drawing on a contributor network of local bait and tackle shops and charter captains. The underlying platform is a web-based content and membership system that distributes reports, a biweekly saltwater fishing podcast with premium early access, and the More Fish video library of hour-long species-specific presentations recorded at the company's annual fishing schools.

The company operates an integrated events program spanning 11+ annual tournaments organized into Inshore Challenge Events, Surf Fishing Events, the Spanish Mackerel Open, and two season-long Trails (Inshore Tournament Trail with $18,000 in payouts and Surf Series Trail). Two annual Saltwater Fishing Schools are hosted in Morehead City and Southport with paid in-person tuition ($110-$120) and video recording access ($30/track). Supporting revenue is generated through branded apparel and cover print e-commerce, podcast and tournament sponsorships, and website/newsletter advertising. Premium content is gated behind a $10/month or $100/year membership, while tournament and school tickets are sold via the same direct-to-consumer website with phone and online credit card processing. The customer base is exclusively SMB/individual recreational anglers, and the business is operated from Wilmington, NC, with events and content distributed regionally across the Carolinas.

Name

Fisherman's Post

Legal name

Fisherman's Post

Website

https://fishermanspost.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Fisherman's Post is a privately held saltwater fishing media and events company serving recreational anglers along the North Carolina coast, operating weekly region-specific reports, a podcast, a premium membership, two annual fishing schools, and 11+ tournaments including season-long Trails.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Membership Subscriptions: Monthly and annual subscription memberships providing access to weekly fishing reports, podcast early releases, bonus podcast content, and the More Fish video library. Monthly at $10/month, annual at $100/year.
2. Tournament Entry Fees: Revenue from tournament registrations including Inshore Challenge Events ($165-$195/boat), Surf Fishing Events ($75-$300/team or angler), Spanish Mackerel Open ($150-$180/boat), and Surf Series Trail ($100/angler)
3. Fishing School Tuition: In-person fishing school tickets ($110-$120/person) plus video recording access ($30 per seminar track - inshore or offshore), with optional video add-on for in-person attendees
4. E-commerce / Apparel Sales: Sale of Fisherman's Post branded merchandise including apparel, cover prints, and other fishing-related products through their online shop
5. Advertising & Sponsorships: Tournament sponsorships, podcast sponsorships, website advertising, newsletter advertising, product marketing, and calendar listings generating advertising revenue from fishing-related businesses

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fisherman's Post is a saltwater fishing media and community platform serving the Carolinas, providing weekly fishing reports and forecasts covering 12+ coastal regions, a podcast series, and a premium content membership. The company also organizes and hosts 11+ annual fishing tournaments (Inshore Challenges, Surf Fishing Events, Spanish Mackerel Open, Inshore Trail, Surf Series Trail) and runs two annual saltwater fishing schools with in-person and video-based instruction. Supporting offerings include apparel/merchandise sales, product reviews, and advertising/sponsorship placements for fishing-related businesses.

Product overview

Fisherman's Post is a saltwater fishing media and community platform serving the Carolinas, offering a content subscription service (Premium Content Membership) providing weekly fishing reports and forecasts, podcast programming with early releases and bonus content, and an educational video library. The company also organizes and hosts an extensive tournament program including five Inshore Challenge Events, an Inshore Tournament Trail, five Surf Fishing Events, a Surf Series Trail, and the Spanish Mackerel Open. Educational offerings include two annual Saltwater Fishing Schools (Morehead and Southport locations) with in-person and video-based instruction. Supporting content includes Product Reviews, the Tidelines editorial column, and Guide Times interviews. The business model combines subscription-based premium content with tournament entry fees and event sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Content Membership A subscription membership providing access to weekly fishing reports and forecasts covering the entire North Carolina coast, podcast early releases one week before public availability, bonus podcast content with extended guest conversations, and the More Fish Video Library of hour-long presentations on specific fishing species and techniques. Priced at $10/month or $100/year.
• Weekly Fishing Reports & Forecasts Weekly fishing reports and forecasts covering 12+ North Carolina coastal regions delivered in video/audio formats, featuring what's been happening and forecasts predicting what's likely to happen. Published weekly from April through October, then bi-weekly from November through March.
• Fish Post Podcasts Saltwater podcast series publicly releasing new episodes every other Tuesday, with premium members getting access one week prior to public release, plus bonus extended conversations with podcast guests.
• Saltwater Fishing Schools In-person and video-based educational programs including the Morehead Saltwater Fishing School (Crystal Coast Civic Center) and Southport Saltwater Fishing School (Saint James Community Center), featuring sessions on inshore, nearshore, surf, kayak, offshore, and blue water fishing taught by 20+ local captains. Priced at $110-$120 per person for in-person.
• More Fish Video Library A collection of video presentations on specific species and types of fishing recorded during annual saltwater fishing schools, featuring multiple one-hour sessions per topic with 2-3 captains sharing insights on where, when, what, and how to fish. Available to premium members.
• Inshore Challenge Events Five annual red drum fishing tournaments including Ocean Isle Inshore Challenge, Topsail Inshore Challenge, Wrightsville Beach Inshore Challenge, Southport Inshore Challenge, and Carolina Beach Inshore Challenge, each offering cash and prizes with standalone and Trail participation options. Entry fees range $165-$220 per boat.
• Inshore Tournament Trail A season-long points competition across five red drum events with an invite-only Championship finale. Boats accumulate points based on heaviest fish weights, competing for $18,000 in prizes across regular season and championship payouts. $400/boat entry fee plus individual event fees.
• Surf Fishing Events Five annual surf fishing tournaments including Pleasure Island Team Surf Fishing Challenge, Topsail Spring Surf & Pier Fishing Challenge, Hatteras Island Surf Fishing Challenge, Pleasure Island Fall Surf Fishing Challenge, and Topsail Fall Surf & Pier Fishing Challenge. Entry fees range $75-$300 per team or angler.
• Surf Series Trail A season-long aggregate weight competition across five qualifying surf fishing events where anglers accumulate points based on fish weights, competing for $4,000 in payouts. $100/angler entry fee plus individual event fees.
• Spanish Mackerel Open Annual premiere tournament held out of Wrightsville Beach featuring Spanish mackerel as the primary species with Captain's Choice format allowing teams to fish one selected day, offering over $5,000 in cash and prizes. Entry fees $150-$180 per boat.
• Apparel and Merchandise Sale of Fisherman's Post branded merchandise including apparel, cover prints, back issues, and other fishing-related products through their online e-commerce storefront.

Quantifiable outcome

• Weekly reports cover entire North Carolina coast across 12+ regions
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Ocean Isle Fishing CentercoreOthersHost venue for Ocean Isle Inshore Challenge tournaments. Provides tournament headquarters, captain's party, weigh-in, and awards ceremony facilities.
• East Coast SportscoreOthersHost venue and registration location for Topsail Spring and Fall Surf & Pier Fishing Challenges. Located in Surf City, NC with weigh-in station and tournament headquarters tent.
• Inlet Watch MarinacoreOthersHost venue for Carolina Beach Inshore Challenge and Inshore Trail Championship including registration, weigh-in, and awards ceremonies.
• Bridge Tender MarinacoreOthersHost venue for Wrightsville Beach Inshore Challenge including registration, captain's party, weigh-in, and awards dinner.
• Morningstar Marinas SouthportcoreOthersHost venue for Southport Inshore Challenge including registration, captain's party, weigh-in, and awards dinner.
• Surf City Pier, Jolly Roger Pier, Seaview PierminorOthersWeigh-in station locations for Topsail surf fishing tournaments.
• Hatteras Jack, Frank & Fran's, Dillon's Corner, Frisco Rod & Gun, Teach's LairminorOthersWeigh-in station locations for Hatteras Island Surf Fishing Challenge across Rodanthe, Avon, Buxton, Frisco, and Hatteras Village.
• Island Tackle & HardwarecoreOthersTournament headquarters for Pleasure Island events, weigh-in station, raffle prize donor, and payment collection location.
• Intracoastal Angler, Motts Channel SeafoodcoreOthersSpanish Mackerel Open host venues including registration (Intracoastal Angler) and weigh-in location (Motts Channel Seafood).
• Hotel AliceminorOthersHost hotel for Morehead Fishing School with discounted rate of $84/night for attendees.
• Wilmington ElksminorOthersCharitable beneficiary of Inshore Challenge tournaments. Organization invests in communities through programs for children, unmet needs, and veterans.
• First Fruit MinistriesminorOthersCharitable beneficiary for surf fishing tournaments and Spanish Mackerel Open. Organization serves hot meals, groceries, and shelter to families in need.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport Fishing Magazine: National saltwater sportfishing media brand. Comparable in covering species, tackle, and saltwater destinations for recreational anglers.
• Florida Sportsman: Regional saltwater fishing media brand serving Florida with magazines, website, TV, and events. Closely mirrors Fisherman's Post's regional content-plus-events model.
• Salt Water Sportsman: National saltwater fishing magazine and digital media brand covering species, techniques, and destinations. Most direct peer given shared focus on saltwater recreational fishing content.
• Marlin Magazine: Saltwater sportfishing magazine focused on offshore and big-game species. Adjacent saltwater fishing content with print and digital presence.
• Coastal Angler Magazine: Regional saltwater fishing publication operating a franchise model across multiple coastal markets. Comparable in editorial focus on inshore and nearshore angling.
• On The Water: Regional saltwater fishing magazine and media brand serving the Northeast/Mid-Atlantic. Highly comparable regional fishing content and community model.
• In-Fisherman: Major fishing media brand covering both freshwater and saltwater across TV, magazine, and digital. Comparable content and audience in recreational angling.
• The Fisherman Magazine: Long-running recreational fishing publication serving the Northeast U.S. coast. Comparable in its print+digital regional fishing content approach.

Broad incumbents

• Field & Stream: Established outdoor recreation media brand covering hunting, fishing, and conservation. Larger scale with overlapping saltwater fishing content but broader scope.
• Outdoor Life: Major outdoor recreation media brand covering hunting, fishing, and adventure. Larger incumbent with saltwater fishing content but broader outdoor portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FishPoster
• YouTubeyoutube.com/user/FishPostTV
• Facebookfacebook.com/FishPost
• Instagraminstagram.com/fishermans.post

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisherman's Post