ActivTrax

What ActivTrax does

ActivTrax (ActivTrax, LLC) is a privately held, bootstrapped fitness technology company founded in 2001 and headquartered in Potomac, Maryland, that builds software and hardware for health and wellness facilities. The company's flagship product is Capture RMS, a web-based relationship management system that combines a patented 5-Exercise Strength Test, dynamic workout generation, a nutrition tracking module (ATX Nutrition), wearable data consolidation (ATX Plus, integrating Fitbit, Jawbone UP, Polar and Withings), and an automated member-engagement engine (Lifecycle Manager). The platform includes an established API and native or extended (CSV-based) integrations with the major membership management systems used in the fitness industry (ABC Financial, Daxko, CCC, Protivity, Class, Applications Research, Trinexium, Motionsoft, Mindbody, ClubReady, Active Network, among others), positioning it as the member-engagement and onboarding layer rather than a point solution.

ActivTrax monetizes the platform through quote-based, multi-year B2B SaaS subscriptions sold via direct enterprise field sales to commercial health clubs, non-profit wellness centers (notably YMCA organizations, where the product is branded FitQuest), hospital-based facilities, college/university gyms, and government/military fitness centers across the United States and Canada. Hardware products — including the in-facility ATX Kiosk (a self-service workout printing/recording unit) and the ATX2Go suspension training system — are sold alongside the software subscription, with ATX2Go also distributed through a reseller channel offering quantity discounts for commercial and non-profit buyers. The product is distributed exclusively through fitness-facility partnerships in a B2B2C model, with end consumers (members) accessing ATX Workouts and ATX Nutrition only through participating facilities, which the company promotes via a US/Canada facility locator on its website.

The company's stated customer outcomes include an 87.8% member retention rate at 13-month anniversary for ActivTrax-engaged members vs. 54.7% for non-users at YMCA of East Tennessee, and up to a 23-point retention rate differential at YMCA of South Hampton Roads family centers. As of the most recent website footer the company claims copyright coverage from 2001–2026, reflecting 25 years of continuous operation; the firm is privately held under founder Gary Albert with 11–50 employees, no institutional funding events are disclosed, and the operating footprint remains US and Canada only.

Name

ActivTrax

Legal name

ActivTrax, LLC

Website

https://activtrax.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ActivTrax (founded 2001) provides Capture RMS, a subscription-based fitness facility management platform with patented strength-assessment, dynamic workout generation, nutrition tracking, and member-engagement automation, serving 2,000+ health clubs, YMCAs, and institutional fitness centers across the US and Canada.

Ownership category

akta.pro rank

Product category

Fitness Facility Management Software

NAICS

Fitness and Recreational Sports Centers (71394), Custom Computer Programming Services (541511)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Fitness management software
• Member retention platform
• Prescriptive workout technology
• Wellness facility SaaS
• Health club engagement tools

Headquarters

HQ city

Potomac

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Capture RMS Software Subscription: Subscription-based software platform for fitness facilities with tools for member onboarding, engagement, tracking, and retention management. B2B SaaS model targeting wellness centers.
2. ATX2Go Suspension Trainers: Physical fitness equipment (suspension trainers) sold to fitness facilities for resale to members or use in facilities. Over 100 exercises available with video instructions.
3. ATX Kiosk Hardware: Physical kiosk hardware sold to fitness facilities for member self-service workout printing and recording. Includes Dell laser printer with cost of less than 2-cents per page.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ActivTrax provides Capture RMS, a web-based relationship management platform for fitness and wellness facilities that automates member onboarding, workout prescription, nutrition planning, engagement tracking, and retention management. The platform also offers consumer-facing workout and nutrition applications (ATX Workouts, ATX Nutrition), wearable device integration (ATX Plus), and complementary hardware including the ATX Kiosk and ATX2Go suspension trainers.

Product overview

ActivTrax is a health and fitness technology platform consisting of a business-facing relationship management system (Capture RMS) and consumer-facing workout and nutrition applications (ATX Workouts, ATX Nutrition). The ecosystem includes add-on modules like ATX Plus for wearable device integration, hardware products such as the ATX Kiosk and ATX2Go suspension trainer, and software features including Lifecycle Manager, Member Challenges, and automated engagement tools. The platform serves fitness facilities (commercial and nonprofit including YMCA) and individual consumers, with the core value proposition being member retention through comprehensive onboarding, workout guidance, nutrition tracking, and engagement automation.

Differentiator

Problem solved

Functional benefit

Brands

• Capture RMS: Flagship relationship management system for fitness and wellness centers, designed to help facilities engage members, improve experiences, and increase retention through a comprehensive platform.
• ATX Workouts
• ATX Nutrition
• ATX Plus
• ATX Kiosk
• ATX2Go

Products and services

• Capture RMS Flagship end-to-end relationship management system for fitness and wellness centers that helps facilities identify member needs, guide workouts and nutrition, engage members through automated communications and challenges, and track onboarding and retention metrics.
• ATX Workouts Adaptive workout generation software that creates custom workouts based on individual strength assessments, user abilities, preferences, and available equipment. Available on iOS, Android, web, and ATX Kiosk.
• ATX Nutrition Nutrition tracking and meal planning application featuring food journaling, meal plan assistant, grocery list generation, blood sugar tracking, water intake monitoring, and BMI tracking.
• ATX Plus Wearable device integration hub that consolidates fitness data from Fitbit, Jawbone UP, Polar activity monitors, and Withings smart scales into a single ActivTrax dashboard.
• ATX Kiosk Physical self-service kiosk hardware with large buttons and intuitive interface for fitness facilities that allows members to print workout sheets and record results; supports English and Spanish.
• ATX2Go Suspension training system with over 100 exercises, portable design for use at home, work, or on the go, sold to fitness facilities for resale to members or use in facilities.

Quantifiable outcome

• Up to 23% improvement in member retention rates at some facilities (YMCA of South Hampton Roads)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and extended.

• ABC FinancialcoreTechnology or IntegrationDirect native integration partner with Capture RMS for membership management and software connectivity.
• DaxkocoreTechnology or IntegrationDirect native integration partner for membership software integration.
• CCC (Community Center Software)coreTechnology or IntegrationDirect native integration partner for membership management.
• ProtivitycoreTechnology or IntegrationDirect native integration partner for membership software.
• ClasscoreTechnology or IntegrationDirect native integration partner for class and membership management.
• Applications ResearchcoreTechnology or IntegrationDirect native integration partner for fitness facility management.
• TrinexiumcoreTechnology or IntegrationDirect native integration partner for membership management.
• FitbitcoreTechnology or IntegrationIntegration through ATX Plus allowing automatic synchronization of Fitbit device data (steps, calories, measurements) to ActivTrax account.
• JawbonecoreTechnology or IntegrationIntegration through ATX Plus for Jawbone UP wearable device data synchronization to ActivTrax accounts.
• PolarcoreTechnology or IntegrationPolar Activity Monitor data automatically uploaded via FlowLink sensor on ATX Kiosk to member's ActivTrax online dashboard.
• WithingscoreTechnology or IntegrationSeamless integration with Withings smart scales for automatic body weight and composition data upload to ActivTrax.
• MotionsoftextendedTechnology or IntegrationExtended integration via CSV import for membership data synchronization.
• MindbodyextendedTechnology or IntegrationExtended integration via CSV import for membership data synchronization.
• ClubReadyextendedTechnology or IntegrationExtended integration via CSV import for membership data synchronization.
• Active NetworkextendedTechnology or IntegrationExtended integration via CSV import for membership data synchronization.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Glofox: Gym management and member-engagement SaaS targeting boutique fitness studios and health clubs. Offers workout programming, member management, and retention features parallel to ActivTrax, with broader international reach.
• Trainerize: Personal training platform enabling gyms and trainers to deliver custom workouts, track clients, and manage retention. Closely aligned with ActivTrax's prescriptive workout, trainer-guided workouts, and lifecycle engagement features.
• ClubReady: Club management software for fitness studios and gyms with member management, billing, and engagement tools. Directly comparable in serving health clubs and wellness facilities, and is a named extended-integration partner of ActivTrax.
• EZFacility: Recreation and fitness management platform for community centers, YMCAs, and university recreation. Directly competes with ActivTrax for the same non-profit wellness and community recreation segments.
• Jonas Fitness: Club management software for health and fitness facilities covering member billing, engagement, and retention. Competes for the same enterprise health-club buyers and overlaps with ActivTrax's Capture RMS offering.
• Mindbody: Leading SaaS platform for fitness studios, gyms, and wellness businesses. Compares directly to ActivTrax as a software suite for facility management, member engagement, and retention — and is also a named integration partner.
• Daxko: Membership and operations platform purpose-built for YMCAs and community recreation centers — the exact vertical ActivTrax anchors with FitQuest. Direct native integration partner and a substitute product for the same YMCA buyer.
• ABC Financial: Billing, membership management, and member-engagement software for fitness clubs. Direct native integration partner, competing for the same health-club wallet on overlapping use cases.

Broad incumbents

• MyFitnessPal: Mass-market consumer nutrition and calorie-tracking app with substantially larger user base. Comparable to ActivTrax's ATX Nutrition module for end-user nutrition tracking, but operates at consumer scale rather than through fitness facilities.

Emerging players

• PerfectGym: Cloud-based club management software for fitness chains with member engagement tools. Overlaps with ActivTrax in facility management functionality, primarily serves international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ActivTrax
• YouTubeyoutube.com/user/traxpres
• Facebookfacebook.com/ActivTrax

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActivTrax